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Speaker 1: A little bit of government helped too, A little bit

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Speaker 1: of government hift behind our tourism story that has failed

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Speaker 1: to fire properly post COVID, and I've told you about

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Speaker 1: this about a million times. We have five million dollars

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Speaker 1: heading in the direction of regional tourism operators. We had

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Speaker 1: one hundred and thirty two events nationwide. We'll get a

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Speaker 1: boost regional tourism New Zealand. Sare David Perks is with

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Speaker 1: us on this. David, a very good morning to you.

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Speaker 2: Good morning mate.

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Speaker 1: I've been concerned for a long time about how lack

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Speaker 1: of bounce back are you.

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Speaker 2: Yeah, for sure, we were going real strong and it's

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Speaker 2: plateaued at best. Why I think the domestic tourism economy

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Speaker 2: is slow as we're in the middle of winter, and

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Speaker 2: there's concern about the economy of course, as people have

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Speaker 2: got less money in their pockets. But also I think

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Speaker 2: there's concern is about long haul travel in the future

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Speaker 2: as well, and with a global slow down of economy,

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Speaker 2: concerns about climate and people looking at other places.

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Speaker 1: Yeah, exactly, and that's part of the problem because you

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Speaker 1: look at Europe right here, right now, the place is

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Speaker 1: overflowing with tourists, people will spend money that will fly.

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Speaker 1: Do we have a major problem in marketing, branding, storytelling,

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Speaker 1: whatever it may be.

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Speaker 2: I don't think we have a major problem in that

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Speaker 2: international market, but we do need to get back on

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Speaker 2: top of that planet. New Zealand's a very long way

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Speaker 2: to come to and it's really important for our tourism

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Speaker 2: businesses across every community in New Zealand that we're playing

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Speaker 2: at the top of our game, because we've got a

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Speaker 2: hard game to play.

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Speaker 1: So what you're suggesting, what are you going to do

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Speaker 1: with this money? So you land in Auckland from America,

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Speaker 1: you may not know about Kerrie Care or Timuru. Is

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Speaker 1: that what this buys or not?

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Speaker 2: No, not at all. This is all about getting New

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Speaker 2: Zealanders out and about right across the country to different places.

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Speaker 1: So this is domestic.

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Speaker 2: So this is domestic tourism, and this is about supporting

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Speaker 2: small events and regions that probably don't normally get the

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Speaker 2: tourism limelight and giving them some support to get people

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Speaker 2: traveling to their regions. Whether that's the Maneuver two Southland, Tairafati,

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Speaker 2: the Far North, getting behind events in those places to

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Speaker 2: get people to travel to different places at times of

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Speaker 2: year they perhaps want other wist travel.

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Speaker 1: So it is event based and do you know for

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Speaker 1: sure that event drives tourism as opposed to I'm going

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Speaker 1: to Tai rapidly for the beach in summer because it's

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Speaker 1: a cool place to be.

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Speaker 2: Yes, certainly you did. Right in the middle of summer,

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Speaker 2: we all go to the beach, But at other times

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Speaker 2: it's a year when we travel. As New Zealanders, we

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Speaker 2: tend to travel for specific reasons and events are very

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Speaker 2: specific reasons. And when you look at the type of

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Speaker 2: events that are being supported, there's lots of participation events.

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Speaker 2: So if more people know about these events, more people

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Speaker 2: will participate and therefore they will have a bigger impact

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Speaker 2: on the tourism businesses.

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Speaker 1: You have KPIs on this by spending five million dollars,

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Speaker 1: you can come back on the program in a year's

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Speaker 1: time and say, because we spent that, we got this.

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Speaker 2: Yeah. Everybody, every event is being asked to record the

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Speaker 2: difference that has made to them and it will be

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Speaker 2: really both interesting and I hope exciting to see what

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Speaker 2: difference that's made for places right across the country.

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Speaker 1: Fantastic, Go well with the diver David Perkson, have a

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Speaker 1: good week in Regional Tourism New Zealand chair. For more

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Speaker 1: from the Mic Asking Breakfast, listen live to News Talks

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Speaker 1: at B from six am weekdays, or follow the podcast

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Speaker 1: on iHeartRadio