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Speaker 1: Now do you remember the artepp of brain drink saga, Well,

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Speaker 1: these guys are taking another crack at this. About this

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Speaker 1: time last year, ARDEPA found themselves in hot water when

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Speaker 1: the government officials decided that made some unsubstantiated health claims

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Speaker 1: of cognitive and physical physical boosting abilities and stuff, and

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Speaker 1: they were forced to amend these claims. They are now

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Speaker 1: back launching a new brain drink plus. It's called Uplift

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Speaker 1: and Angus Brown is a co founder of ARDEPA.

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Speaker 2: Hay Angus half known Heather Hi.

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Speaker 1: I'm very well, thank you. So is this actually you

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Speaker 1: can say a brain drink this time? You're not going

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Speaker 1: to get in trouble.

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Speaker 2: Yes, no, we can definitively say a brain drink, and

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Speaker 2: we're very proud to say a brain drink.

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Speaker 1: Why is it a brain drink?

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Speaker 2: Well, it's a brain drink because we've committed a lot

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Speaker 2: of time and effort towards conducting human clinical research and

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Speaker 2: having that per review published and at showing some some

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Speaker 2: really interesting things.

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Speaker 1: What are the interesting things?

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Speaker 2: Well, unfortunately, due to the food code here in New Zealand,

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Speaker 2: we're unable to say the outcomes of our research until

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Speaker 2: we've put that through a self substantiated dossier, and so

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Speaker 2: we have already submitted our first self substantiated dossia with

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Speaker 2: regards to one of our ingredients called our then and

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Speaker 2: then we're just waiting for more of our published research

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Speaker 2: to come through before we submit something entirely on our formula.

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Speaker 2: But we know that there's definitely something in the drink

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Speaker 2: that works, and we're really excited to slowly show the

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Speaker 2: world about it.

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Speaker 1: Are you as frustrated at redtape in this country as

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Speaker 1: I am?

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Speaker 2: Yeah, it is quite tough. It's tough being a food product.

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Speaker 2: If we're a dietary supplement, we would be able to

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Speaker 2: talk about our published research more and link it even

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Speaker 2: on our website. So it's really really it is a

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Speaker 2: really tough market. But we kind of I kind of

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Speaker 2: respect that in a way and since that you really

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Speaker 2: have to hold yourself to the highest standard to be

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Speaker 2: able to claim something in a food which is you know,

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Speaker 2: the biggest goal. And so we're on that journey and

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Speaker 2: we're certainly making some strides towards it, and we're still

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Speaker 2: one of the only drinks that you can pick up

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Speaker 2: in the supermarket that's got clinical research behind it and

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Speaker 2: then this learning and this toughness in New Zealand is

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Speaker 2: teaching us about how we can become fitter for entering

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Speaker 2: into bigger markets like the US. So it's a blessing

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Speaker 2: and a curse.

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Speaker 1: Hey, so where are you at with RDP? But did

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Speaker 1: you manage to get this turned around by MPI? You're

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Speaker 1: still fighting them?

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Speaker 2: No, so empires a bit of phoebe there. So MPI

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Speaker 2: have given us the all clear for all of our

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Speaker 2: labeling and website, which is great. We've been working with

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Speaker 2: them very closely on that. And then we've just submitted

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Speaker 2: our first round of health claims that they are currently reviewing,

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Speaker 2: so we're really looking forward to and we're working closely

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Speaker 2: with them on those health claims to ensure that they

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Speaker 2: comply with the schedule sex and one point two point

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Speaker 2: seven of Hey you go about doing these, it's a

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Speaker 2: very hard feat. There are not many companies in New

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Speaker 2: Zealand that have been able to get health claims signed

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Speaker 2: off by MPI. So we're enjoying the process and we're

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Speaker 2: on really good terms with them.

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Speaker 1: Oh that's I'm pleased to hear it. I'm just loving

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Speaker 1: all that red tape you got to get through Angus.

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Speaker 1: That's Angus Brown, the RTFER co founder.

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Speaker 2: For more from Hither Duplessy Allen Drive, Listen live to

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