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Speaker 1: We're in a global scramble for Chinese students. Stakes are

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Speaker 1: quite high as well. China still makes up about thirty

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Speaker 1: five percent of our international students. That's a third of

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Speaker 1: the three and a half billion dollar industry. But fewer

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Speaker 1: young people in China, as you know, more countries competing

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Speaker 1: pipeline under pressure. Alistair Crozier is with the New Zealand

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Speaker 1: China Council Executive Director Alistair good morning.

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Speaker 2: Good morning Ryans.

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Speaker 1: So we've got lots of competition. Who are we talking

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Speaker 1: the Aussies, Canada, the US.

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Speaker 2: That used to be the competition. We always focused on

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Speaker 2: those traditional destinations. But what we're finding now is that

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Speaker 2: sort of Big four English speaking countries have expanded into

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Speaker 2: about fourteen. They include countries in Asia like Singapore, countries

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Speaker 2: and continental Europe like Germany and Farce. So yes, it

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Speaker 2: is a very market.

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Speaker 1: So what do we do to stay competitive?

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Speaker 2: Well, look, there's a number of things New Zealand's doing.

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Speaker 2: The first is we have to ensure that our these

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Speaker 2: are settings and these are processing times remain world class.

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Speaker 2: We have to be more flexible in what we're delivering.

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Speaker 2: Chinese families are now asking for more education delivery up

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Speaker 2: in China, and so we have to be on top

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Speaker 2: of that trend and respond to that, and we're doing

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Speaker 2: well there. And we also have to present a wider

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Speaker 2: value proposition. You know, it's not just what's in the classroom,

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Speaker 2: but what happens after the final exam. What can we

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Speaker 2: do to maintain those students in our country to grow

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Speaker 2: our productivity.

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Speaker 1: How much of it is about the reputation of our

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Speaker 1: education versus us as a destination or a place to

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Speaker 1: be living.

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Speaker 2: I think it's a mix of everything. I think if

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Speaker 2: you ask the sector, they will say in China we

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Speaker 2: are not regarded as a premium education delivery based on

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Speaker 2: global rankings, but that's a bit skewed because that's because

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Speaker 2: of our small scale and a lot of these rankings

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Speaker 2: are calculated by the number of PhDs or the number

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Speaker 2: of US and that where we perform really well is

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Speaker 2: in safety and you know, geopolitical stability. It's it's tough

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Speaker 2: for a Chinese student heading to the States these days.

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Speaker 2: Parents don't want to risk that. And we also compete

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Speaker 2: really really well on lifestyle, clean environment, great things to

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Speaker 2: do here. So it's the total value package.

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Speaker 1: Alistair, appreciate your time. This Morning. Thanks for being with me.

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Speaker 1: Alistair Crozier the New Zealand China Council Executive directory.

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Speaker 2: For more from earlier edition with Ryan Bridge. Listen live

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Speaker 2: to news Talks it'd be from five am weekdays, or

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