1 00:00:06,667 --> 00:00:10,427 Speaker 1: You're listening to the Weekend Sport podcast with Jason Vine 2 00:00:10,707 --> 00:00:12,987 Speaker 1: from Newstalk zb well. 3 00:00:12,987 --> 00:00:16,987 Speaker 2: Design Making Moves in the World of sports and sneering 4 00:00:17,187 --> 00:00:21,787 Speaker 2: Foxtowl subject to approval across the Tasman. If you're unfamiliar 5 00:00:21,787 --> 00:00:25,947 Speaker 2: with designe d a z n streaming service on the Rise. 6 00:00:25,947 --> 00:00:29,387 Speaker 2: They've had a few New Zealand fights. Joseph Park has 7 00:00:29,427 --> 00:00:32,547 Speaker 2: been on the Design platform David Niecap as well. That's 8 00:00:32,587 --> 00:00:34,827 Speaker 2: what they were known for initially, but now spreading their 9 00:00:34,867 --> 00:00:37,827 Speaker 2: wings a lot wider. If you wait for Champions League 10 00:00:37,827 --> 00:00:40,667 Speaker 2: fans where you find Dezone in New Zealand. I was 11 00:00:40,707 --> 00:00:42,907 Speaker 2: having a look at what else they've got. They've got Padel. 12 00:00:43,907 --> 00:00:48,187 Speaker 2: I think they've got very low level, lower level English football. 13 00:00:48,227 --> 00:00:51,227 Speaker 2: I think the National League you can watch that on there. 14 00:00:51,227 --> 00:00:55,947 Speaker 2: You weigh for. Champions League certainly is the big prize 15 00:00:55,947 --> 00:00:59,187 Speaker 2: they've got, as well as the NFL Game Pass system. 16 00:00:59,387 --> 00:01:02,427 Speaker 2: But it's another one of the streamers that are looking 17 00:01:02,427 --> 00:01:07,027 Speaker 2: to change the way that we watch sport around the globe. 18 00:01:07,427 --> 00:01:10,347 Speaker 2: Netflix s grabbed a couple of NFL games over the 19 00:01:10,427 --> 00:01:14,427 Speaker 2: Christmas period. Prime Videos making moves with Premier League Football 20 00:01:14,467 --> 00:01:16,707 Speaker 2: in the UK and Champions League and everything like that. 21 00:01:16,987 --> 00:01:20,427 Speaker 2: It seems like Design have big plans right around the globe. 22 00:01:20,467 --> 00:01:23,467 Speaker 2: So what do they have planned for New Zealand. We're 23 00:01:23,507 --> 00:01:26,867 Speaker 2: joined by their vice president of marketing out of London. 24 00:01:27,147 --> 00:01:29,787 Speaker 2: Alfie Sharman, joins us on Week in Sport. Alf We 25 00:01:29,867 --> 00:01:31,227 Speaker 2: thanks so much for your time. 26 00:01:31,507 --> 00:01:33,627 Speaker 3: Yeah, that's great to be here, Thanks for taking time. 27 00:01:33,787 --> 00:01:35,867 Speaker 3: Sport never sleeps, but no, it's good to be speaking 28 00:01:35,867 --> 00:01:36,467 Speaker 3: to Yeah. 29 00:01:36,547 --> 00:01:38,707 Speaker 2: Look, it's a fast moving world, isn't it. The world 30 00:01:38,707 --> 00:01:40,827 Speaker 2: of sport, in the world of streaming, sport, as you 31 00:01:40,907 --> 00:01:44,267 Speaker 2: well know and looked his own, has making some real 32 00:01:44,707 --> 00:01:47,267 Speaker 2: imprints on this part of the world where we are 33 00:01:47,267 --> 00:01:50,347 Speaker 2: in New Zealand's has been established obviously in the UK 34 00:01:50,587 --> 00:01:53,387 Speaker 2: for some time. Where do you see the world of 35 00:01:53,467 --> 00:01:55,987 Speaker 2: sport and streaming at the moment, Because it seems like 36 00:01:56,307 --> 00:01:58,867 Speaker 2: every day I wake up and see there's a new service, 37 00:01:58,947 --> 00:02:01,987 Speaker 2: or there's a new acquisition, or some sports moving somewhere. 