1 00:00:00,040 --> 00:00:03,240 Speaker 1: Sale GP back this weekend. Of course, grandstand sizes, our 2 00:00:03,320 --> 00:00:06,280 Speaker 1: popularity is growing. It's all good. We talked to Blair 3 00:00:06,360 --> 00:00:08,039 Speaker 1: Tuk about all this the other day. The Black Boils, 4 00:00:08,039 --> 00:00:09,680 Speaker 1: of course, I've had to put their boat back together 5 00:00:10,119 --> 00:00:12,440 Speaker 1: after round one and Perth. So Russell Coots is the 6 00:00:12,560 --> 00:00:17,160 Speaker 1: Saale GP CEO and as well as Russell Morning Morning, Mike. 7 00:00:17,440 --> 00:00:19,799 Speaker 1: I've really got to congratulate you, apart from anything else, 8 00:00:19,840 --> 00:00:21,800 Speaker 1: having followed this for the last couple of seasons. I mean, 9 00:00:22,120 --> 00:00:24,320 Speaker 1: you've got to be proud of what's happening. It's going 10 00:00:24,360 --> 00:00:26,200 Speaker 1: from strength to strength, isn't it. 11 00:00:28,040 --> 00:00:33,440 Speaker 2: Yeah, certainly the growth has been incredible. I think we've 12 00:00:34,960 --> 00:00:38,680 Speaker 2: expanded our audience way beyond the avid sailing fan. You know, 13 00:00:39,120 --> 00:00:43,599 Speaker 2: we're definitely attracting the racing fan and the general sports fan, 14 00:00:43,640 --> 00:00:47,760 Speaker 2: which is fantastic. So yeah, things are going pretty well 15 00:00:47,840 --> 00:00:48,200 Speaker 2: right now. 16 00:00:48,320 --> 00:00:51,720 Speaker 1: Because when I watched the first coverage, I just thought, so, 17 00:00:52,000 --> 00:00:53,960 Speaker 1: I don't know where you got it from or whether 18 00:00:53,960 --> 00:00:56,640 Speaker 1: you're a genius or whatever, but it was so slick, 19 00:00:56,760 --> 00:00:59,880 Speaker 1: and if you can make it slick, people will watch. 20 00:01:00,040 --> 00:01:01,440 Speaker 1: That's what it boils down to, doesn't it. 21 00:01:02,720 --> 00:01:08,560 Speaker 2: Well, Yeah, we're getting we're getting great ratings actually with 22 00:01:08,680 --> 00:01:10,840 Speaker 2: out with our bookcase coverage, So we must be doing 23 00:01:10,840 --> 00:01:14,200 Speaker 2: something right with the coverage, you know. We we we've 24 00:01:14,240 --> 00:01:18,039 Speaker 2: got a record rating in the for US coverage of 25 00:01:18,160 --> 00:01:21,600 Speaker 2: sailing towards the end of last year for our event 26 00:01:21,680 --> 00:01:27,440 Speaker 2: and Caudies, and we've had record ratings and in place 27 00:01:27,520 --> 00:01:31,280 Speaker 2: on z D if that was on CBS network in 28 00:01:31,319 --> 00:01:37,760 Speaker 2: the US, but on D in Germany, similar record ratings 29 00:01:37,760 --> 00:01:42,800 Speaker 2: for the sport, so yeah, and and in other territories 30 00:01:42,800 --> 00:01:44,440 Speaker 2: as well, such as you know, some of the newer 31 00:01:44,520 --> 00:01:49,880 Speaker 2: territories like Brazil, So yeah, these what's happening is I 32 00:01:49,880 --> 00:01:54,640 Speaker 2: think is we're really appealing to markets that there's there 33 00:01:54,640 --> 00:01:58,800 Speaker 2: are a large number of avid racing fans and they 34 00:01:58,880 --> 00:02:02,240 Speaker 2: don't necessarily need to know exactly what's going on with 35 00:02:03,200 --> 00:02:06,160 Speaker 2: our race, but they're able to follow it, probably because 36 00:02:06,160 --> 00:02:08,480 Speaker 2: of the broadcast graphics and the way it's produced. 