1 00:00:00,240 --> 00:00:03,040 Speaker 1: We've hooked up with Minecraft New Zealand. This is it's 2 00:00:03,080 --> 00:00:05,240 Speaker 1: apparently as the world first. Players can now explore our 3 00:00:05,280 --> 00:00:09,360 Speaker 1: country on this game. You'll see the White Timer, cavesabled Tasman, Techapo, 4 00:00:09,840 --> 00:00:12,160 Speaker 1: They've all been given the Minecraft treatment. It's expected to 5 00:00:12,160 --> 00:00:15,560 Speaker 1: generate fifty million bucks in equivalent advertising value it reaches 6 00:00:15,560 --> 00:00:19,000 Speaker 1: seventy million people, allegedly. Tourism New Zealand General Manager of 7 00:00:19,000 --> 00:00:21,320 Speaker 1: Marketing Bradiy McLeish's, well, it's brody morning. 8 00:00:22,079 --> 00:00:22,720 Speaker 2: Good morning, Mike. 9 00:00:22,840 --> 00:00:25,000 Speaker 1: Whose idea was this? How does this stuff come about? 10 00:00:26,239 --> 00:00:29,560 Speaker 2: Well, we had an opportunity through the New Zealand Film 11 00:00:29,600 --> 00:00:34,159 Speaker 2: Commission to partner with Warner Brothers and Mojang on the 12 00:00:34,200 --> 00:00:38,760 Speaker 2: release of the New Minecraft Movie, and that's essentially how 13 00:00:38,760 --> 00:00:42,479 Speaker 2: it came out. Through the screen production rebate program, we 14 00:00:42,479 --> 00:00:46,960 Speaker 2: were able to work alongside them to create this brand new, 15 00:00:47,080 --> 00:00:50,520 Speaker 2: as you say, world first destination New Zealand Minecraft World. 16 00:00:50,760 --> 00:00:52,960 Speaker 1: Does it look like it? I mean it disabled Tasman, 17 00:00:53,000 --> 00:00:54,200 Speaker 1: look like able Tasman or not? 18 00:00:55,440 --> 00:01:00,240 Speaker 2: It does? Obviously Minecraft is a pixelated world, but we 19 00:01:00,360 --> 00:01:03,680 Speaker 2: have been working to make sure that it looks as 20 00:01:03,760 --> 00:01:08,200 Speaker 2: beautiful as a representation of those destinations that we have 21 00:01:08,319 --> 00:01:11,720 Speaker 2: here in New Zealand and working in collaboration with eleven 22 00:01:11,760 --> 00:01:15,200 Speaker 2: month of Fenawa groups, the tourism industry, and obviously the 23 00:01:15,240 --> 00:01:19,520 Speaker 2: developers of Minecraft, which are most Mojang studios to make 24 00:01:19,560 --> 00:01:21,759 Speaker 2: this a really exceptional experience. 25 00:01:21,840 --> 00:01:26,160 Speaker 1: So if you're playing Minecraft, you will come across this. 26 00:01:26,160 --> 00:01:27,360 Speaker 1: This is how I understand it. 27 00:01:28,480 --> 00:01:31,199 Speaker 2: Basically, if you're playing Minecraft, of which there is a 28 00:01:31,319 --> 00:01:33,840 Speaker 2: huge a number of people monthly, about one hundred and 29 00:01:33,920 --> 00:01:38,160 Speaker 2: seventy million people across the world monthly, play this game. 30 00:01:38,720 --> 00:01:41,479 Speaker 2: You will be able to download the New Zealand world 31 00:01:41,560 --> 00:01:44,199 Speaker 2: for free into your Minecraft game. 32 00:01:44,440 --> 00:01:46,119 Speaker 1: Would you want to do that? Would you go, oh, 33 00:01:46,200 --> 00:01:48,000 Speaker 1: this is good, I'll do that. Is that the sort 34 00:01:48,000 --> 00:01:49,040 Speaker 1: of thing that would you would do? 35 00:01:49,920 --> 00:01:52,360 Speaker 2: Well, it's a pretty impressive game. I'm not sure if 36 00:01:52,360 --> 00:01:53,960 Speaker 2: you've had a chance to jump in this morning and 37 00:01:54,000 --> 00:01:56,720 Speaker 2: Mike Mike can have a play with it, but it's 38 00:01:56,760 --> 00:01:59,480 Speaker 2: a pretty impressive game, and I would say it's free 39 00:01:59,520 --> 00:02:03,640 Speaker 2: to all you users, so it's something that people want 40 00:02:03,680 --> 00:02:06,160 Speaker 2: to would want to jump in and download and have 41 00:02:06,200 --> 00:02:06,840 Speaker 2: a play around with. 42 00:02:07,200 --> 00:02:08,880 Speaker 1: Where do you get your numbers from I or is 43 00:02:08,960 --> 00:02:11,679 Speaker 1: I mean fifty million dollars in equivalent advertising? How do 44 00:02:11,720 --> 00:02:12,400 Speaker 1: you work that out. 45 00:02:13,600 --> 00:02:17,560 Speaker 2: Yeah. So basically we are really looking here to drive 46 00:02:17,600 --> 00:02:20,560 Speaker 2: growth to New Zealand's economy right through through through tourism. 47 00:02:21,080 --> 00:02:24,320 Speaker 2: So we look at what it would take for us 48 00:02:24,320 --> 00:02:29,840 Speaker 2: to spend this and paid advertising equivalent advertising value essentially 49 00:02:30,160 --> 00:02:31,560 Speaker 2: to get this sort of reach. 50 00:02:32,160 --> 00:02:36,960 Speaker 1: So yeah, well super excited. Have you played it? I have? 51 00:02:37,280 --> 00:02:37,560 Speaker 1: I have. 52 00:02:38,320 --> 00:02:41,840 Speaker 2: Yeah, it's an awesome game. Features you know, lots of 53 00:02:41,880 --> 00:02:46,840 Speaker 2: our most amazing places across New Zealand by time of Caves, Sapulia, Carpit, 54 00:02:46,880 --> 00:02:50,760 Speaker 2: the Island Able, Tasman and Tikapo. So it's just an 55 00:02:50,760 --> 00:02:54,600 Speaker 2: amazing representation of New Zealand. Essentially, you know, we want 56 00:02:54,600 --> 00:02:56,960 Speaker 2: people to play the game and then come and play 57 00:02:57,200 --> 00:03:01,280 Speaker 2: for real in New Zealand. Yeah, so that's the whole 58 00:03:01,280 --> 00:03:03,079 Speaker 2: premise of what we're doing here. 59 00:03:03,200 --> 00:03:06,760 Speaker 1: Fantastic, Go well with appreciated, Brodie mcleishes with Tourism New Zealand. 60 00:03:07,280 --> 00:03:10,160 Speaker 1: For more from the Mic Asking Breakfast, listen live to 61 00:03:10,280 --> 00:03:13,360 Speaker 1: news talks. It'd be from six am weekdays, or follow 62 00:03:13,400 --> 00:03:14,959 Speaker 1: the podcast on iHeartRadio.