38 00:02:02,147 --> 00:02:03,307 Speaker 2: It must be hard to keep up. 39 00:02:04,827 --> 00:02:05,667 Speaker 4: Well, yeah, look it is. 40 00:02:05,707 --> 00:02:08,147 Speaker 3: I think, first and foremost, i'd say it's an exciting 41 00:02:08,187 --> 00:02:08,867 Speaker 3: time for sport. 42 00:02:08,907 --> 00:02:11,427 Speaker 4: There's obviously always been an abundance of sport. 43 00:02:11,467 --> 00:02:15,707 Speaker 3: I mean, you could argue there's certainly been surgences of say, 44 00:02:15,987 --> 00:02:18,067 Speaker 3: you know, vert Comma's new sports. I mean things like 45 00:02:18,147 --> 00:02:20,347 Speaker 3: Padle for example, which we have on our platform, is 46 00:02:21,027 --> 00:02:23,067 Speaker 3: vastly becoming one of the most popular sports. A lot 47 00:02:23,107 --> 00:02:25,747 Speaker 3: of my friend's colleagues. I'm sure you're the same player, 48 00:02:26,827 --> 00:02:29,707 Speaker 3: but it's a good time. And you know, I think 49 00:02:30,027 --> 00:02:32,667 Speaker 3: for us at the zone we've been, we've worked very hard. 50 00:02:32,707 --> 00:02:35,147 Speaker 3: We've been a business for over a decade now, and obviously, 51 00:02:35,667 --> 00:02:39,187 Speaker 3: you know, I had lots of aggressive growth plans and 52 00:02:39,547 --> 00:02:42,547 Speaker 3: you know, we're in over two hundred territories. So for us, 53 00:02:43,707 --> 00:02:46,427 Speaker 3: it's good for us to have been at the start 54 00:02:46,467 --> 00:02:49,467 Speaker 3: of that wave because we've we've we've learned a lot 55 00:02:49,627 --> 00:02:54,387 Speaker 3: over over the last decade, good and bad, and we've 56 00:02:54,387 --> 00:02:57,107 Speaker 3: optimized very quickly. So you know, I think, I think 57 00:02:57,987 --> 00:03:02,427 Speaker 3: given the fact that consumers are wanting more sport, there 58 00:03:02,467 --> 00:03:04,707 Speaker 3: is more sport out there to be had, and then 59 00:03:04,747 --> 00:03:06,907 Speaker 3: services like ours, where we see our was very much 60 00:03:06,987 --> 00:03:09,987 Speaker 3: as the you know, as the forefront of sports streaming 61 00:03:10,027 --> 00:03:10,627 Speaker 3: and have been. 62 00:03:10,507 --> 00:03:11,387 Speaker 4: For many years now. 63 00:03:12,187 --> 00:03:15,067 Speaker 3: It allows us the space to be creative and innovate 64 00:03:15,507 --> 00:03:19,187 Speaker 3: and most importantly take on more rights, which obviously bolsters 65 00:03:19,227 --> 00:03:22,107 Speaker 3: out our platform and our service and ultimately keeps our 66 00:03:22,147 --> 00:03:23,187 Speaker 3: subscribers happy, which. 67 00:03:23,067 --> 00:03:24,067 Speaker 4: Is our number one priority. 68 00:03:24,387 --> 00:03:27,267 Speaker 2: What are the trends that you're seeing around the globe 69 00:03:27,267 --> 00:03:30,067 Speaker 2: in terms of that consumption you mentioned people wanting more sport. 70 00:03:31,467 --> 00:03:33,467 Speaker 2: Is it just a matter of whatever you can get 71 00:03:33,507 --> 00:03:36,867 Speaker 2: your hands on, people will watch, and you know what's 72 00:03:36,907 --> 00:03:38,587 Speaker 2: the trigger for each market? 73 00:03:39,747 --> 00:03:42,307 Speaker 3: Yeah, I mean, look, we take a lot of time 74 00:03:42,387 --> 00:03:45,547 Speaker 3: to observe the marketplace. As I mentioned, we're active in 75 00:03:45,827 --> 00:03:49,107 Speaker 3: over two hundred territories. We analyze the data, the trends. 