1 00:00:02,759 --> 00:00:05,360 Speaker 1: Welcome to the Business of Tech powered by two Degrees Business. 2 00:00:05,400 --> 00:00:08,680 Speaker 1: I'm Peter Griffin. If you've shopped for a new phone lately, 3 00:00:08,720 --> 00:00:12,319 Speaker 1: you've probably noticed that the options for buying one are 4 00:00:12,720 --> 00:00:16,239 Speaker 1: well a bit limited When it comes to brands, Apple 5 00:00:16,360 --> 00:00:20,720 Speaker 1: and Samsung claim roughly eighty percent of the market between them. 6 00:00:21,239 --> 00:00:24,080 Speaker 1: If you're an Apple fan, you probably won't go past 7 00:00:24,239 --> 00:00:28,240 Speaker 1: the new iPhone seventeen lineup anyway. Chinese brand Oppo has 8 00:00:28,280 --> 00:00:32,720 Speaker 1: around eleven percent of the market overall and is steadily growing. Then, 9 00:00:32,800 --> 00:00:35,880 Speaker 1: Android uses are faced with a handful of smartphone brands 10 00:00:35,960 --> 00:00:41,000 Speaker 1: like Motorola, HMD which used to be Nockier, and gell Me, 11 00:00:41,360 --> 00:00:45,040 Speaker 1: another Chinese brand, but they only claim low single digit 12 00:00:45,120 --> 00:00:48,760 Speaker 1: slices of the pie each. The top three brands do 13 00:00:48,920 --> 00:00:52,240 Speaker 1: have extensive ranges, from the high end flagship phones to 14 00:00:52,640 --> 00:00:56,640 Speaker 1: entry level handsets, but it's not really like the PC market, 15 00:00:56,640 --> 00:01:00,440 Speaker 1: where you have a much larger range of brands vying 16 00:01:00,480 --> 00:01:04,319 Speaker 1: for position. Oppo is the real emerging challenger here in 17 00:01:04,360 --> 00:01:08,919 Speaker 1: New Zealand and internationally. Last year, IDC ranked it fourth 18 00:01:09,000 --> 00:01:12,760 Speaker 1: for global smartphone shipments, eight point eight percent of the market, 19 00:01:12,800 --> 00:01:16,480 Speaker 1: with one hundred and three million phones shipped. The consumer 20 00:01:16,520 --> 00:01:19,520 Speaker 1: electronics company based in chen Ji in China, started out 21 00:01:19,520 --> 00:01:22,160 Speaker 1: in the early two thousand selling Blu ray players and 22 00:01:22,360 --> 00:01:25,120 Speaker 1: MP three players, but it is now the biggest smartphone 23 00:01:25,120 --> 00:01:28,160 Speaker 1: maker in China. I've been to it's vast chen Jin 24 00:01:28,400 --> 00:01:30,880 Speaker 1: factory where tens of thousands of phones roll off the 25 00:01:30,880 --> 00:01:34,040 Speaker 1: conveyor belts every day, and last week I was lucky 26 00:01:34,120 --> 00:01:36,560 Speaker 1: enough to be in Barcelona for the launch of OPO's 27 00:01:36,600 --> 00:01:41,759 Speaker 1: new flagship Find x nine and Find x nine Pro smartphones. 28 00:01:42,080 --> 00:01:44,320 Speaker 1: These are the top of the range phones, going up 29 00:01:44,360 --> 00:01:48,120 Speaker 1: against the Samsung Galaxy S twenty five and S twenty 30 00:01:48,120 --> 00:01:51,520 Speaker 1: five Ultra, and I guess, to some extent, the flagship 31 00:01:51,600 --> 00:01:55,920 Speaker 1: iPhones if people can be persuaded to move from Apple. 32 00:01:56,400 --> 00:01:58,760 Speaker 1: My first look review of the Fine X nine Pro, 33 00:01:58,840 --> 00:02:01,280 Speaker 1: which sell for nearly two and a half thousand dollars, 34 00:02:01,280 --> 00:02:03,840 Speaker 1: that's sort of what you're paying now across the board 35 00:02:03,960 --> 00:02:07,800 Speaker 1: for these flagship phones. I suggested that this is the 36 00:02:07,840 --> 00:02:10,919 Speaker 1: moment where Oppo has really come of age, moving beyond 37 00:02:11,040 --> 00:02:15,880 Speaker 1: experimentation and novelty value to really take on Samsung and 38 00:02:16,080 --> 00:02:20,520 Speaker 1: Apple feature for feature, actually putting more memory and more 39 00:02:20,560 --> 00:02:24,280 Speaker 1: features into the phones. In some cases, at first glance, 40 00:02:24,320 --> 00:02:29,000 Speaker 1: the new Finance devices could be mistaken for iPhones design wise, 41 00:02:29,480 --> 00:02:34,400 Speaker 1: but they have really impressive cameras, some clever artificial intelligence integration, 42 00:02:34,880 --> 00:02:39,120 Speaker 1: and the biggest battery currently in a flagship smartphone, offering 43 00:02:39,160 --> 00:02:42,880 Speaker 1: around two days of usage between charges with regular use. 44 00:02:43,280 --> 00:02:45,839 Speaker 1: This is Oppo showing it's serious about making a dent 45 00:02:45,919 --> 00:02:49,360 Speaker 1: in the market, eager to break that cozy duopoly of 46 00:02:49,520 --> 00:02:52,800 Speaker 1: Apple and Samsung, who divide the lion's share of the 47 00:02:52,840 --> 00:02:55,720 Speaker 1: one point three billion market between them. So this week, 48 00:02:55,760 --> 00:02:58,080 Speaker 1: on the back of the Fine x nine launch, I 49 00:02:58,160 --> 00:03:02,280 Speaker 1: talked to Morgan Helene, the managing director of Opo New Zealand, 50 00:03:02,560 --> 00:03:04,960 Speaker 1: about how the company is trying to build real trust 51 00:03:05,080 --> 00:03:10,080 Speaker 1: with Kiwi consumers, not just through flashy specs, but with service, 52 00:03:10,160 --> 00:03:13,640 Speaker 1: reliability and design that competes head to head with the 53 00:03:13,639 --> 00:03:16,880 Speaker 1: big two. We also dig into that new flagship phone, 54 00:03:16,960 --> 00:03:19,640 Speaker 1: the Find x nine pro, and what it says about 55 00:03:19,639 --> 00:03:30,480 Speaker 1: Oppo's ambition to become a household name. Here's Oppo's Morgan Helene. 56 00:03:32,320 --> 00:03:34,280 Speaker 2: Morgan, Welcome to the business of tech. How are you 57 00:03:34,320 --> 00:03:36,960 Speaker 2: doing very good? Thank you very much, great to see you. 58 00:03:36,960 --> 00:03:41,160 Speaker 3: You've just launched in Barcelona, the Opo Find X NINEUS 59 00:03:41,200 --> 00:03:45,520 Speaker 3: is your flagship device. And really, you know, it's an 60 00:03:45,600 --> 00:03:49,520 Speaker 3: interesting time for OPO in the New Zealand market. You're 61 00:03:49,560 --> 00:03:52,640 Speaker 3: sort of growing. You're a disruptive brand. I think you 62 00:03:52,680 --> 00:03:55,560 Speaker 3: could be described as in New Zealand. For as long 63 00:03:55,600 --> 00:03:59,600 Speaker 3: as I've been covering smartphones and the mobile market in 64 00:03:59,600 --> 00:04:03,960 Speaker 3: New Zealand, and it's really been Apple and Samsung dominating 65 00:04:04,080 --> 00:04:07,839 Speaker 3: the market. And I think people, particularly Apple bands, they're 66 00:04:07,840 --> 00:04:09,520 Speaker 3: not going to really go anywhere. It's really hard to 67 00:04:09,520 --> 00:04:12,280 Speaker 3: get him into Android, although I'm constantly trying with my 68 00:04:12,360 --> 00:04:16,400 Speaker 3: friends because I'm not a not an owned fan, and 69 00:04:16,440 --> 00:04:18,240 Speaker 3: then most people go to Samsung. 70 00:04:18,400 --> 00:04:21,040 Speaker 2: But we have had in the last decade. 