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Speaker 1: Horticulture sector. A new roadmap goal is to double farm

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Speaker 1: gate returns by twenty thirty five. Policy, workforce, labor and exports.

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Speaker 1: The future proofing of the industry basically is what we're

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Speaker 1: looking at here. Kate Scott is Hot New Zealand's chief

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Speaker 1: executive and is with us. Good morning.

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Speaker 2: I'm morning to you too, mate.

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Speaker 1: Have you got buy in from all the growers and

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Speaker 1: the farmers and the workers.

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Speaker 2: Look, that's a great question. I worked the early phases

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Speaker 2: of talking about implementation of our art Era of Horticultural

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Speaker 2: Action Plan. So a lot of the work that the

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Speaker 2: team are doing is going out to share what those

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Speaker 2: priorities are, what the outcomes that we're seeking are, and

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Speaker 2: trying to actually create their opportunity for thee to contribute

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Speaker 2: to it.

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Speaker 1: Because the diversity of the sector is quite something. I mean,

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Speaker 1: we can talk about kiwi fruit and go who they're

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Speaker 1: going well, but I mean there's a lot of stuff

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Speaker 1: grown in this country and it's a lot you know,

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Speaker 1: everyone's got their own story, haven't they. How do you

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Speaker 1: bring all that together?

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Speaker 2: Look, that's part of both the challenge and the opportunity

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Speaker 2: for the horticulture sector. If I'm being honest, I think.

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Speaker 2: You know, we have over one hundred and three different

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Speaker 2: types of crops that are growing and they are very diversure,

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Speaker 2: whether you grow them in Northoland or all the way

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Speaker 2: down in Southland. And look, each of our crops are

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Speaker 2: at different spaces on their journey when it comes to

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Speaker 2: you know, how do they meet the market? Are they

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Speaker 2: domesticly focused in terms of their crops? Are they export focused?

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Speaker 2: So I guess that that is the complexity, But that's

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Speaker 2: also the value that having a really broad and ambitious

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Speaker 2: goal around you know, doubling the farm gate value of

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Speaker 2: horticulture brands. That gives a sense of purpose to our sector.

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Speaker 1: Yeah, you talk about research providers, what role does research

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Speaker 1: science stuff we haven't thought about play in the next

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Speaker 1: ten years? Do you reckon?

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Speaker 2: Look? In my view, you know, the success of the

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Speaker 2: culture sector today has actually been underpinned by a lot

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Speaker 2: of the science work that's already been done. If you

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Speaker 2: look at every fruit, if you look at apples in particular,

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Speaker 2: there's been a huge amount of work that's been done

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Speaker 2: in terms of those what we call PBRs for those

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Speaker 2: pliant variety rights and the ability to actually then create

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Speaker 2: brands off the back of those exceptional breeds of fruit

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Speaker 2: and cult of ours. The fruit is actually the value,

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Speaker 2: and so how do we continue to focus on that? Science,

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Speaker 2: as you well know, is a space that is changing frequently,

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Speaker 2: and I think the role of technology will continue to

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Speaker 2: have an important role in horticulture as well.

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Speaker 1: The government, is it trade deals and market access? Is

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Speaker 1: that what we need them for?

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Speaker 2: Look, I think that's an element of it. But we

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Speaker 2: also need to make sure that we're working alongside government

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Speaker 2: because a lot of the other regulatory and policy settings

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Speaker 2: also underpin the success of the sector, that's for sure.

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Speaker 1: Okay, do you ever say enough singular voice? So zespre

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Speaker 1: is a good example? Is there enough when you talk

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Speaker 1: of hot in general, enough singular voice in the global

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Speaker 1: market to go? This is from New Zealand as opposed

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Speaker 1: to Brian, Bruce and Sharon who grow all these vegetables.

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Speaker 2: Yeah. Look, I think Despery is a great example within

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Speaker 2: our sector in terms of the marketing of kiwifruits to

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Speaker 2: the world. We've then got in New Zealand apple and

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Speaker 2: years to do the same on behalf of the apple pear growers.

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Speaker 2: But look at as something that the sector is con

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Speaker 2: nearly working on how do we continue to collaborate so

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Speaker 2: that we can have some really clear and collective messaging

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Speaker 2: about how amazing that the fruit and vegetable basket of

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Speaker 2: New Zealand.

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Speaker 1: Ext well, good luck with the Kate appreciated Cat Scott Hort,

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Speaker 1: New Zealand Tube executive.

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Speaker 2: For more from the mic Asking Breakfast, listen live to

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