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Speaker 1: Can you be to diversify it? And what do you

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Speaker 1: do about it? On Once you realize if you're investing

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Speaker 1: in things that you either don't understand, you don't know,

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Speaker 1: you don't want to own, but you just have to

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Speaker 1: own because you want to be diversified, that's not a

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Speaker 1: good sign because then if it doesn't do well, you

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Speaker 1: won't know why you owned it, you won't know what

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Speaker 1: it does. And it's just I think you can definitely

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Speaker 1: have too many things in your portfolio. It can become

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Speaker 1: very stressful being across you know, all those companies, what's

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Speaker 1: going on? You know their financial results, What if the

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Speaker 1: CEO leaves, what if there is a product failure, what

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Speaker 1: if there's some technological innovation at a competitor or what

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Speaker 1: you know, There's a lot of things to be going on.

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Speaker 1: There's a lot of things to be across when you

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Speaker 1: own a lot of companies in your portfolio. Some people

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Speaker 1: love that and that's great, but I think for a

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Speaker 1: lot of investors that can be very overwhelming and almost

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Speaker 1: take the shine off investing and the fun of investing.

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Speaker 1: And I think that's that's a place we don't want

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Speaker 1: to get to. I think you can achieve the same,

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Speaker 1: more similar outcome by a much more simplified strategy, and

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Speaker 1: that is through and through ETFs H. And I'm not endorsed.

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Speaker 2: By any ETF anyway, you know, I keep keep keep,

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Speaker 2: you know, holding up the flame of ETF. But I'm

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Speaker 2: definitely not being endorsed by them. But I just think

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Speaker 2: it's for a beginner to intermediate you even advanced invested.

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Speaker 1: I just feel like it is such a good strategy,

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Speaker 1: and yeah, it makes for a very clean looking portfolio

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Speaker 1: as well. There's another phrase that you hear a lot

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Speaker 1: in investing, which is like invest in what you know? Well,

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Speaker 1: how do you think about that? And what do you

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Speaker 1: what are your reckons? Yeah? I love it. I love

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Speaker 1: that phrase and that was one of I remember my

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Speaker 1: first day as an analyst and my boss threw a

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Speaker 1: book down on my desk and he said, I don't

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Speaker 1: want to do anything today, I just want you to

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Speaker 1: read this book and it was Peter Lynch One Up

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Speaker 1: on Wall Street. And the key takeaway from that book

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Speaker 1: is invest in what you know. And that is just

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Speaker 1: still buy me, you know, my entire investing career, and

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Speaker 1: it's it's so true, and I think investing has got

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Speaker 1: you know so complicated and can be so overwhelming and

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Speaker 1: confusing for so many people. But if you strip it back,

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Speaker 1: it's like what do you enjoy, what are you passionate about,

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Speaker 1: what are you interested in? What products do you use? Yeah,

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Speaker 1: and it's like what are your values? All of that

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Speaker 1: just comes down to investing in what you know. And

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Speaker 1: for me, it's like, I don't know biotech. I'm not

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Speaker 1: going to know if some clinical trial is going to

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Speaker 1: be a success. I'm not going to invest in those companies,

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Speaker 1: like I'll leave them for someone else to invest in.

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Speaker 1: I'm going to stick to companies that I'm interested in,

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Speaker 1: like technology company, these media companies, retailers. All of that

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Speaker 1: really interests me and I it doesn't seem like like

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Speaker 1: it's it's tiresome or it's just something I have to do.

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Speaker 1: It's because I'm interested in it. I'm following those companies,

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Speaker 1: I'm reading articles on them, I'm using their products, I'm

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Speaker 1: looking you know, using their new features. So I know

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Speaker 1: because I'm a user and it's and it's a company.

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Speaker 1: I know if for whatever reason I don't, I don't

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Speaker 1: use it anymore, or I see all my friends not

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Speaker 1: using it, or they're using something some other platform, or

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Speaker 1: or they're buying a different product. Then that is that's research,

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Speaker 1: and that's investment research. And so I'll be like, oh,

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Speaker 1: hang on, if all these people and myself are now

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Speaker 1: no longer using this product or no longer interested in

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Speaker 1: this in this company, surely there must be other people.

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Speaker 1: And so you start to be in this investing world

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Speaker 1: without realizing it. And at the end of the day,

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Speaker 1: you know, if you're a consumed humor and you're you're

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Speaker 1: you're voting with your wallet for that company, you know

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Speaker 1: you may as well benefit as an investor as well

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Speaker 1: and and and benefit from that company's growth. If you're

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Speaker 1: kind of giving it the tick of approval as a customer,

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Speaker 1: it kind of makes sense to to double down and

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Speaker 1: benefit from it as an investor as well,