71 00:04:21,080 --> 00:04:23,640 Speaker 3: First we had Huawei, which did some great hand skits, 72 00:04:23,720 --> 00:04:26,080 Speaker 3: unfortunately isn't really a player in. 73 00:04:26,040 --> 00:04:27,120 Speaker 2: The market here anymore. 74 00:04:27,240 --> 00:04:30,440 Speaker 3: And we've just seen a gradual rise off OPO in 75 00:04:30,520 --> 00:04:33,279 Speaker 3: the market as well. So I mean it's really sort 76 00:04:33,320 --> 00:04:35,480 Speaker 3: of becoming a mainstream choice now, isn't it. I mean 77 00:04:35,520 --> 00:04:38,640 Speaker 3: a lot of people I know are you know, naturally 78 00:04:38,640 --> 00:04:41,640 Speaker 3: going for OPO handsets when before they probably would have 79 00:04:41,680 --> 00:04:42,679 Speaker 3: been Samsung users. 80 00:04:42,800 --> 00:04:45,840 Speaker 4: Yeah. Absolutely, I mean like it's a long time journey 81 00:04:45,880 --> 00:04:50,480 Speaker 4: that we have. Obviously we were started in about seven 82 00:04:50,520 --> 00:04:53,159 Speaker 4: years ago, and we knew there's a gap in the 83 00:04:53,200 --> 00:04:56,080 Speaker 4: market when there's only two players in his own market, 84 00:04:57,120 --> 00:05:00,680 Speaker 4: and I think there's opportunity for a third brand. And 85 00:05:00,680 --> 00:05:03,720 Speaker 4: it's just good for us actually to be coming into 86 00:05:03,760 --> 00:05:06,599 Speaker 4: a new kind of region but also to be able 87 00:05:06,680 --> 00:05:10,159 Speaker 4: to just provide option to consumer in New Zealand obviously, 88 00:05:10,680 --> 00:05:13,479 Speaker 4: and just over time we just built that brand awareness 89 00:05:13,560 --> 00:05:15,920 Speaker 4: and then obviously that helped us a little bit into 90 00:05:15,920 --> 00:05:19,719 Speaker 4: soft people getting to know who we are and slowly 91 00:05:19,760 --> 00:05:23,200 Speaker 4: they can then understand and can see output of difference 92 00:05:23,200 --> 00:05:23,760 Speaker 4: in the market. 93 00:05:23,760 --> 00:05:27,000 Speaker 2: Basically, Yeah, that's that's the tough thing to crack, isn't it. 94 00:05:27,040 --> 00:05:31,800 Speaker 2: There's brand loyalty, so building that brand loyalty and just 95 00:05:31,880 --> 00:05:33,440 Speaker 2: the awareness of it, and I think that took a 96 00:05:33,440 --> 00:05:37,359 Speaker 2: while for OPA really to get that brand awareness, and 97 00:05:37,360 --> 00:05:39,280 Speaker 2: then you did things like you've you've obviously been a 98 00:05:39,279 --> 00:05:42,400 Speaker 2: big supporter of football and in New Zealand with the 99 00:05:42,440 --> 00:05:46,440 Speaker 2: Phoenix and the All Whites now as well, you've just 100 00:05:46,760 --> 00:05:50,080 Speaker 2: signed a two year partnership and that is a strategy 101 00:05:50,120 --> 00:05:51,760 Speaker 2: I think for OPO and other parts of the world 102 00:05:51,800 --> 00:05:55,280 Speaker 2: as well. You've got a really strong relationship with football 103 00:05:55,400 --> 00:05:57,240 Speaker 2: and with FIFA and the like. Yeah. 104 00:05:57,240 --> 00:06:00,280 Speaker 4: Absolutely. Look, I think football itself is around the community, right. 105 00:06:00,320 --> 00:06:04,400 Speaker 4: I mean there's a lot of community events that we 106 00:06:04,440 --> 00:06:06,560 Speaker 4: actually part of us and as part of our strategy 107 00:06:06,640 --> 00:06:09,120 Speaker 4: course strategy be a bit more part of that. However, 108 00:06:10,000 --> 00:06:13,240 Speaker 4: I think the biggest high level reason why we want 109 00:06:13,240 --> 00:06:15,640 Speaker 4: to do it is around our strategy from day one 110 00:06:15,680 --> 00:06:19,120 Speaker 4: in New Zealand is how do we show the customer 111 00:06:19,160 --> 00:06:21,560 Speaker 4: in New Zealand that we are a global company, but 112 00:06:21,600 --> 00:06:25,000 Speaker 4: we're also local, not just from the operation point of view, 113 00:06:25,680 --> 00:06:28,520 Speaker 4: but how do we embed our brand to be a 114 00:06:28,560 --> 00:06:32,200 Speaker 4: little bit more resonate with the local customer. And I 115 00:06:32,240 --> 00:06:34,120 Speaker 4: think you know, one of them, Phoinix is a good 116 00:06:34,120 --> 00:06:39,000 Speaker 4: example there being the only football team in them ends 117 00:06:39,000 --> 00:06:41,760 Speaker 4: at for a long time in a leak competitions. Uh 118 00:06:41,800 --> 00:06:44,320 Speaker 4: And it is kind of like in directly representing New 119 00:06:44,360 --> 00:06:47,440 Speaker 4: Zealand only until recently oupland f C obviously came in 120 00:06:47,680 --> 00:06:50,160 Speaker 4: and they have been a great partner for us to 121 00:06:50,279 --> 00:06:55,080 Speaker 4: st having that resonate closer to the New Zealand customer. 122 00:06:55,120 --> 00:06:56,960 Speaker 3: It's great and it's great to see Auckland in there 123 00:06:57,000 --> 00:07:00,599 Speaker 3: and you know, in first season doing phenomenally well. So 124 00:07:01,000 --> 00:07:05,320 Speaker 3: that's there's definitely a buzz developing around around football and 125 00:07:05,360 --> 00:07:09,320 Speaker 3: New Zealand, which is fantastic in terms of your market strategy. 126 00:07:09,360 --> 00:07:13,760 Speaker 3: You obviously have handsets that span the entire sort of 127 00:07:14,040 --> 00:07:16,960 Speaker 3: range from entry level up to the high end, which 128 00:07:17,000 --> 00:07:20,600 Speaker 3: is the you know, the Find X series, You've got 129 00:07:20,640 --> 00:07:23,120 Speaker 3: smart watches, you've got tablets. I've just been looking at 130 00:07:23,120 --> 00:07:27,840 Speaker 3: your new Android based tablet. You know, what's your strategy, 131 00:07:27,880 --> 00:07:31,440 Speaker 3: particularly at a time when the economy is tough in 132 00:07:31,440 --> 00:07:35,280 Speaker 3: in New Zealand. You know, you are you seeing people 133 00:07:35,400 --> 00:07:38,040 Speaker 3: looking for more if the off your like the Reno range, 134 00:07:38,080 --> 00:07:40,320 Speaker 3: you know, more of the value sort of handsets at 135 00:07:40,320 --> 00:07:43,160 Speaker 3: the moment, or is there still that appetite for for 136 00:07:43,280 --> 00:07:44,280 Speaker 3: high end devices? 137 00:07:44,520 --> 00:07:48,040 Speaker 4: New Zealand is actually an interesting market. I mean I 138 00:07:48,080 --> 00:07:50,280 Speaker 4: think I may have spoken to you about this before. 