1 00:00:00,120 --> 00:00:00,320 Speaker 1: Two. 2 00:00:00,360 --> 00:00:03,960 Speaker 2: He is under fire after referencing Philip Polkinghorn's trial in 3 00:00:04,000 --> 00:00:08,320 Speaker 2: their latest Year Right campaign, The new billboards read back 4 00:00:08,360 --> 00:00:11,719 Speaker 2: to being a respectable meth smoking, sex worker loving doctor, 5 00:00:11,760 --> 00:00:15,600 Speaker 2: then yeah right. Philip Polkinhorn was found not guilty last 6 00:00:15,640 --> 00:00:18,280 Speaker 2: month of murdering his wife Pauline Hannah, after an eight 7 00:00:18,320 --> 00:00:21,320 Speaker 2: week trial in the High Court at Auckland. Mike Hutcheson 8 00:00:21,440 --> 00:00:24,000 Speaker 2: is a marketing expert and his weather us this evening 9 00:00:24,120 --> 00:00:27,960 Speaker 2: keilder Mike, go your reaction to these harmless fun or 10 00:00:28,080 --> 00:00:29,160 Speaker 2: something a bit more sinister? 11 00:00:30,000 --> 00:00:33,080 Speaker 1: No harmless fun and we don't have enough of it. 12 00:00:33,280 --> 00:00:35,520 Speaker 1: I think we just need to poke more fun. It's 13 00:00:35,960 --> 00:00:38,560 Speaker 1: an old Kiwi tradition and it's called taking the piss, 14 00:00:38,600 --> 00:00:40,519 Speaker 1: and we don't need to do more of it. We 15 00:00:40,520 --> 00:00:42,400 Speaker 1: shouldn't be too gentle about. 16 00:00:42,159 --> 00:00:45,960 Speaker 2: It, Okay, Just to totally play Devil's advocate here, I'm 17 00:00:46,000 --> 00:00:48,720 Speaker 2: just thinking about if I was in Pauline Hannah's family 18 00:00:48,800 --> 00:00:50,880 Speaker 2: right now, how would they be feeling about it? Do 19 00:00:50,960 --> 00:00:51,280 Speaker 2: you think? 20 00:00:52,159 --> 00:00:53,800 Speaker 3: Well, then it's not about Pauline Hannah. 21 00:00:54,080 --> 00:00:58,440 Speaker 1: I think she was the tragic victim of a bit 22 00:00:58,440 --> 00:01:01,080 Speaker 1: of a charlatan and not a nice bloke. But I 23 00:01:01,120 --> 00:01:04,920 Speaker 1: think Watson question is a the ethics of Popinhorn himself 24 00:01:05,319 --> 00:01:07,760 Speaker 1: and also the jury system. Now, I just wonder if 25 00:01:07,800 --> 00:01:10,039 Speaker 1: but we should be able to just take the mickey 26 00:01:10,080 --> 00:01:10,560 Speaker 1: of it, if we can. 27 00:01:10,680 --> 00:01:12,479 Speaker 2: I am just going to remind everyone he was found 28 00:01:12,520 --> 00:01:15,600 Speaker 2: not guilty after that eight week tild But I understand. 29 00:01:15,200 --> 00:01:18,640 Speaker 3: But he wasn't sorry, it wasn't it wasn't innocent though, Well. 30 00:01:18,480 --> 00:01:20,160 Speaker 2: He was found not guilt. Well, yes, he was found out. 31 00:01:20,200 --> 00:01:25,840 Speaker 2: He was found not guilty. And the billboard itself represent 32 00:01:26,080 --> 00:01:28,479 Speaker 2: represent you know, as you say, it is obviously about 33 00:01:28,480 --> 00:01:32,720 Speaker 2: Philip Polkinhorn rather than Pauline Hannett directly. Are those the 34 00:01:32,800 --> 00:01:35,080 Speaker 2: kind of conversations that that would be had we I mean, 35 00:01:35,120 --> 00:01:37,399 Speaker 2: I know you've you've you've got a rich history in 36 00:01:37,440 --> 00:01:39,840 Speaker 2: this in this area. Those are sort of conversations that 37 00:01:39,880 --> 00:01:42,200 Speaker 2: advertising musecutives have when they're pitching a campaign. 38 00:01:42,920 --> 00:01:45,400 Speaker 1: Absolutely absolutely, and in fact that I was involved in 39 00:01:45,480 --> 00:01:47,720 Speaker 1: Charget when that whole thing began, and the I guess 40 00:01:47,720 --> 00:01:50,520 Speaker 1: it must have been late nineties, early early two thousand 41 00:01:50,720 --> 00:01:53,200 Speaker 1: and it was. It was a it was a fun project. 