1 00:00:00,000 --> 00:00:01,000 Speaker 1: Thank you for your messages. 2 00:00:01,040 --> 00:00:04,840 Speaker 2: This evening ah an obvious one here Blair has flipped 3 00:00:04,840 --> 00:00:06,600 Speaker 2: me a note to say Jack, great to hear that 4 00:00:06,640 --> 00:00:10,760 Speaker 2: you went to an erotic pottery museum. 5 00:00:10,880 --> 00:00:13,080 Speaker 1: But you didn't tell us. Was it worth it? Twenty 6 00:00:13,119 --> 00:00:14,600 Speaker 1: bucks feels pretty steep you. 7 00:00:14,760 --> 00:00:16,120 Speaker 2: To be honest, I don't know what the going rate 8 00:00:16,239 --> 00:00:20,040 Speaker 2: is for your average erotic pottery museum. I attended erotic 9 00:00:20,079 --> 00:00:22,400 Speaker 2: pottery museum. It cost about twenty bucks. It was one 10 00:00:22,440 --> 00:00:23,840 Speaker 2: of the most expensive things that I did in my 11 00:00:23,920 --> 00:00:28,200 Speaker 2: few days while in Peru covering Apec this year. It 12 00:00:28,240 --> 00:00:30,360 Speaker 2: was well worth it. In my opinion, it was well 13 00:00:30,400 --> 00:00:32,839 Speaker 2: worth it. You weren't supposed to take many photographs, but 14 00:00:33,200 --> 00:00:35,040 Speaker 2: I did take a couple, and they're going to be, 15 00:00:35,080 --> 00:00:37,080 Speaker 2: you know, photos that I cherished for the rest of 16 00:00:37,080 --> 00:00:38,960 Speaker 2: my life, memories that I cherished for the rest of 17 00:00:39,000 --> 00:00:41,479 Speaker 2: my life. I did manage to convince a few other 18 00:00:41,560 --> 00:00:43,680 Speaker 2: journos to come with me, and I think, to be 19 00:00:43,720 --> 00:00:50,000 Speaker 2: totally fair, not all of them were as satisfied spending 20 00:00:50,360 --> 00:00:53,000 Speaker 2: twenty dollars on an erotic pottery museum. Not all of 21 00:00:53,080 --> 00:00:55,279 Speaker 2: them thought it was a great spend. All of them 22 00:00:55,280 --> 00:00:58,240 Speaker 2: thought it was a very memorable experience. The reason we 23 00:00:58,280 --> 00:01:01,040 Speaker 2: are discussing this, of course, is that wasn't the only 24 00:01:01,120 --> 00:01:03,800 Speaker 2: museum around that's charging foreigners for a bit of a 25 00:01:03,880 --> 00:01:05,760 Speaker 2: visit to Papa. Might be showing the rest of the 26 00:01:05,760 --> 00:01:09,040 Speaker 2: country just how to generate some extra income. It's now 27 00:01:09,120 --> 00:01:12,120 Speaker 2: been two months since the National Museum started charging overseas 28 00:01:12,200 --> 00:01:15,199 Speaker 2: visitors thirty five dollars per visit, and it has made 29 00:01:15,600 --> 00:01:19,440 Speaker 2: seven hundred and fifty thousand dollars during that time and 30 00:01:19,480 --> 00:01:22,280 Speaker 2: we're only now just coming into the busy season. Kate 31 00:01:22,400 --> 00:01:25,440 Speaker 2: camp is Tipapa's spokesperson and she's with us this evening. 32 00:01:25,480 --> 00:01:27,440 Speaker 1: Kelder. Good evening, Keilder. 33 00:01:27,560 --> 00:01:29,480 Speaker 3: I'm not not sure if I can compete with the 34 00:01:29,520 --> 00:01:32,440 Speaker 3: Peruvian erotic postiles. Yea, I'll do my best. 35 00:01:33,480 --> 00:01:35,720 Speaker 2: Look, you know, Tapapa has other attractions. You know, you 36 00:01:35,840 --> 00:01:37,840 Speaker 2: just got to play your strengths, and apparently that's what 37 00:01:38,560 --> 00:01:39,560 Speaker 2: the strengths. 38 00:01:39,120 --> 00:01:40,200 Speaker 1: Were in that part of the world. 