76 00:03:49,147 --> 00:03:51,467 Speaker 3: We have people on boots on the ground, as we say, 77 00:03:51,467 --> 00:03:54,467 Speaker 3: in lots of those territories who are our kind of 78 00:03:55,467 --> 00:04:00,107 Speaker 3: you know, our voices and give us insights, give us 79 00:04:00,707 --> 00:04:05,227 Speaker 3: obviously research various you know, various tools to understand the 80 00:04:05,227 --> 00:04:08,307 Speaker 3: consumer because it is you know, you know often when 81 00:04:08,307 --> 00:04:11,227 Speaker 3: we're talking about certainly in Europe, we're talking about New 82 00:04:11,307 --> 00:04:14,267 Speaker 3: Zealand and Australia for example, two very different markets, you know, 83 00:04:14,307 --> 00:04:18,067 Speaker 3: different people, different cultures, very close, but you know it's 84 00:04:18,107 --> 00:04:20,227 Speaker 3: different if it's you know, different. 85 00:04:19,907 --> 00:04:22,187 Speaker 4: Behaviors and we we adapt to those. 86 00:04:23,587 --> 00:04:26,627 Speaker 3: But yeah, look, I think I think for us, you know, 87 00:04:26,707 --> 00:04:29,307 Speaker 3: the last the last ten years has taught us that. 88 00:04:30,707 --> 00:04:31,827 Speaker 4: People will try anything. 89 00:04:31,827 --> 00:04:35,827 Speaker 3: If you're a sports fan and there's competition and there's quality, 90 00:04:36,307 --> 00:04:39,907 Speaker 3: people will engage. And obviously competitive price and and the 91 00:04:39,987 --> 00:04:42,907 Speaker 3: quality of the broadcast and the production which we really 92 00:04:42,907 --> 00:04:46,867 Speaker 3: pride ourselves in in innovating as well, you can make 93 00:04:46,907 --> 00:04:49,787 Speaker 3: anything work. We've obviously got a load of Tier one 94 00:04:49,867 --> 00:04:52,587 Speaker 3: sports on our platform, domestic football, boxing, which is a 95 00:04:52,587 --> 00:04:56,827 Speaker 3: big part of my role at the Zone, Multi multi sports, 96 00:04:57,907 --> 00:05:00,587 Speaker 3: and yeah, I think if there's somebody out there willing 97 00:05:00,627 --> 00:05:06,107 Speaker 3: to watch, we're willing to entertain the the opportunity to 98 00:05:06,147 --> 00:05:07,027 Speaker 3: have it on our platform. 99 00:05:07,387 --> 00:05:10,387 Speaker 2: What's your outlook for the Australia New Zealand market and 100 00:05:10,467 --> 00:05:12,547 Speaker 2: terms of sport and sport consumption. There are a couple 101 00:05:12,547 --> 00:05:14,507 Speaker 2: of big players and there are certain things obviously you 102 00:05:14,547 --> 00:05:16,867 Speaker 2: can't say because you're in a process around Foxtel at 103 00:05:16,907 --> 00:05:20,787 Speaker 2: the moment, But what's your outlook for this combined market? Obviously, 104 00:05:21,067 --> 00:05:22,867 Speaker 2: as you say, it's separate, but in many ways it's 105 00:05:22,867 --> 00:05:25,347 Speaker 2: also a combined market Australia and New Zealand. 