1 00:00:00,080 --> 00:00:02,240 Speaker 1: One of the biggest names in food heading back our way, 2 00:00:02,320 --> 00:00:06,320 Speaker 1: Phil Rosenthal eight seasons of Somebody Feed Phil under his belt. 3 00:00:06,360 --> 00:00:08,479 Speaker 1: He kind of reinvented himself after a success. If you 4 00:00:08,520 --> 00:00:11,559 Speaker 1: didn't know, he wrote Everybody Loves Raymond? Of course. Anyway, 5 00:00:11,560 --> 00:00:14,040 Speaker 1: Phil Rosenthal is back with us. Good morning. 6 00:00:14,400 --> 00:00:15,400 Speaker 2: What's good about it? 7 00:00:15,560 --> 00:00:16,800 Speaker 1: What's not good about it? 8 00:00:16,880 --> 00:00:17,799 Speaker 2: I have your. 9 00:00:17,640 --> 00:00:20,880 Speaker 3: Attitude to be honest. I think the world is mostly 10 00:00:21,000 --> 00:00:22,239 Speaker 3: nice and sweet like you. 11 00:00:22,680 --> 00:00:24,720 Speaker 1: That is true. It's very nice of you to say. Now, listen, 12 00:00:24,760 --> 00:00:27,120 Speaker 1: if you read the reviews of your show, what everyone 13 00:00:27,160 --> 00:00:30,520 Speaker 1: knows and loves is from the feedback is you love everybody. 14 00:00:30,680 --> 00:00:33,720 Speaker 1: You love everything, and that good vibe comes out of 15 00:00:33,760 --> 00:00:35,120 Speaker 1: the program, hence its success. 16 00:00:35,240 --> 00:00:38,960 Speaker 3: Yeah, I mean, it's certainly a tiny bit of an exaggeration. 17 00:00:39,560 --> 00:00:42,600 Speaker 3: You can't love everything. There's enough in the world to 18 00:00:42,680 --> 00:00:46,839 Speaker 3: make you angry and scared and frustrated. But I'm here 19 00:00:46,880 --> 00:00:50,800 Speaker 3: to tell everyone that most of the world is not that, 20 00:00:51,760 --> 00:00:54,520 Speaker 3: and it's only on the news because it stands out 21 00:00:54,640 --> 00:00:55,560 Speaker 3: from everything else. 22 00:00:56,040 --> 00:00:59,720 Speaker 1: Post COVID, so eight seasons. In season nine, we'll talk 23 00:00:59,720 --> 00:01:01,600 Speaker 1: about it shortly, but eight seasons and a good chunk 24 00:01:01,600 --> 00:01:03,640 Speaker 1: of those are going to be post COVID the world 25 00:01:03,720 --> 00:01:06,120 Speaker 1: and getting around it and interacting with it. Has it 26 00:01:06,280 --> 00:01:07,280 Speaker 1: changed dramatically? 27 00:01:07,480 --> 00:01:10,920 Speaker 3: Well, it certainly changed during COVID, and maybe there is 28 00:01:10,959 --> 00:01:14,320 Speaker 3: a slight I don't know. I can't even say that. 29 00:01:14,360 --> 00:01:17,520 Speaker 3: I think there was actually a resurgence in travel after COVID. 30 00:01:17,560 --> 00:01:20,520 Speaker 3: I think COVID made us realize how precious life is 31 00:01:21,480 --> 00:01:23,880 Speaker 3: and the things that we took for granted. Right, they 32 00:01:23,880 --> 00:01:27,640 Speaker 3: always say, you don't know what you've got till it's gone. 33 00:01:27,920 --> 00:01:32,680 Speaker 3: And COVID scared us enough and made us realize, wait 34 00:01:32,720 --> 00:01:36,520 Speaker 3: a minute. Now that we have our freedom back, meaning 35 00:01:36,640 --> 00:01:41,560 Speaker 3: freedom to go outside and interact with human beings, let's 36 00:01:41,880 --> 00:01:46,039 Speaker 3: do that trip we've always wanted to do. So I 37 00:01:46,080 --> 00:01:48,680 Speaker 3: think that tourism was actually boosted by it. 38 00:01:48,680 --> 00:01:49,960 Speaker 1: It was trying to work out. You know, you go 39 00:01:50,040 --> 00:01:53,280 Speaker 1: back to the very start. So your post Raymond, you 40 00:01:53,360 --> 00:01:56,160 Speaker 1: want to do something presumably content wise, and so you 41 00:01:56,200 --> 00:01:58,280 Speaker 1: think on a piece of paper, you go, right, food show. 42 00:01:58,320 --> 00:01:59,960 Speaker 1: But there's a lot I mean, I'm assuming you're aware 43 00:02:00,040 --> 00:02:02,520 Speaker 1: that there are lots of food shows out there, so 44 00:02:02,600 --> 00:02:05,200 Speaker 1: you need one with a point of difference. How did 45 00:02:05,240 --> 00:02:05,920 Speaker 1: all that evolve? 