1 00:00:00,040 --> 00:00:02,400 Speaker 1: The rebuild of our tourism sector continues, with the latest 2 00:00:02,400 --> 00:00:05,200 Speaker 1: initiative being the North Island's biggest tourism operators. They're working 3 00:00:05,240 --> 00:00:07,400 Speaker 1: across the ditch this morning as we speak. The Kewi 4 00:00:07,480 --> 00:00:09,760 Speaker 1: North Partnership. It's launched earlier this year. We told you 5 00:00:09,760 --> 00:00:11,200 Speaker 1: about it at the time. It's running a week long 6 00:00:11,280 --> 00:00:14,040 Speaker 1: road show Sydney and Melbourne. Any dundas is with Auckland 7 00:00:14,080 --> 00:00:17,400 Speaker 1: Unlimited and is with us any morning? Good morning, Mike, 8 00:00:17,520 --> 00:00:19,320 Speaker 1: are you up early in Sydney or Melbourne? 9 00:00:20,320 --> 00:00:22,680 Speaker 2: I'm deinkly in Auckland, but wish it was there. 10 00:00:22,960 --> 00:00:26,080 Speaker 1: I bet you do. The delineation between the North and 11 00:00:26,120 --> 00:00:28,320 Speaker 1: the South as opposed to North being just one part 12 00:00:28,320 --> 00:00:30,360 Speaker 1: of the country. Can they get their head around that? 13 00:00:31,760 --> 00:00:34,199 Speaker 2: Well, this is all part of the exercise, right, This 14 00:00:34,280 --> 00:00:37,400 Speaker 2: is educating Australians that the North Island has absolutely so 15 00:00:37,520 --> 00:00:39,480 Speaker 2: much to offer as compared to the South. 16 00:00:39,960 --> 00:00:41,840 Speaker 1: So it'd be sort of like Australia selling yar. 17 00:00:41,760 --> 00:00:44,560 Speaker 2: Queensland, it would exactly Mike. 18 00:00:44,760 --> 00:00:47,640 Speaker 1: Okay, So the front of mind aspect, how does it 19 00:00:47,680 --> 00:00:50,320 Speaker 1: actually work? How do you end up there? You tell 20 00:00:50,400 --> 00:00:53,760 Speaker 1: who what and they tell your average Australian how to 21 00:00:53,880 --> 00:00:54,960 Speaker 1: what go to Rohta Rua. 22 00:00:56,080 --> 00:00:59,040 Speaker 2: Well, the average Australian holiday is either four to seven 23 00:00:59,120 --> 00:01:01,120 Speaker 2: days or eight to four day so that's like a 24 00:01:01,200 --> 00:01:03,760 Speaker 2: perfect time to come and explore the North Island. So 25 00:01:04,400 --> 00:01:07,880 Speaker 2: Aukland's the main gateway. What we're encouraging is that people arrive, 26 00:01:07,920 --> 00:01:10,280 Speaker 2: they're obviously heading up north, they're heading further south, whether 27 00:01:10,280 --> 00:01:12,840 Speaker 2: it's around Rua, down to the Waikato, out to New Plumbers, 28 00:01:12,880 --> 00:01:16,200 Speaker 2: Hawk's Bay, wherever it may be. So we've got fifteen 29 00:01:16,280 --> 00:01:19,800 Speaker 2: regions up in Sydney and Melbourne talking about the reasons 30 00:01:19,800 --> 00:01:22,520 Speaker 2: to come to those destinations as part of a North. 31 00:01:22,319 --> 00:01:26,199 Speaker 1: Island So they're more regions than companies right, So Auckland 32 00:01:26,319 --> 00:01:29,119 Speaker 1: unlimited destination, how Recki, Hawks Bay Etctera. 33 00:01:30,120 --> 00:01:33,920 Speaker 2: We've got fifteen regions and total seventy operators. So from 34 00:01:33,920 --> 00:01:36,800 Speaker 2: Auckland we've got followers, we've got the big Foody, we've 35 00:01:36,840 --> 00:01:39,360 Speaker 2: got a Nanda Tours from Wahiki, so we've got a 36 00:01:39,400 --> 00:01:42,759 Speaker 2: broad range of operators from Auckland and every region come 37 00:01:42,840 --> 00:01:43,479 Speaker 2: along as well. 38 00:01:43,560 --> 00:01:45,120 Speaker 1: And when you do this sort of thing, do you 39 00:01:45,200 --> 00:01:47,640 Speaker 1: get goodbye and from the industry of people keen to 40 00:01:47,760 --> 00:01:48,560 Speaker 1: fire this thing up. 41 00:01:49,400 --> 00:01:52,080 Speaker 2: Oh, we have a weightless. It's extraordinary and I mean 42 00:01:52,120 --> 00:01:54,120 Speaker 2: we charge people to come, as you know, we all 43 00:01:54,160 --> 00:01:58,160 Speaker 2: costs off set and a long weightless and this is 44 00:01:58,200 --> 00:02:00,400 Speaker 2: the first event, so we're really hoping that the kind 45 00:02:00,400 --> 00:02:01,080 Speaker 2: of the first. 46 00:02:00,840 --> 00:02:03,240 Speaker 1: Of many do you have KPIs I mean by you 47 00:02:03,320 --> 00:02:05,560 Speaker 1: spend this, you do that you would expect what an 48 00:02:05,560 --> 00:02:07,800 Speaker 1: increase of one percent, two percent? Ten thousand people? What 49 00:02:07,800 --> 00:02:08,440 Speaker 1: are you looking for? 50 00:02:09,200 --> 00:02:11,360 Speaker 2: We're looking for a shift in market share. So the 51 00:02:11,400 --> 00:02:14,240 Speaker 2: South Island's obviously a great lift out of Australia. We 52 00:02:14,280 --> 00:02:16,160 Speaker 2: want to see a lift out, you know, one to 53 00:02:16,200 --> 00:02:19,040 Speaker 2: two percent out of the North Island out of this work. 54 00:02:19,160 --> 00:02:22,960 Speaker 2: So they'll be those operators will be charging. I think 55 00:02:23,000 --> 00:02:25,400 Speaker 2: we're talking to about three hundred travel sellers as well 56 00:02:25,400 --> 00:02:27,600 Speaker 2: as journalists, so it's trying to get in the minds 57 00:02:27,600 --> 00:02:29,960 Speaker 2: of media that the North Island is a great proposition 58 00:02:30,400 --> 00:02:32,520 Speaker 2: for you know, a New Zealand holiday. 59 00:02:32,600 --> 00:02:34,200 Speaker 1: I hope it works a treat for you any any 60 00:02:34,280 --> 00:02:37,560 Speaker 1: dundas of Auckland Unlimited with us this morning. For more 61 00:02:37,639 --> 00:02:40,720 Speaker 1: from the mi Casking Breakfast, listen live to news talks 62 00:02:40,720 --> 00:02:43,920 Speaker 1: that'd be from six am weekdays, or follow the podcast 63 00:02:43,960 --> 00:02:44,840 Speaker 1: on iHeartRadio.