1 00:00:00,040 --> 00:00:03,040 Speaker 1: Here's a good example of a New Zealand story going gangbusters. Picks, 2 00:00:03,120 --> 00:00:05,440 Speaker 1: as in peanut butter these days, has a forty one 3 00:00:05,480 --> 00:00:08,720 Speaker 1: percent share of the domestic market and they're forecasting another 4 00:00:08,760 --> 00:00:10,360 Speaker 1: twenty percent growth this year on top of the twenty 5 00:00:10,400 --> 00:00:12,719 Speaker 1: percent last year. So what's going on here? Amy mccannon 6 00:00:12,760 --> 00:00:14,680 Speaker 1: as the chief executive of Picks, and she's well, it's 7 00:00:14,720 --> 00:00:16,759 Speaker 1: Amy morning Koler. 8 00:00:16,880 --> 00:00:17,759 Speaker 2: Mike, good morning. 9 00:00:18,040 --> 00:00:20,239 Speaker 1: Now you're at a dollar I've done the research. Heyes, 10 00:00:20,320 --> 00:00:23,640 Speaker 1: so don't mess with me. Amy. At the supermarket, you're 11 00:00:23,680 --> 00:00:26,400 Speaker 1: a dollar ninety one for one hundred grams. Fixing FOG's 12 00:00:26,400 --> 00:00:28,640 Speaker 1: a dollar fifty seven, and PAMs is at seventy two. 13 00:00:29,280 --> 00:00:33,280 Speaker 1: So you prove that if it's quality, people will buy quality. 14 00:00:33,360 --> 00:00:33,880 Speaker 1: Is that fair? 15 00:00:35,120 --> 00:00:36,920 Speaker 2: Mike? You are on it this morning. You've had your 16 00:00:36,920 --> 00:00:39,760 Speaker 2: peanut butter on toast, because you are exactly right. We're 17 00:00:39,840 --> 00:00:43,480 Speaker 2: just picked to the quality game and Keywis can taste 18 00:00:43,560 --> 00:00:46,280 Speaker 2: it and they're happy to be eating it and paying 19 00:00:46,360 --> 00:00:46,680 Speaker 2: for it. 20 00:00:46,960 --> 00:00:49,560 Speaker 1: And what's unusual though, it's there's always a group of 21 00:00:49,600 --> 00:00:51,919 Speaker 1: people who will pay for quality. But a forty one 22 00:00:51,920 --> 00:00:55,560 Speaker 1: percent share of the market is massive, So what does 23 00:00:55,600 --> 00:00:56,120 Speaker 1: that tell. 24 00:00:56,040 --> 00:01:01,160 Speaker 2: You it's incredible because we started back in two thousand 25 00:01:01,200 --> 00:01:04,280 Speaker 2: and seven, two thousand and eight, and Pack is most 26 00:01:04,319 --> 00:01:07,640 Speaker 2: stepdad and when he started, he was literally just selling 27 00:01:07,720 --> 00:01:10,760 Speaker 2: at market around the country. He'd got all the old 28 00:01:10,800 --> 00:01:14,440 Speaker 2: hippie mates out around there selling peanut butter ten dollars 29 00:01:14,440 --> 00:01:17,360 Speaker 2: a jar. We were getting there and in the supermarket 30 00:01:17,520 --> 00:01:19,680 Speaker 2: the stuff you could get was probably four dollars a jar, 31 00:01:19,800 --> 00:01:22,600 Speaker 2: but it was full of sugar and a multifier. And 32 00:01:23,280 --> 00:01:27,000 Speaker 2: it just grew. People loved really good quality food and 33 00:01:27,040 --> 00:01:30,280 Speaker 2: they loved the enthusiasm that pick soeld it with. So 34 00:01:30,360 --> 00:01:33,080 Speaker 2: we were actually the first natural peanut butter back in 35 00:01:33,120 --> 00:01:34,080 Speaker 2: the New Zealand market. 36 00:01:34,120 --> 00:01:37,319 Speaker 1: Then is the sector growing, I mean the spread market 37 00:01:37,400 --> 00:01:38,800 Speaker 1: growing of people into the stuff. 38 00:01:40,240 --> 00:01:44,120 Speaker 2: It is growing. People are still super into healthy foods, 39 00:01:44,120 --> 00:01:48,160 Speaker 2: you know, people are still looking for good, healthy food 40 00:01:48,240 --> 00:01:51,200 Speaker 2: that you know is good to feed their families. And 41 00:01:51,280 --> 00:01:55,320 Speaker 2: so it does, it keeps growing and people, you know, 42 00:01:55,600 --> 00:01:58,760 Speaker 2: people are going to spend a little more on the 43 00:01:58,760 --> 00:02:02,520 Speaker 2: better stuff because it's a really tough year, right everyone 44 00:02:02,600 --> 00:02:05,760 Speaker 2: knows it's tough going to the supermarket. But it does 45 00:02:05,880 --> 00:02:08,440 Speaker 2: show that consumers will pay more for the good stuff. 46 00:02:08,480 --> 00:02:10,640 Speaker 1: They are affordable luxuries, aren't they. Amy, nice to talk 47 00:02:10,680 --> 00:02:12,960 Speaker 1: to you. Appreciate it and congratulations on all your success 48 00:02:12,960 --> 00:02:14,760 Speaker 1: and I hope you get your twenty cent growth this year. 49 00:02:14,800 --> 00:02:19,320 Speaker 1: Amy McCammon picks Peanut Butter, Chief Executive. Seems remarkable that 50 00:02:19,400 --> 00:02:21,880 Speaker 1: the media you're obsessed so long and so hard last 51 00:02:21,960 --> 00:02:24,480 Speaker 1: year about the price of butter and how nobody could 52 00:02:24,480 --> 00:02:28,640 Speaker 1: afford it in it while we were doing that, we're 53 00:02:28,639 --> 00:02:32,360 Speaker 1: out there buying picks peanut butter, seemingly at a price 54 00:02:32,400 --> 00:02:33,040 Speaker 1: we can't afford. 55 00:02:33,919 --> 00:02:37,040 Speaker 3: You don't need butter. If you put peanut butter. 56 00:02:36,919 --> 00:02:39,079 Speaker 1: On, is that what is that the saving? 57 00:02:39,160 --> 00:02:39,360 Speaker 2: Is it? 58 00:02:39,440 --> 00:02:39,639 Speaker 3: Yeah? 59 00:02:39,639 --> 00:02:40,079 Speaker 2: I reckon? 60 00:02:41,040 --> 00:02:44,400 Speaker 3: So you can then invest that unused better money into 61 00:02:45,600 --> 00:02:48,440 Speaker 3: where's forty thieves in the equation? There that the unused 62 00:02:48,480 --> 00:02:53,920 Speaker 3: butter money. I've got some money left over because I 63 00:02:53,919 --> 00:02:56,200 Speaker 3: didn't buy butter. I can afford a cup of coffee. 64 00:02:56,200 --> 00:02:59,680 Speaker 1: Now. For more from The Mic Asking Breakfast, listen live 65 00:02:59,760 --> 00:03:02,679 Speaker 1: to use talk set B from six am weekdays, or 66 00:03:02,760 --> 00:03:04,679 Speaker 1: follow the podcast on iHeartRadio.