1 00:00:00,080 --> 00:00:02,480 Speaker 1: Now it is not hard to be impressed with Zespre's 2 00:00:02,520 --> 00:00:05,560 Speaker 1: ongoing innovation eight and they've got more even to tell 3 00:00:05,559 --> 00:00:07,360 Speaker 1: you about. They're now going to start selling a new 4 00:00:07,360 --> 00:00:10,080 Speaker 1: type of red Kiwi fruit to capitalize on the success 5 00:00:10,080 --> 00:00:11,800 Speaker 1: of the existing one. And Jason to Break is the 6 00:00:11,800 --> 00:00:13,280 Speaker 1: CEO of Zespri and with us morning. 7 00:00:13,360 --> 00:00:15,280 Speaker 2: Jason, good morning, how are you. 8 00:00:15,480 --> 00:00:17,000 Speaker 1: I'm very well, thank you. Now, it sounds like the 9 00:00:17,000 --> 00:00:19,280 Speaker 1: difference with the Red eighty, which is the new one, 10 00:00:19,360 --> 00:00:21,640 Speaker 1: is that it harvests later than the Red nineteen, so 11 00:00:21,680 --> 00:00:23,840 Speaker 1: you can extend the selling window. Is that basically it? 12 00:00:24,880 --> 00:00:27,880 Speaker 2: Yeah, that's right. I mean, so we're seeing your harvest later, 13 00:00:27,960 --> 00:00:29,880 Speaker 2: so we get a longer time that we've got product 14 00:00:30,240 --> 00:00:33,720 Speaker 2: available for our consumers in the market. Also, it's got 15 00:00:33,720 --> 00:00:35,960 Speaker 2: a larger sized profile, so it's a bigger piece of 16 00:00:36,000 --> 00:00:39,680 Speaker 2: fruit as well, which our consumers are asking for. So 17 00:00:39,680 --> 00:00:42,360 Speaker 2: there's some benefits of it, and it supports our existing 18 00:00:42,479 --> 00:00:44,000 Speaker 2: red category as well. 19 00:00:44,159 --> 00:00:46,199 Speaker 1: Why is it that the red doesn't keep very long? 20 00:00:46,240 --> 00:00:47,840 Speaker 1: Which is really the problem you're trying to solve. 21 00:00:49,200 --> 00:00:51,720 Speaker 2: It's just a natural part of the throat, you know. 22 00:00:51,760 --> 00:00:54,760 Speaker 2: It's a short shelf life product, similar to what we 23 00:00:54,800 --> 00:00:57,920 Speaker 2: have with berries. But ultimately what we're looking at is 24 00:00:57,960 --> 00:01:01,800 Speaker 2: how through either breeding or so new innovation, we can 25 00:01:01,840 --> 00:01:04,520 Speaker 2: make sure we get a longer period where that fruits 26 00:01:04,520 --> 00:01:05,640 Speaker 2: in front of our consumers. 27 00:01:05,720 --> 00:01:06,960 Speaker 1: And so when do you expect this is going to 28 00:01:07,040 --> 00:01:07,640 Speaker 1: hit the market. 29 00:01:09,040 --> 00:01:11,440 Speaker 2: We will release license to growers through the course of 30 00:01:11,520 --> 00:01:13,880 Speaker 2: next year and it's likely to be another couple of 31 00:01:13,959 --> 00:01:16,280 Speaker 2: years after that, so you're talking about twenty twenty eight 32 00:01:16,600 --> 00:01:20,280 Speaker 2: before we have our first crop available to complement our 33 00:01:20,319 --> 00:01:21,520 Speaker 2: existing red variety. 34 00:01:22,080 --> 00:01:26,000 Speaker 1: Now, when listen, Jason, I have never ever seen a 35 00:01:26,040 --> 00:01:29,240 Speaker 1: red variety on the supermarket sheldon And in this country, 36 00:01:29,240 --> 00:01:31,440 Speaker 1: and it is entirely possible. It's just where I'm shopping. 37 00:01:31,480 --> 00:01:33,960 Speaker 1: But is it ever going to become and if it is, 38 00:01:34,040 --> 00:01:35,839 Speaker 1: when is it going to become kind of a normal 39 00:01:35,880 --> 00:01:36,720 Speaker 1: thing in New Zealand. 