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Speaker 1: All right, two ads we go. The Advertising Standards Authority

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Speaker 1: has had a very busy year and people have been

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Speaker 1: writing for more complaints about advertisements. And you wouldn't believe

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Speaker 1: some of the things they find offensive. Somewhere upheld, A

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Speaker 1: lot of silly ones were in there. So let's talk

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Speaker 1: about the silly ones. Hillary Suiter right now is the

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Speaker 1: chief executive of the ASA. Hello Hillary, how are you today?

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Speaker 2: Hi Andrew? I'm well, thank you very good.

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Speaker 1: Okay, So many ads, twenty five of them. They're in

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Speaker 1: the Herald. If you really want to know. Somebody's complained

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Speaker 1: that an ad features nose picking. What's that about?

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Speaker 2: Well? I think it's what's interesting to us about people

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Speaker 2: looking at ads is they often pick up one issue

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Speaker 2: in an ad that's running for say, thirty seconds. It's

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Speaker 2: a TVC which pushes their buttons. And in this case,

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Speaker 2: this particular complainants thought that it was pretty inappropriate, all well,

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Speaker 2: unnecessary to show nose picking in a TV ad.

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Speaker 1: All right, someone was afraid, unhappy about cars failing to

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Speaker 1: stop for pedestrians. I thought that should I should I

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Speaker 1: tell the one that really got me? Somebody complained about

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Speaker 1: the pet Insure ad, which I'm sure we all know

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Speaker 1: about which is where a kid drops a pet and

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Speaker 1: the pet breaks its leg and that the medical costs

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Speaker 1: eight thousand dollars and Dad's not happy about it and

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Speaker 1: suddenly drew the long bow. That that meant that ad

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Speaker 1: was advocating that it's okay to abuse animals as long

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Speaker 1: as you have pet insurance. I mean, hello, Yes.

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Speaker 2: We see a range of consumer takeout. So when we're

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Speaker 2: looking at these complaints, that's the first thing the chair

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Speaker 2: of the complaints board will think about, is this a

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Speaker 2: likely consumer takeout or is this perhaps some more extreme view,

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Speaker 2: And that often plays into whether or not there's a

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Speaker 2: threshold has been met to be a possible breach of

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Speaker 2: the code. And so that was that person's interpretation of

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Speaker 2: the ad. I'm sure there are other people who thought

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Speaker 2: it was just highlighting a particular service. If you've got pets,

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Speaker 2: if you want to help reduce the risk of some

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Speaker 2: you know, having to pay a big bill for an

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Speaker 2: animal that's it's heard or unwell.

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Speaker 1: Great, but are they wasting your time?

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Speaker 2: Look, we've got an open and transparent process. If anyone

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Speaker 2: sees an ad they don't like or they have a

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Speaker 2: problem with, that could be a breach of our codes,

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Speaker 2: they can complain to us. They have to go through

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Speaker 2: a series of steps when they do that, so that's

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Speaker 2: not there's some hurdles, so people have to really want

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Speaker 2: to do it, and they have to give us their details.

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Speaker 2: We need their contact information, and for the people who

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Speaker 2: want to go through that process, we're happy to take

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Speaker 2: the time to look at their concerns.

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Speaker 1: Hillary On behalf of everybody who has common sense. I'm

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Speaker 1: sorry that your time has been so wasted, but I

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Speaker 1: thank you for your time today.

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Speaker 2: Thanks Andrew.

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Speaker 1: For more from Heather Duplessy Allen Drive.

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Speaker 2: Listen live to news talks they'd be from four pm weekdays,

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