1 00:00:00,040 --> 00:00:02,600 Speaker 1: Well, welcome into the program. It's Friday night, and so 2 00:00:02,640 --> 00:00:07,000 Speaker 1: we thought let's talk about beer. Yeah, producer Andy just 3 00:00:07,040 --> 00:00:11,480 Speaker 1: punched the air keen to get out of work. All right. 4 00:00:11,560 --> 00:00:16,480 Speaker 1: Our new plim us, Three Sisters Breweries has brought Sunshine Brewing. Now, 5 00:00:16,520 --> 00:00:20,599 Speaker 1: Sunshine Brewing makes the iconic Gisborne Gold and affectionately to 6 00:00:20,640 --> 00:00:23,760 Speaker 1: one and all, there's gizzi goold. Now this move saves 7 00:00:23,840 --> 00:00:26,079 Speaker 1: Sunshine from closure. It's going to keep the tap room 8 00:00:26,079 --> 00:00:30,040 Speaker 1: in brewery operational in Gisborne. Meanwhile, Three Sisters keep on 9 00:00:30,080 --> 00:00:33,800 Speaker 1: brewing their brew in Tawa. Mackey. So Joe Emmons is 10 00:00:33,880 --> 00:00:36,199 Speaker 1: the founder of Three Sisters Brewery and joins me. Now, 11 00:00:36,200 --> 00:00:36,920 Speaker 1: good afternoon to you. 12 00:00:37,000 --> 00:00:38,320 Speaker 2: Joe, Hey, how are you. 13 00:00:38,720 --> 00:00:40,720 Speaker 1: We're really good man. This is a big decision. How 14 00:00:40,760 --> 00:00:42,199 Speaker 1: big of a decision was it for you? 15 00:00:43,960 --> 00:00:48,800 Speaker 2: Yeah, it's definitely, definitely a big decision. We had a 16 00:00:48,840 --> 00:00:52,280 Speaker 2: few options. We needed some more production and we recently 17 00:00:52,360 --> 00:00:56,360 Speaker 2: just had a successful crowdfund and raised a decent amount 18 00:00:56,400 --> 00:00:59,800 Speaker 2: of money and the intent of that was to expand 19 00:01:00,280 --> 00:01:06,640 Speaker 2: production equipment in our new Plymouth brewery. And we we've 20 00:01:06,680 --> 00:01:09,600 Speaker 2: been having some discussions with Sunshine over the last sort 21 00:01:09,600 --> 00:01:12,440 Speaker 2: of you you also knowing that they were thinking about exiting, 22 00:01:13,160 --> 00:01:16,560 Speaker 2: and after some further discussion, it just it made a 23 00:01:16,560 --> 00:01:19,840 Speaker 2: lot of sense to just take over the brewery as 24 00:01:19,840 --> 00:01:24,120 Speaker 2: a whole, really and so the production straight away. 25 00:01:24,200 --> 00:01:26,600 Speaker 1: So the actual funding which was going to be used 26 00:01:26,600 --> 00:01:29,400 Speaker 1: to expand Taranki operations is now being used to buy 27 00:01:29,520 --> 00:01:30,919 Speaker 1: Gisbone Sunshine Brewing. 28 00:01:31,520 --> 00:01:32,880 Speaker 2: Yes, that's correct, Okay. 29 00:01:34,280 --> 00:01:37,560 Speaker 1: Is the loosening of alcohol laws making this an easier 30 00:01:37,560 --> 00:01:41,240 Speaker 1: decision for you because there's a future and beer, you. 31 00:01:41,240 --> 00:01:45,800 Speaker 2: Know, yeah, it's it's certainly, you know, as as somebody 32 00:01:45,800 --> 00:01:50,560 Speaker 2: operating in the industry, it definitely the was you know, 33 00:01:50,840 --> 00:01:53,360 Speaker 2: you're looking at all of the sort of regulatory landscape 34 00:01:53,400 --> 00:01:57,920 Speaker 2: and also the ever increasing excise taxes, and it does 35 00:01:58,720 --> 00:02:01,240 Speaker 2: wait in the back of your mind that the you 36 00:02:01,280 --> 00:02:04,360 Speaker 2: know that there seems to be a bit of policy 37 00:02:04,440 --> 00:02:11,359 Speaker 2: around making life difficult for alcohol producers, and it's it 38 00:02:11,440 --> 00:02:15,079 Speaker 2: is really nice to see that that that that softening, 39 00:02:15,280 --> 00:02:19,360 Speaker 2: and yeah, that definitely reduces some anxiety for sure. 40 00:02:19,480 --> 00:02:21,840 Speaker 1: But there's also research out the shows the Keiwis are 41 00:02:21,880 --> 00:02:25,480 Speaker 1: drinking less booze. Does that mean does that mean beer 42 00:02:25,560 --> 00:02:26,079 Speaker 1: is threatened? 