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Speaker 1: The government's new tourism campaign targeted at Australians I think

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Speaker 1: is a no brainer. A simple test is comparing how

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Speaker 1: many New Zealanders have visited Australia compared to how many

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Speaker 1: Australians have come here. I remember being at a conference

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Speaker 1: a while back in Sydney and we were asking around

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Speaker 1: the room how many of you have been to New Zealand.

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Speaker 1: They were done, and yet I then asked how many

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Speaker 1: of you guys have been to Queensland. Well, they all

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Speaker 1: had been, including me. You see, for Kiwi's it's a

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Speaker 1: right of passage to visit Australia, but it's not a

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Speaker 1: right of passage for Ossie's to come here. So imploring

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Speaker 1: everyone to come here, in fact, saying everyone must come here,

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Speaker 1: I think is a good thing. Shame on the Labor

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Speaker 1: spokesperson who was on the Telly last night who seemed

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Speaker 1: to think such a plea was desperate. I'm sorry, it's

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Speaker 1: not desperate. It's just got a bit of energy about it.

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Speaker 1: If we can imbue the belief in Australia that a

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Speaker 1: visit to New Zealander is must, then that will continue

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Speaker 1: to pay its way for generations. It's the same for

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Speaker 1: European visitors, the people I know who came here from

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Speaker 1: Europe for their own and became my friends here, and

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Speaker 1: now the parents of kids who then return. The kids

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Speaker 1: having heard the legends from mum Zoe and New Zealand

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Speaker 1: are the ones who come back. My partner Zoe was

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Speaker 1: in Germany and her friends' children's are the ones who

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Speaker 1: have come to New Zealand to find more found out

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Speaker 1: more about the exotic foreigner who landed in their parents' mints.

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Speaker 1: So it's important to remember that every time we go

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Speaker 1: overseas and meet others, we go as ambassadors and we

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Speaker 1: promote repeat business of inbound tourism here. But for everywhere

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Speaker 1: aside from Australia, we are still a major trip with

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Speaker 1: big journeys and big bills. So Australia is very cheap

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Speaker 1: and very important for Australians. We're a three hour flight.

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Speaker 1: We're just like them, We speak the same language as them,

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Speaker 1: but we're exotically different. Our scenic delights are delightful, and

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Speaker 1: thanks to our stuttering economy and dommer, we're relatively cheap

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Speaker 1: as chips. Of course, everyone there must come here and

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Speaker 1: their children and their children's children and so on. In fact,

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Speaker 1: this is our campaign that should never stop. This is

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Speaker 1: a campaign that we need to renew year after year

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Speaker 1: after year. For more from Early Edition with Ryan Bridge,

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Speaker 1: listen live to News Talks it be from five am weekdays,

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Speaker 1: or follow the podcast on iHeartRadio