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Speaker 1: And a lot of things going well currently obviously for

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Speaker 1: operators of the land in this country. But honey does

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Speaker 1: have trouble. Our largest maluca supplier, as we told you

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Speaker 1: earlier completed they were subject to a takeover bit yesterday.

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Speaker 1: We've got apparently over supply, inflated prices, global volatility. Now

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Speaker 1: Karen Costs is the chief executive of Agriculture in z

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Speaker 1: And as with us, Karen morning, Good morning. Is this

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Speaker 1: a domestic or an export story or both.

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Speaker 2: It's a bit of both, and I think it's really

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Speaker 2: helpful to give you some context. If I take you

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Speaker 2: back to twenty nineteen, we had a recall one million

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Speaker 2: five Today we're just under five hundred thousand, and our

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Speaker 2: register beekeeper numbers were at ten thousand and twenty nineteen

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Speaker 2: now about seven thousand, six hundred. And at the same time,

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Speaker 2: we had some really big production years, some honey harvest

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Speaker 2: year's records, and then unfortunately on the demand side post COVID,

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Speaker 2: particularly in relation to our largest markets, for example China,

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Speaker 2: we saw some real soft of demand that global uncertainty

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Speaker 2: rarely impacted on our Manuka honey sales exports, and that

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Speaker 2: is our largest export export.

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Speaker 1: Honey by far is the retail around plan.

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Speaker 2: Yes, So I think the key thing is no one

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Speaker 2: wants to repeat the mistakes of the past. We're going

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Speaker 2: around the country at the moment talking to beekeepers, talking

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Speaker 2: to exporters and getting a real sense that the contraction

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Speaker 2: has happened. It's been very painful, it's very difficult, but

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Speaker 2: it's a good chance to reset. So we developed a

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Speaker 2: honey strategy. There are certain components of that that we

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Speaker 2: want to reinvigorate. But I think he is having a

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Speaker 2: unified industry, being able to build a sufficient red litary

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Speaker 2: framework so that we can take a stronger lead and

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Speaker 2: how we self regulate around quality and standards, but also

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Speaker 2: just looking at better industry coordination. I look at some

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Speaker 2: of the other sectors. For primary sectors, they have great data,

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Speaker 2: they have great information that can really inform the industry.

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Speaker 2: We don't have that, So there are lots of things

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Speaker 2: that we can do. I will say that there is

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Speaker 2: an ongoing demand for good quality New Zealand honey, and

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Speaker 2: in talking to beekeepers and exporters around the country, I

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Speaker 2: do get a sense that honey is moving, which.

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Speaker 1: Is great, fantastic. Well, I wish you the very best

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Speaker 1: well it, We'll stay in touch Caaren Cos, who's the

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Speaker 1: chief executive of Apiculture New Zealand. For more from the

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Speaker 1: mic Asking Breakfast, listen live to news talks that'd be

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