42 00:01:53,240 --> 00:01:55,240 Speaker 1: Everybody got involved in it. It's a kind of a 43 00:01:55,280 --> 00:01:57,440 Speaker 1: line now that belongs to New Zealand, and I like 44 00:01:57,520 --> 00:01:59,960 Speaker 1: the idea of them, you know, asking for public bidback, 45 00:02:00,040 --> 00:02:03,120 Speaker 1: and that's it's part of our tradition taking the mickey. 46 00:02:03,280 --> 00:02:05,240 Speaker 2: It certainly has become you know, whether you love or 47 00:02:05,240 --> 00:02:08,240 Speaker 2: hate them, it's I think it's fairly earned the iconic status. 48 00:02:08,280 --> 00:02:12,200 Speaker 2: And advertising law is this kind of thing effective? Like 49 00:02:12,320 --> 00:02:14,000 Speaker 2: does it? Does it actually sell beer. 50 00:02:15,720 --> 00:02:17,000 Speaker 3: What it did at the time? 51 00:02:17,360 --> 00:02:20,000 Speaker 1: It certainly, and it puts the profile of the brand 52 00:02:20,080 --> 00:02:22,119 Speaker 1: up and it talks about the brand is not taking 53 00:02:22,160 --> 00:02:26,160 Speaker 1: itself too seriously. Now we're not talking about fine dining. 54 00:02:26,440 --> 00:02:28,920 Speaker 1: We're talking about in the pub with your mates and 55 00:02:29,000 --> 00:02:30,000 Speaker 1: telling a few laughs. 56 00:02:30,240 --> 00:02:32,079 Speaker 3: And that's essentially what it's about. 57 00:02:32,320 --> 00:02:34,240 Speaker 2: Is there a line? Is there a line? Do you 58 00:02:34,320 --> 00:02:36,000 Speaker 2: do you ever think or do you recall the time 59 00:02:36,040 --> 00:02:37,720 Speaker 2: when you think that you guys overstepped it? 60 00:02:38,840 --> 00:02:40,880 Speaker 3: Oh, we did on a number of occasions. 61 00:02:40,960 --> 00:02:43,280 Speaker 1: And it's it's that like it's the togs togs under 62 00:02:43,280 --> 00:02:47,400 Speaker 1: these things. Yeah, and there's there's no you couldn't legislate 63 00:02:47,440 --> 00:02:51,480 Speaker 1: for it, but you just know in your heart what's 64 00:02:52,040 --> 00:02:54,800 Speaker 1: what's decent and what's not, what's moral and what's not. 65 00:02:55,840 --> 00:02:59,720 Speaker 1: And this is I think plays to that classic key 66 00:02:59,760 --> 00:03:02,360 Speaker 1: with great story, you know, and the're fan of telling. Then, 67 00:03:02,639 --> 00:03:07,040 Speaker 1: before the battle at Dell elevating, General Freiburg took Monty 68 00:03:07,280 --> 00:03:10,440 Speaker 1: General Montgomery through the Kiwi lines before the battle, and 69 00:03:10,520 --> 00:03:13,080 Speaker 1: as they're going through, Monty said to Freybig. 70 00:03:13,000 --> 00:03:14,120 Speaker 3: They're not very well disciplined. 71 00:03:14,160 --> 00:03:16,520 Speaker 1: Owne there Freberg And he said, what do you means 72 00:03:16,520 --> 00:03:18,239 Speaker 1: so well, they're not saluting and he said no, but 73 00:03:18,560 --> 00:03:20,440 Speaker 1: if you wave to them, they'll wave back. I mean, 74 00:03:20,560 --> 00:03:24,239 Speaker 1: that's that's keywinness. Yeah, yeah, take it too seriously. 75 00:03:24,360 --> 00:03:26,200 Speaker 2: Yeah, and look at the very least that the mere 76 00:03:26,280 --> 00:03:28,000 Speaker 2: fact that you and I are talking about this evening 77 00:03:28,080 --> 00:03:30,359 Speaker 2: is probably points to the success of this, at least 78 00:03:30,360 --> 00:03:33,040 Speaker 2: in their marketing sense. Thank you very much, Mike, appreciate 79 00:03:33,040 --> 00:03:35,680 Speaker 2: your time as always, great to chat. That's marketing expert 80 00:03:35,760 --> 00:03:37,400 Speaker 2: Mike Hutters and let us know what you think. Nine 81 00:03:37,400 --> 00:03:39,360 Speaker 2: two nine two is the text number Jacket News Talks, 82 00:03:39,360 --> 00:03:42,920 Speaker 2: HEIDB dot co dot Z twenty two past five. For 83 00:03:43,040 --> 00:03:46,320 Speaker 2: more from Hither Duplessy Allen Drive. 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