1 00:00:00,080 --> 00:00:02,240 Speaker 1: Some concern in the medical field this morning. It shows 2 00:00:02,240 --> 00:00:04,560 Speaker 1: we don't invest in skin cancer the way we used to. 3 00:00:04,600 --> 00:00:06,840 Speaker 1: Investments fall into three hundred thousand dollars a year. Is 4 00:00:06,840 --> 00:00:07,400 Speaker 1: that a big drop? 5 00:00:07,440 --> 00:00:07,880 Speaker 2: Yes, it is. 6 00:00:08,400 --> 00:00:10,600 Speaker 1: Decade ago we used to spend one point two million. 7 00:00:11,080 --> 00:00:13,119 Speaker 1: We still got over one hundred thousand new cases a year. 8 00:00:13,160 --> 00:00:16,480 Speaker 1: It's our most common cancer, of course. Doctor Bronwin Macino 9 00:00:16,640 --> 00:00:19,119 Speaker 1: is a senior research fellow at O Tigo University and 10 00:00:19,280 --> 00:00:20,560 Speaker 1: is with us bron Win Morning. 11 00:00:21,320 --> 00:00:21,800 Speaker 2: Good morning. 12 00:00:21,840 --> 00:00:24,000 Speaker 1: May do we still need to be researching this? Do 13 00:00:24,079 --> 00:00:25,920 Speaker 1: we have? We not got to a point where we 14 00:00:25,960 --> 00:00:28,080 Speaker 1: know a lot and the real problem is people spending 15 00:00:28,080 --> 00:00:29,080 Speaker 1: too much time in the sun. 16 00:00:30,200 --> 00:00:33,080 Speaker 2: Absolutely, we do know that people spend too much time 17 00:00:33,120 --> 00:00:35,600 Speaker 2: in the sun, and we know what causes skin cancer 18 00:00:35,600 --> 00:00:37,680 Speaker 2: and we know how to prevent it. We just don't 19 00:00:37,720 --> 00:00:42,440 Speaker 2: necessarily know enough about how getting to people to adopt 20 00:00:42,440 --> 00:00:47,159 Speaker 2: those behaviors and how to get policies and corporators in 21 00:00:47,200 --> 00:00:50,760 Speaker 2: the various settings where people are exposed to high levels 22 00:00:50,760 --> 00:00:53,880 Speaker 2: of UV. And so that's where the research really lies now. 23 00:00:54,000 --> 00:00:55,960 Speaker 1: And so when you say so, what sort of research 24 00:00:56,000 --> 00:00:57,200 Speaker 1: would you do to do that? I mean, at the 25 00:00:57,240 --> 00:01:00,400 Speaker 1: end of the day. I refuse to believe that we 26 00:01:00,440 --> 00:01:02,560 Speaker 1: don't know. If you asked one hundred people, do you 27 00:01:02,640 --> 00:01:04,480 Speaker 1: think that spending a lot of time in the sun 28 00:01:04,520 --> 00:01:05,840 Speaker 1: could lead to some sort of problem? 29 00:01:06,200 --> 00:01:08,399 Speaker 2: I can tell you we know that. People know that. 30 00:01:08,400 --> 00:01:10,840 Speaker 2: Eighty six percent of New Zealanders know that. We know that, 31 00:01:11,680 --> 00:01:14,640 Speaker 2: but knowing that it's not enough cause people to change 32 00:01:14,680 --> 00:01:17,440 Speaker 2: their behavior or we also know that. So that's why 33 00:01:17,480 --> 00:01:19,960 Speaker 2: we're much more focused on trying to make the environment 34 00:01:20,040 --> 00:01:25,959 Speaker 2: that people are spending time and about much more healthy. 35 00:01:26,040 --> 00:01:29,080 Speaker 2: So like, for example, providing shade and outdoor spaces that 36 00:01:29,160 --> 00:01:33,920 Speaker 2: people can adopt some protection behaviors easily and affordably. 37 00:01:34,560 --> 00:01:37,480 Speaker 1: Do you do that thro policy generationally? I think are 38 00:01:37,520 --> 00:01:40,120 Speaker 1: we getting there? I mean, if I remember what we 39 00:01:40,120 --> 00:01:41,800 Speaker 1: did at school versus what they do at school now, 40 00:01:41,840 --> 00:01:45,880 Speaker 1: it's a completely different world. Presumably that works through adventures. 41 00:01:46,440 --> 00:01:49,480 Speaker 2: So certainly in primary schools, I think we've improved a lot. 42 00:01:50,200 --> 00:01:53,640 Speaker 2: But having just done a national representative survey in New 43 00:01:53,720 --> 00:01:59,120 Speaker 2: Zealanders around sunburn, unfortunately our young people are being sunburned 44 00:01:59,160 --> 00:02:02,680 Speaker 2: a really high So about sixty four percent of New 45 00:02:02,760 --> 00:02:06,440 Speaker 2: Zealanders last year reported they were sunburn For young people 46 00:02:06,480 --> 00:02:09,839 Speaker 2: between eighteen and twenty four that was close well over 47 00:02:09,919 --> 00:02:12,519 Speaker 2: eighty percent. So the message is not getting through to 48 00:02:12,560 --> 00:02:16,520 Speaker 2: that population. So they're okay in the young age group largely, 49 00:02:16,680 --> 00:02:20,079 Speaker 2: but it falls off as instead of moved through the 50 00:02:20,160 --> 00:02:21,240 Speaker 2: teams and young adults. 51 00:02:21,240 --> 00:02:22,600 Speaker 1: So you must have been to the beach like I 52 00:02:22,680 --> 00:02:24,839 Speaker 1: do in summer, and you see the two groups of people, 53 00:02:24,919 --> 00:02:26,560 Speaker 1: don't you. You see the people with the hats and 54 00:02:27,000 --> 00:02:28,360 Speaker 1: the shades and all that sort of suff and then 55 00:02:28,360 --> 00:02:29,880 Speaker 1: you see the people just lying out and say and 56 00:02:29,960 --> 00:02:32,239 Speaker 1: you know they're not changing because they're having a good time. 57 00:02:32,280 --> 00:02:35,519 Speaker 1: They love being brown and it is what it is, Yes, 58 00:02:36,080 --> 00:02:36,440 Speaker 1: and it. 59 00:02:36,360 --> 00:02:40,240 Speaker 2: Is definitely difficult to shift that culture and that is 60 00:02:40,320 --> 00:02:42,920 Speaker 2: challenging but something that we're. 61 00:02:42,760 --> 00:02:46,360 Speaker 1: Working on, all right, Roman, appreciate it. Roman mcino, Senior Research, 62 00:02:46,400 --> 00:02:50,040 Speaker 1: Pellow A Tiger University. For more from the Mic Asking Breakfast, 63 00:02:50,200 --> 00:02:53,560 Speaker 1: listen live to news talks. It'd be from six am weekdays, 64 00:02:53,760 --> 00:02:55,760 Speaker 1: or follow the podcast on iHeartRadio.