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Speaker 1: Local AI firms caught the attention of college football. This

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Speaker 1: is American Football and Atlanta designers from Hypercinema turning the

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Speaker 1: Hall of Fame into an immersive museum experience. The technology

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Speaker 1: developed in this country could soon be used in museums

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Speaker 1: and entertainment spaces across the globe. Now, Hypersinema CEO Miles

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Speaker 1: Gregory's with us on this. Miles, very good morning to you.

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Speaker 2: Oh, good morning, good morning. Pleasure to be with you.

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Speaker 1: Are you doing something with AI that others aren't, therefore

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Speaker 1: it makes you unique?

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Speaker 2: Yeah, I think we are where. Hypercinema is the world's

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Speaker 2: first immersive, live AI experience platform. It was developed here

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Speaker 2: in New Zealand, born out of glad I, the New

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Speaker 2: Zealands Digital Agency worked with Microsoft New Zealand for two

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Speaker 2: years now and we just launched in America. We're really excited.

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Speaker 1: So you go in to the Hall of Fame and

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Speaker 1: what happens to me?

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Speaker 2: Right you go in. It's a really simple process. We

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Speaker 2: scan you, We ask you some simple questions about your personality,

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Speaker 2: your favorite football, food, playful questions. Then in our hyper engine,

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Speaker 2: your experience is created using the power of AI. And

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Speaker 2: what that experience is is you're given an RFID token

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Speaker 2: like a lanyard's a badge on. You walk around the

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Speaker 2: Hall of Fame, and as you go around, you're invited

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Speaker 2: to tap on to these readers and you are literally

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Speaker 2: put into the stories of college football. They range from

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Speaker 2: video through to incredible still imagery. You've become a cheerleader,

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Speaker 2: the best coach that never was. It's a playful, fun

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Speaker 2: social experience and it outputs a whole heap of great

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Speaker 2: images of you as the stuff.

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Speaker 1: And when you say images of me, are they are

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Speaker 1: they super cool images? Or are they are you look

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Speaker 1: like Uncle Ben inserted the photo when the family because

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Speaker 1: I wasn't there when we took the snap the first

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Speaker 1: time round.

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Speaker 2: Yeah, this isn't photoshop. It's not bad photoshop. What we

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Speaker 2: do is create an AI model of your face, your likeness,

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Speaker 2: and then we generate entirely new imagery starring you at

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Speaker 2: the back. It's really complicated. It's a very complic that

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Speaker 2: took two years to build. It's patented. But in front

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Speaker 2: for you, you just have a lot of fun and see

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Speaker 2: yourself in the stories of college football.

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Speaker 1: And how mellieable is it to a different style of

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Speaker 1: experience depending on who you would work with in the future.

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Speaker 1: You know, football to cars, to museums to whatever.

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Speaker 2: Well, it is entirely malleable. If you can dream it,

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Speaker 2: we can create it. This is an incredible new way

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Speaker 2: to take museums, visitor attractions, theme parts to a whole

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Speaker 2: new level. It is extraordinary tech and it's really fun.

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Speaker 2: People laugh out loud, it's very social. Groups talk to

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Speaker 2: each other. It adds a whole new layer on any

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Speaker 2: visitor attraction experience.

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Speaker 1: You've been to the Hall of Fame in Atlanta.

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Speaker 2: Yeah, I was there for a couple of weeks. Our

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Speaker 2: team members, just the last two team members just flew

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Speaker 2: back this morning. They're in transit now. We had a

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Speaker 2: team on the ground for a month and my extraordinary

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Speaker 2: colleagues Hype Cinema have worked incredibly hard. A Kiwi firm.

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Speaker 2: We even had a Kiwi flag up out the fact

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Speaker 2: where we were working in college foot all the Fame.

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Speaker 1: Great story. Well then, Miles, congratulations Miles Gregory, Hypercinema, New

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Speaker 1: Zealand c That's a good example of one hour tech industry,

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Speaker 1: which we don't talk about enough given what's value as

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Speaker 1: to the country in terms of foreign income. But also

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Speaker 1: it's a good example of a local variation on a

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Speaker 1: global story. I EAI is everywhere and anyone can do

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Speaker 1: anything with it, and New Zealanders with ingenuity and cleverness

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Speaker 1: are doing something specific, so good on them.

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