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Speaker 1: Try not to fall out of your seat when you hear.

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Speaker 1: What I'm about to tell you is I've got some

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Speaker 1: good news about Queen Street and Auckland. A new three

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Speaker 1: level luxury department store is set to open at one

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Speaker 1: three to one Queen Street. This is opposite Vulcan Lane.

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Speaker 1: It's going to open mid next year as part of

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Speaker 1: a thirty million dollar development. Faradays is behind the new store,

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Speaker 1: and the Faraday's chief executive is Eddie von Dadels And Hi, Eddie.

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Speaker 2: Hi, I hear that. I thank you for having me.

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Speaker 1: Yeah, thanks for joining us, mate. I love this. But

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Speaker 1: isn't the age of the department store over?

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Speaker 2: Hey? Look, I think, I think when you think about

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Speaker 2: Queen Street and you think about two two noticeable department

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Speaker 2: stores that are now are missing from the market. When

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Speaker 2: we think about that and we think about a large

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Speaker 2: duty free offer that no longer exists, and we think

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Speaker 2: about a tragic end of another New Zealand institution, there

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Speaker 2: is an addressable market that exists in the CBD. And

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Speaker 2: I think with the right tactic, a focus on experience

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Speaker 2: and a focus on customer service, that that we can excel.

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Speaker 1: So it's what it sounds like to me. What you're

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Speaker 1: saying is basically, I walk in that store, it has

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Speaker 1: to feel special, and you're going to make it feel special.

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Speaker 2: Yeah, that's I mean the building itself. We're inheriting something truly,

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Speaker 2: truly unique, which is the original Mill and Choice building,

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Speaker 2: purpose built for department stores. It's it's just this amazing,

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Speaker 2: it's just amazing historical embrace to do something contemporary and

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Speaker 2: fresh and modern. Insight.

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Speaker 1: Who's your your market?

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Speaker 2: Here? Are you?

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Speaker 1: Are you aiming at? You know, reasonably well moneyed people

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Speaker 1: in Auckland or is it the crew ship crew?

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Speaker 2: Look? I think an economy the size of Auckland. You

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Speaker 2: need you Actually, your addressable market needs to be all

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Speaker 2: of the above. It needs to be regional tourists, it

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Speaker 2: needs to be locals, it needs to be international tourists.

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Speaker 2: And you need to be speaking to Chinese demographic, Indian

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Speaker 2: demographic and obviously obviously the Caucasian demographics and all other

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Speaker 2: demographics too. So it's we've got to make everyone feel welcome.

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Speaker 2: We've got to make the we've got to make the

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Speaker 2: price points achievable for people who can afford to come

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Speaker 2: and have an amazing experience and buy a packet of

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Speaker 2: pencils right through to someone that wants to have a

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Speaker 2: kind of what they might have associated with faradays in

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Speaker 2: the past, and you know, spend a significant were really

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Speaker 2: need to cater to the to the whole market in

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Speaker 2: that sense, Do.

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Speaker 1: You have confidence that Queens Street's going to be okay?

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Speaker 1: Because at the moment it just looks terrible.

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Speaker 2: Hey, if we all if we all pack up and leave,

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Speaker 2: it's pretty devastating as an outcome for the CBD, isn't it.

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Speaker 2: So I think I think now's the time for bravery.

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Speaker 2: I think I think we're at the bottom of the market,

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Speaker 2: and I think that you can start to feel a

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Speaker 2: little bit of a change in confidence as well. So

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Speaker 2: I believe in Queen Street. I believe in the historic

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Speaker 2: buildings and their residents, with the you know, with the community,

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Speaker 2: and I believe that anyone who's visiting Orkand's probably going

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Speaker 2: to come to the CBD first, and I think that's

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Speaker 2: going to set the time for potentially a lot of

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Speaker 2: the rest of their experience.

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Speaker 1: Yeah, well, listen, I'm loving that you're saying this stuff.

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Speaker 1: And what about I mean, you'll have known, you'll know

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Speaker 1: this has been reasonably well canvas this week the discussion

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Speaker 1: about what we do with rough sleepers and anti social behavior.

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Speaker 1: What's your view on that?

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Speaker 2: My view is that I'm not a social worker, and

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Speaker 2: whilst I think that that's distressing that that situation that

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Speaker 2: some people find themselves, and I think that all the

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Speaker 2: business owners on Queen Street need to work together with

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Speaker 2: counsel and with the mayor to achieve a good result

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Speaker 2: for people that are on Queen Street in general. Brilliant.

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Speaker 1: Okay, what happens to to I'll be honest with you,

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Speaker 1: I'm not sure what you meant by that.

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Speaker 2: Well, what I meant was it's sort of I guess

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Speaker 2: it's it's not my expertise.

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Speaker 1: So but you don't want them there? Like you don't

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Speaker 1: You don't want to open a flash new store and

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Speaker 1: have people like peeing on the footpath outside, do you not?

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Speaker 2: Really? No, No, that's not not what would be shooting

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Speaker 2: for on opening night, absolutely.

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Speaker 1: Or at all. Hey, okay, faradays and Partnell what happens?

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Speaker 2: So it's I guess Sara Days is the par Is

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Speaker 2: a kind of our legacy in a sense. So it's

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Speaker 2: it's just such a beautiful building to fit out. I

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Speaker 2: don't know if you've ever been, but it's it's I

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Speaker 2: think it's quite beautiful. It's award winning es. I did

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Speaker 2: an amazing job. And my understanding is that there's a

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Speaker 2: talented new new team who is taking over the space

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Speaker 2: and who will nurture it and turn it into something

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Speaker 2: specially all forward to saying.

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Speaker 1: Yeah, so do I listen, look at best of luck

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Speaker 1: with everything, and really hope it goes well for you.

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Speaker 1: That's eddyvon Daddell's and Faraday's co founder and chief executive.

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Speaker 1: For more from Hither Duplessye Allan Drive. Listen live to

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Speaker 1: use Talk zeb from four pm weekdays, or follow the

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Speaker 1: podcast on iHeartRadio