43 00:02:27,560 --> 00:02:31,799 Speaker 2: I mean, you know, it's I mean, I don't think 44 00:02:31,840 --> 00:02:34,359 Speaker 2: it's people are always going to drink beer, and I 45 00:02:34,360 --> 00:02:36,400 Speaker 2: think people always going to drink gogles to some extent, 46 00:02:36,440 --> 00:02:39,280 Speaker 2: and there might be some changing trends, but I mean 47 00:02:39,280 --> 00:02:42,520 Speaker 2: there's always the market for beer is still pretty significant, 48 00:02:42,600 --> 00:02:45,280 Speaker 2: so even even if it shrinks a little, we hope 49 00:02:45,320 --> 00:02:47,080 Speaker 2: that people choose quality over quantity. 50 00:02:47,120 --> 00:02:50,360 Speaker 1: Really exactly, Let's talk a little bit about logistics, because 51 00:02:50,360 --> 00:02:52,800 Speaker 1: you're in Taranaki, and of course your other base is 52 00:02:53,160 --> 00:02:56,119 Speaker 1: right over the other side in Gisboom, and we've got 53 00:02:56,440 --> 00:02:59,160 Speaker 1: fuel prices going up, and you've got a big area 54 00:02:59,200 --> 00:03:01,520 Speaker 1: to cover and to man engine, two cities to manage 55 00:03:01,560 --> 00:03:04,800 Speaker 1: and all that. So is the logistics going to be difficult? 56 00:03:06,280 --> 00:03:10,480 Speaker 2: It is a challenge. Yeah. I mean one thing, I 57 00:03:10,520 --> 00:03:14,000 Speaker 2: do have an electric car which is really cheap to run, 58 00:03:16,160 --> 00:03:19,040 Speaker 2: so that that definitely helps. But yeah, the cost of 59 00:03:19,040 --> 00:03:21,560 Speaker 2: flights at the moment are going through the roof, so 60 00:03:21,600 --> 00:03:25,359 Speaker 2: that's not that is not that is not ideal. But yeah, 61 00:03:25,360 --> 00:03:28,320 Speaker 2: it's just it's just logistics and planning, you know, looking 62 00:03:28,320 --> 00:03:30,840 Speaker 2: forward ahead. You know, if you if you book flights 63 00:03:32,120 --> 00:03:34,000 Speaker 2: ahead of time and I have a good routine going, 64 00:03:34,040 --> 00:03:35,880 Speaker 2: it's definitely different cost effective. 65 00:03:36,000 --> 00:03:38,400 Speaker 1: But what about getting the beer out of Gisbourne. I mean, 66 00:03:38,440 --> 00:03:40,320 Speaker 1: because of course, if your price is going up, that 67 00:03:40,400 --> 00:03:42,600 Speaker 1: means freak costs are going and go up. Or is 68 00:03:42,640 --> 00:03:45,000 Speaker 1: the main market for Guzzy Gold in Gisbone. If you 69 00:03:45,040 --> 00:03:46,760 Speaker 1: go to Gisbone you drink Guzzy Gold. 70 00:03:48,360 --> 00:03:51,400 Speaker 2: Well, there's definitely a really good following for Guzsy Gold 71 00:03:51,400 --> 00:03:55,280 Speaker 2: and Gisbone, that's for sure. But actually, you know, it's 72 00:03:55,280 --> 00:03:58,080 Speaker 2: the same. I mean, it's the same for any brewery. Really, 73 00:03:58,080 --> 00:04:00,440 Speaker 2: it's it's made in one place and I you know, 74 00:04:00,560 --> 00:04:03,040 Speaker 2: and drunk all around the country for a lot of brands, 75 00:04:03,040 --> 00:04:06,800 Speaker 2: And yeah, it's it's a it is a factor of 76 00:04:06,840 --> 00:04:10,920 Speaker 2: course that just keeps heading into the margins. But yeah, 77 00:04:10,960 --> 00:04:15,200 Speaker 2: we're hoping that everyone from you know, from the tip 78 00:04:15,200 --> 00:04:17,560 Speaker 2: of the North Island to the bottom South Island are 79 00:04:17,600 --> 00:04:19,359 Speaker 2: going to get into Gusy Gold because I love I 80 00:04:19,400 --> 00:04:21,880 Speaker 2: love it. That's partly why I wanted to take over 81 00:04:21,920 --> 00:04:23,800 Speaker 2: the brand. A lot of people do too. 82 00:04:24,440 --> 