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Speaker 1: Now, Simon dallow has finally confirmed the rumors and the

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Speaker 1: speculation he is leaving the job. He'll be out of

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Speaker 1: the job at the end of November. The weekend news

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Speaker 1: reader Melissa Stokes will replace him. TV and Z has

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Speaker 1: called it the end of an era. Duncan Greeve is

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Speaker 1: a media commentator and founder of the spin off High

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Speaker 1: Duncan Simon is very good at his job, wasn't he?

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Speaker 2: He was, and for a very long time too.

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Speaker 1: But is it really that long? I mean, Judy Bailey

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Speaker 1: did it for twenty years. I mean that's just kind

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Speaker 1: of how long you expect it to be, don't you.

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Speaker 3: I don't know.

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Speaker 2: In media in this era, eighteen years feels like a

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Speaker 2: good shirst.

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Speaker 1: Yeah, I suppose it does. Melissa Stokes is an interesting choice.

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Speaker 1: I thought she is the continuity candidate, right, the safe option,

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Speaker 1: which feels to me a little bit more like hanging

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Speaker 1: on to your existing viewers rather than trying to win

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Speaker 1: over new viewers. Do you think.

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Speaker 3: I think that's exactly what it is, and I think

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Speaker 3: that's why it's the correct decision, because there aren't that

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Speaker 3: many other new viewers to be fought for. If you

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Speaker 3: look at the ratings for three News there it's pretty.

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Speaker 2: There's not a lot there.

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Speaker 3: Got they've gone down a bit, but it almost feels

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Speaker 3: more like attrition from you know, six pm. Then it

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Speaker 3: does transfer to TV and Z. So you know, the

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Speaker 3: the six pm news for TV and Z is how

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Speaker 3: the night starts. It's it both in and of itself

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Speaker 3: in terms of the revenue it unlocks for the rest

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Speaker 3: of the evening is absolutely critical infrastructure, probably the single

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Speaker 3: most important program in New Zealand media from a total

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Speaker 3: revenue perspective.

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Speaker 2: So you just don't want to scare the horses.

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Speaker 1: How many of you as are left over at TV

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Speaker 1: three I.

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Speaker 3: Think there's The numbers for three News are typically around

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Speaker 3: one hundred and sixty thousand, which isn't it not bad?

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Speaker 3: It's still still a decent type of people. But TV

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Speaker 3: and z's news product is off and over six hundred thousand,

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Speaker 3: and you know if all they want to do is

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Speaker 3: keep that number as high as possible for as long

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Speaker 3: as possible. Yeah, while they sort of try and figure

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Speaker 3: out digital.

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Speaker 1: Is it true that if you add together the viewers

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Speaker 1: who watch it on Telly versus the viewers who watch

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Speaker 1: it online, you end up with a number over a million.

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Speaker 3: I mean, I think that there's some sort of creative

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Speaker 3: accounting involved in that if you look at the sort

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Speaker 3: of average viewership, but it's not quite true. But if

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Speaker 3: it's the title people who watch some of it across platforms,

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Speaker 3: it might well be. I'll probably have someone from TV

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Speaker 3: and Z Coms on the phone to me after this,

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Speaker 3: But I think it all depends on how you count it.

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Speaker 1: What do you think because they've got, they've obviously got

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Speaker 1: you can watch it on Telly, then you can watch

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Speaker 1: it on TV and Z plus. Do you think they're

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Speaker 1: also adding what you watch on one news, dot co,

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Speaker 1: dot nz? Is that also being added in potentially?

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Speaker 3: But I think it's more just did you watch some

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Speaker 3: of the news, not all of the news? Did you

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Speaker 3: catch a segment of the news even on TV and

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Speaker 3: Z Plus, then you're a viewer potentially.

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Speaker 1: Yeah. But I mean if you're going onto TV and

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Speaker 1: Z plus and actually tapping the news, then you genuinely

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Speaker 1: are of you aren't you like you're hunting something out?

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Speaker 3: Yeah, But they also have it broken down into segment,

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Speaker 3: so you might just watch one three minute segment as

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Speaker 3: a sixty minute comet.

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Speaker 1: Duncan that makes a lot of sense, because I thought

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Speaker 1: a million people sitting down to watch the news is

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Speaker 1: absolute bollocks, and it is. It's bollocks. No, not that

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Speaker 1: many people are watching.

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Speaker 3: The news, No, I mean even six hundred thousand is

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Speaker 3: a pretty extraordinary number as a percentage of our population.

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Speaker 3: You know, there aren't many news products in around the

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Speaker 3: world which have that kind of present penetration. Sorry, so

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Speaker 3: they're doing well, that's why they want. You know, melissa'stokes

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Speaker 3: very good news reader. But you know, you could have

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Speaker 3: got creative, You could have gone and promoted someone from

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Speaker 3: outside of the stable or from.

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Speaker 1: Things that would have been the baller move wouldn't move.

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Speaker 3: We're pretty aggressive, aggressive one. But I'm sure that they

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Speaker 3: would have done a good sort of robust test and

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Speaker 3: run some kind of you know, focus grouping with viewers.

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Speaker 3: But I think they liked their candidate. And Melissa's such

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Speaker 3: a familiar face that you know, because she does weekends,

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Speaker 3: because she does till Again Sundays. You know, this is

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Speaker 3: my understanding. It's the most viewed bulletin of the week anyway,

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Speaker 3: so you kind of you just want to keep the thing.

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Speaker 1: Guy, Yeah, I suppose that's true. Duncan always always enjoy

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Speaker 1: chatting to you. Thank you so much. Duncan Grief, co

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Speaker 1: founder of the Spinoff or Spinoff founder actually a media commentated.

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Speaker 2: For more from Hither Duplessy Allen Drive.

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Speaker 1: Listen live to news talks it'd be from four pm weekdays,

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