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Speaker 1: Now, surprise, surprise, the Black Friday deals aren't what you expected.

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Speaker 1: We've got some data for you. Price Me has found

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Speaker 1: that of the one hundred most popular products in the

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Speaker 1: Black Friday sales last year, seventy six percent of them

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Speaker 1: were cheaper on other days of the year rather than

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Speaker 1: Black Friday. Price Me ceo as Gavin Mail, Hey, Gavin, Hello,

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Speaker 1: he even seventy six percent is a lot. Did that

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Speaker 1: surprise you?

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Speaker 2: Yeah? It did, But basically it just goes to show

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Speaker 2: there's always a sale on out there.

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Speaker 1: Yeah, Now what days? What are the days that they

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Speaker 1: were actually cheaper on than Black Friday?

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Speaker 2: Ah, so various times for various different products. So we

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Speaker 2: covered a whole range of different products in those one hundred.

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Speaker 2: So Boxing day is still sorry the key we go

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Speaker 2: to for shopping that was still a slightly more popular

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Speaker 2: day than Black Friday on our site last year.

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Speaker 1: Is it necessarily cheaper than Black Friday?

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Speaker 2: It's basically, I suppose. The point is that dealers are

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Speaker 2: always avai, so it pays to sort of compare and

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Speaker 2: to check those prices of everything throughout the year because

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Speaker 2: there could always be one shop online that's Scott just

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Speaker 2: I don't know they're having an anniversary birthday sale for

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Speaker 2: their own for their own brand. So there's always different

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Speaker 2: deals out there at different times.

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Speaker 1: Hey, so what kind of proces are we talking about here?

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Speaker 1: Is there anything in particular that we should be quite

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Speaker 1: worried about.

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Speaker 2: Yeah, so there's two sort of methods of pricing. I

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Speaker 2: suppose that retailers used it's yo yo pricing, where literally

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Speaker 2: it goes top to bottom like a yo yo, so

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Speaker 2: they go up and down throughout the year. And then

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Speaker 2: sort of a more I suppose darker sort of method

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Speaker 2: would be something like roller coaster pricing, where basically the

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Speaker 2: prices are slowly increased up until a major discount time

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Speaker 2: where they're then dropped suddenly like that first first bit

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Speaker 2: on a roller coaster.

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Speaker 1: Yeah, Gavin listen, thanks very much, running us through at

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Speaker 1: Gavin Mail, CEO of Price.

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Speaker 2: Me for more from Hither Duplessy Alan Drive listen live

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Speaker 2: to news talks. It'd be from four pm weekdays. Follow

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