39 00:01:40,200 --> 00:01:42,000 Speaker 2: It was it was I've been to a lot of 40 00:01:42,080 --> 00:01:43,920 Speaker 2: museums in my time, as I'm sure you have, Kate, 41 00:01:43,920 --> 00:01:45,960 Speaker 2: but it was it was certainly one to remember. 42 00:01:46,680 --> 00:01:48,360 Speaker 1: It was, Yeah, we don't need to get into too 43 00:01:48,440 --> 00:01:48,760 Speaker 1: much to do. 44 00:01:48,880 --> 00:01:52,000 Speaker 2: It was surprisingly explicit if I'm perfect. 45 00:01:52,640 --> 00:01:54,200 Speaker 3: Well you put that on your trip advisory. 46 00:01:54,320 --> 00:01:54,880 Speaker 1: Yeah, exactly. 47 00:01:55,000 --> 00:01:55,160 Speaker 3: Yeah. 48 00:01:55,200 --> 00:01:59,000 Speaker 2: I was like, wow, they've really okay, yeah right, they're okay. Yep. 49 00:01:59,040 --> 00:02:02,320 Speaker 2: The indigenous people here really leaned into their their you know, 50 00:02:02,400 --> 00:02:07,560 Speaker 2: to their explicit erotic pottery. Anyway, is this about how 51 00:02:07,640 --> 00:02:09,919 Speaker 2: much you expected to make? Seven hundred and fifty grand 52 00:02:09,919 --> 00:02:11,720 Speaker 2: in two months? Feels like a lot of money. 53 00:02:12,760 --> 00:02:15,640 Speaker 3: It does, and it is pretty much in line with 54 00:02:15,680 --> 00:02:18,480 Speaker 3: what we expected to make. In fact, we're at ninety 55 00:02:18,600 --> 00:02:21,720 Speaker 3: seven percent of what our projection was. So I take 56 00:02:21,760 --> 00:02:25,280 Speaker 3: my hat off to our finance boffins because they struck 57 00:02:25,320 --> 00:02:27,760 Speaker 3: it pretty much on the nail, which is not actually 58 00:02:27,800 --> 00:02:30,359 Speaker 3: an easy thing to do because given that to Papa 59 00:02:30,400 --> 00:02:33,160 Speaker 3: has always been free chry. You know, it's free entry 60 00:02:33,200 --> 00:02:36,200 Speaker 3: for the New Zealanders. Now we're charging internationals. But in 61 00:02:36,240 --> 00:02:39,400 Speaker 3: the past we've never known precisely how many New Zealanders 62 00:02:39,480 --> 00:02:42,880 Speaker 3: versus internationals were coming in because they went passing through 63 00:02:42,919 --> 00:02:45,520 Speaker 3: any kind of a turnstyle or anything at entry. So 64 00:02:46,320 --> 00:02:48,840 Speaker 3: I think that we've done really well in terms of 65 00:02:48,919 --> 00:02:51,160 Speaker 3: what the income we've been able to generate and in 66 00:02:51,240 --> 00:02:53,520 Speaker 3: terms of yeah, our predictions have pretty much played out 67 00:02:53,560 --> 00:02:54,600 Speaker 3: as expected. 68 00:02:54,240 --> 00:02:56,360 Speaker 2: Well, I suppose you not only can you is it 69 00:02:56,400 --> 00:02:58,920 Speaker 2: hard to quantify exactly how many international tourists you have. 70 00:02:59,040 --> 00:03:01,720 Speaker 2: It's also hard to quantify how many might not come 71 00:03:01,760 --> 00:03:04,480 Speaker 2: in if they don't want to pay thirty five bucks, right. 72 00:03:05,280 --> 00:03:08,519 Speaker 3: Yeah, I mean we're doing very close observation, which includes 73 00:03:08,600 --> 00:03:11,480 Speaker 3: observing people who might come up to the door and 74 00:03:11,600 --> 00:03:13,720 Speaker 3: see that they need to pay and then walk away. 75 00:03:13,800 --> 00:03:16,080 Speaker 3: You know, we took advice from our friends at Auckland 76 00:03:16,160 --> 00:03:19,440 Speaker 3: Museum and other places around the country around what things 77 00:03:19,440 --> 00:03:22,560 Speaker 3: to look out for. But in the end, mostly what 78 00:03:22,560 --> 00:03:26,520 Speaker 3: we're experiencing is our international visitors are pretty happy to pay. 79 00:03:27,040 --> 00:03:30,120 Speaker 3: They based on our research that we're doing a lot 80 00:03:30,200 --> 00:03:32,680 Speaker 3: of interviews with people as they're leaving the museum, they 81 00:03:32,720 --> 00:03:33,760 Speaker 3: seem pretty comfortable. 