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Speaker 1: A red meat sector. What have we been doing twenty

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Speaker 1: twenty four report card, plenty of growth outside China. US

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Speaker 1: export's up thirty eight percent, UK fifty three percent, Canada

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Speaker 1: one hundred and sixteen percent. That's a total of nine

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Speaker 1: hundred No, it's not a total of nine point eight

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Speaker 1: six billion worth of steak and chops. Meat Industry Association

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Speaker 1: CEO Suma Kadapeva is back with us. A very good

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Speaker 1: morning to you. Good morning, very obvious question for you

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Speaker 1: America Trump tariffs. Are we in trouble or not?

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Speaker 2: Well, Look, I think it's still too early to say

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Speaker 2: to be To be quite frank, we're certainly watching the

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Speaker 2: situation very closely, but there is no really no need

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Speaker 2: to speculate at just this at this moment because nothing

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Speaker 2: concrete has happened that would impact New Zealand.

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Speaker 1: Somebody suggested to me all we do with America is

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Speaker 1: sell burger patties. Is that true?

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Speaker 2: Well, yes, and no. We do sell a lot of

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Speaker 2: beef into America for the burgers, right, That's that's for sure.

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Speaker 2: But increasingly the United States has become a very important

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Speaker 2: market for our high value lamb. Their lamb consumption seems

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Speaker 2: to be increasing, and their appetite for high quality grass

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Speaker 2: feed New Zealand lamb is certainly increasing.

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Speaker 1: Which is one of my arguments. Is it possible, even

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Speaker 1: if we got hit with tariffs that if you go

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Speaker 1: to the Upper East Side of New York and they

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Speaker 1: don't want a bit of the barn feed, they want

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Speaker 1: some grass feed, they'll pay whatever.

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Speaker 2: Well, you know, potentially, it all depends on how consumers

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Speaker 2: are feeling and you know, what the economy as a

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Speaker 2: whole is doing. But as I said, you know, I

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Speaker 2: don't really want to be speculating too much about what

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Speaker 2: may or may not happen and how the tariffs may

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Speaker 2: or may not impact our exports until we've got something

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Speaker 2: concrete to analyze and discuss.

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Speaker 1: The one hundred and sixteen percent up in Canada, I

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Speaker 1: take it that's off a low base.

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Speaker 2: Yes it is, but Canada is an important North American

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Speaker 2: market for US, and it's great to see that. You know,

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Speaker 2: our products are now going into so many different markets

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Speaker 2: and they're growing. So I think that just kind of

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Speaker 2: reflects the continued recovery of the global demand and also

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Speaker 2: the resilience in market diversification strategy of the industry.

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Speaker 1: Are those palms still whining about local versus our imported

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Speaker 1: stuff or not.

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Speaker 2: Oh, I'm sure that they will always do that. But

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Speaker 2: you know, the stats show that there is demand in

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Speaker 2: the United Kingdom and we are well placed to meet

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Speaker 2: that demand.

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Speaker 1: What's the split? Are we doing a lot of beef

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Speaker 1: a lot of lamb? Or is there venison in there?

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Speaker 1: What you know, is anyone doing better than anyone else noticeably?

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Speaker 2: I think the split is roughly fifty to fifty between

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Speaker 2: beef and sheep. Sheep, mate, we don't in the Meat

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Speaker 2: Industry Association, we don't really take care of venison unfortunately,

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Speaker 2: so I can't talk about that venison as I understand

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Speaker 2: it as a very specialty meat, so it doesn't come

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Speaker 2: quite to the same volume at beef.

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Speaker 1: And what's your scenes of the year? You bullish?

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Speaker 2: Bullas might be a strong word, but we're certainly more

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Speaker 2: optimist back that the end of last year was. You know,

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Speaker 2: you know, we finished on a very positive note which

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Speaker 2: gave people a little bit of a boost, and we've

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Speaker 2: just focused on putting one foot in front of the

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Speaker 2: other four twenty five and making sure that we continue

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Speaker 2: to do what we do best, produce and export fabulous

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Speaker 2: product to the world.

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Speaker 1: Fantastic, you go well with it, Tuma, We're fans Suma Kaipiva,

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Speaker 1: who is the Meat Industry Association boss. For more from

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