139 00:07:50,640 --> 00:07:55,280 Speaker 4: I mean the shape of the price point by volume, 140 00:07:55,920 --> 00:07:59,760 Speaker 4: it's actually it's shaped like an hour glass. We sell 141 00:07:59,800 --> 00:08:02,600 Speaker 4: all lot in the high end, a lot of key. 142 00:08:02,640 --> 00:08:06,120 Speaker 4: We consumer love the best of the best, but also 143 00:08:06,640 --> 00:08:08,640 Speaker 4: that is one part of the market that say, look, 144 00:08:08,640 --> 00:08:10,880 Speaker 4: I can't afford it, then there will go in the 145 00:08:11,120 --> 00:08:15,080 Speaker 4: five hundred dollars and under what we're seeing though in 146 00:08:15,120 --> 00:08:17,760 Speaker 4: the last couple of years. That is a slowly there's 147 00:08:17,800 --> 00:08:22,679 Speaker 4: a shift of that premium slowly, but surely it's going 148 00:08:22,720 --> 00:08:25,360 Speaker 4: down to more at mid range and that's where the 149 00:08:25,440 --> 00:08:28,880 Speaker 4: Reno is for us. Reno for us is not so 150 00:08:29,040 --> 00:08:32,880 Speaker 4: much around the volume and such, but it's about just 151 00:08:33,400 --> 00:08:37,120 Speaker 4: the bridge between our A series which is the entry 152 00:08:37,160 --> 00:08:39,920 Speaker 4: and met to bridge then for the next step for 153 00:08:40,080 --> 00:08:42,480 Speaker 4: whoever from the A series to the Reno and then 154 00:08:42,559 --> 00:08:45,400 Speaker 4: hopefully would like them go to the premium where the 155 00:08:45,400 --> 00:08:47,800 Speaker 4: majority of the volume is in the New Zealand market. 156 00:08:48,040 --> 00:08:51,920 Speaker 3: So yeah, they're well established now, the fine X and 157 00:08:52,000 --> 00:08:54,000 Speaker 3: A Reno models. 158 00:08:54,040 --> 00:08:54,800 Speaker 2: People know them. 159 00:08:55,120 --> 00:08:58,120 Speaker 3: You've done over the years some really good innovation, particularly 160 00:08:58,160 --> 00:09:02,440 Speaker 3: around fast charging super charging. I think Oppo was a 161 00:09:02,480 --> 00:09:06,560 Speaker 3: pioneer and that that sort of standard now, but a 162 00:09:06,559 --> 00:09:10,080 Speaker 3: few years back getting half of your battery life topped 163 00:09:10,160 --> 00:09:12,160 Speaker 3: up in a matter of ten minutes or something like 164 00:09:12,160 --> 00:09:16,080 Speaker 3: that was actually a breakthrough on the cameras as well. 165 00:09:16,160 --> 00:09:18,760 Speaker 3: That there's been a lot of innovation. Maybe talk us 166 00:09:18,800 --> 00:09:21,880 Speaker 3: through what you think with this fine X nine coming out. 167 00:09:21,880 --> 00:09:25,920 Speaker 3: It comes after Apple's launched its phones for the year Samsung, 168 00:09:26,000 --> 00:09:29,120 Speaker 3: so you sort of get the final say for the 169 00:09:29,200 --> 00:09:32,679 Speaker 3: year in terms of innovation, what are the things that 170 00:09:32,800 --> 00:09:34,840 Speaker 3: really stick out for you when you look at the 171 00:09:34,840 --> 00:09:37,480 Speaker 3: fine X nine it's just been launched in Barcelona in 172 00:09:37,559 --> 00:09:40,160 Speaker 3: terms of new features or functionality. 173 00:09:40,240 --> 00:09:42,280 Speaker 4: Probably I will start with just like giving a little 174 00:09:42,360 --> 00:09:45,400 Speaker 4: context obviously, what is fine X for us for a 175 00:09:45,440 --> 00:09:46,000 Speaker 4: long time? 176 00:09:46,120 --> 00:09:46,280 Speaker 2: Right? 177 00:09:46,679 --> 00:09:48,400 Speaker 4: I mean, I know when you say it fine X, 178 00:09:48,440 --> 00:09:51,559 Speaker 4: it sounds like a little bit like by Discovery. It's 179 00:09:51,640 --> 00:09:54,040 Speaker 4: the way you say like fine next. You know what 180 00:09:54,280 --> 00:09:57,400 Speaker 4: is what's the next thing? Basically, And that's pretty much 181 00:09:57,440 --> 00:10:00,160 Speaker 4: what the series is all about. It's always hard do 182 00:10:00,200 --> 00:10:05,120 Speaker 4: we push boundaries in design, innovation and et cetera. And actually, 183 00:10:05,160 --> 00:10:08,360 Speaker 4: my first device that I launched with Opoh when I 184 00:10:08,400 --> 00:10:11,959 Speaker 4: first joined was the first fine X and I still 185 00:10:12,000 --> 00:10:14,880 Speaker 4: remember it has this I don't know if you remember. 186 00:10:14,880 --> 00:10:19,080 Speaker 4: It has this crazy motorized camera system. 187 00:10:18,520 --> 00:10:21,400 Speaker 2: And the whole polarizing wasn't it? It was? 188 00:10:21,760 --> 00:10:25,199 Speaker 4: Yeah, And the whole front of the phone was just screen, right, 189 00:10:25,240 --> 00:10:28,200 Speaker 4: and it's like no not no punch hole and just 190 00:10:28,360 --> 00:10:31,920 Speaker 4: pure display basically, And I guess that's why fin X 191 00:10:32,120 --> 00:10:33,880 Speaker 4: was it. We're just trying to say we're not afraid 192 00:10:33,920 --> 00:10:38,200 Speaker 4: to try something. But over time that has evolved a 193 00:10:38,240 --> 00:10:40,480 Speaker 4: little bit you can see from the fin X two, 194 00:10:40,600 --> 00:10:43,439 Speaker 4: fin X three and finex five. We just moved from 195 00:10:43,800 --> 00:10:46,440 Speaker 4: something from flashy kind of experiments to a little bit 196 00:10:46,440 --> 00:10:50,440 Speaker 4: more refined technology. And you know, we focus on like 197 00:10:50,480 --> 00:10:53,920 Speaker 4: you said, display quality, the charging speed, and camera innovation. 198 00:10:54,880 --> 00:10:58,199 Speaker 4: And we pinte it up with Hassle Blood obviously positioning 199 00:10:58,240 --> 00:11:01,040 Speaker 4: the finance as more like the prem in photography tool. 200 00:11:01,080 --> 00:11:04,680 Speaker 4: And again, now it's not just about SPACs, but there's 201 00:11:04,720 --> 00:11:07,880 Speaker 4: just a clear direction that how do we want to 202 00:11:08,280 --> 00:11:12,679 Speaker 4: use technology and also art basically, and we just want 203 00:11:12,679 --> 00:11:14,440 Speaker 4: to make you how can we make it more human 204 00:11:14,600 --> 00:11:18,000 Speaker 4: centbject design. It means like it should be feel like 205 00:11:18,280 --> 00:11:20,679 Speaker 4: a natural thing to have in your hand rather than 206 00:11:20,800 --> 00:11:23,600 Speaker 4: just hey, this is the best backbone in the in 207 00:11:23,600 --> 00:11:27,200 Speaker 4: the world. Basically, I think Phini's nine the flagship itself. 208 00:11:27,520 --> 00:11:29,440 Speaker 4: The chip set, we're going to be one of the 209 00:11:29,440 --> 00:11:31,720 Speaker 4: first in the world to puner up with media attack 210 00:11:31,880 --> 00:11:34,600 Speaker 4: with their ninety five hundred chip set. And what's special 211 00:11:34,600 --> 00:11:37,680 Speaker 4: about it is three nanometers, So what it means is 212 00:11:37,840 --> 00:11:41,480 Speaker 4: it's going to be super powerful, but it's power efficient. 213 00:11:41,920 --> 00:11:45,520 Speaker 4: And again we're trying to address a lot of the 214 00:11:45,559 --> 00:11:48,880 Speaker 4: issue we have daily that I'm pretty sure you ran 215 00:11:48,920 --> 00:11:51,559 Speaker 4: out of your battery a couple of times. Being a power. 216 00:11:51,320 --> 00:11:55,800 Speaker 3: User, Yeah, I usually get just into the red sort 217 00:11:55,800 --> 00:11:58,640 Speaker 3: of in the evening most except when I'm traveling and 218 00:11:58,679 --> 00:12:01,760 Speaker 3: I'm using a lot. I was in San Francisco a 219 00:12:01,800 --> 00:12:05,439 Speaker 3: couple of weeks ago and I was almost not able 220 00:12:05,480 --> 00:12:08,720 Speaker 3: to order an uber because I've been using. I've been 221 00:12:08,760 --> 00:12:11,480 Speaker 3: out and about all days. So that is becoming, i 222 00:12:11,480 --> 00:12:13,760 Speaker 3: think a bit of an issue for people. They really 223 00:12:13,800 --> 00:12:16,000 Speaker 3: do want at least a day of battery life, right, 224 00:12:16,640 --> 00:12:18,520 Speaker 3: hopefully a day and a half at least. 