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Speaker 1: Annual insight into our beloved wine industry. Where are we

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Speaker 1: at tariffs? Have seen US exports four three percent, so

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Speaker 1: we do seven hundred and sixty two million dollars worth

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Speaker 1: of business with them. Emerging market's good news. China forty seven?

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Speaker 1: Is China an emerging market? They say China's up forty

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Speaker 1: seven percent, South Korea is up ninety two. Around ninety

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Speaker 1: percent of all our wine still heads offshore. Philip Grigan is,

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Speaker 1: of course, the Wine Grows CEO and as well as Pilip.

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Speaker 2: Morning to you, Good morning, Mike.

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Speaker 1: Is China emerging? I would have thought it's emerged, while.

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Speaker 2: From a wine perspective, it's still in the emerging stage.

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Speaker 2: From a New Zealand wine perspective, certainly, we've been active

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Speaker 2: in that market for about ten years and we're really

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Speaker 2: just starting to see some very very positive signs over

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Speaker 2: the last twelve to eighty months about consumer uptape of

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Speaker 2: our wines, which is very pleasing.

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Speaker 1: Good that South Korean number, I take it. It's off a

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Speaker 1: low base.

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Speaker 2: Yes, it's gone from about twenty odd million up to

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Speaker 2: just under fifty million. It's a very similar story to China,

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Speaker 2: but again consumer driven, love our fresh wine styles really

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Speaker 2: resonating with consumers.

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Speaker 1: I was reading the report, it's talking about varieties and

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Speaker 1: all that sort of stuff. Is it more than save blanc?

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Speaker 2: It is that seventy on blancs the huge part of

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Speaker 2: what we do offshore. It's the wine that we're known for,

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Speaker 2: but pino pino gree that are doing well, shardonay. So

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Speaker 2: those other varieties are very important in telling a story

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Speaker 2: about what New Zealand, the New Zealand wine industry can

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Speaker 2: do and it resonates with consumers.

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Speaker 1: Let's talk headwinds, economies, do they play a part? And

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Speaker 1: what about health? In other words, people waking up and

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Speaker 1: we don't want to drink as much anymore.

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Speaker 2: Well, we're certainly seeing change the change in demographics in

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Speaker 2: countries such as US, UK, Australia and New Zealand, baby

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Speaker 2: boomers not drinking as much as they were. The flip

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Speaker 2: side of the coin, there are plenty of opportunities for

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Speaker 2: us in those newer markets, which we've talked about China

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Speaker 2: and South Korea. But the change in drinking behaviors we

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Speaker 2: have to you know, in places such as New Zealand,

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Speaker 2: we've got to see us an opportunity as well. To

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Speaker 2: reach out to consumers in different ways and so that

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Speaker 2: you know they continue to be excited about New Zealand wine.

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Speaker 1: A weird peak grape. I looked at the twenty five vintage, Lovely,

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Speaker 1: Lovely season, all of that sort of stuff, but a

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Speaker 1: lot of fruit was left behind, and I'm just wondering

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Speaker 1: if we're growing more than we can sell.

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Speaker 2: Look, we've got a surplace at the moment, but that

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Speaker 2: was really because the twenty five vintage was absolutely exceptional bounties.

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Speaker 2: It was a huge crop. We could never have harvested

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Speaker 2: all the grapes that were out there. So unsurprising that

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Speaker 2: grapes were left behind on the vine this year. But no,

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Speaker 2: I don't think we're a peat grape. There are lots

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Speaker 2: of market opportunities out there for our industry, and once

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Speaker 2: we get through this current supply demand situation we've got

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Speaker 2: at the moment, we will see vineyards being planted again

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Speaker 2: and expansion in the vineyard area.

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Speaker 1: I love to hear it, Philip go well, Philip Grigan,

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Speaker 1: who's the news in a one gross See you for

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Speaker 1: more from the Mic Asking Breakfast listen live to news talks.

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