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Speaker 1: You're listening to the Weekend Sport podcast with Jason Vine

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Speaker 1: from Newstalk ZEDB.

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Speaker 2: WREXHAMFC are coming down Under for the first time ever

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Speaker 2: this July. They're going to play matches against Melbourne Victory

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Speaker 2: and Sydney FC before meeting the Wellington Phoenix in the

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Speaker 2: Capitol on Saturday, July nineteen. Tickets for that match already

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Speaker 2: on sale, selling pretty strongly from what I understand. This

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Speaker 2: tour takes place off the back of Wrexham's third straight promotion,

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Speaker 2: which will see them play in the Championship next season

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Speaker 2: that has just one rung below the Premier League. They

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Speaker 2: are the first club in the history of the Football

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Speaker 2: League to complete back to back to back promotions in

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Speaker 2: three consecutive seasons. Rexam FC CEO is Michael Williamson, who

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Speaker 2: joins us on the show. Michael, thanks for your time.

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Speaker 2: I'm sure there would be many places around the world

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Speaker 2: who would love to have Wrexham pay them a visit.

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Speaker 2: You went to North America in the last two pre seasons.

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Speaker 2: How did you decide upon Australia and New Zealand for

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Speaker 2: this preseason?

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Speaker 3: Well, first, thanks for having me on.

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Speaker 4: Now, as you alluded to we've done the last couple

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Speaker 4: of preseason preparations.

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Speaker 3: In North America.

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Speaker 4: It's been fantastic obviously with the documentary Welcome to Rexam,

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Speaker 4: which will be coming out. I guess, uh tomorrow morning

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Speaker 4: your time, tomorrow evening our time here this evening in

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Speaker 4: the US, so trying to figure out all different time zones.

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Speaker 4: But no, it's been fantastic to to be able to

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Speaker 4: engage directly with fans, and in North America it's been

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Speaker 4: been you know great to get out there and to

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Speaker 4: have the fans be able to experience us in person

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Speaker 4: and to have fan zones and engage with them. So

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Speaker 4: obviously we're looking for what the next logical step was

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Speaker 4: with that, and in Australia New Zealand was it was

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Speaker 4: a clear you know, the clear you know front runner

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Speaker 4: in that and we looked at some of our metrics.

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Speaker 3: We had over.

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Speaker 4: Four million fans on following us on our social media

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Speaker 4: accounts from the region, and then we also looked at

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Speaker 4: the documentary and discovered that, you know, for the non

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Speaker 4: scripted series on Disney Plus, for the last three years,

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Speaker 4: we ranked number two in the most watched nonscripted series,

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Speaker 4: behind the Kardassians. So somehow Kim Kardassian and the Kardassians still

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Speaker 4: beat us out, But we'll get them, don't worry. Just

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Speaker 4: give us some time season four, I think I think

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Speaker 4: we'll pull ahead of.

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Speaker 2: Them, fantastic. So just on the docu series, it's been

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Speaker 2: so popular, immensely popular. Will any filming take place during

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Speaker 2: this trip down under?

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Speaker 3: I mean you'll see that.

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Speaker 4: We always capture you know, content throughout all of our season,

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Speaker 4: starting with the preseason, so storylines start there. I mean,

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Speaker 4: new players come in, old players returning, so you know, definitely,

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Speaker 4: that's where the start of the entire season for the

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Speaker 4: documentary initiates. That's where some of the storylines starts to develop.

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Speaker 4: And then you see obviously over the course of the

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Speaker 4: season how things evolve and and you know what underlying

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Speaker 4: themes happen. So yeah, certainly there will be you know,

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Speaker 4: content that's captured during those time periods there.

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Speaker 2: Why do you think the story of RIXAMFC has resonated

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Speaker 2: so much with so many people?

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Speaker 3: Yeah, you know, I get.

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Speaker 4: Asked that question quite often, and I think what it

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Speaker 4: is is that it's a story about a community and

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Speaker 4: a town of people who happen to follow football club.

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Speaker 4: And so when we look at our fans, you know, worldwide,

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Speaker 4: they're not necessarily football fans.

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Speaker 3: They're fans of a story.

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Speaker 4: About you know, people in a community that they can

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Speaker 4: relate to that we have somehow connected to, you know,

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Speaker 4: with the hearts and minds in some sort of emotional

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Speaker 4: level to say, here's an amazing story that I relate

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Speaker 4: to in some way or another, and that has allowed

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Speaker 4: them to become fans of the football club as a result.

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Speaker 3: And it's truly powerful, powerful.

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Speaker 4: To have that kind of connection with fans and with

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Speaker 4: people globally who don't just follow you because of the

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Speaker 4: results on the pitch.

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Speaker 3: I mean, that's clearly important, but.

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Speaker 4: They're following you because of they want to see the

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Speaker 4: success of this town, in this community and first and foremost,

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Speaker 4: and that's what Rob and Ryan have really been able

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Speaker 4: to accomplish and tap in here, is because they are

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Speaker 4: truly rooted to being a community football organization first and foremost.