106 00:05:25,427 --> 00:05:26,587 Speaker 4: Sure, yeah it is. 107 00:05:26,667 --> 00:05:29,027 Speaker 3: Yeah, Yeah, I think it's important that that I make 108 00:05:29,067 --> 00:05:32,067 Speaker 3: clear that we are we're acknowledging that they're two very 109 00:05:32,267 --> 00:05:34,947 Speaker 3: you know, they're different cultures, different people, you know, you know, 110 00:05:35,107 --> 00:05:36,827 Speaker 3: I people in my team are its fortunate to work 111 00:05:36,907 --> 00:05:39,347 Speaker 3: people from you know, from both from both places and 112 00:05:39,347 --> 00:05:41,747 Speaker 3: they constantly remind me that two different territories. But as 113 00:05:41,787 --> 00:05:44,667 Speaker 3: you say, you know, there are overlaps similar to England 114 00:05:44,667 --> 00:05:49,347 Speaker 3: and Ireland for example, UK and Island. But yeah, the 115 00:05:49,347 --> 00:05:52,147 Speaker 3: trend that we're seeing is that there is a first 116 00:05:52,147 --> 00:05:55,667 Speaker 3: for sport in the territory. That's that's no new news, 117 00:05:56,747 --> 00:05:59,547 Speaker 3: there's a there's a first to explore new sport as 118 00:05:59,547 --> 00:06:04,187 Speaker 3: well as what we've seen with a lot of our properties. Obviously, 119 00:06:04,227 --> 00:06:07,627 Speaker 3: you guys have your your favorite sports, as we do 120 00:06:07,707 --> 00:06:09,787 Speaker 3: over in the UK, as our friends over in the 121 00:06:09,827 --> 00:06:12,347 Speaker 3: States do, and every territory all over the world has 122 00:06:12,387 --> 00:06:15,547 Speaker 3: different different kind of top three shall we say. But 123 00:06:15,627 --> 00:06:17,227 Speaker 3: the trend that i'd see for the market is that 124 00:06:17,267 --> 00:06:21,147 Speaker 3: there is a real appetite for more. But on top 125 00:06:21,187 --> 00:06:25,427 Speaker 3: of that, there is a demand for better quality and 126 00:06:25,667 --> 00:06:28,707 Speaker 3: just taking a sports right and sticking it on a 127 00:06:28,707 --> 00:06:29,707 Speaker 3: screen is not enough. 128 00:06:30,067 --> 00:06:31,107 Speaker 4: You need to consider the. 129 00:06:32,587 --> 00:06:36,187 Speaker 3: You know, the consumption, the behavior, how people watch it, 130 00:06:36,227 --> 00:06:38,987 Speaker 3: whether it's on demand, whether it's on the big screen, 131 00:06:39,507 --> 00:06:41,187 Speaker 3: whether it's on the move, on the way to and 132 00:06:41,227 --> 00:06:46,027 Speaker 3: from work, highlights, live, non live, et cetera, and Australia 133 00:06:46,067 --> 00:06:48,667 Speaker 3: New Zealand in particular is no is no different and 134 00:06:49,027 --> 00:06:50,947 Speaker 3: it's a really exciting time for us actually at the 135 00:06:50,947 --> 00:06:55,307 Speaker 3: moment to observe those those trends and as I say, 136 00:06:55,387 --> 00:06:58,227 Speaker 3: to optimize our platform to make sure that we're quentioned 137 00:06:58,267 --> 00:07:00,947 Speaker 3: the first of the market, but fundamentally deliver it, not 138 00:07:00,987 --> 00:07:03,347 Speaker 3: trying to over complicate sport. That's the that's the one 139 00:07:03,387 --> 00:07:07,787 Speaker 3: thing that we really make clear internally not to do 140 00:07:07,827 --> 00:07:10,307 Speaker 3: because you know, sport is not a new thing, of course, 141 00:07:10,587 --> 00:07:13,867 Speaker 3: and people consuming sport is not a new thing. You 142 00:07:13,907 --> 00:07:17,667 Speaker 3: need to finally balance how to innovate and to keep 143 00:07:17,707 --> 00:07:22,107 Speaker 3: things fresh without over complicating the beauty of the simplicity 144 00:07:22,147 --> 00:07:22,547 Speaker 3: of sport. 145 00:07:22,867 --> 00:07:25,707 Speaker 2: I think do you see New Zealand as a growth market? 