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Speaker 1: Been a good week for New Zealand Wine with the news.

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Speaker 1: When it comes to America, New Zealand's the only country

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Speaker 1: to increase imports again Databank stats. This is sixteenth year

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Speaker 1: in a row that we've gone growth on growth, on growth,

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Speaker 1: on growth on growth. Anyway, and Vivo Wine founded Tim

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Speaker 1: Lightbourne's back with us. Tim, very good morning to you.

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Speaker 2: Good morning.

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Speaker 1: Way are you in America? You sound like you're here in.

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Speaker 2: New Zealand this time. Just came back about two weeks ago.

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Speaker 1: Good The level of penetration in America, you know, a

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Speaker 1: country of three hundred and twenty thirty million people. Are

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Speaker 1: you just New York or Los Angeles? Are we sort

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Speaker 1: of infiltrating Kansas and Delaware?

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Speaker 2: Yeah, we're definitely inftrating a number of states. So if

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Speaker 2: we look at Florida, for example, we're pretty huge over there.

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Speaker 2: But yeah, right around the country actually, so not just

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Speaker 2: New York or California.

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Speaker 1: What's the room do you reckon for growth?

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Speaker 2: But we are only three point six of the market,

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Speaker 2: so you know, if we can double that, it's pretty

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Speaker 2: interesting for US. Seven on blo Okay on major export

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Speaker 2: is number three vrietals, So we're still only half the

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Speaker 2: size of Chardoneay for example, sir, there's big opportunities.

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Speaker 1: And so because we don't do much shame in this country,

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Speaker 1: does that hold us back if Chardonnau is the number

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Speaker 1: one tipple?

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Speaker 2: Now, look, we track thirty six different grape for idels

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Speaker 2: and seven on blanc is the only one in great

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Speaker 2: So you know if you keep pumping seven, it's a

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Speaker 2: big opportunity.

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Speaker 1: Do you reckon that? Everarens? I've been asking this question

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Speaker 1: for twenty five, if not thirty years. At some point

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Speaker 1: the serving yon blanc bubble bursts? Do you reckon it?

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Speaker 2: Does not as far as I can see it. I

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Speaker 2: met a lot of buyers last month, and you know

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Speaker 2: when you walk into that room, they're all sort of

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Speaker 2: you know, we're like a breath of fresh air, fresh

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Speaker 2: air for New Zealand. Well, can you.

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Speaker 1: Ask a lot and what about price? How do we

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Speaker 1: handle on price? And we we're at the top end,

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Speaker 1: don't we ish?

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Speaker 2: Well, we're about fifteen to twenty, which is seen as

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Speaker 2: premium over there.

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Speaker 1: Okay? And is that growing? So do we sell more

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Speaker 1: or do we sell the same with more money?

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Speaker 2: That category is still growing, which is good for New

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Speaker 2: zealant self. We just sort of keep pumping that fifteen

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Speaker 2: to twenty and not sort of drop it down to

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Speaker 2: that below fifteen, keep going.

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Speaker 1: Well, what's your vibe on tariffs?

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Speaker 2: I just don't know at the moment, so it's hard

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Speaker 2: to plan for. What we do know is in twenty

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Speaker 2: nineteen is a twenty five percent tariff from France, Spain

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Speaker 2: and Germany, and that didn't destroy the industry. So no,

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Speaker 2: you know, we'll we'll see what happens.

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Speaker 1: See my theory told me. If I'm naive my argument,

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Speaker 1: it's something like wine. At the top end of wine,

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Speaker 1: you could put a little bit of something on the

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Speaker 1: price a dollar and people would still buy it because

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Speaker 1: they seek it out, they like it. Is that fair

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Speaker 1: or not?

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Speaker 2: Yeah? I think so. And if again, if we look

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Speaker 2: back in what happened twenty nineteen, there was a slight

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Speaker 2: price increase and it was absorbed. They stop. People still

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Speaker 2: kept buying.

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Speaker 1: Interesting. Hey, you know Graham Norton's in the country, don't.

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Speaker 2: You, Yeah, we did. We actually had him in Marlbury yesterday.

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Speaker 2: We were picking grapes with him. He was tasting juice.

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Speaker 2: He was having a great time.

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Speaker 1: There you go, good stuff, nice to catch up with

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Speaker 1: the Tim Tim Lightbourn, who was the Inbibo wine founder

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Speaker 1: tie up of course with Graham Norton, who happens to

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Speaker 1: be here. But as I mentioned with then, and I'm

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Speaker 1: glad to hear that theory of mine could be correct, because,

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Speaker 1: as I mentioned earlier on in the program, Ferrari are

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Speaker 1: simply increasing the price of the cars by ten percent,

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Speaker 1: and so don't worry about the tariffs. The people who

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Speaker 1: buy Ferraris have got another ten percent. We'll just whack

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Speaker 1: that on the top. And Bob's your uncle, as simple

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Speaker 1: as they For

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