225 00:12:18,679 --> 00:12:18,880 Speaker 2: Yeah. 226 00:12:18,920 --> 00:12:23,680 Speaker 4: Absolutely, and that's why we now with the fish and chipset, 227 00:12:23,760 --> 00:12:25,680 Speaker 4: we top it up and I know you hear it 228 00:12:25,720 --> 00:12:29,040 Speaker 4: for us here. Basically with the silicon battery technology is 229 00:12:29,040 --> 00:12:33,160 Speaker 4: getting better and better. We put a seven five hundred 230 00:12:33,240 --> 00:12:39,000 Speaker 4: million battery on the Finance nine prove and it's probably 231 00:12:39,000 --> 00:12:40,840 Speaker 4: one of the biggest battery out there in the New 232 00:12:40,920 --> 00:12:45,160 Speaker 4: Zealand market. Basically it's huge. Yeah, and depending on the 233 00:12:45,240 --> 00:12:48,160 Speaker 4: usage case. Obviously, if you're a power user, it will 234 00:12:48,240 --> 00:12:51,400 Speaker 4: last you a day, that's guarantee for sure. And if 235 00:12:51,400 --> 00:12:54,000 Speaker 4: you're not a power user, I'm just hoping that we 236 00:12:54,040 --> 00:12:58,480 Speaker 4: can see that extended more than a day or longer. 237 00:12:59,000 --> 00:13:03,479 Speaker 3: That's great, good battery life. In terms of that relationship 238 00:13:03,559 --> 00:13:08,880 Speaker 3: with hassled Lad on the cameras, anything exciting new there. 239 00:13:08,880 --> 00:13:12,640 Speaker 4: Yeah, absolutely so we actually this time around the partnership 240 00:13:12,640 --> 00:13:16,520 Speaker 4: has extended a little bit. Originally we actually partner them 241 00:13:16,600 --> 00:13:19,880 Speaker 4: on just in the color tuning and imaging experience. This 242 00:13:20,000 --> 00:13:23,480 Speaker 4: time around is a step further. We actually also work 243 00:13:23,559 --> 00:13:28,400 Speaker 4: with them with the actual lens itself, where they help 244 00:13:28,520 --> 00:13:30,760 Speaker 4: us to make sure that is the right setup and 245 00:13:30,800 --> 00:13:34,400 Speaker 4: the right material to be able to produce to the 246 00:13:34,440 --> 00:13:39,520 Speaker 4: best image that are close to what Hassablood camera can produce. Basically, 247 00:13:40,120 --> 00:13:42,160 Speaker 4: that's one part of it on the phone, and this 248 00:13:42,280 --> 00:13:45,840 Speaker 4: time around we also introduce a little kit accessories for 249 00:13:46,280 --> 00:13:50,280 Speaker 4: hassle Blood lens so that customer who would like to 250 00:13:50,320 --> 00:13:54,559 Speaker 4: try it, they can actually get this particular system to 251 00:13:54,800 --> 00:13:59,199 Speaker 4: make the camera experience even closer to a proper digital 252 00:13:59,280 --> 00:14:00,319 Speaker 4: cameras a lotasically. 253 00:14:00,800 --> 00:14:01,479 Speaker 2: Huh. 254 00:14:01,520 --> 00:14:04,920 Speaker 3: So you're sort of targeting sort of real digital photography 255 00:14:05,040 --> 00:14:07,720 Speaker 3: enthusiasts who want to take it a little step further, 256 00:14:07,880 --> 00:14:12,079 Speaker 3: maybe if they're getting landscape photography or doing videography or 257 00:14:12,120 --> 00:14:15,560 Speaker 3: something like that, actually sort of elevating it into almost 258 00:14:15,600 --> 00:14:17,359 Speaker 3: like a semi pro sort of experience. 259 00:14:17,600 --> 00:14:19,720 Speaker 4: Yeah. Absolutely, I mean there's a lot of those things 260 00:14:19,720 --> 00:14:21,640 Speaker 4: that we put in the camera and I think you 261 00:14:21,680 --> 00:14:24,440 Speaker 4: will see it from the launch events. Is that we're 262 00:14:24,480 --> 00:14:27,800 Speaker 4: just trying to again all the time every year, how 263 00:14:27,920 --> 00:14:31,840 Speaker 4: do we continue to get closer to some of the 264 00:14:31,920 --> 00:14:35,880 Speaker 4: professional gears and you know there's still a gap, but 265 00:14:36,040 --> 00:14:39,680 Speaker 4: will continue to find ways to make it easier for 266 00:14:39,760 --> 00:14:45,520 Speaker 4: everyone to have the same high quality experience that will 267 00:14:45,560 --> 00:14:49,960 Speaker 4: have on just a pure photography or videography PRODUCTI Bistically. 268 00:14:49,760 --> 00:14:51,760 Speaker 3: All of the phones really over the last couple of 269 00:14:51,840 --> 00:14:57,160 Speaker 3: years have featured artificial intelligence in one capacity or other. 270 00:14:57,920 --> 00:15:00,560 Speaker 3: Some of them have their own AIS systems, some of 271 00:15:00,600 --> 00:15:04,920 Speaker 3: them are incorporating Gemini and others integrating them into the 272 00:15:04,960 --> 00:15:06,880 Speaker 3: operating system in quite a compelling way. 273 00:15:06,960 --> 00:15:10,120 Speaker 2: What's OPO's approach to AI for us? 274 00:15:10,160 --> 00:15:12,920 Speaker 4: It's actually and one thing I love about OPO is like, 275 00:15:13,200 --> 00:15:16,720 Speaker 4: actually about two years ago they're knew that AI is coming, 276 00:15:16,840 --> 00:15:20,000 Speaker 4: and then they come together and understanding, Okay, where is 277 00:15:20,080 --> 00:15:23,120 Speaker 4: OPO would like to go direction wise with AI? So 278 00:15:23,240 --> 00:15:26,080 Speaker 4: they come up with three things. There's three major domains 279 00:15:26,080 --> 00:15:30,360 Speaker 4: that they're really focused on. One is AI productivity, So 280 00:15:30,640 --> 00:15:34,360 Speaker 4: it features that help user to get things done more easily. 281 00:15:34,400 --> 00:15:38,240 Speaker 4: So for example, the summarization, the search, the calls, and 282 00:15:38,360 --> 00:15:42,240 Speaker 4: the second domain is the AI creativity, so just enabling 283 00:15:42,360 --> 00:15:45,880 Speaker 4: user to express themselves. So into some image video editing, 284 00:15:46,760 --> 00:15:50,240 Speaker 4: avatar if you're into that, and generative tools. And the 285 00:15:50,360 --> 00:15:53,280 Speaker 4: last one is around AI emerging. You know, how do 286 00:15:53,320 --> 00:15:55,400 Speaker 4: we take advantage of the camera that we have, the 287 00:15:55,480 --> 00:15:59,960 Speaker 4: sensor that we have, then processing it to deliver better photos, video, 288 00:16:00,400 --> 00:16:03,600 Speaker 4: or better zoom in or even low light performance. But 289 00:16:04,200 --> 00:16:07,000 Speaker 4: the idea is that how do we move from a 290 00:16:07,160 --> 00:16:10,400 Speaker 4: single AI features And this is what we see a 291 00:16:10,440 --> 00:16:13,720 Speaker 4: lot and even from ourselves at the start, but everyone 292 00:16:13,760 --> 00:16:16,160 Speaker 4: else in the market is how do we move from 293 00:16:16,160 --> 00:16:19,440 Speaker 4: that single AI feature to more system level approach where 294 00:16:19,840 --> 00:16:22,320 Speaker 4: it's more than ai've woven into the experience. 