40 00:01:37,720 --> 00:01:40,520 Speaker 2: Yeah, we do sell it in New Zealand, and actually 41 00:01:40,800 --> 00:01:43,720 Speaker 2: a reasonable amount of fruit gets sold in New Zealand 42 00:01:43,800 --> 00:01:47,160 Speaker 2: for that as a short product. So you're basically looking 43 00:01:47,200 --> 00:01:49,920 Speaker 2: around that late February, early March through the sort of 44 00:01:49,960 --> 00:01:53,720 Speaker 2: the beginning of May. It's quite popular so often it 45 00:01:53,720 --> 00:01:57,320 Speaker 2: gets picked up pretty quickly and taken home. So look, 46 00:01:57,320 --> 00:01:59,480 Speaker 2: we're trying to grow more volume and it's part of 47 00:01:59,520 --> 00:02:02,200 Speaker 2: this decision as well as to have more volume come on, 48 00:02:02,280 --> 00:02:05,040 Speaker 2: so we've got more fruit available for consumers in New Zealand, 49 00:02:05,080 --> 00:02:06,240 Speaker 2: but also around the world. 50 00:02:06,440 --> 00:02:09,799 Speaker 1: Jason Glenn's been complaining he can't find actually any kiwi 51 00:02:09,800 --> 00:02:11,200 Speaker 1: fruit at the moment. What's going on. 52 00:02:12,560 --> 00:02:16,040 Speaker 2: It's one of these things with a perishable product. Eventually 53 00:02:16,040 --> 00:02:19,320 Speaker 2: it runs out of time, so we harvest in March. 54 00:02:19,919 --> 00:02:23,359 Speaker 2: That fruit usually last talk about November December, and then 55 00:02:23,360 --> 00:02:24,839 Speaker 2: we have to wait till the beginning of the next 56 00:02:24,840 --> 00:02:28,239 Speaker 2: season in March again. So there is a small period 57 00:02:28,240 --> 00:02:30,320 Speaker 2: of time here where we just don't have fruit available 58 00:02:30,320 --> 00:02:31,359 Speaker 2: because it's out of season. 59 00:02:31,440 --> 00:02:34,560 Speaker 1: What do we replace it with? Jason, I mean, it's 60 00:02:34,600 --> 00:02:36,120 Speaker 1: the thing that helps you with your mood, it's the 61 00:02:36,160 --> 00:02:37,640 Speaker 1: thing that helps you with your poo, it's the thing 62 00:02:37,680 --> 00:02:39,960 Speaker 1: that helps you with your sleep. So is there anything else? 63 00:02:40,040 --> 00:02:41,080 Speaker 1: What do you replace it with? 64 00:02:42,120 --> 00:02:44,160 Speaker 2: Well, so what we're doing is actually looking how we 65 00:02:44,200 --> 00:02:46,520 Speaker 2: try and extend that for longer. So we are looking 66 00:02:46,560 --> 00:02:49,400 Speaker 2: at how we can breed fruit that will lasts longer. 67 00:02:49,440 --> 00:02:51,880 Speaker 2: We're looking at how we can have innovation that will 68 00:02:51,919 --> 00:02:54,919 Speaker 2: allow us to store that fruit for longer. We're trying 69 00:02:54,960 --> 00:02:57,520 Speaker 2: to tackle this problem for people around the world is actually, 70 00:02:57,520 --> 00:03:00,880 Speaker 2: how do we get Kiwi fruit available every single day 71 00:03:00,880 --> 00:03:03,480 Speaker 2: of the year. So we're working on that and that's 72 00:03:03,520 --> 00:03:06,000 Speaker 2: also where we're growing offshore as well to try and 73 00:03:06,040 --> 00:03:07,520 Speaker 2: help our consumers around the world. 74 00:03:07,639 --> 00:03:10,120 Speaker 1: Yeah, brilliantly, really please to hear it, Jason, look after yourself. 75 00:03:10,120 --> 00:03:11,840 Speaker 1: Have a good day. That's Jason to break the zespri 76 00:03:11,960 --> 00:03:14,800 Speaker 1: Ceo loving zespri at the moment. For more from the 77 00:03:14,880 --> 00:03:17,880 Speaker 1: Mic Asking Breakfast, listen live to news talks it'd be 78 00:03:18,040 --> 00:03:21,760 Speaker 1: from six am weekdays, or follow the podcast on iHeartRadio.