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Speaker 1: Spark as in the telco weighing into the use of

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Speaker 1: social media. They're launching the Countries Where Mobile Plan for kids.

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Speaker 1: It will let parents control usage and data limit users

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Speaker 1: to low data apps like bus apps and find my

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Speaker 1: Phone now sparks. Leela Ashford is with us on this, Leela,

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Speaker 1: very good morning to you.

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Speaker 2: Thank you, Good morning mine.

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Speaker 1: How technically advanced is this?

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Speaker 2: So it's the first to launch in New Zealand. When

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Speaker 2: we do launch it, it's new capability that we'd be

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Speaker 2: providing for our customers, and really it's based off quite

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Speaker 2: a bit of research we've done with parents and our

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Speaker 2: customers who are parents who are telling us that they're

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Speaker 2: trying to balance the benefits of giving their kids a

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Speaker 2: phone that come with the connectivity and being able to

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Speaker 2: keep in touch with them, but they're not willing to

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Speaker 2: open the floodgates to everything that comes with the Internet

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Speaker 2: all at once.

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Speaker 1: Who's it aimed at? Age wise? When you talk about

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Speaker 1: parents giving kids phones, would we talking about age wise?

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Speaker 2: Well, from our research, we see that parents tend to

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Speaker 2: make that choice generally somewhere between eight and fourteen. In

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Speaker 2: terms of who can access this plan, we leave that

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Speaker 2: up to parents it's seventeen and below, but it really

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Speaker 2: does vary by family.

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Speaker 1: Okay, it says new parental control features allowing parents to

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Speaker 1: manage the plan by sending how much data is allocated

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Speaker 1: to the child? Can you do that already?

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Speaker 2: No? So generally when you buy a plan, it comes

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Speaker 2: with a certain data limit and so your child can

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Speaker 2: you know, cube?

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Speaker 1: But can I put my kid on my phone? I mean,

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Speaker 1: I know it? Can I do? We have kids on

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Speaker 1: my phone? So can I just do that and solve

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Speaker 1: the problem.

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Speaker 2: So what this plan does is it comes with a

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Speaker 2: gigabyte loaded, but then the parent decides when the child

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Speaker 2: gets the next gigabyte. So it's actually dishing out data

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Speaker 2: in smaller proportions based on when the parent thinks that

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Speaker 2: is appropriate. And to give you context, one gigabyte you're

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Speaker 2: only really going to be able to do endless scrolling

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Speaker 2: or watching reels on social media for one to two hours,

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Speaker 2: depending on the quality. So this isn't letting kids off

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Speaker 2: the tether to do whatever they want. It really is

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Speaker 2: something that's more suited to low levels of data use.

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Speaker 1: Great debate of our time, isn't it? Leela wushud it?

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Speaker 1: Leela Ashford's spark corporate relations sustainable. I mean, when you

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Speaker 1: set up an iPhone, it literally asks you, are you

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Speaker 1: sitting this up for yourself? Yes? Or for your kid?

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Speaker 2: Yeah?

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Speaker 1: But what if you lie?

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Speaker 2: Well?

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Speaker 1: And then that's the problem, isn't it. Because Jason comes

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Speaker 1: and Jason the bosh, I mean did you hear him before?

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Speaker 1: I mean just lost it, He lost his head. He's nuts.

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Speaker 1: So my comment this morning, just before seven thirty, he

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Speaker 1: comes and goes, I couldn't disagree with you more. I

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Speaker 1: couldn't off he went. And this is the interesting thing

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Speaker 1: about this whole phone thing. What I'm arguing is that

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Speaker 1: we all agree. Do we want to do something about

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Speaker 1: protecting our kids with social media? Of course we do,

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Speaker 1: do some of us as parents do it already. Yes,

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Speaker 1: you would like to hope I got a bowl. Apparently

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Speaker 1: I had a bowl. Well, I don't have kids anymore,

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Speaker 1: thank god, but I had a bowl when we did

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Speaker 1: have kids, and we laid down some pretty rough rules.

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Speaker 1: And as I told you on the program yesterday, we

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Speaker 1: got pretty hated for a period of time, but we

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Speaker 1: did the parenting. So for people who don't want to

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Speaker 1: do that, we're relying on the government.

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Speaker 2: Now.

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Speaker 1: Apparently so God, oh bless them. But all I'm arguing

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Speaker 1: is technically, forget the emotion, forget whether we should forget.

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Speaker 1: Jason was going to stop them at the border. Those

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Speaker 1: were as parting words at the end of sport. Just

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Speaker 1: stop them at the border, just turn turn them off.

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Speaker 1: I hate them. This was meta and all the Googles,

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Speaker 1: I hate them, turn it off, stop them at the border.

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Speaker 1: I didn't have time to explain that the net doesn't

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Speaker 1: work at the border, but be that as it may.

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Speaker 1: So forget all of that and just go back to

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Speaker 1: the technical Can you technically stop sixteen year olds getting

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Speaker 1: to social media? Can you do it? And the answer

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Speaker 1: is no? And I know the answer is no because

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Speaker 1: there are plenty of people looking at it, and guess what,

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Speaker 1: not one of them has come up with the answer yet.

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Speaker 1: And until you do come up with the answer, the

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Speaker 1: next part is is it worth pursuing it in an

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Speaker 1: emotional way if you know ultimately the answer is no,

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Speaker 1: and therefore the problem is not solved. Jason will come

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Speaker 1: back and during the news at eight and just carry

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Speaker 1: that on. So God, I can't wait till we get

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Speaker 1: out of the news and Sport and we can get

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Speaker 1: back to some interviews. For more from the Mike Asking Breakfast,

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Speaker 1: listen live to news Talks at B from six am weekdays,

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Speaker 1: or follow the podcast on iHeartRadio