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Speaker 2: Just making all that community. There are a lot of

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Speaker 2: people who have supported Rex them they have say for

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Speaker 2: a long long time, lifelong fans and obviously with with

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Speaker 2: welcome to Raxom and the you know, the ownership change.

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Speaker 2: A lot of new fans have jumped on board. How

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Speaker 2: have the old fans been about that? You know they

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Speaker 2: you know, where were you before.

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Speaker 3: Now?

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Speaker 4: To be very honest, that's the other thing that has

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Speaker 4: made this really special is, you know, people a lot

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Speaker 4: of times say, oh, it's amazing what Rob and Ryan

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Speaker 4: have done for Wrexham and for for the city in

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Speaker 4: the town, and I always correct them and say, they

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Speaker 4: actually haven't done anything for the town. What they've done

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Speaker 4: is shine a spotlight on the people in the town.

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Speaker 4: And what that has really comes down to is the

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Speaker 4: fact that they're so warm and welcoming that they've embraced

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Speaker 4: this and in a way that's humble because they're like,

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Speaker 4: you know, I can't believe you're here, you know, in Wrexham.

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Speaker 4: But let me tell you about my story. You're from Australia,

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Speaker 4: you're from New Zealand, you're from Mexico, you're from Norway,

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Speaker 4: you're from you know, the US. Let come let me,

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Speaker 4: you know, come in, have a pine, let me tell

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Speaker 4: you about Raxham. And that that warm, welcoming embrace of

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Speaker 4: this has really allowed this to become a global brand

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Speaker 4: while still being very much rooted in the community.

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Speaker 2: So the on field stuff. I know, whenever a new

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Speaker 2: ownership group comes in with a bit of financial clout

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Speaker 2: behind them, the skeptics will say, oh, you're just buying promotions.

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Speaker 2: You know, you're just buying promotion from league to the

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Speaker 2: League one, League one to the championship. You're just gonna

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Speaker 2: buy your way into the Premier League. What's your response

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Speaker 2: to that.

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Speaker 4: You know, we've been trying to do it and and listen,

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Speaker 4: that's why I've been brought in as well, to try

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Speaker 4: to do it in a way that makes sure that

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Speaker 4: we're sustainable, because the worst thing that could happen is

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Speaker 4: for us to arrive to the Premier League and have

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Speaker 4: it and not stay there and ultimately come back down.

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Speaker 4: And once you start to come down in that downward spiral,

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Speaker 4: it could you can get relegated very quickly and find

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Speaker 4: yourself right back into you know, National League again. So

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Speaker 4: to make sure that's not happening, we need to invest

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Speaker 4: in the infrastructure around the club, but we also need

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Speaker 4: to make sure that we're building it in a sustainable way.

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Speaker 4: And when you look at it, this is not something

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Speaker 4: where there's just a bunch of you know, billionaires pumping

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Speaker 4: money into the club. It's actually driven through commercial revenues,

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Speaker 4: through sponsorship, through partnerships, through merchandising, ironically, not through ticket prices,

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Speaker 4: because we have one of the things is that we've

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Speaker 4: maintained among the lowest ticket prices in each of other

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Speaker 4: the leagues that we played in. So the idea, the

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Speaker 4: concept is, yes, we are able to do this. It's

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Speaker 4: certainly a unique model because without the documentary and and

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Speaker 4: the and the global fan base that we have, and

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Speaker 4: without obviously the marketing you know powers of Rob and Ryan.

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Speaker 3: You know, most clubs could not do this.

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Speaker 4: But we are able to do this, and we've been

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Speaker 4: able to do it in a way that has been

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Speaker 4: sustainable and not just you know, pumping moneys from an

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Speaker 4: owner that once that owner gets you know, either tired

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Speaker 4: of pumping money into or whatever it might be, no

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Speaker 4: longer decides to do it.

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Speaker 3: That's not the case.

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Speaker 4: We're building a model that is is you know, built

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Speaker 4: in foundations that are sustainable so that once we get

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Speaker 4: to the Premier League, which I'm fully confident we will

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Speaker 4: not saying this year coming up, but you never know,

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Speaker 4: but ultimately, you know, back to back to back to back,

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Speaker 4: that's just a lot of backs.

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Speaker 3: I don't know.

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Speaker 4: I think, you know, for us just being the most

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Speaker 4: important thing is once we get there, when we do

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Speaker 4: get there, that we're able to stay there.

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Speaker 2: You come into this roll, or came to this roll

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Speaker 2: last year with you know a great save, A many

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Speaker 2: is on the board at into Milan, Michael, what what

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Speaker 2: what is transferable from your time there to your time

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Speaker 2: at raks and a FC.

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Speaker 4: Surprisingly, I think I surprised people want to say, is

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Speaker 4: quite a bit. Actually yes, I mean that Enter is

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Speaker 4: now going to be in a Champions League final here

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Speaker 4: this year.

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Speaker 3: There are two years ago as well, and they're a

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Speaker 3: Champions League club.

