1
00:00:00,160 --> 00:00:01,880
Speaker 1: From our light at the end of the tunnel file

2
00:00:01,960 --> 00:00:04,680
Speaker 1: new numbers from our pip fruit industry exports are growing

3
00:00:05,000 --> 00:00:07,200
Speaker 1: and growing at a greater rate than our overall exports

4
00:00:07,200 --> 00:00:08,880
Speaker 1: in the sector is now worth one point nine billion

5
00:00:08,920 --> 00:00:11,600
Speaker 1: dollars to the economy. Apple and Pears tierperson Leslie Wilson's

6
00:00:11,640 --> 00:00:12,720
Speaker 1: with us, Leslie.

7
00:00:12,320 --> 00:00:13,960
Speaker 2: Morning, good morning.

8
00:00:14,040 --> 00:00:16,079
Speaker 1: Yeah, I'm very well indeed, so puts you at the

9
00:00:16,120 --> 00:00:18,560
Speaker 1: same sort of value as wine and wine gets the headlines.

10
00:00:18,640 --> 00:00:20,959
Speaker 1: Is there a great story in pitfruit to be told

11
00:00:21,000 --> 00:00:23,040
Speaker 1: that you need to be telling louder and more widely.

12
00:00:23,880 --> 00:00:31,600
Speaker 2: Oh? Absolutely so. Our GDP is just under a billion,

13
00:00:31,640 --> 00:00:34,360
Speaker 2: but it's the flow on effect through the rest of

14
00:00:34,360 --> 00:00:38,960
Speaker 2: the community that gets us up to neither two billion dollars.

15
00:00:39,040 --> 00:00:43,000
Speaker 2: So in the regional I mean, the regional impacts are huge.

16
00:00:43,680 --> 00:00:48,120
Speaker 2: So we are the third highest contributed GDP in hawks Bay,

17
00:00:48,159 --> 00:00:52,680
Speaker 2: the second in Tesman and Gismond is our third largest

18
00:00:52,680 --> 00:00:56,440
Speaker 2: growing region. So yeah, we'd like to get the news

19
00:00:56,440 --> 00:00:57,040
Speaker 2: out there.

20
00:00:57,040 --> 00:00:58,520
Speaker 1: When we look at well, I'm looking at the numbers

21
00:00:58,560 --> 00:01:00,280
Speaker 1: this morning, three hundred and forty seven million. This is

22
00:01:00,320 --> 00:01:03,080
Speaker 1: direct export numbers back a decade ago. Three forty seven

23
00:01:03,120 --> 00:01:05,600
Speaker 1: gone to eight ninety two, what have we done? Have

24
00:01:05,680 --> 00:01:08,480
Speaker 1: We just sold more stuff to more people.

25
00:01:09,800 --> 00:01:12,920
Speaker 2: So we've got approximately the same land area, but it's

26
00:01:13,280 --> 00:01:18,600
Speaker 2: innovation and so we've got new varieties we're doing giving

27
00:01:18,680 --> 00:01:22,640
Speaker 2: higher production on the same land area. So we used

28
00:01:22,680 --> 00:01:31,440
Speaker 2: to do sort of four two three four curtains per

29
00:01:31,440 --> 00:01:34,200
Speaker 2: hectare a thousand captains per hectare, but now we're doing

30
00:01:34,240 --> 00:01:37,240
Speaker 2: so much more. And our hecta is where a ton

31
00:01:37,280 --> 00:01:38,279
Speaker 2: of per hectare are going.

32
00:01:38,680 --> 00:01:40,920
Speaker 1: Through the route good And who do we sell to?

33
00:01:41,120 --> 00:01:42,920
Speaker 1: And do we sell more of it or are we

34
00:01:42,959 --> 00:01:44,200
Speaker 1: opening new markets?

35
00:01:45,200 --> 00:01:47,840
Speaker 2: But at both So we sell to over seventy countries

36
00:01:47,880 --> 00:01:52,880
Speaker 2: around the world, and we've had sent a huge increase

37
00:01:53,000 --> 00:01:55,520
Speaker 2: in the Asian market. So you'll see a lot of

38
00:01:55,560 --> 00:01:59,000
Speaker 2: our newer varieties of sweet and red and they are

39
00:01:59,240 --> 00:02:01,240
Speaker 2: more firmly to the Asian.