146 00:07:25,707 --> 00:07:27,907 Speaker 2: Obviously we're quite a small country, but is that an 147 00:07:27,907 --> 00:07:30,227 Speaker 2: area where you do see the potential for growth. You've 148 00:07:30,227 --> 00:07:32,307 Speaker 2: got some sports, You've got Champions League on the platform 149 00:07:32,307 --> 00:07:33,627 Speaker 2: at the moment, a few others as well. Do you 150 00:07:33,627 --> 00:07:36,107 Speaker 2: see that an area where you can get some growth? 151 00:07:36,907 --> 00:07:37,147 Speaker 4: Yeah? 152 00:07:37,147 --> 00:07:38,947 Speaker 3: I mean it literally is we define it as a 153 00:07:38,947 --> 00:07:41,347 Speaker 3: growth market. It's called a growth market within the zone, 154 00:07:41,747 --> 00:07:45,627 Speaker 3: along with a collection of fifteen others that we have 155 00:07:45,747 --> 00:07:48,027 Speaker 3: really focused our efforts on in the last three years 156 00:07:48,067 --> 00:07:50,827 Speaker 3: and really really focused in the last twelve months. In 157 00:07:50,867 --> 00:07:55,587 Speaker 3: particular we diversifying our rights portfolio the promoters in my 158 00:07:55,707 --> 00:07:58,347 Speaker 3: world of boxing, in particular Tasman for example. 159 00:07:58,427 --> 00:08:00,467 Speaker 4: We've got fantastic relationship with those guys. 160 00:08:01,227 --> 00:08:04,787 Speaker 3: Lots of fighters who we've signed directly to work with us, 161 00:08:06,387 --> 00:08:08,667 Speaker 3: as well as as well as soccer football, you know, 162 00:08:08,707 --> 00:08:12,387 Speaker 3: which we called football over here, you know which which 163 00:08:12,427 --> 00:08:16,107 Speaker 3: obviously brings in huge, huge audiences on major pay per 164 00:08:16,187 --> 00:08:19,627 Speaker 3: view events. But yeah, it's a growth territory and there's 165 00:08:19,947 --> 00:08:22,107 Speaker 3: you know, I think one thing we are seeing is 166 00:08:22,147 --> 00:08:24,747 Speaker 3: that there's a loyalty to sport. There is an appetite 167 00:08:24,787 --> 00:08:28,667 Speaker 3: to watch, you know, with the time differences. That isn't 168 00:08:28,707 --> 00:08:31,107 Speaker 3: a barrier for a lot of people. Some people it is, 169 00:08:31,147 --> 00:08:33,987 Speaker 3: and we're you know, we adapt our platform to ensure 170 00:08:35,027 --> 00:08:38,147 Speaker 3: that you guys and wherever people may be in the world, 171 00:08:38,147 --> 00:08:40,107 Speaker 3: are able to enjoy it with the same level of 172 00:08:40,187 --> 00:08:45,507 Speaker 3: quality and energy as anyone else watching live. But yeah, 173 00:08:45,587 --> 00:08:48,307 Speaker 3: growth for us comes in many ways, and that is 174 00:08:48,307 --> 00:08:51,867 Speaker 3: by adding more rights, that is by innovating the platform 175 00:08:52,027 --> 00:08:54,907 Speaker 3: and ultimately trying to drive more people to our service 176 00:08:54,907 --> 00:08:57,907 Speaker 3: and essentially grow our subscriber base, which is my job. 177 00:08:58,267 --> 00:09:00,587 Speaker 2: There are so many players now out there in the market, 178 00:09:00,667 --> 00:09:02,427 Speaker 2: and you know, what's the difference do you think between 179 00:09:02,587 --> 00:09:04,827 Speaker 2: saying Netflix, which has a couple of NFL games, and 180 00:09:04,827 --> 00:09:07,907 Speaker 2: then obviously the entertainment package is design, which is very 181 00:09:07,947 --> 00:09:12,147 Speaker 2: much concentrated solely on sport. And how do you differentiate 182 00:09:12,227 --> 00:09:14,787 Speaker 2: between the two, I suppose in terms of targeting rights 183 00:09:14,787 --> 00:09:18,507 Speaker 2: and various approaches to getting consumers on board. 