82 00:03:34,080 --> 00:03:36,440 Speaker 1: Right, Okay, So how did you decide on that price point? 83 00:03:37,720 --> 00:03:41,040 Speaker 3: It was based on research on you know, other attractions 84 00:03:41,040 --> 00:03:43,640 Speaker 3: in New Zealand. I mean, Tapapa has been number one 85 00:03:43,680 --> 00:03:46,320 Speaker 3: on New Zealand's Tourist Attractions for a long time now, 86 00:03:46,320 --> 00:03:49,280 Speaker 3: and we're number one in the South Pacific Entrip Advisor 87 00:03:49,320 --> 00:03:51,680 Speaker 3: as well. So we believe and I think the evidence 88 00:03:51,680 --> 00:03:54,080 Speaker 3: shows that we've got a really great product. So we 89 00:03:54,200 --> 00:03:57,120 Speaker 3: needed to compare ourselves against other things. You've got Auckland 90 00:03:57,160 --> 00:04:01,240 Speaker 3: Museum it's thirty two dollars for internationals, Waitangi Treaty Grounds 91 00:04:01,320 --> 00:04:05,360 Speaker 3: is sixty dollars for internationals. And Tapuya at the Geffrmal 92 00:04:05,440 --> 00:04:08,680 Speaker 3: Valley recently moved to a model where it's tour only 93 00:04:08,800 --> 00:04:12,280 Speaker 3: and that's now ninety five dollars entry. So you know, 94 00:04:12,360 --> 00:04:16,800 Speaker 3: the tourism industry in New Zealand is a it's a 95 00:04:16,960 --> 00:04:21,200 Speaker 3: rich area in the sense of there's a lot going on, 96 00:04:21,279 --> 00:04:24,640 Speaker 3: but also by definition, when you're an international visitor coming 97 00:04:24,680 --> 00:04:27,440 Speaker 3: to New Zealand, you're looking for these in depth once 98 00:04:27,480 --> 00:04:30,560 Speaker 3: in the lifetime experiences. You're not here for a cheap 99 00:04:30,600 --> 00:04:33,479 Speaker 3: and cheerful holiday for most of our visitors. 100 00:04:33,240 --> 00:04:35,240 Speaker 2: And there I suggest that not want to want to 101 00:04:35,279 --> 00:04:38,760 Speaker 2: go on about the Erotic Pottery Museum too. But if 102 00:04:38,760 --> 00:04:40,920 Speaker 2: you've like my attitude was like I've traveled this far, 103 00:04:41,640 --> 00:04:44,040 Speaker 2: you know, yeah, it's like a twenty buck seems like 104 00:04:44,080 --> 00:04:45,760 Speaker 2: a lot, but it's like, oh, you've traveled, you've traveled 105 00:04:45,800 --> 00:04:48,120 Speaker 2: this far, you've come if you've come to New Zealand, 106 00:04:48,120 --> 00:04:50,000 Speaker 2: you've traveled from the other side of the world. You 107 00:04:50,120 --> 00:04:52,520 Speaker 2: spent thousands of dollars on the air fears, then then 108 00:04:52,640 --> 00:04:56,640 Speaker 2: maybe actually the thirty five dollars is palatable. So what happens, like, 109 00:04:56,680 --> 00:04:58,839 Speaker 2: how do you work out who's an overseas visitor and 110 00:04:58,839 --> 00:04:59,200 Speaker 2: who's not. 111 00:05:00,240 --> 00:05:02,760 Speaker 3: So it was really important to us when we implemented 112 00:05:02,800 --> 00:05:05,359 Speaker 3: it that the process be really easy for our New 113 00:05:05,440 --> 00:05:08,039 Speaker 3: Zealand visitors who are free. So that was very much 114 00:05:08,080 --> 00:05:10,800 Speaker 3: top