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Speaker 1: It feels like it's been coming forever, and in an

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Speaker 1: odd way, it might just have been. When the news

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Speaker 1: division of Warners turns out the lights tonight, it's the end,

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Speaker 1: of course of an era, or indeed an error. The

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Speaker 1: simple truth is TV three News never quite cut it,

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Speaker 1: and the history of fiscal dysfunction is a major reason.

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Speaker 1: Some of it was of their own doing. Some of

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Speaker 1: it was the unluckiness of who owns you, why they

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Speaker 1: own you, and whether they're just as invested as they

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Speaker 1: might have been in a different set of circumstances. TV

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Speaker 1: three never really got off the ground properly. They did

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Speaker 1: a lot of good things, brought genuine competition to the market,

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Speaker 1: of course, shook up the presentation and reportage of news

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Speaker 1: of it, discovered some very good personality based talent, but

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Speaker 1: at no time did they do what they really needed

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Speaker 1: to be done right. They never toppled the main player

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Speaker 1: TB one. They made a dent or two when they

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Speaker 1: focused on specific demographics. They made some big dent, but

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Speaker 1: never quite crossed the line in terms of the zeitgeist.

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Speaker 1: They never changed the landscape to the point where they

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Speaker 1: were the champions of the Kings of the Hill. They

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Speaker 1: always remained the plucky little competitive even years after that

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Speaker 1: Moniker became absurd given the bi around the place for decades.

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Speaker 1: You can only run on the new Kidd and town

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Speaker 1: line for so long. It's a credit, of course to

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Speaker 1: TB and Z who held them off, not that they

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Speaker 1: will be celebrating the same way as IT'DB didn't celebrate

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Speaker 1: when we saw off a series of radio stations set

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Speaker 1: up and designed to take us down or out. Competition

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Speaker 1: is a good thing, and as of tonight, although stuff

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Speaker 1: will to a degree be taking over, it won't be

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Speaker 1: the same. It doesn't have the resource or the level

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Speaker 1: of televisual expertise. We wish them well. Of course, the

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Speaker 1: landscape in terms of terrestrial television is shocking, so all

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Speaker 1: are more than welcome to keep the dream alive. But

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Speaker 1: media is a brutal business that became even more brutal

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Speaker 1: with the Internet and streaming and the world shrinking. You

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Speaker 1: either get an audience and monetize it or you don't.

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Speaker 1: It's sad, but emotion never paid the bills for more

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Speaker 1: from the mic asking Breakfast, listen live to news talks

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Speaker 1: it'd be from six am weekdays, or follow the podcast

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Speaker 1: on iHeartRadio,