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Speaker 1: Wine looks like it's on a tear in the States.

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Speaker 1: Let me give you some numbers in Vivo. They're about

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Speaker 1: there at another event this week in New York where

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Speaker 1: they're serving on Blanc is now turning over forty thousand

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Speaker 1: cases a year. Those sales are up one hundred and

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Speaker 1: sixty four percent. So there's some numbers in Vivo co

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Speaker 1: founded Tim Likebourn's back with us. Tim morning, Hi, Mike.

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Speaker 1: You're in New York this time Square event Wine Spectator.

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Speaker 1: Wine spectator For people who don't follow wine, that's the

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Speaker 1: serious business. So presumably if you're invited to that, you

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Speaker 1: know what you're doing here.

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Speaker 2: Look, it's the largest wine magazine in the world, and

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Speaker 2: you know we're honored to be invited. You had to

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Speaker 2: get a top score. They named us in the top

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Speaker 2: one hundred wines in the world, and then the writers

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Speaker 2: choose who they want to come as well.

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Speaker 1: Okay, serving Yon Blanc. Where's the end of it? Because

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Speaker 1: we used to ask about that in Britain, where's the

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Speaker 1: end of serving on Blanc? And Britain then America came along.

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Speaker 1: In America overtook Britain in terms of sales for us,

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Speaker 1: what's the answer to the American question on serving on blanc.

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Speaker 2: It's still boyant, it's still going. I was out visiting

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Speaker 2: retailers yesterday in some major you know, retail chains, and

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Speaker 2: they're still happy with it. I think, you know, we

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Speaker 2: are only three point one percent of the entire US market,

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Speaker 2: and most of that ninety five percent sevenyon blancs, So

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Speaker 2: there's there's a lot of room to grow. The big

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Speaker 2: US sort of rietyls like cabsav shardenay, they're going backwards,

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Speaker 2: so you know there is still room for us.

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Speaker 1: Okay, so what are you saying, so servignon blancs growing

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Speaker 1: as a as a category, or wine consumption general that

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Speaker 1: is growing as a category, or just New Zealand's growing

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Speaker 1: as a category.

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Speaker 2: So seven on blancs growing as a category. New Zealand's

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Speaker 2: going as a category. The entire wine category is as

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Speaker 2: relatively flat though, and that's driven by the two biggest varrietyls,

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Speaker 2: which is a cab seven chardonnay. What was seven on

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Speaker 2: blanc is about the sixth biggest varieties, So we've got

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Speaker 2: some room there.

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Speaker 1: I was going to say, what what's your potential do

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Speaker 1: you think for growth in that area?

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Speaker 2: Look, you know, if we can get one to two

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Speaker 2: percent market share sort of up around four or five,

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Speaker 2: which we're achieving in a few states like Florida, South

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Speaker 2: Carolina here in New York as well. Right, that's you know,

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Speaker 2: another three hundred to six hundred million for news in

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Speaker 2: on wine way.

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Speaker 1: See, how do you do that? Because America? I mean, yes,

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Speaker 1: New York I get that. But but you know, North Carolina,

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Speaker 1: California is such a big country and to make a noise,

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Speaker 1: how do you do that?

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Speaker 2: It's it is big, and there's no sort of secrets

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Speaker 2: and success. It's it's a combination of a number of things,

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Speaker 2: you know, getting those scores in the magazines, doing things

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Speaker 2: to stand out, like you know, blending or waite tasting

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Speaker 2: in the middle of the New or met Stadium here

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Speaker 2: in New York. Collaborations so we just wants to cheese

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Speaker 2: yesterday with one of the largest cheese brands here in

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Speaker 2: the US, we infused at seving on Blanc into some cheese.

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Speaker 2: So it's doing a whole lot of different things too.

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Speaker 2: Now get out on the road and visiting wholesalers around

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Speaker 2: the country as well.

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Speaker 1: Does the cheese taste like serving on blanc?

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Speaker 2: It certainly does. Yeah, we had a massive launch here yesterday,

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Speaker 2: a lot of media around, so it was interesting. But yeah,

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Speaker 2: it's a sevy on Blanc bree nice.

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Speaker 1: Well, we're going to infuse it into apples and like

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Speaker 1: have the serving on Blanc apple and how far do

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Speaker 1: you take this one?

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Speaker 2: I mean, anything's possible. But yeah, this is an interesting one.

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Speaker 2: It's one of the largest brands in the US, this

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Speaker 2: cheese brand, So we'll see how it goes.

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Speaker 1: Fantastic good to catch up, appreciate it. But I love

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Speaker 1: New Zealanders doing well internationally. Tim Lightborne out of in

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Speaker 1: Vivo this morning are the New York connectioners of course

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Speaker 1: Syria Jessica Parker, who's a framed of the program. We

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Speaker 1: like her as well.

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Speaker 2: For more from the Mic Asking Breakfast, listen live to

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Speaker 2: news talks. It'd be from six am weekdays, or follow

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Speaker 2: the podcast on iHeartRadio.