1 00:00:00,000 --> 00:00:01,840 Speaker 1: They may have read a report commissioned by Radio New 2 00:00:01,920 --> 00:00:05,439 Speaker 1: Zealand Radio New Zealand to look into why their operations 3 00:00:05,480 --> 00:00:07,800 Speaker 1: become such a dumpster fire. So it said a bunch 4 00:00:07,800 --> 00:00:09,959 Speaker 1: of stuff that was obvious. I thought, anyway, one thing 5 00:00:10,039 --> 00:00:13,880 Speaker 1: that surprised and saddened me. Though most people within that 6 00:00:14,040 --> 00:00:18,759 Speaker 1: organization thought radio was dying, audiences were bailing. This is 7 00:00:18,800 --> 00:00:23,200 Speaker 1: not true. This is not true. In fact, it's the opposite. 8 00:00:23,480 --> 00:00:27,760 Speaker 1: Radio is robust and comparatively speaking, thriving. So my question is, 9 00:00:27,840 --> 00:00:29,880 Speaker 1: how is it you can have a company of people 10 00:00:30,680 --> 00:00:33,959 Speaker 1: who don't understand their own industry. Where did they get 11 00:00:33,960 --> 00:00:36,720 Speaker 1: their view from? Why has no one corrected the view? 12 00:00:37,000 --> 00:00:40,279 Speaker 1: Where's management in this process? Their audience has shrunk, but 13 00:00:40,320 --> 00:00:41,880 Speaker 1: it hasn't vanished. This is the key to all of 14 00:00:41,960 --> 00:00:44,159 Speaker 1: this has gone well, it's mainly come here actually, to 15 00:00:44,200 --> 00:00:46,879 Speaker 1: be honest, the customer is still spending, if you like, 16 00:00:47,080 --> 00:00:50,040 Speaker 1: They've just changed shops. The fact they don't know that, 17 00:00:50,760 --> 00:00:52,880 Speaker 1: I would have thought should have set off alarm bells 18 00:00:52,880 --> 00:00:55,400 Speaker 1: a long time ago. Most ironically, because the place is 19 00:00:55,440 --> 00:00:59,200 Speaker 1: full of journalists who once upon a time had inquiring minds. 20 00:00:59,240 --> 00:01:01,880 Speaker 1: They asked questions, they wanted to know things. If you 21 00:01:02,000 --> 00:01:04,920 Speaker 1: have such a mind, you would have quickly discovered what 22 00:01:05,040 --> 00:01:08,560 Speaker 1: was actually happening, what the reality of your medium was. 23 00:01:08,840 --> 00:01:12,199 Speaker 1: How can you be a journalist and be that bewildered, 24 00:01:12,760 --> 00:01:15,119 Speaker 1: And if you are that bewildered on your own doorstep, 25 00:01:15,200 --> 00:01:17,039 Speaker 1: how bewildered are you about the rest of life and 26 00:01:17,040 --> 00:01:20,000 Speaker 1: the rest of the world. Also of concern was management's 27 00:01:20,040 --> 00:01:22,200 Speaker 1: response to the report. The report, by the way, basically 28 00:01:22,280 --> 00:01:23,959 Speaker 1: says the place is shot. It needs a bomb and 29 00:01:24,000 --> 00:01:27,160 Speaker 1: some genuine talent. The response suggests what Radio and New 30 00:01:27,200 --> 00:01:30,479 Speaker 1: Zealand management do is well. What they do quite well 31 00:01:30,600 --> 00:01:34,360 Speaker 1: is commission reports and ignore them. So the exercise as 32 00:01:34,360 --> 00:01:35,880 Speaker 1: a whole appears a bit of a waste of time. 33 00:01:35,880 --> 00:01:37,960 Speaker 1: They got told some obvious stuff they should have known, 34 00:01:38,880 --> 00:01:41,280 Speaker 1: an alarming thing about their staff that they should have 35 00:01:41,319 --> 00:01:45,039 Speaker 1: also known. But now they do know they need to 36 00:01:45,040 --> 00:01:47,320 Speaker 1: fix it. And as for the report itself, all the 37 00:01:47,319 --> 00:01:48,800 Speaker 1: rest of it seems a little bit tricky for them 38 00:01:48,800 --> 00:01:50,440 Speaker 1: for me. I mean, look, they can do whatever they like. 39 00:01:50,480 --> 00:01:52,680 Speaker 1: I don't care. But what I care about is that 40 00:01:52,720 --> 00:01:55,200 Speaker 1: this industry is actually successful. Some of us are actually 41 00:01:55,240 --> 00:01:56,960 Speaker 1: having the time of our life. Some of us know 42 00:01:57,040 --> 00:02:00,440 Speaker 1: what's going on, and understand proceeding. Some of us still 43 00:02:00,480 --> 00:02:03,240 Speaker 1: ask a few questions. The future is bright and it's 44 00:02:03,240 --> 00:02:05,360 Speaker 1: there for anyone who wants it. But to want it, 45 00:02:05,400 --> 00:02:07,800 Speaker 1: you've got to be keen and you've got to be awake, 46 00:02:08,919 --> 00:02:11,440 Speaker 1: and that might be the biggest problem of all. For 47 00:02:11,560 --> 00:02:14,560 Speaker 1: more from the mic Asking Breakfast, listen live to news 48 00:02:14,639 --> 00:02:17,560 Speaker 1: talks it'd be from six am weekdays, or follow the 49 00:02:17,600 --> 00:02:19,079 Speaker 1: podcast on iHeartRadio.