Speaker 1: Can you be to diversify it? And what do you
Speaker 1: do about it? On Once you realize if you're investing
Speaker 1: in things that you either don't understand, you don't know,
Speaker 1: you don't want to own, but you just have to
Speaker 1: own because you want to be diversified, that's not a
Speaker 1: good sign because then if it doesn't do well, you
Speaker 1: won't know why you owned it, you won't know what
Speaker 1: it does. And it's just I think you can definitely
Speaker 1: have too many things in your portfolio. It can become
Speaker 1: very stressful being across you know, all those companies, what's
Speaker 1: going on? You know their financial results, What if the
Speaker 1: CEO leaves, what if there is a product failure, what
Speaker 1: if there's some technological innovation at a competitor or what
Speaker 1: you know, There's a lot of things to be going on.
Speaker 1: There's a lot of things to be across when you
Speaker 1: own a lot of companies in your portfolio. Some people
Speaker 1: love that and that's great, but I think for a
Speaker 1: lot of investors that can be very overwhelming and almost
Speaker 1: take the shine off investing and the fun of investing.
Speaker 1: And I think that's that's a place we don't want
Speaker 1: to get to. I think you can achieve the same,
Speaker 1: more similar outcome by a much more simplified strategy, and
Speaker 1: that is through and through ETFs H. And I'm not endorsed.
Speaker 2: By any ETF anyway, you know, I keep keep keep,
Speaker 2: you know, holding up the flame of ETF. But I'm
Speaker 2: definitely not being endorsed by them. But I just think
Speaker 2: it's for a beginner to intermediate you even advanced invested.
Speaker 1: I just feel like it is such a good strategy,
Speaker 1: and yeah, it makes for a very clean looking portfolio
Speaker 1: as well. There's another phrase that you hear a lot
Speaker 1: in investing, which is like invest in what you know? Well,
Speaker 1: how do you think about that? And what do you
Speaker 1: what are your reckons? Yeah? I love it. I love
Speaker 1: that phrase and that was one of I remember my
Speaker 1: first day as an analyst and my boss threw a
Speaker 1: book down on my desk and he said, I don't
Speaker 1: want to do anything today, I just want you to
Speaker 1: read this book and it was Peter Lynch One Up
Speaker 1: on Wall Street. And the key takeaway from that book
Speaker 1: is invest in what you know. And that is just
Speaker 1: still buy me, you know, my entire investing career, and
Speaker 1: it's it's so true, and I think investing has got
Speaker 1: you know so complicated and can be so overwhelming and
Speaker 1: confusing for so many people. But if you strip it back,
Speaker 1: it's like what do you enjoy, what are you passionate about,
Speaker 1: what are you interested in? What products do you use? Yeah,
Speaker 1: and it's like what are your values? All of that
Speaker 1: just comes down to investing in what you know. And
Speaker 1: for me, it's like, I don't know biotech. I'm not
Speaker 1: going to know if some clinical trial is going to
Speaker 1: be a success. I'm not going to invest in those companies,
Speaker 1: like I'll leave them for someone else to invest in.
Speaker 1: I'm going to stick to companies that I'm interested in,
Speaker 1: like technology company, these media companies, retailers. All of that
Speaker 1: really interests me and I it doesn't seem like like
Speaker 1: it's it's tiresome or it's just something I have to do.
Speaker 1: It's because I'm interested in it. I'm following those companies,
Speaker 1: I'm reading articles on them, I'm using their products, I'm
Speaker 1: looking you know, using their new features. So I know
Speaker 1: because I'm a user and it's and it's a company.
Speaker 1: I know if for whatever reason I don't, I don't
Speaker 1: use it anymore, or I see all my friends not
Speaker 1: using it, or they're using something some other platform, or
Speaker 1: or they're buying a different product. Then that is that's research,
Speaker 1: and that's investment research. And so I'll be like, oh,
Speaker 1: hang on, if all these people and myself are now
Speaker 1: no longer using this product or no longer interested in
Speaker 1: this in this company, surely there must be other people.
Speaker 1: And so you start to be in this investing world
Speaker 1: without realizing it. And at the end of the day,
Speaker 1: you know, if you're a consumed humor and you're you're
Speaker 1: you're voting with your wallet for that company, you know
Speaker 1: you may as well benefit as an investor as well
Speaker 1: and and and benefit from that company's growth. If you're
Speaker 1: kind of giving it the tick of approval as a customer,
Speaker 1: it kind of makes sense to to double down and
Speaker 1: benefit from it as an investor as well,