184 00:09:19,467 --> 00:09:22,827 Speaker 3: Yeah, well, look, I think fundamentally, what we do, we 185 00:09:22,907 --> 00:09:24,667 Speaker 3: do it every day of the week. You know, we 186 00:09:24,787 --> 00:09:28,787 Speaker 3: have at times up to forty live events simultaneous on 187 00:09:28,827 --> 00:09:30,067 Speaker 3: our platform well over the world. 188 00:09:30,107 --> 00:09:32,827 Speaker 4: Nobody has ever done that, let alone doing it right now. 189 00:09:33,667 --> 00:09:37,027 Speaker 3: You know you've mentioned Netflix there obviously, you know it's 190 00:09:37,627 --> 00:09:40,267 Speaker 3: we see it as a real positive that a business 191 00:09:40,267 --> 00:09:43,427 Speaker 3: of that size and that scale are starting to delve 192 00:09:43,467 --> 00:09:47,267 Speaker 3: into into live sport, because it demonstrates that there's an 193 00:09:47,307 --> 00:09:48,667 Speaker 3: opportunity for them to make money. 194 00:09:48,667 --> 00:09:50,147 Speaker 4: You know, this is a commercial venture. 195 00:09:50,227 --> 00:09:53,267 Speaker 3: Of course, we're providing the service, and we're very proud 196 00:09:53,307 --> 00:09:56,547 Speaker 3: to make sure that that service is accessible primarily, but 197 00:09:57,467 --> 00:10:02,227 Speaker 3: available to as many people as possible at fair pricing, 198 00:10:03,227 --> 00:10:07,587 Speaker 3: but at a more at frequent regularity. Right, And I 199 00:10:07,627 --> 00:10:10,987 Speaker 3: think the different fundamental difference between us and say Netflix 200 00:10:10,987 --> 00:10:13,067 Speaker 3: for example, and other platforms is the fact that we 201 00:10:13,147 --> 00:10:16,147 Speaker 3: do it day in, day out, in over two hundred territories. 202 00:10:17,267 --> 00:10:20,747 Speaker 3: But yeah, when it comes to rights acquisition, you know, 203 00:10:20,787 --> 00:10:22,787 Speaker 3: some of the examples of the guys that you've given there, 204 00:10:22,827 --> 00:10:25,427 Speaker 3: they will dip their toe into what you'd consider to 205 00:10:25,467 --> 00:10:27,587 Speaker 3: be one off major shows. If you look at J 206 00:10:27,707 --> 00:10:30,187 Speaker 3: Paul Mike Tyson as a prime example for boxing. As 207 00:10:30,187 --> 00:10:32,707 Speaker 3: you can imagine, Eliet, I've been asked this a lot 208 00:10:32,787 --> 00:10:35,827 Speaker 3: over the last six months, you know what our viewers 209 00:10:35,827 --> 00:10:37,747 Speaker 3: of that, and I say the same thing every time 210 00:10:37,747 --> 00:10:39,547 Speaker 3: as what I just said to you. We take it 211 00:10:39,547 --> 00:10:41,267 Speaker 3: as a compliment. We've been doing this for a long 212 00:10:41,307 --> 00:10:45,307 Speaker 3: time and we consider certainly boxing to be you know, 213 00:10:45,347 --> 00:10:50,107 Speaker 3: we are the undisputed global home of boxing, and the 214 00:10:50,147 --> 00:10:53,267 Speaker 3: fact that other people are participating in it is a 215 00:10:53,267 --> 00:10:56,147 Speaker 3: sure sign that we're doing something right that people can 216 00:10:56,307 --> 00:10:58,867 Speaker 3: identify it as an opportunity to engage audiences and talk 217 00:10:58,907 --> 00:11:02,347 Speaker 3: to people in a relevant way. So long may it 218 00:11:02,387 --> 00:11:04,307 Speaker 3: continue to be Franklin with you. 219 00:11:04,907 --> 00:11:06,827 Speaker 2: This is probably like picking a lot of But where 220 00:11:06,827 --> 00:11:09,947 Speaker 2: do you see sports streaming, sports rights going over the 221 00:11:09,987 --> 00:11:11,227 Speaker 2: next five to ten years. 