of mind in terms of the entry procedure. So 115 00:05:11,200 --> 00:05:13,479 Speaker 3: we ask people they bowl in the doors and they 116 00:05:13,560 --> 00:05:15,720 Speaker 3: agree to buy a host saying hey, we're joining us 117 00:05:15,720 --> 00:05:19,320 Speaker 3: from today. If they say gross Church or wherever, we 118 00:05:19,400 --> 00:05:21,800 Speaker 3: say great, up you go. If they say I'm here 119 00:05:21,839 --> 00:05:24,520 Speaker 3: from New York or Berlin or wherever else in the world, 120 00:05:24,560 --> 00:05:27,040 Speaker 3: they go through to the ticketing queu. So it is 121 00:05:27,080 --> 00:05:31,040 Speaker 3: based on people's self declaration of where they're from, and 122 00:05:31,040 --> 00:05:33,839 Speaker 3: we're finding that's working really well. I mean, I'm sure 123 00:05:33,839 --> 00:05:35,920 Speaker 3: there'll be one or two cheeky people who slipped through 124 00:05:35,960 --> 00:05:38,920 Speaker 3: the packs, but for us, what's more important is making 125 00:05:38,960 --> 00:05:43,080 Speaker 3: the experience really smooth and welcoming for all of our visitors. 126 00:05:43,160 --> 00:05:45,240 Speaker 3: And you know, it's a numbers game in the end 127 00:05:45,240 --> 00:05:47,560 Speaker 3: of it. If a couple of cheeky backpackers get through 128 00:05:47,600 --> 00:05:49,400 Speaker 3: on a busy Saturday. That's not the end of the 129 00:05:49,400 --> 00:05:50,400 Speaker 3: world from our point of view. 130 00:05:50,520 --> 00:05:51,280 Speaker 1: Yeah, fair enough. 131 00:05:51,480 --> 00:05:54,159 Speaker 2: Are there people who like get there and say, you 132 00:05:54,200 --> 00:05:55,640 Speaker 2: know what, I really want to look in, but thirty 133 00:05:55,680 --> 00:05:56,839 Speaker 2: five bucks is too much for me. 134 00:05:57,880 --> 00:05:59,720 Speaker 3: I'm sure there'll be the odd one. There hasn't been 135 00:05:59,720 --> 00:06:02,120 Speaker 3: that much and from the reporting I've seen back from 136 00:06:02,160 --> 00:06:04,280 Speaker 3: on the floor. The other thing is it's a it's 137 00:06:04,279 --> 00:06:06,520 Speaker 3: a forty eight hour ticket. So we do get people 138 00:06:06,520 --> 00:06:08,560 Speaker 3: often who'll come at the end of the day and saying, well, 139 00:06:08,560 --> 00:06:10,359 Speaker 3: I'm not sure I've really got time, but then they 140 00:06:10,440 --> 00:06:13,200 Speaker 3: can they can come back the following day, so get 141 00:06:13,240 --> 00:06:15,640 Speaker 3: their moneies with because I mean most people who visit 142 00:06:15,680 --> 00:06:19,560 Speaker 3: to Papa spend multiple hours there. It's you know, it's 143 00:06:19,800 --> 00:06:21,680 Speaker 3: a it's not a quick look. There's a lot to 144 00:06:21,720 --> 00:06:25,400 Speaker 3: see and so yeah, we think that they're definitely getting 145 00:06:25,400 --> 00:06:26,000 Speaker 3: their money's worth. 146 00:06:26,120 --> 00:06:28,080 Speaker 1: Yeah, what does the money go towards. 147 00:06:29,120 --> 00:06:31,720 Speaker 3: It just goes towards supporting the work that Papa does. 148 00:06:31,760 --> 00:06:34,560 Speaker 3: We're funded by government to the tune of forty four 149 00:06:34,600 --> 00:06:36,559 Speaker 3: million a year and we need to raise another thirty 150 00:06:36,600 --> 00:06:39,440 Speaker 3: million a year just to stand still. So if you've 151 00:06:39,480 --> 00:06:41,919 Speaker 3: looked at your insurance and power bills this year, you 152 00:06:41,960 --> 00:06:44,359 Speaker 3: probably head a