40
00:02:00,960 --> 00:02:03,520
Speaker 1: Market, and those Asians will pay big bucks. Right, that's

41
00:02:03,560 --> 00:02:05,200
Speaker 1: the other side of the equation. Not only are we

42
00:02:05,240 --> 00:02:07,000
Speaker 1: doing more on the land per hect there, but I

43
00:02:07,000 --> 00:02:10,480
Speaker 1: mean the price per unit at the top end is

44
00:02:10,520 --> 00:02:11,320
Speaker 1: going up, isn't it.

45
00:02:12,040 --> 00:02:16,400
Speaker 2: Yeah, it is it is. And having said that, so

46
00:02:16,520 --> 00:02:18,840
Speaker 2: are our costs. Our costs are increasing as well. So

47
00:02:18,880 --> 00:02:25,040
Speaker 2: while our GDP is increasing, our costs are going up

48
00:02:25,080 --> 00:02:31,880
Speaker 2: to so while the benefit to New Zealand is fantastic

49
00:02:31,919 --> 00:02:36,079
Speaker 2: and these numbers certainly show that the industry is good

50
00:02:36,120 --> 00:02:39,320
Speaker 2: for New Zealand, the autidgate returns aren't so flesh, so

51
00:02:39,400 --> 00:02:40,600
Speaker 2: we're working on that as well.

52
00:02:40,680 --> 00:02:43,680
Speaker 1: Good. Do you see the benefits, the material benefits of

53
00:02:43,720 --> 00:02:45,760
Speaker 1: these free trade deals they talk about. We saw them

54
00:02:45,800 --> 00:02:47,440
Speaker 1: on the other day with the UAE, We've got the

55
00:02:47,480 --> 00:02:49,880
Speaker 1: one with the UK the EU. Does that work for

56
00:02:50,000 --> 00:02:50,600
Speaker 1: people like you?

57
00:02:51,520 --> 00:02:54,960
Speaker 2: Absolutely? It's little bits and pieces here and there, and

58
00:02:54,960 --> 00:03:00,800
Speaker 2: we certainly work with our government officials to try and

59
00:03:00,960 --> 00:03:06,200
Speaker 2: get the trade barriers down in terms of tariffs and

60
00:03:06,680 --> 00:03:11,160
Speaker 2: non tariff trade barriers. So our current focus really is

61
00:03:13,360 --> 00:03:16,920
Speaker 2: greater market access to Japan and and of reduction in

62
00:03:17,080 --> 00:03:18,680
Speaker 2: tariff in India.

63
00:03:19,120 --> 00:03:21,120
Speaker 1: I was I was going to ask that if they

64
00:03:21,160 --> 00:03:24,480
Speaker 1: did India tomorrow and it was a good deal, what

65
00:03:24,520 --> 00:03:26,640
Speaker 1: would happen? Would that boom?

66
00:03:27,400 --> 00:03:33,040
Speaker 2: Yes? Yes, So India currently is an emerging or a

67
00:03:33,120 --> 00:03:37,840
Speaker 2: huge market, an emerging market for New Zealand, and they

68
00:03:37,920 --> 00:03:43,000
Speaker 2: pay very well because of the tariff. Yes. So we're

69
00:03:43,000 --> 00:03:46,440
Speaker 2: looking forward to working with Indian government and our government

70
00:03:46,520 --> 00:03:48,560
Speaker 2: to try and get a reduction in those.

71
00:03:49,360 --> 00:03:51,320
Speaker 1: Those tariffs and get some free trade in. They're nice

72
00:03:51,320 --> 00:03:53,880
Speaker 1: to talk to you, Leslie good Insight, Leslie Wilson, New Zealand,

73
00:03:53,880 --> 00:03:55,080
Speaker 1: Apple and pay Chairperson.

74
00:03:55,640 --> 00:03:58,560
Speaker 2: For more from the Mic Asking Breakfast, listen live to

75
00:03:58,680 --> 00:04:01,720
Speaker 2: news talks they'd be from x AM weekdays, or follow

76
00:04:01,800 --> 00:04:03,360
Speaker 2: the podcast on iHeartRadio