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Speaker 1: Governments announced it's pumping thirteen and a half million dollars

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Speaker 1: into a global marketing campaign to attract more tourists into

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Speaker 1: the country. The Tourism minister Louise upstairs with me, Louise, Hello, Hello,

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Speaker 1: welcome back, Oh mate, thank you very much, good to

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Speaker 1: chat to you again. Are you worried just before we

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Speaker 1: get into this money that you're pumping into the marketing campaign,

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Speaker 1: you worried about those numbers that came out today showing

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Speaker 1: a drop off in Chinese tourists in February.

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Speaker 2: Well, we do know that the China numbers are down.

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Speaker 2: They're down at sixty percent of the twenty nineteen numbers,

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Speaker 2: which is why we need to do some focused campaigns

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Speaker 2: to bring the China market back. But look, we've also

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Speaker 2: seen really positive numbers from India and a record month

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Speaker 2: for visitors out of the United States, so you know,

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Speaker 2: there's some very positive signs there. But this campaign, this

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Speaker 2: additional marketing money, will mean that we can have specific

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Speaker 2: campaigns into different countries looking at whether we're like China,

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Speaker 2: trying to bring the numbers back. India is an emerging

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Speaker 2: market and we need to focus our marketing efforts a

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Speaker 2: bit more in a bit more tailored way.

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Speaker 1: Is that enough money to actually move the market.

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Speaker 2: Oh? Absolutely, Look, we know and a big part of

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Speaker 2: what we've seen with the encouraging signs out of the

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Speaker 2: Australia campaign is working with industry really closely. When we

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Speaker 2: work on things together, we can rarely move the dial.

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Speaker 2: And look, we're only at eighty six percent of the

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Speaker 2: number of visitors we had back in twenty nineteen, so

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Speaker 2: there's lots of capacity and so we want to have

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Speaker 2: more visitors come in. That's more business for the hospitality sector,

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Speaker 2: but also shops, supermarkets, petrol stations, you name it, and

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Speaker 2: we've got capacity and so we just want to let

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Speaker 2: the world know we're open for business.

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Speaker 1: Yeah, fair enough, Okay, Louis listen, Thank you very much,

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Speaker 1: really appreciated. This is Louise Upston, Tourism Ministry.

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Speaker 2: For more from Heather Duplessy Allen Drive, listen live to

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Speaker 2: news Talks.

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Speaker 1: It'd be from four pm weekdays, or follow the podcast

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Speaker 1: on iHeartRadio.