1 00:00:00,160 --> 00:00:03,320 Speaker 1: Was at the movies recently, and the first three ads 2 00:00:03,320 --> 00:00:05,720 Speaker 1: that came up, you know when you watch the shorts beforehand, 3 00:00:05,840 --> 00:00:07,880 Speaker 1: they were kind of interesting. We had a fast food 4 00:00:07,920 --> 00:00:11,520 Speaker 1: ad I think it was KFC, something chicken. We had 5 00:00:11,520 --> 00:00:14,880 Speaker 1: a Burger fuel ad, and then for dessert, to top 6 00:00:14,920 --> 00:00:18,560 Speaker 1: things off, we had a Way Go viad. There was 7 00:00:18,600 --> 00:00:21,200 Speaker 1: a chunky woman climbing I think I can say that 8 00:00:21,239 --> 00:00:24,640 Speaker 1: there was a chunky woman climbing stairs out of breath. 9 00:00:24,720 --> 00:00:27,240 Speaker 1: And there was a chubby guy. See I'm being equal 10 00:00:27,280 --> 00:00:30,760 Speaker 1: opportunity here. Everyone gets a serve chubby guy struggling to 11 00:00:30,760 --> 00:00:33,920 Speaker 1: get into a wetsuit. And the message was simple, take 12 00:00:33,960 --> 00:00:36,760 Speaker 1: this drug and you will get your life back. And 13 00:00:36,880 --> 00:00:39,480 Speaker 1: if you look at the fattest well the biggest countries 14 00:00:39,520 --> 00:00:42,960 Speaker 1: in the world obesity rates, this is we are a 15 00:00:43,000 --> 00:00:47,760 Speaker 1: podium finish. We are the third biggest in the developed world. 16 00:00:48,280 --> 00:00:51,120 Speaker 1: The Americans are. Unsurprisingly, you won't be surprised to hear 17 00:00:51,120 --> 00:00:53,040 Speaker 1: that they are ahead of us. If you go to 18 00:00:53,080 --> 00:00:55,200 Speaker 1: the movies, you can see calls and effect in the 19 00:00:55,240 --> 00:00:58,200 Speaker 1: space of about three minutes of ads. Too much processed 20 00:00:58,240 --> 00:01:03,000 Speaker 1: food plus lack of exit size equals obesity divided now 21 00:01:03,040 --> 00:01:07,200 Speaker 1: of course by wagov which will potentially solve everything, or 22 00:01:07,280 --> 00:01:10,080 Speaker 1: does it. Now the debate is about who should pay 23 00:01:10,360 --> 00:01:12,280 Speaker 1: And I heard an argument yesterday which was kind of 24 00:01:12,319 --> 00:01:14,600 Speaker 1: interesting because you hear about people putting all the weight 25 00:01:14,640 --> 00:01:18,399 Speaker 1: back on once the drugs were off. If the state 26 00:01:18,520 --> 00:01:22,080 Speaker 1: or the government pays for the drugs, the argument goes 27 00:01:22,080 --> 00:01:25,000 Speaker 1: that you might be less likely to keep the weight 28 00:01:25,040 --> 00:01:28,640 Speaker 1: off because you're not as financially invested in the outcome 29 00:01:28,680 --> 00:01:30,280 Speaker 1: as you would be if you paid for it out 30 00:01:30,319 --> 00:01:34,840 Speaker 1: of your own money. Is it more effective if paid 31 00:01:34,959 --> 00:01:38,039 Speaker 1: for by an individual? That's the question now. I don't 32 00:01:38,080 --> 00:01:41,039 Speaker 1: know the answer to that question. But the problem we 33 00:01:41,080 --> 00:01:42,800 Speaker 1: have here in New Zealand, and look it's not a 34 00:01:42,840 --> 00:01:45,200 Speaker 1: bad thing in most cases, but the problem we have 35 00:01:45,240 --> 00:01:48,360 Speaker 1: in New Zealand which they don't have in America, is 36 00:01:48,480 --> 00:01:52,280 Speaker 1: a public health system, a publicly funded health system where 37 00:01:52,280 --> 00:01:57,320 Speaker 1: the cost of being obese and a heart disease, diabetes, etc. 38 00:01:58,120 --> 00:02:01,200 Speaker 1: Is worn by all of us, by everybody. They reckon 39 00:02:01,240 --> 00:02:05,920 Speaker 1: the indirect costs of obesity, as the health epidemic that 40 00:02:06,000 --> 00:02:10,000 Speaker 1: it is is somewhere between seven and nine billion dollars 41 00:02:10,040 --> 00:02:14,240 Speaker 1: a year in New Zealand. The cost of handing out 42 00:02:14,280 --> 00:02:18,600 Speaker 1: free Waygovy unsure, but could be as high as three 43 00:02:18,680 --> 00:02:21,720 Speaker 1: billion dollars a year if everyone who really needed it 44 00:02:21,760 --> 00:02:25,760 Speaker 1: got it. Now. Farmac's budget is one point seven billion 45 00:02:25,800 --> 00:02:27,840 Speaker 1: dollars a year right now, so it is you know, 46 00:02:28,000 --> 00:02:32,880 Speaker 1: double Farmac's current budget potentially. So the question for FARMAK 47 00:02:32,960 --> 00:02:37,040 Speaker 1: is simple, do the costs outweigh the benefits? And if 48 00:02:37,080 --> 00:02:40,720 Speaker 1: you fund the drug, will people stay on it and 49 00:02:41,000 --> 00:02:45,239 Speaker 1: actually keep the weight off. In the US, you've got 50 00:02:45,240 --> 00:02:49,240 Speaker 1: the Trump administration flipping the food pyramid on its head, 51 00:02:49,240 --> 00:02:52,880 Speaker 1: basically putting protein at the top. There's an Eat Real 52 00:02:53,000 --> 00:02:56,120 Speaker 1: Food campaign that they're running over there that make America 53 00:02:56,160 --> 00:02:59,120 Speaker 1: healthy again. Given the amount of fast food and wagovi 54 00:02:59,200 --> 00:03:02,280 Speaker 1: ads that are being bombarded with here in New Zealand, 55 00:03:02,720 --> 00:03:05,000 Speaker 1: would it not be sensible to also have some ads 56 00:03:05,040 --> 00:03:09,920 Speaker 1: telling people about, you know, eating meat, eating dairy, eating 57 00:03:10,160 --> 00:03:13,680 Speaker 1: fresh fruit and vegetables. Should we not be seeing ads 58 00:03:13,760 --> 00:03:16,760 Speaker 1: like that every day in this country. For more from 59 00:03:16,840 --> 00:03:20,160 Speaker 1: Heather Duplessy Allen Drive, listen live to News Talks. It'd 60 00:03:20,160 --> 00:03:24,240 Speaker 1: be from four pm weekdays, or follow the podcast on iHeartRadio.