sharp and take a breath. Well, you 153 00:06:44,360 --> 00:06:46,760 Speaker 3: can imagine for us, with you know, building the size 154 00:06:46,760 --> 00:06:50,040 Speaker 3: of twenty six rugby fields, the cost of living for 155 00:06:50,240 --> 00:06:54,719 Speaker 3: to Kappa is very, very intense. So for us, it's 156 00:06:54,760 --> 00:06:57,679 Speaker 3: just a pragmatic decision of what can we do to 157 00:06:57,760 --> 00:06:59,960 Speaker 3: keep to Papa free from New Zealanders, keep the expens 158 00:07:00,000 --> 00:07:02,440 Speaker 3: sperience at that high quality, and we're doing all the 159 00:07:02,480 --> 00:07:04,000 Speaker 3: other things too. I mean, what you see on the 160 00:07:04,000 --> 00:07:06,360 Speaker 3: floor is just the tip of the iceberg. We've got 161 00:07:06,800 --> 00:07:09,200 Speaker 3: two point two million items to look after in the 162 00:07:09,200 --> 00:07:12,400 Speaker 3: back of house, be they you know, dried up cicadas 163 00:07:12,520 --> 00:07:15,160 Speaker 3: or Shackleton's sleds. So you know, there's a lot of 164 00:07:15,200 --> 00:07:19,040 Speaker 3: other things that power the museum behind the scenes, and 165 00:07:19,120 --> 00:07:21,160 Speaker 3: you know all of those things require money to keep 166 00:07:21,200 --> 00:07:21,600 Speaker 3: them going. 167 00:07:21,840 --> 00:07:25,120 Speaker 2: So you made seven hundred and fifty thousand dollars in 168 00:07:25,240 --> 00:07:29,280 Speaker 2: about two months, so it's about four point five million 169 00:07:29,320 --> 00:07:31,880 Speaker 2: a year or are you expecting to make a bit 170 00:07:31,920 --> 00:07:34,000 Speaker 2: more than that because we haven't entered the busy season 171 00:07:34,080 --> 00:07:34,440 Speaker 2: just yet. 172 00:07:35,560 --> 00:07:37,720 Speaker 3: Well we haven't entered the busy season, but equally we 173 00:07:37,760 --> 00:07:40,840 Speaker 3: haven't been through the winter season yet, so it'll probably 174 00:07:41,160 --> 00:07:44,280 Speaker 3: even out over the years. So we were very cautious 175 00:07:44,320 --> 00:07:46,800 Speaker 3: in making any projections when we started out, and we're 176 00:07:46,800 --> 00:07:48,960 Speaker 3: still pretty cautious because you know, we're only a few 177 00:07:49,000 --> 00:07:51,960 Speaker 3: months into something that's brand new. But yeah, we think 178 00:07:52,000 --> 00:07:55,640 Speaker 3: several million a year will be a reasonable amount to 179 00:07:55,680 --> 00:07:58,840 Speaker 3: expect and that can you go towards supporting all of 180 00:07:58,880 --> 00:08:00,520 Speaker 3: the work we do, then that's awesome. 181 00:08:00,600 --> 00:08:02,400 Speaker 1: Do you wish you to introduce the charges maybe a 182 00:08:02,440 --> 00:08:03,000 Speaker 1: bit earlier? 183 00:08:04,720 --> 00:08:06,640 Speaker 3: I don't know. I suffer from this thing in life 184 00:08:06,640 --> 00:08:09,160 Speaker 3: where anytime I do something good, I think, God, I 185 00:08:09,160 --> 00:08:11,800 Speaker 3: should have done this twenty years ago. So maybe it's 186 00:08:11,840 --> 00:08:14,400 Speaker 3: an age thing. So I don't know. I just feel 187 00:08:14,440 --> 00:08:16,960 Speaker 3: like this is a time when to Papa has probably 188 00:08:17,080 --> 00:08:20,960 Speaker 3: become We've been through our early early childhood years. Now 189 00:08:20,960 --> 00:08:24,120 Speaker 3: we've entered out in our national treasure phase and I 190 00:08:24,160 --> 00:08:26,280 Speaker 3: think New Zealand has known us