295 00:16:22,360 --> 00:16:25,040 Speaker 3: Basically, you know, we've seen you know, Apple was going 296 00:16:25,320 --> 00:16:27,880 Speaker 3: full steam ahead of Apple Intelligence have had to sort 297 00:16:27,880 --> 00:16:32,280 Speaker 3: of dial things back because you know, the the expectation 298 00:16:32,680 --> 00:16:35,720 Speaker 3: and the reality there was a gap there, you know 299 00:16:35,840 --> 00:16:38,480 Speaker 3: saw you know, Samsung this year they were sort of 300 00:16:38,520 --> 00:16:42,640 Speaker 3: looking at trying to integrate different features using AI, for 301 00:16:42,680 --> 00:16:46,000 Speaker 3: instance in a text message to pull in some some 302 00:16:46,520 --> 00:16:51,240 Speaker 3: mapping information, maybe some directions, maybe some restaurant recommendations. So, 303 00:16:51,320 --> 00:16:54,600 Speaker 3: as you say, trying to get beyond one single AI 304 00:16:54,720 --> 00:16:58,000 Speaker 3: feature and integrate all of these things, it's tricky on 305 00:16:58,040 --> 00:17:01,240 Speaker 3: the mobile operating system to really pull that off. You've 306 00:17:01,280 --> 00:17:05,400 Speaker 3: got limited screen real estate. You've got to reach into 307 00:17:05,440 --> 00:17:08,320 Speaker 3: different applications to get the information that you need, whether 308 00:17:08,359 --> 00:17:11,440 Speaker 3: it be something from your email, if you're in messaging 309 00:17:11,720 --> 00:17:16,720 Speaker 3: or in the text interface. It's getting better, but it's 310 00:17:16,800 --> 00:17:18,200 Speaker 3: quite a big challenge to overcome. 311 00:17:18,359 --> 00:17:21,240 Speaker 4: Yeah, you got it right there, and I think that's 312 00:17:21,320 --> 00:17:24,639 Speaker 4: why we always say, you have to go back to 313 00:17:24,280 --> 00:17:28,199 Speaker 4: the basic verst of understanding. If we want to achieve 314 00:17:28,240 --> 00:17:32,919 Speaker 4: all of those things, what are the background bits that 315 00:17:33,000 --> 00:17:36,840 Speaker 4: has to come right? So that's why actually we talk 316 00:17:36,880 --> 00:17:40,040 Speaker 4: about end to an ecosystem with open products, like making 317 00:17:40,040 --> 00:17:44,200 Speaker 4: sure that we work with the chipset itself, the manufacturer 318 00:17:44,359 --> 00:17:48,600 Speaker 4: device itself, and but also cloud basically, so we're making 319 00:17:48,640 --> 00:17:52,679 Speaker 4: sure that it covers the ship processing, which is on 320 00:17:52,760 --> 00:17:55,359 Speaker 4: device processing, and then how do we use the cloud 321 00:17:55,400 --> 00:17:58,440 Speaker 4: infrastructure as well, So for example, we partner with Media 322 00:17:58,440 --> 00:18:02,200 Speaker 4: Attack Obviously, how do we optimize hardware for real time 323 00:18:02,240 --> 00:18:07,280 Speaker 4: AI processing? So it's effission and also powerful. But also 324 00:18:07,280 --> 00:18:10,960 Speaker 4: how do we partner with our clouds of a provider 325 00:18:11,080 --> 00:18:13,879 Speaker 4: on do all the hard computing or edge computing that 326 00:18:14,000 --> 00:18:16,200 Speaker 4: we needed something quickly or bigger processing. 327 00:18:16,240 --> 00:18:26,119 Speaker 3: Basically, I think we are going to see in the 328 00:18:26,119 --> 00:18:27,880 Speaker 3: next couple of years. You know, you've got the likes 329 00:18:27,880 --> 00:18:31,359 Speaker 3: of open Ai doing their venture with Johnny Ives, the 330 00:18:31,480 --> 00:18:36,760 Speaker 3: former Apple designer iPhone designer. They've got some device in 331 00:18:36,800 --> 00:18:38,280 Speaker 3: the work. So I think we're going to see a 332 00:18:38,280 --> 00:18:42,160 Speaker 3: morphing of formats. It seems like we've almost reached sort 333 00:18:42,200 --> 00:18:46,800 Speaker 3: of peak smartphone. Every just about every innovation we can 334 00:18:46,800 --> 00:18:52,360 Speaker 3: squeeze out of the format we've done, thinner screens, lighter devices, foldables, 335 00:18:52,400 --> 00:18:56,600 Speaker 3: which has been into as well, has some nice foldable 336 00:18:57,040 --> 00:19:00,320 Speaker 3: devices out there which are getting better and better all 337 00:19:00,359 --> 00:19:03,800 Speaker 3: the time. It's sort of like, yeah, what's the next innovation? 338 00:19:04,240 --> 00:19:08,040 Speaker 3: The industry seems to be looking to smart glasses and wearables, 339 00:19:08,040 --> 00:19:10,639 Speaker 3: and I'm sure you guys are as well. 340 00:19:10,760 --> 00:19:13,600 Speaker 4: Yeah, I think I think that's the that's the fun stuff, right, 341 00:19:13,640 --> 00:19:16,480 Speaker 4: it's actually without telling too much what's next and telling 342 00:19:16,480 --> 00:19:19,160 Speaker 4: you what is in our portfolio as well. But again, 343 00:19:19,240 --> 00:19:23,720 Speaker 4: you know, I think while the physical form of mobile 344 00:19:23,800 --> 00:19:27,159 Speaker 4: phones has picked like you say, but there's still a 345 00:19:27,200 --> 00:19:30,120 Speaker 4: lot of improvement that it can be made. No matter 346 00:19:30,119 --> 00:19:33,080 Speaker 4: what if you if you think about it, you still 347 00:19:33,480 --> 00:19:36,199 Speaker 4: have some type of screen to be able to process 348 00:19:36,240 --> 00:19:39,520 Speaker 4: the information. Right, that's still physical barrier that we can 349 00:19:39,720 --> 00:19:42,479 Speaker 4: push even further if we want to on weight, on 350 00:19:42,600 --> 00:19:45,680 Speaker 4: slimness to give you example. Right, we haven't gone into 351 00:19:45,760 --> 00:19:48,199 Speaker 4: this yet, but a lot of a processing at the 352 00:19:48,200 --> 00:19:50,280 Speaker 4: moment happened at the phone because of the chip set 353 00:19:50,480 --> 00:19:54,040 Speaker 4: and chip set require bigger battery or strong battery and 354 00:19:54,040 --> 00:19:57,040 Speaker 4: et cetera. But imagine in the future where you know 355 00:19:57,080 --> 00:20:01,000 Speaker 4: you have in good enough wireless data around you, what 356 00:20:01,119 --> 00:20:03,520 Speaker 4: there's sixty seven G whatever it is in the future, 357 00:20:04,240 --> 00:20:07,520 Speaker 4: and just have everything compute in the cloud. You can 358 00:20:07,640 --> 00:20:10,359 Speaker 4: just have a screen basically on your hand with a 359 00:20:10,400 --> 00:20:13,399 Speaker 4: little bit of battery that can run everything without having 360 00:20:13,400 --> 00:20:15,240 Speaker 4: the weight of the current phone that you have. That 361 00:20:15,320 --> 00:20:17,080 Speaker 4: could be one of the things that you can imagine 362 00:20:17,080 --> 00:20:17,680 Speaker 4: they could happen. 363 00:20:17,720 --> 00:20:20,120 Speaker 2: Yeah, and look for all the talk of smart glasses, 364 00:20:20,119 --> 00:20:23,560 Speaker 2: we've seen the ray band relationship with Meta that's been 365 00:20:23,600 --> 00:20:26,560 Speaker 2: out there several years. The ones they just released look 366 00:20:26,600 --> 00:20:30,160 Speaker 2: a lot more advanced, but consumer uptake on these sort 367 00:20:30,160 --> 00:20:34,360 Speaker 2: of non conventional formats is still quite limited, and even 368 00:20:34,400 --> 00:20:38,200 Speaker 2: on foldables because they know fold the Galaxy fold for 369 00:20:38,280 --> 00:20:40,920 Speaker 2: its and sets a three and a half thousand dollars device. 