222 00:11:13,467 --> 00:11:16,547 Speaker 4: I think it's going to become the norm, if not already, 223 00:11:18,507 --> 00:11:19,307 Speaker 4: you know. Don't get me wrong. 224 00:11:19,347 --> 00:11:25,227 Speaker 3: I'm obviously a sports fan and consume whilst at work, 225 00:11:25,307 --> 00:11:28,867 Speaker 3: but also in my untime, much to the annoyance of 226 00:11:28,867 --> 00:11:31,787 Speaker 3: my family, I consume a lot of sport. I think 227 00:11:32,107 --> 00:11:35,827 Speaker 3: certainly our our approach to how people are consuming sport 228 00:11:37,387 --> 00:11:40,187 Speaker 3: is going to become It's going to become the norm. 229 00:11:40,547 --> 00:11:43,667 Speaker 3: Our objective is for that norm to be realized on 230 00:11:43,707 --> 00:11:48,027 Speaker 3: the zone. We have a very ambitious plans to become 231 00:11:49,507 --> 00:11:52,587 Speaker 3: the sports destination for sports fans all over the world. 232 00:11:53,587 --> 00:11:56,707 Speaker 3: You know, that's a very bulshy, bold claim. It's going 233 00:11:56,787 --> 00:11:59,587 Speaker 3: to you know, we're taking strides every day getting closer. 234 00:11:59,587 --> 00:12:02,067 Speaker 3: There's lots of work to do, but you know, testament 235 00:12:02,107 --> 00:12:04,787 Speaker 3: to our growth in ten years. You know, I'm confident 236 00:12:04,827 --> 00:12:06,707 Speaker 3: that we will get there. But look, I think the 237 00:12:06,707 --> 00:12:09,427 Speaker 3: next ten years it's an exciting time. I mean, we're 238 00:12:10,547 --> 00:12:12,707 Speaker 3: I like to think what we're doing is you know, 239 00:12:12,827 --> 00:12:16,707 Speaker 3: extremely innovative. Lots of people are obviously following our footsteps 240 00:12:16,707 --> 00:12:19,867 Speaker 3: of what we do, but we are always looking to 241 00:12:19,907 --> 00:12:23,667 Speaker 3: the next thing. And I think, you know, if you 242 00:12:23,667 --> 00:12:27,387 Speaker 3: even consider things viewing experiences like watch parties, for example, 243 00:12:27,387 --> 00:12:28,587 Speaker 3: people like you and I, if we were to be 244 00:12:28,627 --> 00:12:31,107 Speaker 3: talking about what a watch party is maybe eight years ago, 245 00:12:31,147 --> 00:12:34,147 Speaker 3: people be like, why would anybody, why would anybody do that? 246 00:12:34,227 --> 00:12:35,547 Speaker 4: Or would anybody care about that? 247 00:12:35,707 --> 00:12:37,827 Speaker 3: And now you look at businesses like Twitch for example, 248 00:12:37,867 --> 00:12:43,387 Speaker 3: which are huge, globally recognized, successful businesses which are fundamentally 249 00:12:43,827 --> 00:12:47,427 Speaker 3: built around that simple concept. So I think there's lots 250 00:12:47,427 --> 00:12:50,547 Speaker 3: of exciting iterations to come off of OTT sports. 251 00:12:50,267 --> 00:12:52,907 Speaker 4: Streaming beyond just the viewing experience. 