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Speaker 4: But when when I came in in twenty twelve, they

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Speaker 4: had come off the Tripletta and they're going through a

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Speaker 4: sort of a restructure and rebuilding of the organization. So

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Speaker 4: it was a lot of change management that had to

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Speaker 4: come in and build staffing, to improve the commercial areas

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Speaker 4: had to come in and build you know, HR departments

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Speaker 4: had to come in and invest in the training facilities,

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Speaker 4: had to come in and invest in the stadium, you know,

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Speaker 4: develop and connect with our global brand, our global fans worldwide,

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Speaker 4: and as well as going through a change and transformation

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Speaker 4: on the pitch.

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Speaker 3: So if you take all of that, that was all

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Speaker 3: being done.

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Speaker 4: To return it back to Champions League because it was

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Speaker 4: a Champions League club. So a lot of those same

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Speaker 4: principles are applied here at Wrexham, obviously not trying to

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Speaker 4: return it to Champions League, but to bring it to

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Speaker 4: Premier League, right, to bring it to the top level.

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Speaker 4: The same fundamentals still go into place, and and so

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Speaker 4: a lot of that is transferable, a lot of it has

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Speaker 4: been interesting to to to to apply here. Obviously, you

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Speaker 4: know you have to adapt and into the cultures, into

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Speaker 4: to the to the actual club and the story of

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Speaker 4: the club and history of the club.

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Speaker 3: But it is surprisingly as similar and as far as.

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Speaker 4: What we have to do and how we have to

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Speaker 4: build this to be able to again arrive to the

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Speaker 4: Premier League and stay there.

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Speaker 2: Well, I know this high excitement down Under about Rixham's arrival,

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Speaker 2: certainly the football is as well, But I would be

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Speaker 2: remiss not to ask on behalf of our wider audience

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Speaker 2: about the potential of Ryan and Rob making the trip.

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Speaker 2: I mean, I'm sure I don't have to sell the

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Speaker 2: virtues of New Zealand to you, Michael. I know you'll

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Speaker 2: be coming down. But what about Ryan and Rob? Any

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Speaker 2: chance they make a flying visit?

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Speaker 3: Am I not enough?

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Speaker 2: Look'sn't suggesting? What's not suggesting that?

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Speaker 4: For a second, I have a deep rooted connection to

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Speaker 4: to the A League, you know. I actually I was

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Speaker 4: at DC night and we had Danny Oss up there

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Speaker 4: and Fred who was a Brazilian, and so you know,

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Speaker 4: i know some of the talents down there, and so

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Speaker 4: I'm excited to see that as far as you know.

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Speaker 4: The question I always get about Rob and Ryan, and

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Speaker 4: what I always say is is it depends a lot

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Speaker 4: on their schedule, so it's to be determined.

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Speaker 3: They obviously really excited.

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Speaker 4: I was just chatting with them earlier today to to

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Speaker 4: you know, for specifically, Ryan really likes New Zealand as well.

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Speaker 4: But you know, they're interested and obviously excited about the tour.

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Speaker 4: They've posted an online even this morning, and think Ran

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Speaker 4: posted again. You know, I think if they're able to come,

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Speaker 4: they certainly would. It just depends on what their film schedule.

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Speaker 4: I didn't realize this, you know, not being a Hollywood person,

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Speaker 4: but they actually have full time jobs between marketing and

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Speaker 4: filming and editing, and I had no idea. I just

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Speaker 4: assumed they showed up for a couple of hours on

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Speaker 4: the set and they got to do all the fun

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Speaker 4: things the Hollywood people do.

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Speaker 3: That's not the case.

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Speaker 4: So but yes, I mean the answer, short answer is,

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Speaker 4: you know, you never know what to expect. I've walked into,

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Speaker 4: you know, the box at the race course and you know,

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Speaker 4: turn around and there's Channing Tatum and I'm like, what

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Speaker 4: are you doing here?

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Speaker 3: And it's like, oh, just filming a Super.

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Speaker 4: Bowl commercial and Eva Ligoria and everyone else. So you

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Speaker 4: never know who's gonna show up for ARECSA match. So yeah,

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Speaker 4: that I guess that's the best way to put it.

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Speaker 2: That's a great way of putting it. Look and Michael,

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Speaker 2: you are more than enough. We look forward to seeing

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Speaker 2: you down here down Under during the trip and we'll

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Speaker 2: keep our eyes peeled for any sort of celebrities on

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Speaker 2: the periphery. We can't wait to have Wrexham come down

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Speaker 2: to New Zealand in particular, Michael, thanks for joining us today.

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Speaker 2: We look forward to seeing you in July.

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Speaker 4: We're excited and definitely go out and get your tickets

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Speaker 4: while they're still there.

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Speaker 2: Thanks Michael, I appreciate your time Rexham CEO Michael Williamson

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Speaker 2: down under Wrexham are headed the game against the Wellington

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Speaker 2: Phoenix and the Capitol on Saturday July nineteen.

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Speaker 1: For more from Weekend Sport with Jason Fine, listen live

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Speaker 1: to News Talk zed B weekends from midday or follow

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