370 00:20:41,000 --> 00:20:43,240 Speaker 2: So when it comes down to it, the bulk of 371 00:20:43,240 --> 00:20:48,560 Speaker 2: the market having a screen, high resolution, beautiful looking screen 372 00:20:48,600 --> 00:20:51,439 Speaker 2: you can watch videos on, you can be productive on, 373 00:20:52,040 --> 00:20:54,480 Speaker 2: and will last you through the day. That's still really 374 00:20:54,480 --> 00:20:58,920 Speaker 2: the sweet spot for the mobile industry. Yeah, absolutely, Yeah, looking. 375 00:20:58,760 --> 00:21:01,639 Speaker 3: Forward a little bit, what's the you know, what's the 376 00:21:01,680 --> 00:21:03,560 Speaker 3: market like? I think you have something like around about 377 00:21:03,560 --> 00:21:06,359 Speaker 3: ten percent of the market in New Zealand, which is 378 00:21:06,400 --> 00:21:09,320 Speaker 3: which is pretty good after you know, a relatively short 379 00:21:09,440 --> 00:21:12,360 Speaker 3: amount of time in the market here. What really drives 380 00:21:12,400 --> 00:21:16,600 Speaker 3: the dynamic in New Zealand is it, for instance, the 381 00:21:16,680 --> 00:21:20,800 Speaker 3: carrier relationship. That is that a real key deciding factor 382 00:21:21,000 --> 00:21:24,520 Speaker 3: in what sort of hand set a consumer buys in 383 00:21:24,560 --> 00:21:26,879 Speaker 3: New Zealand. That relationship with the likes of one in 384 00:21:26,960 --> 00:21:28,560 Speaker 3: z Spark in two. 385 00:21:28,400 --> 00:21:33,480 Speaker 4: Degrees does operateor definitely play a part on the success 386 00:21:34,119 --> 00:21:37,760 Speaker 4: or having a brand to be successful, obviously having the 387 00:21:37,920 --> 00:21:43,280 Speaker 4: endorsement or the support from the operator. It's kind of 388 00:21:43,520 --> 00:21:47,560 Speaker 4: cement the eligibility of the products. Basically, it's that people 389 00:21:47,640 --> 00:21:51,320 Speaker 4: understand that, oh, if this operator arranged them, this product 390 00:21:51,400 --> 00:21:55,720 Speaker 4: must be trustworthy, it must be been tested into the 391 00:21:55,800 --> 00:21:58,520 Speaker 4: network and et cetera. So it is definitely, but I 392 00:21:58,600 --> 00:22:01,280 Speaker 4: think the biggest one that really move the dial into 393 00:22:01,359 --> 00:22:05,919 Speaker 4: soft market presence market awareness it still is, is the 394 00:22:05,960 --> 00:22:10,600 Speaker 4: brand awareness and the brand trusts. And that's why we 395 00:22:11,520 --> 00:22:14,760 Speaker 4: had to change our strategy from when we first came 396 00:22:14,800 --> 00:22:18,000 Speaker 4: into new zone where we straight away went into mid 397 00:22:18,000 --> 00:22:21,640 Speaker 4: to high range because again, like we talked about, that's 398 00:22:21,640 --> 00:22:24,439 Speaker 4: not where the volume is. We need to build trusts 399 00:22:24,520 --> 00:22:26,920 Speaker 4: and the only way to build trust is actually how 400 00:22:26,960 --> 00:22:30,760 Speaker 4: do we get more prophones into people hands. They try it, 401 00:22:31,240 --> 00:22:33,480 Speaker 4: their belief in it, they trust the quality of it, 402 00:22:33,880 --> 00:22:38,119 Speaker 4: and then slowly they then upgrade into the mid range 403 00:22:38,160 --> 00:22:41,920 Speaker 4: and then after that upgrade to the premium range as well. 404 00:22:42,000 --> 00:22:45,719 Speaker 4: And that's why we've been just slowly while the marketing 405 00:22:45,760 --> 00:22:49,920 Speaker 4: part we built brand awareness with the sponsorship, we're marketing 406 00:22:49,920 --> 00:22:53,080 Speaker 4: our brand, who we are, what we do. We also 407 00:22:53,320 --> 00:22:56,240 Speaker 4: focus a lot making sure that a series is a 408 00:22:56,320 --> 00:22:59,440 Speaker 4: strong product range for us basically, and you can see 409 00:22:59,480 --> 00:23:03,160 Speaker 4: recently we focus on around a lot or on durability, 410 00:23:03,560 --> 00:23:06,920 Speaker 4: and we knew that it's not just put off our 411 00:23:06,960 --> 00:23:09,640 Speaker 4: sustainability strategy just to make sure how do we make 412 00:23:09,680 --> 00:23:13,560 Speaker 4: sure phones last longer? And key we loft at as well, 413 00:23:13,640 --> 00:23:15,399 Speaker 4: you know, because Kiwis have to drop a lot of 414 00:23:15,440 --> 00:23:18,440 Speaker 4: their phones all the time, and it helps us to 415 00:23:18,520 --> 00:23:21,040 Speaker 4: kind of build and sumend that trust all the time. 416 00:23:21,119 --> 00:23:23,600 Speaker 3: Yeah, a lot of Kis may not sort of realize 417 00:23:23,720 --> 00:23:28,760 Speaker 3: just what a big operation OPO is in China. I've 418 00:23:28,800 --> 00:23:32,560 Speaker 3: been to the factories and change in you know, huge operations, 419 00:23:32,560 --> 00:23:39,080 Speaker 3: sophisticated operations, and China is a powerhouse in mobile development now. 420 00:23:39,480 --> 00:23:43,560 Speaker 3: And thankfully you don't run into any geopolitical issues, you know, 421 00:23:43,640 --> 00:23:48,200 Speaker 3: selling your phones here. You're not a mobile network equipment 422 00:23:48,359 --> 00:23:53,880 Speaker 3: maker like Huawei was, so you avoid that and avoid 423 00:23:53,920 --> 00:23:56,520 Speaker 3: the tariff issues as well, because. 424 00:23:56,240 --> 00:23:59,280 Speaker 2: You're sending phones from China directly to New Zealand. 425 00:23:59,400 --> 00:24:02,159 Speaker 4: Yes, and no, I think one thing that again, OPO. 426 00:24:02,280 --> 00:24:04,760 Speaker 4: That always surprised me, but it you know, we they're 427 00:24:04,840 --> 00:24:09,200 Speaker 4: always kind of talk about, Hey, I know we came 428 00:24:09,280 --> 00:24:12,080 Speaker 4: from China, we're beast in China, but you don't forget 429 00:24:12,119 --> 00:24:15,919 Speaker 4: we are a global company. So even during the COVID 430 00:24:16,040 --> 00:24:20,399 Speaker 4: time or during the tough time, right. Even our supply 431 00:24:20,520 --> 00:24:23,520 Speaker 4: chain strategy, it makes sense as a global company, so 432 00:24:23,840 --> 00:24:27,000 Speaker 4: we just don't have manufacturing in China, but we actually 433 00:24:27,000 --> 00:24:30,440 Speaker 4: have manufacturing in the country where it is max sense. 