so well as this 191 00:08:26,360 --> 00:08:29,280 Speaker 3: free attraction, and I think they probably realized that now 192 00:08:29,960 --> 00:08:31,480 Speaker 3: is the right time for us to do this for 193 00:08:31,560 --> 00:08:34,480 Speaker 3: internationals so that we can stay free for kiwis because 194 00:08:34,840 --> 00:08:37,320 Speaker 3: you know, I mean, you guys owned to Papa. You 195 00:08:37,400 --> 00:08:39,440 Speaker 3: own all the collections, you own the building, you know, 196 00:08:39,600 --> 00:08:42,079 Speaker 3: so it's really important that New Zealanders can always come 197 00:08:42,120 --> 00:08:42,720 Speaker 3: for three. 198 00:08:42,679 --> 00:08:46,960 Speaker 2: Yeah, right, that makes you know, makes total sense? Hey 199 00:08:47,280 --> 00:08:50,760 Speaker 2: number one on trip Advisory. 200 00:08:49,600 --> 00:08:52,880 Speaker 3: Well that's something. Yeah, it's something that many places aspire to. 201 00:08:53,000 --> 00:08:55,640 Speaker 3: But we've got stuff competition out there, from Melford Sound 202 00:08:55,720 --> 00:08:59,480 Speaker 3: to Hobbiton. It's a real mixed bag. Who are competing 203 00:08:59,520 --> 00:08:59,959 Speaker 3: for that time? 204 00:09:00,960 --> 00:09:02,760 Speaker 1: Do you have to like, yeah, do you have to 205 00:09:02,840 --> 00:09:03,840 Speaker 1: do you have to do stuff for that? 206 00:09:03,880 --> 00:09:05,640 Speaker 2: Do you have to like if people write a negative 207 00:09:06,040 --> 00:09:07,959 Speaker 2: do you have to go on and say, oh, sorry, Gary, 208 00:09:08,080 --> 00:09:08,440 Speaker 2: you know. 209 00:09:09,600 --> 00:09:11,719 Speaker 3: Sorry about that. Gary. I did have one the other 210 00:09:11,800 --> 00:09:14,000 Speaker 3: day where someone gave us a negative review because while 211 00:09:14,040 --> 00:09:15,920 Speaker 3: they're at the cafe, someone bumped into the back of 212 00:09:15,960 --> 00:09:18,000 Speaker 3: their chair, which I did think was a little harsh. 213 00:09:18,040 --> 00:09:21,319 Speaker 3: But I think for us, it's about the experience, the 214 00:09:21,440 --> 00:09:24,440 Speaker 3: quality of the experience and the interactions that people have 215 00:09:24,520 --> 00:09:26,840 Speaker 3: it to Papa, And when you read the reviews, it's 216 00:09:26,880 --> 00:09:30,600 Speaker 3: often they'll say, oh, an amazing host told me something 217 00:09:30,640 --> 00:09:33,280 Speaker 3: I would never have known otherwise, or you know that 218 00:09:33,360 --> 00:09:36,000 Speaker 3: personal touch is really important, and I think that's one 219 00:09:36,000 --> 00:09:38,720 Speaker 3: thing that's quite nice about having introduced the charge, is 220 00:09:38,760 --> 00:09:41,520 Speaker 3: that part of that entry process now is that basically 221 00:09:41,600 --> 00:09:45,200 Speaker 3: every single person who comes in needs to be greeted 222 00:09:46,160 --> 00:09:48,920 Speaker 3: and and I actually think that creates a more welcoming 223 00:09:49,000 --> 00:09:50,400 Speaker 3: vibe when people come in the door. 224 00:09:50,640 --> 00:09:52,920 Speaker 2: Yeah, oh fantastic. Thanks for your time, Kate, We really 225 00:09:52,920 --> 00:09:56,240 Speaker 2: appreciate it. It is tip up a spokesperson Kate Camp. 226 00:09:57,160 --> 00:10:00,680 Speaker 2: For more from Heather Duplassy Ellen Drive, Listen to news 227 00:10:00,679 --> 00:10:03,600 Speaker 2: Talks it'd be from four pm weekdays, or follow the 228 00:10:03,640 --> 00:10:05,280 Speaker 2: podcast on iHeartRadio.