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Speaker 1: Now minooka honey company. Com Vita is back in profit.

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Speaker 1: It's turned around a loss of six point four million

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Speaker 1: dollars last year now into a net profit of four

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Speaker 1: point six million, and it's half year results. Carl Grayden

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Speaker 1: is the chief executive.

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Speaker 2: Hi, Carl, Hi, thank you for having very much having me.

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Speaker 1: You're more than welcome. Now do you reckon you're on

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Speaker 1: the other side of the trouble yet or is this

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Speaker 1: just the start of being on the other side.

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Speaker 2: Our turnaround continues. I'm really proud of the way that

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Speaker 2: the team has responded to focusing on the basics and

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Speaker 2: as a result, I'm pretty confident that we've had the

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Speaker 2: worst behind us. But you never know so little an What.

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Speaker 1: Does that mean, Carl. That's the kind of thing that

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Speaker 1: freaks people out. What don't we know?

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Speaker 2: No, we're just focusing on execution into h two and

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Speaker 2: the turnaround's ongoing. We've got some real momentum behind us,

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Speaker 2: and the beautiful thing is that we've got got some

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Speaker 2: wonderful distribution agreements against with a great brand. So once again,

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Speaker 2: just really proud of the team.

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Speaker 1: What is it that you're actually doing to turn it around?

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Speaker 1: At the moment.

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Speaker 2: We've been really disciplined against how we put that discretionary

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Speaker 2: capital to use. So we've focused on the key markets

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Speaker 2: and the key customers that we wanted to see improvements with,

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Speaker 2: and we've delivered. So we've now got our control in

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Speaker 2: China around the way that we go to market, and

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Speaker 2: in North America we've focused heavily on the club channel

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Speaker 2: of retail partnerships, so they've both performed very well for us.

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Speaker 1: Now, I see that you've said that you are rebuilding

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Speaker 1: your leadership capability. How are you doing that? Is that

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Speaker 1: bringing new people in?

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Speaker 2: It's a bit of both. We've promoted from within and

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Speaker 2: we've also brought in others from outside. So we've got

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Speaker 2: a couple of final slots to announce with the likes

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Speaker 2: of the Chief Marketing Officer still open and we're hoping

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Speaker 2: to bring that one into the family over the course

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Speaker 2: the next few weeks, which is great for us.

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Speaker 1: Where do you reckon you are in terms of rebuilding

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Speaker 1: trust out there in the world about what Convi says

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Speaker 1: is going on.

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Speaker 2: My very first statement when I came into this role

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Speaker 2: was that the only way to build trust is to

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Speaker 2: do what you say you're going to do. And I'm

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Speaker 2: really proud that we've delivered exactly what we said we

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Speaker 2: were going to do, and I think that is the

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Speaker 2: key for us going forward. So we're well through that process. Now.

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Speaker 1: Okay, I see that you've got some offshore interest. How

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Speaker 1: much is this particular party interested in buying of Conveter.

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Speaker 2: That's still very early days to work through the details

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Speaker 2: of this, and a lot really at Liberty to talk

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Speaker 2: about it. But it's just great to see that these

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Speaker 2: global organizations that have a commitment to health and wellness

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Speaker 2: see the value of working together with Conveter, and it's

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Speaker 2: great that we continue to attract that strong interest as

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Speaker 2: we turn this business around.

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Speaker 1: I mean, is it a significant shareholding that they would

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Speaker 1: end up taking it the value that they're prepared to

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Speaker 1: put in, like are we talking five percent? Fifteen percent?

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Speaker 2: For Ultimately would be up to our shareholders to vote

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Speaker 2: on any proposal like this, So it's too early for

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Speaker 2: me to speculate as to what it could look like.

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Speaker 1: I see happily to you guys that the share share

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Speaker 1: price took a significant bump this afternoon once you reported.

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Speaker 1: Do you and you're still sitting I mean where you're

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Speaker 1: sitting must be disappointing historically, do you reckon that you'll

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Speaker 1: ever be able to get back up there into the

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Speaker 1: three dollars full dollar mark.

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Speaker 2: Look, we would hope that with continued discipline of our

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Speaker 2: commercial imperatives, we would continue to return value to our shareholders,

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Speaker 2: and that includes paying a dividend long term, and that

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Speaker 2: includes building the brand into something that every shareholder is

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Speaker 2: proud of. So long term, we'd certainly like to expect

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Speaker 2: that our share price continues to mature and improve. However,

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Speaker 2: really it comes down to executing, and that's what the

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Speaker 2: management is solely focused on delivering on.

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Speaker 1: Good stuff and best of luck with it, Carl, Thank you,

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Speaker 1: Carl Graydon com viusa chief executive.

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