434 00:24:30,680 --> 00:24:33,280 Speaker 4: So for example, we have manufacturing in India, we have 435 00:24:33,400 --> 00:24:37,680 Speaker 4: manufacturing in Indonesia. It shows, like I said, that glocal 436 00:24:38,440 --> 00:24:42,160 Speaker 4: approach with global company, but we're also very local basically, 437 00:24:42,240 --> 00:24:43,640 Speaker 4: and it's kind of helped us to be a little 438 00:24:43,640 --> 00:24:48,600 Speaker 4: bit more agile where when the accumum factors is affecting 439 00:24:48,800 --> 00:24:49,560 Speaker 4: everybody else. 440 00:24:49,520 --> 00:24:52,040 Speaker 3: The phone is the flagship business. But you know I 441 00:24:52,119 --> 00:24:56,440 Speaker 3: mentioned the smart watchers and tablets. What's your strategy in 442 00:24:56,560 --> 00:24:59,520 Speaker 3: those areas and are you seeing growing appetite. A lot 443 00:24:59,520 --> 00:25:01,720 Speaker 3: of keys now are into smart watches. They want to 444 00:25:01,760 --> 00:25:04,320 Speaker 3: track their their health and that sort of thing, and 445 00:25:04,400 --> 00:25:07,760 Speaker 3: the smart watches are getting more sophisticated in what they 446 00:25:07,960 --> 00:25:10,880 Speaker 3: can track. Are you seeing decent growth in those categories? 447 00:25:10,960 --> 00:25:13,000 Speaker 4: Funny enough, we just actually look into it and to 448 00:25:13,080 --> 00:25:16,159 Speaker 4: solve the market data. It is probably one of the 449 00:25:16,400 --> 00:25:19,879 Speaker 4: only category in the durable tech that are still growing 450 00:25:20,000 --> 00:25:23,439 Speaker 4: this year, and that is a little bit more increase 451 00:25:23,480 --> 00:25:25,680 Speaker 4: in the uptake. It's a positive outlook. We have a 452 00:25:25,760 --> 00:25:28,200 Speaker 4: great product in the wearable. You know, one of the 453 00:25:28,240 --> 00:25:31,560 Speaker 4: things that we do is again battery life has always 454 00:25:31,600 --> 00:25:35,119 Speaker 4: been the gripe with wearable, but with the Watch X 455 00:25:35,640 --> 00:25:39,120 Speaker 4: recently or the Watch X too, we implemented the two 456 00:25:39,440 --> 00:25:42,119 Speaker 4: chipset kind of system. And what it does is that 457 00:25:42,280 --> 00:25:45,520 Speaker 4: when you don't use the smart function, we run the 458 00:25:45,640 --> 00:25:48,480 Speaker 4: more low power chip set and allow you to still 459 00:25:48,960 --> 00:25:53,439 Speaker 4: see messages, look at the time, and do minus tasks 460 00:25:53,800 --> 00:25:56,280 Speaker 4: and your battery will lust three to four days basically. 461 00:25:56,560 --> 00:26:00,680 Speaker 4: And again that actually quite a differentiation have the market. 462 00:26:00,920 --> 00:26:03,440 Speaker 4: And one thing that I love about op approach as 463 00:26:03,480 --> 00:26:08,880 Speaker 4: well is inclusiveness rather than trying to have a close ecosystem. 464 00:26:09,119 --> 00:26:12,320 Speaker 4: Just to give example, our headphones, you know, it doesn't 465 00:26:12,359 --> 00:26:15,000 Speaker 4: matter if you were using an Android devices from different 466 00:26:15,000 --> 00:26:19,840 Speaker 4: brands or using the fruit phone, you can actually use 467 00:26:19,960 --> 00:26:23,080 Speaker 4: the full function of the headphones, whether it's the noise 468 00:26:23,119 --> 00:26:27,520 Speaker 4: canceling control, also the volume control, all the same as 469 00:26:27,600 --> 00:26:29,800 Speaker 4: you would use it in OPO products. And we're doing 470 00:26:29,840 --> 00:26:33,040 Speaker 4: the same with our wearable as well, where whatever ecosystem 471 00:26:33,080 --> 00:26:36,200 Speaker 4: you're using, operating system you're using, you can't use them. 472 00:26:36,400 --> 00:26:36,880 Speaker 2: That's great. 473 00:26:36,960 --> 00:26:41,840 Speaker 3: Yeah, and Androids still still such a good platform for 474 00:26:42,320 --> 00:26:47,760 Speaker 3: all the smartphone operators, color Oasis, your version of your 475 00:26:47,800 --> 00:26:51,200 Speaker 3: building on Android. And what I like about what you 476 00:26:51,240 --> 00:26:55,919 Speaker 3: guys do is you keep it relatively light installation of Android. 477 00:26:55,960 --> 00:26:57,320 Speaker 3: You're not trying to put on a lot of bloat 478 00:26:57,320 --> 00:27:00,000 Speaker 3: where it's actually quite a reasonable experience. 479 00:27:00,280 --> 00:27:05,359 Speaker 2: Anything with this upgrade, what version of Android are we 480 00:27:05,480 --> 00:27:05,800 Speaker 2: on now? 481 00:27:06,080 --> 00:27:08,720 Speaker 4: So this one will have the latest one? So we 482 00:27:08,880 --> 00:27:11,000 Speaker 4: have the Androids sixteen six launch. 483 00:27:11,400 --> 00:27:15,200 Speaker 2: Yeah, anything particularly about sixteen that's notable. 484 00:27:15,440 --> 00:27:18,479 Speaker 4: I've been testing it obviously, And one thing that are 485 00:27:18,600 --> 00:27:22,080 Speaker 4: like the best is probably a new feature called AI 486 00:27:22,600 --> 00:27:26,479 Speaker 4: mind Space. So it's a new thing that we were 487 00:27:26,560 --> 00:27:29,119 Speaker 4: introduced and with this particular lounch. So it's like a 488 00:27:29,359 --> 00:27:35,200 Speaker 4: smart assistant style feature of capturing, organizing, and retrieving information 489 00:27:35,840 --> 00:27:38,800 Speaker 4: within your phone. So I think, for example, I asked you, like, 490 00:27:38,840 --> 00:27:41,200 Speaker 4: how many screenshot do you have currently in your phone? 491 00:27:41,359 --> 00:27:42,200 Speaker 2: Oh? Thousands? 492 00:27:42,760 --> 00:27:45,400 Speaker 4: Yeah? Yeah, And this is what we're trying to solve 493 00:27:45,440 --> 00:27:48,920 Speaker 4: basically again with AI. How do we woven that experience 494 00:27:48,960 --> 00:27:52,320 Speaker 4: into your daily life. So if you have something on screen, right, 495 00:27:52,480 --> 00:27:55,680 Speaker 4: you could actually take a screenshot of whether it's a promotion, 496 00:27:55,920 --> 00:27:58,800 Speaker 4: it's a node, it's a concert time, then you can 497 00:27:58,840 --> 00:28:01,679 Speaker 4: trigger kind of like a safe gesture and is captured 498 00:28:01,680 --> 00:28:04,720 Speaker 4: by distinct mind space and once the capture, it can 499 00:28:05,480 --> 00:28:09,080 Speaker 4: be analyzed by AI and identify the key elements such 500 00:28:09,080 --> 00:28:13,560 Speaker 4: as dates, your location, or keywords contact, and then it 501 00:28:13,600 --> 00:28:16,960 Speaker 4: will suggest actions. So it's a hey, would you like 502 00:28:17,040 --> 00:28:21,280 Speaker 4: to add this calendar event to this particular concert? And 503 00:28:21,440 --> 00:28:23,560 Speaker 4: if you say yes, then it will then directly again 504 00:28:23,880 --> 00:28:27,200 Speaker 4: connected to your whether your Gmail, what are your artlook, 505 00:28:27,320 --> 00:28:30,120 Speaker 4: whatever it is, and it will create the calendar event 506 00:28:30,200 --> 00:28:32,920 Speaker 4: for you. And the safe content also become kind of 507 00:28:32,960 --> 00:28:36,440 Speaker 4: searchable via the phone as well, so you can rather 508 00:28:36,520 --> 00:28:40,920 Speaker 4: than you go scroll over your screenshot, you can just type, hey, 509 00:28:41,000 --> 00:28:44,920 Speaker 4: can you tell me which screenshot that about a vestival 510 00:28:45,200 --> 00:28:47,960 Speaker 4: or about the concert, and it will pull the relevant 511 00:28:48,080 --> 00:28:48,760 Speaker 4: items for you. 512 00:28:49,120 --> 00:28:52,880 Speaker 3: I'm taking screen grabs all the time off tickets or 513 00:28:53,000 --> 00:28:57,560 Speaker 3: receipts or whatever, and then I'm constantly scrolling through thousands 514 00:28:57,640 --> 00:29:02,560 Speaker 3: of photos and you know, it's time consuming. So if 515 00:29:02,600 --> 00:29:05,760 Speaker 3: it can extract that information you create a calendar entry 516 00:29:06,040 --> 00:29:08,680 Speaker 3: or a note or something like that, that would be awesome. 