37 00:02:08,600 --> 00:02:11,280 Speaker 1: Yeah, exactly. Do you get a lot of buy and see, 38 00:02:11,280 --> 00:02:13,560 Speaker 1: I get New Zealand, we're a sailing nation. We follow 39 00:02:13,600 --> 00:02:16,120 Speaker 1: New Zealand, we've got names, we recognize, et cetera. Do 40 00:02:16,160 --> 00:02:18,120 Speaker 1: you get that sort of buy in from all the 41 00:02:18,360 --> 00:02:20,560 Speaker 1: entrant countries or that doesn't matter as much. 42 00:02:21,600 --> 00:02:24,639 Speaker 2: Well, every time we add a new team, we add 43 00:02:24,840 --> 00:02:28,120 Speaker 2: a new engaged market. So if you look at our 44 00:02:28,160 --> 00:02:32,520 Speaker 2: engagement across the board, more than doubled last year, our 45 00:02:32,680 --> 00:02:37,520 Speaker 2: social media following increase forty percent, and our social views 46 00:02:37,720 --> 00:02:42,200 Speaker 2: grew five times a season on season, so last year 47 00:02:42,680 --> 00:02:47,520 Speaker 2: up over one point sixty five billion views. So but 48 00:02:47,520 --> 00:02:49,440 Speaker 2: if you look at some of those markets that we've 49 00:02:49,480 --> 00:02:56,280 Speaker 2: added teams, new teams, like Brazil, we more than doubled 50 00:02:56,680 --> 00:03:00,799 Speaker 2: our dedicated audience. Dedicated audience meaning live or new near 51 00:03:00,880 --> 00:03:04,760 Speaker 2: life viewership, which is what we really focus on. So 52 00:03:07,040 --> 00:03:10,040 Speaker 2: every time you add a new team a new market, 53 00:03:10,600 --> 00:03:13,760 Speaker 2: you get a more engaged audience, and you know that's 54 00:03:14,240 --> 00:03:15,800 Speaker 2: one of the reasons for the growth. Good. 55 00:03:15,840 --> 00:03:19,639 Speaker 1: As regards this weekend, there's weather today is the forecast? 56 00:03:19,639 --> 00:03:21,360 Speaker 1: All right, this will happen this weekend. 57 00:03:22,720 --> 00:03:28,040 Speaker 2: Yeah, today, we've got some lightning possibility forecast. So obviously 58 00:03:28,120 --> 00:03:32,680 Speaker 2: having a carbon fiber wingsail, which is a pretty good 59 00:03:32,800 --> 00:03:35,520 Speaker 2: lightning conductor up in the air has got a good thing, 60 00:03:35,600 --> 00:03:40,800 Speaker 2: so will be conservative and possibly poor sailing operations for today. 61 00:03:40,840 --> 00:03:45,240 Speaker 2: We're just looking at it now, but it'll be all 62 00:03:45,240 --> 00:03:48,000 Speaker 2: set for the weekend. We've got a fantastic weather forecast, 63 00:03:48,080 --> 00:03:55,760 Speaker 2: strong wins forecast, so definitely will be an incredible experience 64 00:03:55,800 --> 00:03:58,920 Speaker 2: from the grandstands. The first leg of the course will 65 00:03:58,960 --> 00:04:02,440 Speaker 2: be aiming straight at the grandstand, so that'll be the 66 00:04:02,480 --> 00:04:05,720 Speaker 2: best view vantage to watch the bout for sure. 67 00:04:05,920 --> 00:04:07,480 Speaker 1: Good stuff, good to catch up with. You might go 68 00:04:07,480 --> 00:04:10,240 Speaker 1: well appreciate it, Sir Russell cooks out of the sales GP. 69 00:04:10,800 --> 00:04:13,720 Speaker 1: For more from the Mic Asking Breakfast, listen live to 70 00:04:13,800 --> 00:04:14,360 Speaker 1: news talks. 71 00:04:14,400 --> 00:04:17,560 Speaker 2: It'd be from six am weekdays, or follow the podcast 72 00:04:17,600 --> 00:04:18,440 Speaker 2: on iHeartRadio.