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Speaker 1: Now the stark reality of New Zealand linear television. If

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Speaker 1: Irene Gardener, who was on the program at this time yesterday,

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Speaker 1: was right, it's fairly simple. So here's how the calculation works.

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Speaker 1: You make a product, right, you stick it on air,

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Speaker 1: You get an audience, You sell advertising based on that audience. Now,

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Speaker 1: some programs can never hope to get the sort of

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Speaker 1: audience to pay for the cost of the show inter

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Speaker 1: government support or brand sponsorship, in other words, of financial

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Speaker 1: support mechanism to make a show that would not otherwise

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Speaker 1: have been made. Now, I made a show Sunday years back.

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Speaker 1: It was on TV three on the weekend off peak.

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Speaker 1: Didn't rate very well, but it was never going to.

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Speaker 1: But it rated fairly well for what it was, which

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Speaker 1: was a niche program talking about the arts. It was

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Speaker 1: made with New Zealand on air money. Now does Treasure

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Speaker 1: Island attract more views than that? Yes, it does. So

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Speaker 1: if you're going to toss money it's something, why not

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Speaker 1: toss it at that more bang for buck. But the

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Speaker 1: money tree hasn't got more money, so somebody loses. Maybe

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Speaker 1: it's an arts program. Now, the really scary thing is

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Speaker 1: the calculation around peak time, primetime This is what I

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Speaker 1: learned yesterday. See this show that My Asking Breakfast makes money,

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Speaker 1: lots of money, lot of money. Actually ZB is profitable,

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Speaker 1: TV and Z and TV three are not. So what

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Speaker 1: about pay for view Sky TV that's profitable, but they've

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Speaker 1: got the sport. What does TV three or TV and

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Speaker 1: Z have that you would pay for? I mean, would

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Speaker 1: you pay to watch TREASUREIL And of course you wouldn't.

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Speaker 1: So primetime linear television is not profitable apparently because advertising

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Speaker 1: dollars have vanished. A Google TikTok and meta Now that's

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Speaker 1: not going to change game's over and that is the

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Speaker 1: problem because all that has left, if you think about it,

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Speaker 1: is the taxpayer. The big question is to what extent

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Speaker 1: should the taxpayer fund your evening's entertainment? And when I

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Speaker 1: say you, I mean those who are left watching the

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Speaker 1: teally as opposed to YouTube or Netflix. If linear television

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Speaker 1: can't make a bucket seven to thirty on a Wednesday night,

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Speaker 1: how long before the lights get switched off? For more

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Speaker 1: from the Mic Asking Breakfast, listen live to News Talks

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Speaker 1: it B from six am weekdays, or follow the podcast

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Speaker 1: on iHeartRadio.