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Speaker 1: Now one of New Zealand's largest festivals, Bay Dreams, has

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Speaker 1: announced it's no longer going to go ahead. We're supposed

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Speaker 1: to go ahead this summer. Promoters are struggling to bring

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Speaker 1: big artists into the country. The organizers were trying to

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Speaker 1: book the world's biggest rapper, Kendrick Lamar or one of

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Speaker 1: at least to headline the festival, which was supposed to

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Speaker 1: be hold held in Totung and Queenstown, but then the

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Speaker 1: cost of booking him alone blew out massively, so the

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Speaker 1: promoter's canceled the festival altogether. Founder and director of Rhythm

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Speaker 1: and Alps Alex Turnbull is with us right now.

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Speaker 2: Alex, Hello, Heather good that's name Alex.

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Speaker 1: I was going through the list and trying to figure

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Speaker 1: out if this is the biggest festival that's been canceled

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Speaker 1: in the country, is it.

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Speaker 2: Well, there's been you know, kept the stores of canceling

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Speaker 2: or not for whatever reasons. The good ones are in there,

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Speaker 2: The good ones are staying around. Established brands are there.

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Speaker 2: You know, it's a very dangerous position to be relying

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Speaker 2: on an artist to sell your festiva. There are so

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Speaker 2: many more lines that contribute to the festival brands such

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Speaker 2: as the experience is a really really key thing. Whether

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Speaker 2: it's the biggest fest worts cancel. I'm really not sure

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Speaker 2: that the.

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Speaker 1: Argument is Alex that you have to rely on a

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Speaker 1: big name because if you haven't got a lot of

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Speaker 1: money in a recession, you know, like the punters out

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Speaker 1: there don't have a lot of money to spend, They're

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Speaker 1: not just going to spend it willy nilly. They want

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Speaker 1: to know that they're going to go see a really

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Speaker 1: amazing artist.

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Speaker 2: Would you disagree with that, Well, yes, in some ways

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Speaker 2: it would. I mean, you know, we have a responsibility

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Speaker 2: to keep the young New Zealanders safe at these events,

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Speaker 2: and you know, a good festival brand does look after

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Speaker 2: its people. It's about the experience. And if you get

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Speaker 2: into a position where you have to book the biggest

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Speaker 2: act in the world, where you're in a pretty dangerous

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Speaker 2: situation whereby you relying on it, you know you can't

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Speaker 2: lose control. But if a brand is all about the

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Speaker 2: experience in the long term, it's long game, that's what

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Speaker 2: matters to the people.

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Speaker 1: Okay, So if you're not going for Kendrick Lamar, who

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Speaker 1: should you be going for?

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Speaker 2: Well, that's the nearly lot of question. I mean, you know,

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Speaker 2: the New Zealand's lucky position. Then we've got Coldpaid coming

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Speaker 2: through next month with Trap Scott, We've got Pearl Jam.

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Speaker 2: But you know, at the same time, New Zealand musicians

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Speaker 2: and New Zealand music people love music. You know, you've

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Speaker 2: got there's products like Shapeshifts are coming through in Hawks

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Speaker 2: Bay and Krew Mandal in the summer. New Zealanders love

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Speaker 2: their own so we don't have to see the bigger

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Speaker 2: facts in the world. Nice if they hear, but again

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Speaker 2: sometimes the realization of that it can be a bit.

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Speaker 1: When when is your festival on.

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Speaker 2: Rhythm up semi thirty city one every year.

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Speaker 1: Where you started selling tickets here?

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Speaker 2: Yeah, yeah, we're about twenty percent up and you know

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Speaker 2: we're lucky. You know, we put a lot of effort

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Speaker 2: into the experience to keep people safe, you know, and

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Speaker 2: isn't it I mean rhythm and vines and gives it's

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Speaker 2: the same thing. So you know we spent a lot

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Speaker 2: of due diligence of time and stuff and getting it

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Speaker 2: right to make sure our young people are and will

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Speaker 2: oft befter.

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Speaker 1: Yeah, you guys have got to go at great brand Ay,

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Speaker 1: What are these guys were saying, by the way, and

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Speaker 1: I'd be fascinated to know if you were experiencing this,

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Speaker 1: this is beaydreams. They were saying that artists who would

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Speaker 1: have charged maybe three hundred three fifty thousand previously are

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Speaker 1: now charging a million plus. Is that are you seeing that?

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Speaker 2: Well, it depends on your negotiation. I mean everything. An

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Speaker 2: agent will sell an artist to a booker under certain

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Speaker 2: terms and additions the time of the year, how many

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Speaker 2: other shows are around based at the relationship they have, what

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Speaker 2: the billing is. There's very multiple angles that make up

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Speaker 2: the cost of a bring an artist in. And yes,

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Speaker 2: I mean right across the board. I think everything's gone

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Speaker 2: up sort of twenty three to forty percent in the

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Speaker 2: event industry in the last two or three years. I

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Speaker 2: haven't heard jumps like that. I mean, you know, the

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Speaker 2: end of the day, these artists can charge what they

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Speaker 2: want and you decide to pay it or not. It's

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Speaker 2: your choice.

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Speaker 1: Yeah, Hey, thank you, Alex appreciated. That's Alex Turnbull, founder

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Speaker 1: and director of Rhythm and Helps. For more from Hither

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