1 00:00:00,080 --> 00:00:02,160 Speaker 1: Got some good news around Super Rugby. The amount of time, 2 00:00:02,240 --> 00:00:04,000 Speaker 1: as in the static time where nothing on the field's 3 00:00:04,000 --> 00:00:06,160 Speaker 1: actually happening, that's down. It's been cut by seventy three 4 00:00:06,200 --> 00:00:08,799 Speaker 1: seconds on average. We're scoring more points per game this 5 00:00:08,840 --> 00:00:10,520 Speaker 1: year than ever sixty one on average, a lot of 6 00:00:10,520 --> 00:00:12,560 Speaker 1: points and we're watching more of it. The ratings are up. 7 00:00:12,600 --> 00:00:15,480 Speaker 1: All of the seems good. Super Rugby Pacific boss Jack 8 00:00:15,520 --> 00:00:18,800 Speaker 1: Missley's well, there's Jack. Morning to you morning, Mike. How 9 00:00:18,800 --> 00:00:21,080 Speaker 1: are you very well? Indeed, I know you're in Australia. 10 00:00:21,120 --> 00:00:23,400 Speaker 1: I know the crowds and watching the viewer. I mean, 11 00:00:23,440 --> 00:00:26,799 Speaker 1: the fact that Australian sides are competitive makes all the difference, doesn't. 12 00:00:26,520 --> 00:00:32,519 Speaker 2: It, Well, it does. You know, we're seeing really unexpected 13 00:00:32,560 --> 00:00:37,720 Speaker 2: results and many hoodos for many years get broken. And yeah, 14 00:00:37,760 --> 00:00:41,200 Speaker 2: a huge lot of reversal of results of matches from 15 00:00:41,320 --> 00:00:44,760 Speaker 2: last year, not just with the Australian sides, even you know, 16 00:00:44,840 --> 00:00:48,519 Speaker 2: with more on a specific for example. And you know 17 00:00:48,520 --> 00:00:52,120 Speaker 2: we're seeing big ladder changes. The Crusaders are back from 18 00:00:52,200 --> 00:00:54,120 Speaker 2: last year as well. So all of that sort of 19 00:00:54,560 --> 00:00:57,240 Speaker 2: unexpected results is certainly feeling some interest. 20 00:00:57,400 --> 00:00:59,760 Speaker 1: What sort of television audience are we're talking about because 21 00:00:59,760 --> 00:01:02,600 Speaker 1: they seem to be secretive in this country, or relatively secretive. 22 00:01:02,640 --> 00:01:05,760 Speaker 1: You're claiming a thirty percent increase in nine viewership and 23 00:01:06,080 --> 00:01:08,560 Speaker 1: it seems twelve percent year, twelve percent based on what 24 00:01:08,640 --> 00:01:10,480 Speaker 1: from what to what? I mean, how many hundreds of 25 00:01:10,480 --> 00:01:11,840 Speaker 1: thousands of people are watching television? 26 00:01:13,800 --> 00:01:17,400 Speaker 2: Well, our main game on Saturday night in New Zealand 27 00:01:17,520 --> 00:01:21,280 Speaker 2: is definitely a couple of hundred thousand on Sky, so 28 00:01:21,400 --> 00:01:25,080 Speaker 2: it's really good numbers. And this is off the back 29 00:01:25,120 --> 00:01:27,640 Speaker 2: of good great last year as well. So yeah, we're 30 00:01:27,640 --> 00:01:29,680 Speaker 2: really pleased with how that's going. 31 00:01:29,600 --> 00:01:32,559 Speaker 1: Because I'm interested in the crowd size as well, because 32 00:01:32,560 --> 00:01:35,959 Speaker 1: the crowds look a mnemic in some games here, are 33 00:01:35,959 --> 00:01:37,760 Speaker 1: they not? Or am I just not looking at the 34 00:01:37,840 --> 00:01:39,640 Speaker 1: right games? And so you're doing averages? 