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Speaker 1: More calls today for regional New Zealand to ditch the

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Speaker 1: traditional nine to five retail model. This story originally came

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Speaker 1: you remember, from the Napier business leader who says the

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Speaker 1: CBD there becomes a ghost town as soon as the

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Speaker 1: shops shut up at five o'clock. Now more towns are

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Speaker 1: having this debate, so are our smaller centers stuck in

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Speaker 1: the past. Retail Ing Zen CEO Carolyn Young is with

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Speaker 1: me Hi, Carolyn.

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Speaker 2: Kidder Ron, how are you really good?

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Speaker 1: Thank you? With basic question, would businesses not open if

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Speaker 1: there were customers to serve?

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Speaker 2: Absolutely? Look, I think most businesses are in the process

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Speaker 2: of evaluating their data on an ongoing basis. They're working

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Speaker 2: out the foot traffic that's coming past, and they get

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Speaker 2: data feed into them from that they can see where,

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Speaker 2: when and where their sales are taking place through their

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Speaker 2: point of sales system, so they'll be able to tell

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Speaker 2: whether or not they've got people coming in first thing

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Speaker 2: in the morning or last thing at night, and you know,

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Speaker 2: adjusting their time frame. The core mon in terms when

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Speaker 2: they're opening closed. Consumer demand is what should drive your

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Speaker 2: opening hours, obviously, alongside any other restrictions there might be

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Speaker 2: depending on the sort of business that you own. But

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Speaker 2: consumers are going to want to come in at a

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Speaker 2: time when it's convenient to them, and being open when

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Speaker 2: they are available is important.

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Speaker 1: Yeah, because I guess the thing is for tourism especially,

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Speaker 1: you've got people coming here who might be used to

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Speaker 1: shops being opened a little bit later. Is there any

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Speaker 1: truth to this idea that if you have multiple shops

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Speaker 1: open then it creates a bit of a vibe. People

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Speaker 1: know it's happening and they will actually, you know, build

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Speaker 1: it and they'll come open and they'll come.

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Speaker 2: Yeah. Absolutely. If you for example, if you work in

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Speaker 2: a mall, all of the stores in the mall are

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Speaker 2: open till the same time. So everyone knows that the

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Speaker 2: new Market, Westfield Mall and Upland is open till seven

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Speaker 2: o'clock at night, so everyone knows they can go there

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Speaker 2: for a couple of hours after work. Now, in a

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Speaker 2: high street environment, the stores aren't regulated like that, you know,

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Speaker 2: so some stores might close at five, so might be

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Speaker 2: at the five, someone might be at six or later.

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Speaker 2: And if you've got a number of stores around you

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Speaker 2: that are open later, people will come because they know

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Speaker 2: that they can call into that store at a time

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Speaker 2: that suits them after work. But if there's only one store,

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Speaker 2: you know that store is probably pretty quiet. So you know,

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Speaker 2: if you've got neighboring businesses, it's about getting alongside your

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Speaker 2: neighboring business and saying, hey, you know, do you want

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Speaker 2: to try opening a little bit later, seeing if we

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Speaker 2: can create a bit of energy and enthusiasm for people

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Speaker 2: to be coming in the stores afterwards, or alternatively, you know,

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Speaker 2: what are you doing in the weekends, or you know

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Speaker 2: what time are you opening in the morning. If you've

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Speaker 2: got a few more stores doing the same thing, it

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Speaker 2: just you know, it does, as you say, create a

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Speaker 2: bit of a buzz and a bit of a vibe.

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Speaker 1: Carolyn, thank you for that, Carolyn Young, Retailings and CEO

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Speaker 1: time has just gone thirteen after four. We'd love to

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Speaker 1: know what you think about that one. I just think

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Speaker 1: if a business, who better to know whether there would

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Speaker 1: be customers visiting a store than the business itself, And

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Speaker 1: if the businesses itself knew that there were customers going

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Speaker 1: to visit, they would simply open. I don't know, I

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Speaker 1: think the whole thing's a bit weird. For more from

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