517 00:29:08,840 --> 00:29:11,680 Speaker 4: And the possibility is kind of be massive, you know. 518 00:29:11,880 --> 00:29:14,560 Speaker 3: So, Morgan, we're rapidly approaching the end of the year. 519 00:29:14,640 --> 00:29:18,360 Speaker 3: That's the big selling season when it comes to consumer electronics, 520 00:29:18,600 --> 00:29:21,200 Speaker 3: how are you feeling going into sort of the Black 521 00:29:21,320 --> 00:29:25,000 Speaker 3: Friday and that sort of period from early December on 522 00:29:25,160 --> 00:29:27,640 Speaker 3: through to the Boxing Day sales and New Year sales. 523 00:29:28,400 --> 00:29:32,440 Speaker 3: It has been a tough year for retail. But talking 524 00:29:32,520 --> 00:29:36,400 Speaker 3: to other companies, they seem to think that we're sort 525 00:29:36,440 --> 00:29:38,760 Speaker 3: of turning a bit of a corner. They're they're sort 526 00:29:38,760 --> 00:29:41,880 Speaker 3: of optimistic about the Christmas sales season. 527 00:29:42,440 --> 00:29:44,360 Speaker 4: You got to have to write, I mean like we, 528 00:29:45,600 --> 00:29:48,320 Speaker 4: like you said, everyone feeling it a bit tough this year. 529 00:29:48,840 --> 00:29:52,400 Speaker 4: We had an amazing Q one where we're a double 530 00:29:52,480 --> 00:29:55,280 Speaker 4: digit growth on you, but then it comes Q two 531 00:29:55,320 --> 00:29:58,640 Speaker 4: and Q three endorse kind of buffer slowly disappear. But 532 00:29:58,920 --> 00:30:01,720 Speaker 4: you know, I think you see from the economy point 533 00:30:01,760 --> 00:30:05,440 Speaker 4: of view, consumer confidence is still pretty low at the moment, 534 00:30:05,640 --> 00:30:08,720 Speaker 4: but the government are doing everything they can to try 535 00:30:08,800 --> 00:30:12,400 Speaker 4: to reduce that pain by reducing all cr and stuff 536 00:30:12,400 --> 00:30:14,480 Speaker 4: like that, and I think that's where the positive come from. 537 00:30:14,520 --> 00:30:18,080 Speaker 4: There's action happening, and you will see this possible income 538 00:30:18,200 --> 00:30:21,840 Speaker 4: will be a little bit more available and hopefully sooner 539 00:30:21,880 --> 00:30:24,560 Speaker 4: than later. So yeah, I'm still quite hopeful for Q four, 540 00:30:25,200 --> 00:30:29,800 Speaker 4: especially Black Friday and Christmas. But like I say, we 541 00:30:30,880 --> 00:30:34,440 Speaker 4: when we see big brand like Apple started the scout, 542 00:30:35,160 --> 00:30:37,040 Speaker 4: you know that it's a tough time. 543 00:30:37,280 --> 00:30:40,760 Speaker 3: Yeah, it is definitely, yeah, but hey, look you've got 544 00:30:41,160 --> 00:30:45,160 Speaker 3: a new flagship phone on the market, well in time 545 00:30:45,200 --> 00:30:49,000 Speaker 3: for Christmas, so that's exciting. And yeah, lots of innovation 546 00:30:49,120 --> 00:30:52,120 Speaker 3: to come. So good luck for the sales season and 547 00:30:52,240 --> 00:30:55,240 Speaker 3: for the fine Next nine launch. And thanks so much 548 00:30:55,320 --> 00:30:57,720 Speaker 3: for coming on the Business of Tech, Thank you for 549 00:30:57,840 --> 00:30:58,160 Speaker 3: having me. 550 00:31:07,720 --> 00:31:10,720 Speaker 1: Thanks to Morgan Helene from OPO for coming on. It's 551 00:31:10,760 --> 00:31:14,360 Speaker 1: fascinating to see how brands like OPO are moving beyond 552 00:31:14,600 --> 00:31:17,880 Speaker 1: the challenge of phase, focusing less on price and more 553 00:31:17,920 --> 00:31:21,520 Speaker 1: on building long term credibility in a crowded market. We 554 00:31:21,600 --> 00:31:24,120 Speaker 1: saw this a few years back with another Chinese challenge 555 00:31:24,160 --> 00:31:27,280 Speaker 1: of brand, Huawei, which made a very impressive range of 556 00:31:27,320 --> 00:31:30,320 Speaker 1: flagship phones such as the P twenty, the P thirty, 557 00:31:30,760 --> 00:31:34,320 Speaker 1: P sixty, but it was basically killed in Western countries 558 00:31:34,360 --> 00:31:39,240 Speaker 1: because its parent company also makes mobile network equipment base 559 00:31:39,320 --> 00:31:42,640 Speaker 1: stations for four G and five G networks. For instance, 560 00:31:43,200 --> 00:31:46,480 Speaker 1: our government and others considered that a national security risk, 561 00:31:47,160 --> 00:31:50,000 Speaker 1: so Huawei was excluded from building five G networks here. 562 00:31:50,680 --> 00:31:54,320 Speaker 1: US restrictions of Huawei phones accessing the Google play Store 563 00:31:54,680 --> 00:31:57,920 Speaker 1: effectively wiped out its handset business outside of China too. 564 00:31:58,000 --> 00:32:00,240 Speaker 1: Why would you buy a phone if you can't use 565 00:32:00,720 --> 00:32:03,760 Speaker 1: the core Google apps and download apps from the play Store. 566 00:32:04,520 --> 00:32:08,680 Speaker 1: So Huawei is no longer selling phones here. Oppo, however, 567 00:32:08,720 --> 00:32:11,680 Speaker 1: it never ran into the same problem. It's clear through 568 00:32:11,800 --> 00:32:17,160 Speaker 1: partnerships with Hasselblad on camera development, Chinese chip maker Media Tech, 569 00:32:17,240 --> 00:32:20,480 Speaker 1: and its own expertise in battery and fast charging development, 570 00:32:21,000 --> 00:32:23,680 Speaker 1: that OPPO has put the foundations in place to take 571 00:32:23,760 --> 00:32:27,200 Speaker 1: on Samsung, Apple, Jaomi and others. I spoke to some 572 00:32:27,320 --> 00:32:30,720 Speaker 1: of Oppo's key executives in Barcelona and they told me 573 00:32:31,240 --> 00:32:33,320 Speaker 1: that they've already mapped out the next three years of 574 00:32:33,360 --> 00:32:38,360 Speaker 1: smartphone innovations and it's all incremental gains on what is 575 00:32:38,440 --> 00:32:42,640 Speaker 1: already available, no talk of pivoting to smart glasses or wearables. 576 00:32:43,240 --> 00:32:46,800 Speaker 1: They see plenty of life left in the smartphone format. 577 00:32:47,440 --> 00:32:49,840 Speaker 1: So time will tell whether the Phinex nine pro can 578 00:32:49,920 --> 00:32:53,440 Speaker 1: shift perceptions and market share figures here, but it's clear 579 00:32:53,480 --> 00:32:57,440 Speaker 1: Oppo's playing the long game. That's it for this week's episode. 580 00:32:57,480 --> 00:32:59,680 Speaker 1: You can find more episodes of the Business of Tech 581 00:32:59,720 --> 00:33:03,840 Speaker 1: up business dot co dot nz. We're streaming on iHeartRadio 582 00:33:04,360 --> 00:33:07,480 Speaker 1: or wherever you get your podcasts. I'm Peter Griffin. Thanks 583 00:33:07,520 --> 00:33:09,400 Speaker 1: so much for listening, and I'll catch you next week 584 00:33:09,520 --> 00:33:11,520 Speaker 1: for another episode of the Business of Tech.