252 00:12:53,787 --> 00:12:56,187 Speaker 3: And I'm very proud that de Zonne are very much 253 00:12:56,187 --> 00:12:57,867 Speaker 3: at the nuclear so that, yeah, it's. 254 00:12:57,747 --> 00:13:00,027 Speaker 2: A fascinating time to be in the sports business. There 255 00:13:00,067 --> 00:13:01,747 Speaker 2: is for sure. Helfie, thank you so much for your time. 256 00:13:01,827 --> 00:13:04,987 Speaker 2: Appreciated and yeah, we'll keep in touch as things developed, 257 00:13:04,987 --> 00:13:08,427 Speaker 2: I'm sure as the lands great to all. Likewise, Alfie, 258 00:13:08,427 --> 00:13:10,827 Speaker 2: thanks very much of your time. Alfie Shaman, the vice 259 00:13:10,827 --> 00:13:14,587 Speaker 2: president of marketing at Design, joining us from London to 260 00:13:14,747 --> 00:13:17,787 Speaker 2: talk about their plans for the New Zealand market. He 261 00:13:17,827 --> 00:13:19,827 Speaker 2: was pretty up front they do have plans at growth 262 00:13:19,867 --> 00:13:23,827 Speaker 2: market he called New Zealand. So another sports streaming company 263 00:13:24,267 --> 00:13:27,867 Speaker 2: targeting New Zealand. They have been operating here for what 264 00:13:27,947 --> 00:13:30,147 Speaker 2: maybe three or four years, maybe a bit longer than that, 265 00:13:30,187 --> 00:13:33,307 Speaker 2: with a bit of boxing and combat sports. They took 266 00:13:33,307 --> 00:13:36,147 Speaker 2: another lead when they got the Champions League on their 267 00:13:36,147 --> 00:13:39,867 Speaker 2: platform for this season. I think it was for the 268 00:13:39,867 --> 00:13:43,947 Speaker 2: first time. Doesn't seem like they're going to slow down 269 00:13:43,987 --> 00:13:46,827 Speaker 2: in terms of trying to wedge into the New Zealand market. 270 00:13:46,867 --> 00:13:50,147 Speaker 2: So it's another streaming service that if you're a sports fan, 271 00:13:50,347 --> 00:13:53,667 Speaker 2: an all round sports fan, you're going to have to 272 00:13:53,707 --> 00:13:56,947 Speaker 2: look at. We've had been into the market. They're still around, 273 00:13:56,947 --> 00:14:00,147 Speaker 2: although they've got nothing as big as they used to 274 00:14:00,147 --> 00:14:02,187 Speaker 2: have with the Premier League and the Champions League, but 275 00:14:02,227 --> 00:14:04,667 Speaker 2: they've still got the Scottish League. I think the La 276 00:14:04,707 --> 00:14:08,227 Speaker 2: Liga is on the maybe the Bundesliga as well. They've 277 00:14:08,267 --> 00:14:10,827 Speaker 2: got a number of sports. We've had Spark Sport of 278 00:14:10,907 --> 00:14:15,347 Speaker 2: course come in then closed down in New Zealand. There's 279 00:14:15,387 --> 00:14:19,547 Speaker 2: been others that have sort of periphery rights and sports 280 00:14:19,867 --> 00:14:22,467 Speaker 2: on their platforms. How are you handling it as a 281 00:14:22,467 --> 00:14:26,307 Speaker 2: sports fan? Are you eager to sign up for these sports? 282 00:14:26,307 --> 00:14:29,147 Speaker 2: Services or is it just a little bit too much. 283 00:14:30,627 --> 00:14:34,707 Speaker 2: Have you gone full streaming with your watching of sport 284 00:14:36,147 --> 00:14:40,027 Speaker 2: or are you still on that Skyder Cooder or watching 285 00:14:40,107 --> 00:14:43,547 Speaker 2: in a different manner. What's your preference of watching sport 286 00:14:44,107 --> 00:14:46,827 Speaker 2: and has it changed maybe over the last few years. 287 00:14:46,867 --> 00:14:52,227 Speaker 2: Have you adopted streaming more so than maybe five years ago, 288 00:14:52,547 --> 00:14:55,427 Speaker 2: because it's certainly the way the market is heading. 289 00:14:55,947 --> 00:14:59,147 Speaker 1: For more from Weekend Sport with Jason Fine. Listen live 290 00:14:59,267 --> 00:15:02,667 Speaker 1: to news talks b weekends from midday, or follow the 291 00:15:02,707 --> 00:15:04,187 Speaker 1: podcast on iHeartRadio.