35 00:01:40,560 --> 00:01:44,000 Speaker 2: Oh no, I mean I think the Great Great on 36 00:01:44,080 --> 00:01:48,760 Speaker 2: both sides of the ditch, which is great, probably lead 37 00:01:48,840 --> 00:01:52,160 Speaker 2: this year stronger in Australia than New Zealand. But we're 38 00:01:52,160 --> 00:01:55,680 Speaker 2: seeing we're seeing growth. There's no doubt there's a lot 39 00:01:55,680 --> 00:01:57,640 Speaker 2: of upside for us to be had. There's a lot 40 00:01:57,640 --> 00:01:59,720 Speaker 2: of seats, a lot of tickets we can still sell. 41 00:02:00,920 --> 00:02:04,520 Speaker 2: But again, you know this doesn't happen overnight. And you know, 42 00:02:04,600 --> 00:02:08,160 Speaker 2: our focus is really a string season seasons of growth 43 00:02:08,360 --> 00:02:10,960 Speaker 2: back to back, so that we are sort of moving 44 00:02:11,000 --> 00:02:13,760 Speaker 2: in the right direction, and that's certainly happening. I mean, 45 00:02:13,800 --> 00:02:16,520 Speaker 2: I think one of the things we did and the 46 00:02:16,600 --> 00:02:19,400 Speaker 2: data we've released today with a big piece of fan research, 47 00:02:19,480 --> 00:02:23,800 Speaker 2: really getting into our core product. And you know that's 48 00:02:23,840 --> 00:02:27,720 Speaker 2: been the focus this season, good to really really work 49 00:02:27,760 --> 00:02:30,480 Speaker 2: with the match officials, the laws of the game to 50 00:02:30,560 --> 00:02:32,280 Speaker 2: make the product as compelling as possible. 51 00:02:32,320 --> 00:02:34,120 Speaker 1: Not that I'm being negative, but how much of it's luck? 52 00:02:34,200 --> 00:02:36,360 Speaker 1: So your static time, I get it, it's around rules, 53 00:02:36,400 --> 00:02:38,400 Speaker 1: it's movement, I get all of that. But your average, 54 00:02:39,160 --> 00:02:41,720 Speaker 1: my favorite stat, an average of four point three lead 55 00:02:41,840 --> 00:02:45,840 Speaker 1: changes per match. That makes it exciting. You can't manufacture that. 56 00:02:45,840 --> 00:02:46,840 Speaker 1: That's just luck, isn't it. 57 00:02:48,560 --> 00:02:51,040 Speaker 2: Yes? But I think what you can do, and what 58 00:02:51,160 --> 00:02:54,760 Speaker 2: we have done, is through those law changes and the 59 00:02:54,800 --> 00:02:57,520 Speaker 2: match official interpretation moving the game forward. You're bringing you're 60 00:02:57,520 --> 00:03:01,120 Speaker 2: bringing more fatigue into the match that opens up the 61 00:03:01,120 --> 00:03:04,239 Speaker 2: match for for this for this style of player that 62 00:03:04,680 --> 00:03:07,320 Speaker 2: can that means that you know, we are getting more 63 00:03:07,400 --> 00:03:10,320 Speaker 2: unexpected results. And then I think, you know, there's there's 64 00:03:10,360 --> 00:03:14,160 Speaker 2: clearly been some advancement in the Australian teams, quality of 65 00:03:14,160 --> 00:03:17,839 Speaker 2: Australian teams, the rebels that had a role to play, 66 00:03:17,880 --> 00:03:20,040 Speaker 2: and that is that dispersement of talent has been put 67 00:03:20,080 --> 00:03:21,200 Speaker 2: through the other teams as well. 68 00:03:21,400 --> 00:03:22,960 Speaker 1: Good stuff, Jack, go well with it. I hope it 69 00:03:23,000 --> 00:03:24,560 Speaker 1: goes well for the rest of the season. Jack Missley, 70 00:03:24,560 --> 00:03:26,320 Speaker 1: who's the super regularly specific CEO. 71 00:03:27,000 --> 00:03:29,880 Speaker 2: For more from the Mic Asking Breakfast, listen live to 72 00:03:30,000 --> 00:03:33,080 Speaker 2: news talks it'd be from six am weekdays, or follow 73 00:03:33,120 --> 00:03:34,680 Speaker 2: the podcast on iHeartRadio.