1 00:00:00,320 --> 00:00:02,480 Speaker 1: Not just dairy by the way, sixteen past seven, not 2 00:00:02,520 --> 00:00:04,280 Speaker 1: just dairy by the way, that's booming. We're wrapping this 3 00:00:04,360 --> 00:00:06,280 Speaker 1: ki fruit season with the final shipment on its way, 4 00:00:06,360 --> 00:00:09,640 Speaker 1: sixtieth vessel. We're doing fifty different markets these days, two 5 00:00:09,680 --> 00:00:12,920 Speaker 1: hundred and fifteen million tray, seven hundred and seventy thousand tons. 6 00:00:13,560 --> 00:00:15,960 Speaker 1: Colin Bond is the chief executive New Zealand a Kiwi 7 00:00:15,960 --> 00:00:17,520 Speaker 1: fruit growers Colin Morning. 8 00:00:18,239 --> 00:00:18,959 Speaker 2: Good morning mate. 9 00:00:19,000 --> 00:00:22,880 Speaker 1: Does it feel like the best of times? 10 00:00:24,200 --> 00:00:27,440 Speaker 2: Yes, it does. Actually another key milestone in our season 11 00:00:27,520 --> 00:00:30,480 Speaker 2: now to see our last charter of leaving and growers 12 00:00:30,480 --> 00:00:33,440 Speaker 2: having confidence that all their hard work is final and 13 00:00:33,440 --> 00:00:35,960 Speaker 2: getting shipped off shore. So not very happy to see 14 00:00:35,960 --> 00:00:36,680 Speaker 2: this milestone ring. 15 00:00:36,760 --> 00:00:39,440 Speaker 1: Where's the supply and demand balance? That have you had more? 16 00:00:39,479 --> 00:00:40,360 Speaker 1: Could you sell more? 17 00:00:41,840 --> 00:00:44,760 Speaker 2: Certainly that's all the messages we're getting out of Zestbury. Yes, 18 00:00:45,280 --> 00:00:48,919 Speaker 2: we continue to put more hectares in the ground and 19 00:00:49,000 --> 00:00:51,879 Speaker 2: we have some confidence at Estbrey confined markets for that 20 00:00:52,040 --> 00:00:53,120 Speaker 2: fruit a good value. 21 00:00:53,280 --> 00:00:56,480 Speaker 1: Are more markets all the same markets taking more. 22 00:00:58,400 --> 00:01:02,600 Speaker 2: But are both certainly same store sales increasing, more sales 23 00:01:02,600 --> 00:01:06,160 Speaker 2: to individual countries and we hope espreys thinking ahead and 24 00:01:06,200 --> 00:01:07,800 Speaker 2: developing new markets for our product. 25 00:01:08,160 --> 00:01:10,280 Speaker 1: Good break me through the colors is green? I mean, 26 00:01:10,400 --> 00:01:12,400 Speaker 1: yellow is hot, isn't it? That's where we'll gold or 27 00:01:12,440 --> 00:01:14,360 Speaker 1: whatever you call it. That's really where the money is, 28 00:01:14,360 --> 00:01:14,680 Speaker 1: isn't it. 29 00:01:15,600 --> 00:01:17,880 Speaker 2: Well, that's certainly where the growth is. But I think 30 00:01:17,920 --> 00:01:20,160 Speaker 2: this season, to be honest, is a story about green 31 00:01:20,280 --> 00:01:23,680 Speaker 2: because we've got sixty million trays again and those growers 32 00:01:23,680 --> 00:01:26,160 Speaker 2: are going to receive more valued per tray than they 33 00:01:26,160 --> 00:01:29,240 Speaker 2: ever have before, which I think is an outstanding effort. 34 00:01:29,440 --> 00:01:32,399 Speaker 2: And alongside that you're still being able to grow the 35 00:01:32,520 --> 00:01:35,800 Speaker 2: red and gold category. So the importance of diversification and 36 00:01:36,160 --> 00:01:36,880 Speaker 2: value for all? 37 00:01:37,200 --> 00:01:39,280 Speaker 1: Is red a thing? I mean will it be a thing? 38 00:01:39,360 --> 00:01:40,640 Speaker 1: Can it be a thing? Or is it going to 39 00:01:40,680 --> 00:01:42,480 Speaker 1: always just be red? And niche? 40 00:01:43,880 --> 00:01:46,240 Speaker 2: It's going to be niche, but it starts the season, 41 00:01:46,319 --> 00:01:50,320 Speaker 2: it introduces new consumers to the category. It's another opportunity 42 00:01:50,400 --> 00:01:52,720 Speaker 2: to get our brand out there in front of people. 43 00:01:52,800 --> 00:01:55,560 Speaker 2: So niche bit important in the overall products. 44 00:01:56,280 --> 00:01:58,920 Speaker 1: Do people understand I know, gold's hot because it's a 45 00:01:58,920 --> 00:02:01,200 Speaker 1: bit sweet and all that stuff. Do people understand the 46 00:02:01,240 --> 00:02:03,600 Speaker 1: health benefits of green? I mean, the more you read 47 00:02:03,600 --> 00:02:05,720 Speaker 1: about green and the more what it does for you 48 00:02:05,760 --> 00:02:09,400 Speaker 1: gut biarmngel ex. It's like literally a wonderfood. 49 00:02:11,040 --> 00:02:14,239 Speaker 2: It is, and it's I think growers understand the value 50 00:02:14,280 --> 00:02:17,040 Speaker 2: of it, and now we've had it scientifically proven. So 51 00:02:17,200 --> 00:02:19,400 Speaker 2: the challenge is to make sure we get their message 52 00:02:19,400 --> 00:02:22,200 Speaker 2: out to consumers so we can capture even more value 53 00:02:22,240 --> 00:02:22,720 Speaker 2: for growers. 54 00:02:22,840 --> 00:02:25,399 Speaker 1: And what about the land value and accessibility to land 55 00:02:25,440 --> 00:02:26,839 Speaker 1: and all that sort of thing. Is that in check 56 00:02:26,880 --> 00:02:29,200 Speaker 1: a people bullish and happy with what's going on in 57 00:02:29,240 --> 00:02:29,800 Speaker 1: the industry. 58 00:02:31,160 --> 00:02:33,360 Speaker 2: Yeah, I think so. And the big talent will be 59 00:02:33,440 --> 00:02:36,760 Speaker 2: next year when ZPI releases another four hundred hectares of license. 60 00:02:36,840 --> 00:02:39,120 Speaker 2: But certainly the sense I guess is that growers are 61 00:02:39,160 --> 00:02:42,280 Speaker 2: confident in the industry they can find access to land. 62 00:02:42,560 --> 00:02:44,919 Speaker 2: So if we can keep these developments growing, we can 63 00:02:45,000 --> 00:02:46,320 Speaker 2: keep We're all in New Zealand thriving. 64 00:02:46,480 --> 00:02:48,320 Speaker 1: Good on you mate, Always good to have the good news. 65 00:02:48,320 --> 00:02:50,520 Speaker 1: Colin Arbond, who's the chief executive of New Zealand, Keep 66 00:02:50,560 --> 00:02:52,639 Speaker 1: we fruit growers. I mean you're sick of the good 67 00:02:52,639 --> 00:02:53,520 Speaker 1: news yet. This morning. 68 00:02:53,960 --> 00:02:56,840 Speaker 2: For more from the Mic Asking Breakfast, listen live to 69 00:02:57,000 --> 00:02:59,920 Speaker 2: news talks that'd be from six am weekdays, or follow 70 00:03:00,120 --> 00:03:01,679 Speaker 2: the podcast on iHeartRadio.