00:04:26,160 Speaker 1: I loved it so much I bought the company. I've 83 00:04:26,160 --> 00:04:28,920 Speaker 1: heard that from a razor guy. But but here's the thing. Now, 84 00:04:29,240 --> 00:04:31,720 Speaker 1: it's that time of the night and people are starting 85 00:04:31,720 --> 00:04:34,640 Speaker 1: to think be able to go down well so so 86 00:04:34,680 --> 00:04:37,120 Speaker 1: What are the characteristics of Guzzy Gold that you like 87 00:04:37,200 --> 00:04:37,600 Speaker 1: so much. 88 00:04:39,160 --> 00:04:44,719 Speaker 2: It's it's the drinkability, really, it's really it's it's beautifully clean. Yeah, 89 00:04:44,800 --> 00:04:48,320 Speaker 2: it's it's it's easy to have to have a to 90 00:04:48,400 --> 00:04:52,039 Speaker 2: have a few responsibly, and yeah, you go. It goes 91 00:04:52,040 --> 00:04:54,120 Speaker 2: down very easily. And I could quite happily sit down 92 00:04:54,360 --> 00:04:55,520 Speaker 2: and drink one after the other. 93 00:04:56,240 --> 00:04:59,640 Speaker 1: Someone told me to stop, exactly right, Okay, Well, and 94 00:04:59,760 --> 00:05:02,520 Speaker 1: it's a great after surf b because legend has it 95 00:05:02,560 --> 00:05:05,840 Speaker 1: that surfers Jeff Lumpy Logan and Jerry Maud came up 96 00:05:05,839 --> 00:05:08,800 Speaker 1: with the idea of it catching waves in nineteen eighty nine, 97 00:05:08,880 --> 00:05:11,480 Speaker 1: and so they made a post surfing beer You're a 98 00:05:11,520 --> 00:05:14,080 Speaker 1: good surf and Taranaki as well. I think the Taranaki 99 00:05:14,080 --> 00:05:17,080 Speaker 1: people would like a Gizzy Gold after a good surf beach. 100 00:05:17,760 --> 00:05:19,880 Speaker 2: Yeah, I think so. Yeah, we'll have we'll have some 101 00:05:19,920 --> 00:05:22,440 Speaker 2: Gizzy Gold in our new Plymouth tap room for sure, 102 00:05:22,520 --> 00:05:24,720 Speaker 2: and also on our Wellington bar as well. 103 00:05:25,080 --> 00:05:27,080 Speaker 1: And as the beer that you make in Taranaki and 104 00:05:27,160 --> 00:05:29,159 Speaker 1: noticeably different to the beer that you will now be 105 00:05:29,160 --> 00:05:29,960 Speaker 1: making in Gisbone. 106 00:05:31,080 --> 00:05:33,719 Speaker 2: Yeah, yeah, there's some there's interesting differences in which we're 107 00:05:33,760 --> 00:05:37,520 Speaker 2: going to keep. So yeah, there, the Sunshine Brewery is 108 00:05:37,600 --> 00:05:39,600 Speaker 2: very sort of larger focus. They've got a number of 109 00:05:40,520 --> 00:05:42,800 Speaker 2: products that they tend to be on the sort of lighter, 110 00:05:42,880 --> 00:05:45,599 Speaker 2: larger side, and I think we'll sort of keep driving 111 00:05:46,040 --> 00:05:48,839 Speaker 2: the brand in that direction because that's what they're good at. 112 00:05:49,080 --> 00:05:52,400 Speaker 2: And you know, Three Sisters probably more known for doing 113 00:05:52,880 --> 00:05:57,120 Speaker 2: a bit more experimental types of brewing and more on 114 00:05:57,160 --> 00:06:01,760 Speaker 2: sort of ales and IPOs and hazy perhaps, so well, yeah, 115 00:06:01,880 --> 00:06:03,920 Speaker 2: we'll keep the brand s distinct and keep them doing 116 00:06:03,960 --> 00:06:04,520 Speaker 2: what they're good are. 117 00:06:04,800 --> 00:06:07,200 Speaker 1: Well, Joe Emons from Three Sisters Bury. I'd like to 118 00:06:07,200 --> 00:06:08,880 Speaker 1: thank you for your time today and. 119 00:06:08,880 --> 00:06:11,960 Speaker 2: Cheers, cheers, Thanks. 120 00:06:11,839 --> 00:06:17,360 Speaker 1: Who feels like a beer? Everybody here for more from 121 00:06:17,440 --> 00:06:18,919 Speaker 1: Hither Duplessy Allen Drive. 122 00:06:19,080 --> 00:06:22,520 Speaker 2: Listen live to news talks it'd be from four pm weekdays, 123 00:06:22,600 --> 00:06:24,760 Speaker 2: or follow the podcast on iHeartRadio.