1 00:00:00,160 --> 00:00:03,040 Speaker 1: Strong beer seems to have been the drink of choice 2 00:00:03,120 --> 00:00:05,840 Speaker 1: last year. New data from statscenez out today. It shows 3 00:00:05,840 --> 00:00:08,200 Speaker 1: that a bear consumption was up four and a half 4 00:00:08,280 --> 00:00:13,320 Speaker 1: percent overall, while drinks more than five percent in strength 5 00:00:13,360 --> 00:00:15,920 Speaker 1: were up three point nine percent overall. The volume of 6 00:00:15,920 --> 00:00:19,239 Speaker 1: booze that we're drinking available per person, there was a fall. 7 00:00:19,600 --> 00:00:22,360 Speaker 1: It has fallen actually for the past four years. Dylan 8 00:00:22,440 --> 00:00:24,800 Speaker 1: Firth is the with the Alcohol Beverages Council. 9 00:00:24,800 --> 00:00:28,400 Speaker 2: He's with me, Hi, Dylan, Yeah, Hi, Ryan, here go. 10 00:00:28,040 --> 00:00:31,120 Speaker 1: Good, thank you. So why do you think the move 11 00:00:31,200 --> 00:00:34,000 Speaker 1: to beer or why is beer done well? And particularly 12 00:00:34,000 --> 00:00:34,640 Speaker 1: stronger beer. 13 00:00:36,040 --> 00:00:37,960 Speaker 2: Yeah, well, I mean if you look at the data 14 00:00:38,000 --> 00:00:41,199 Speaker 2: in terms of percentage, that figure of stronger beer has 15 00:00:41,240 --> 00:00:43,320 Speaker 2: increased a little bit, but in terms of the segment 16 00:00:43,360 --> 00:00:45,639 Speaker 2: of the market, stronger beer makes up a smaller percentage. 17 00:00:45,640 --> 00:00:48,240 Speaker 2: So if you're looking at percentages, yes it has increased, 18 00:00:48,280 --> 00:00:50,880 Speaker 2: but in terms of volume overall, actually the biggest shifts 19 00:00:50,920 --> 00:00:53,160 Speaker 2: have been in people moving from kind of five percent 20 00:00:53,200 --> 00:00:55,480 Speaker 2: beers to say four percent beers, and that's where one 21 00:00:55,520 --> 00:00:57,920 Speaker 2: of the trends we've seen, and that's made up from 22 00:00:57,960 --> 00:00:59,720 Speaker 2: you know, your more mainstream products that might be a 23 00:00:59,720 --> 00:01:01,800 Speaker 2: bit more affordable, so people are kind of looking at 24 00:01:01,800 --> 00:01:04,160 Speaker 2: their wallets. But also we've seen a really big shift 25 00:01:04,200 --> 00:01:06,960 Speaker 2: to people drinking low card beers and that also sits 26 00:01:06,959 --> 00:01:09,280 Speaker 2: in that four percent range. So that's the big shift 27 00:01:09,319 --> 00:01:09,600 Speaker 2: in here. 28 00:01:10,120 --> 00:01:12,640 Speaker 1: Okay, interesting because I do that. I do the low 29 00:01:12,680 --> 00:01:15,400 Speaker 1: card beers now, and I'm a convert. You know, I'll 30 00:01:15,440 --> 00:01:17,840 Speaker 1: never go back. You're not as fat than next day. 31 00:01:17,880 --> 00:01:18,400 Speaker 1: It's great. 32 00:01:19,280 --> 00:01:21,600 Speaker 2: Yeah, Well, I mean that's pretty much the biggest segment 33 00:01:21,640 --> 00:01:23,800 Speaker 2: of the market now. Low car beers make up about 34 00:01:23,800 --> 00:01:26,039 Speaker 2: twenty percent of the beer market in total, so a 35 00:01:26,040 --> 00:01:27,920 Speaker 2: lot of those brands are shifting, whether it's the mainstream 36 00:01:27,959 --> 00:01:30,240 Speaker 2: stuff of craft. So it's really interesting to see. And 37 00:01:30,280 --> 00:01:32,480 Speaker 2: that's a lot of that's driven by consumer preferences. 38 00:01:32,959 --> 00:01:37,640 Speaker 1: What about overall the alcohol available per person falling and 39 00:01:37,680 --> 00:01:39,399 Speaker 1: falling for four years in a row. What does that 40 00:01:39,440 --> 00:01:40,120 Speaker 1: tell us? 41 00:01:40,760 --> 00:01:42,679 Speaker 2: Yeah, I think people are moving to a more moderate 42 00:01:42,680 --> 00:01:44,960 Speaker 2: consumption model. I think people are deciding to still have 43 00:01:44,959 --> 00:01:47,600 Speaker 2: a drink, but drink less or drink lower percentage products. 44 00:01:47,600 --> 00:01:50,560 Speaker 2: And we've seen this trend happening both domestically and internationally 45 00:01:50,560 --> 00:01:54,040 Speaker 2: for years now, and we've really pleasingly seen that shift 46 00:01:54,040 --> 00:01:56,320 Speaker 2: in younger people as well, so more conscious of kind 47 00:01:56,360 --> 00:01:58,960 Speaker 2: of how much they're drinking and trying to be cautious 48 00:01:58,960 --> 00:01:59,600 Speaker 2: around these things. 49 00:02:00,360 --> 00:02:02,920 Speaker 1: Table wine down four point one percent to ninety four 50 00:02:02,960 --> 00:02:06,200 Speaker 1: million liters. I guess wine is quite a luxury. I mean, 51 00:02:06,360 --> 00:02:08,440 Speaker 1: and you've got to buy and be able to afford 52 00:02:08,440 --> 00:02:09,240 Speaker 1: a whole bottle of it. 53 00:02:10,440 --> 00:02:12,359 Speaker 2: Yeah, one's an interesting one. We've obviously got quite a 54 00:02:12,360 --> 00:02:14,920 Speaker 2: big export wine sector, so the demands around that can 55 00:02:14,960 --> 00:02:17,320 Speaker 2: be slightly distant when what you'd say with spirits and deer, 56 00:02:17,320 --> 00:02:19,200 Speaker 2: because we do export a lot of it, so those 57 00:02:19,200 --> 00:02:21,480 Speaker 2: figures have a lot of international impact as well. 58 00:02:22,080 --> 00:02:24,079 Speaker 1: Okay with the Dylan, thank you for that, Dylan Firth, 59 00:02:24,160 --> 00:02:26,040 Speaker 1: Deputy Chair of the Alcohol Beverages Council. 60 00:02:26,639 --> 00:02:29,799 Speaker 2: For more from Heather Duplessy Allen Drive, listen live to 61 00:02:29,919 --> 00:02:32,960 Speaker 2: news talks. It'd be from four pm weekdays, or follow 62 00:02:33,000 --> 00:02:34,760 Speaker 2: the podcast on iHeartRadio.