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Speaker 1: Super Rugbies back season thirty. If you can believe it, Highlanders, Crusaders, Blues, Chiefs,

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Speaker 1: Hurricane set it out. Jack Missley as the Super Rugby

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Speaker 1: CEO happens to be in the country at the moment

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Speaker 1: as well as Jack. Morning Morning, Mike, How are you

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Speaker 1: very well? Indeed, what do you expect this season when

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Speaker 1: you go into season thirty? What are the old KPIs?

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Speaker 1: What are you looking for?

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Speaker 2: Oh? All of our sort of standard metrics of audience

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Speaker 2: and just as you were talking to Rustle, their TV audience,

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Speaker 2: crowds and digital engagement are our sort of core metrics.

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Speaker 2: And then on the park we look pretty forensically at

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Speaker 2: our shape of game. So we want to see close matches,

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Speaker 2: we want to see fast games, and we want to

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Speaker 2: continue to see a reduction in static time.

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Speaker 1: Do you have different markets, I mean as Australia are

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Speaker 1: different markets to the New Zealand market in terms of

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Speaker 1: interest in teams and performance and all of that.

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Speaker 2: Yeah. Absolutely, And then we've obviously got the drawer up

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Speaker 2: in treg as well, which is very different again and yeah,

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Speaker 2: lucky enough to have a global broadcast audience with plenty

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Speaker 2: of people interested up in the UK in South Africa,

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Speaker 2: in France and Japan as well.

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Speaker 1: Is the economy linked to it? In other words, the attendance,

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Speaker 1: buying tickets, cost of a beer, all of.

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Speaker 2: That, Yeah, I think so, you know, luckily, you know,

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Speaker 2: sports fans all around our region are spoiled for choice

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Speaker 2: and the economy with cost of living being up, is

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Speaker 2: a challenge for sure, one of the reasons why Carl

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Speaker 2: Budget Blues has got ninety six cent hot dogs tomorrow

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Speaker 2: and I as a throwback to nineteen ninety six prices.

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Speaker 2: But yeah, that's certainly a challenge, but our teams are

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Speaker 2: leaning into that for sure.

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Speaker 1: Fantastic And the what are you looking as a sport?

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Speaker 1: What do you do, especially say in Australia, the competition

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Speaker 1: between the sports and the codes. Do you steal off

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Speaker 1: them or grow? See Russell I thought was interesting. Russell

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Speaker 1: attracts his audience just from race fans. You don't have

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Speaker 1: to be a yachtie. That's just racist. So what do

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Speaker 1: you do? What do you do in your sport?

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Speaker 2: Yeah? Well, I mean in Australia, for example, the average

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Speaker 2: sport fan follows six books and so you know, we

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Speaker 2: know we've got to be higher in that list of

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Speaker 2: six make sure our product is as appealing as possible

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Speaker 2: and really get people into our clubs, get them feeling

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Speaker 2: part of the community, part of something bigger, and we

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Speaker 2: know that that'll help.

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Speaker 1: Good stuff go well. This weekend Jack Missley, who I

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Speaker 1: think is going to be at the game in Dunedin,

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Speaker 1: so I hope he supports the Crusaders because obviously the

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Speaker 1: outcomes a foregone conclusion.

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Speaker 2: For more from The Mic Asking Breakfast, listen live to

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