46 00:02:07,080 --> 00:02:09,640 Speaker 3: I sold the show with one line, this is the 47 00:02:09,720 --> 00:02:13,360 Speaker 3: line I'm exactly like Anthony. 48 00:02:13,000 --> 00:02:15,320 Speaker 2: Bourdain if he was afraid of everything. 49 00:02:17,120 --> 00:02:21,720 Speaker 3: And that came genuinely to me because I would watch 50 00:02:21,760 --> 00:02:24,440 Speaker 3: Anthony Bourdain like everyone else and was a huge fan, 51 00:02:24,800 --> 00:02:29,239 Speaker 3: and I thought, this guy is a superhero. He's amazing. 52 00:02:29,520 --> 00:02:33,720 Speaker 3: I'm never doing that what he's doing. I'm never going 53 00:02:33,800 --> 00:02:37,120 Speaker 3: to go to Borneo and get drunk with some tribesmen 54 00:02:37,400 --> 00:02:41,320 Speaker 3: and let them pound painted nails into my chest with 55 00:02:41,440 --> 00:02:44,280 Speaker 3: hammers to make a tattoo on my chest. 56 00:02:44,639 --> 00:02:45,320 Speaker 2: That's not me. 57 00:02:46,600 --> 00:02:51,160 Speaker 3: But I thought, I bet it's not most of the audience. 58 00:02:52,080 --> 00:02:54,720 Speaker 3: They watch him as I do and go he's amazing. 59 00:02:54,840 --> 00:02:58,320 Speaker 3: I'm never doing that. So maybe there's a show for 60 00:02:58,480 --> 00:03:03,120 Speaker 3: people like me who are sitting on the couch and 61 00:03:03,200 --> 00:03:07,000 Speaker 3: maybe just getting off that couch is taking a giant 62 00:03:07,040 --> 00:03:11,200 Speaker 3: step out of their comfort zone. So that's I figured 63 00:03:11,240 --> 00:03:13,000 Speaker 3: out a niche for myself. 64 00:03:13,560 --> 00:03:17,000 Speaker 1: Also your family, because your wife features often certain members 65 00:03:17,000 --> 00:03:19,600 Speaker 1: of your family work behind the scenes as well. So 66 00:03:20,400 --> 00:03:22,160 Speaker 1: was the plan. If I could make a television show 67 00:03:22,520 --> 00:03:25,560 Speaker 1: and make a living and go on holiday and bring 68 00:03:25,600 --> 00:03:27,280 Speaker 1: the family, I'd like struck gold. 69 00:03:27,919 --> 00:03:30,160 Speaker 3: So it took so long to get this thing. People 70 00:03:30,200 --> 00:03:32,560 Speaker 3: think after everybody loves Raymond. They said, what do you 71 00:03:32,560 --> 00:03:34,600 Speaker 3: want to do now, Phill, We give you anything you want. No, 72 00:03:35,000 --> 00:03:40,000 Speaker 3: it took ten years to get this show because I 73 00:03:40,080 --> 00:03:42,800 Speaker 3: was switching lanes. And the way it works in Hollywood, 74 00:03:42,800 --> 00:03:45,800 Speaker 3: if not every field is we know you from this, 75 00:03:46,520 --> 00:03:51,000 Speaker 3: why would we like you in that? Right? And so 76 00:03:51,360 --> 00:03:55,800 Speaker 3: if I was going to craft this thing for myself, 77 00:03:55,840 --> 00:03:59,880 Speaker 3: this vehicle, why not populate it with everything I. 78 00:03:59,840 --> 00:04:04,240 Speaker 2: Like in life. So my family's a big part of that. 79 00:04:04,680 --> 00:04:06,960 Speaker 1: Exactly, Now how do you go about it? So one 80 00:04:06,960 --> 00:04:09,480 Speaker 1: of the recent episodes Sydney End Australia. So you got Australia, 81 00:04:09,600 --> 00:04:12,720 Speaker 1: Sydney and Adelaide, and you must get this all the time, 82 00:04:12,920 --> 00:04:15,200 Speaker 1: because presumably when they see Sydney Edelaid, the people in 83 00:04:15,240 --> 00:04:18,600 Speaker 1: Melbourne go, well, hold on, you know what about Melbourne? 84 00:04:18,680 --> 00:04:20,000 Speaker 1: So you must get that a lot. 85 00:04:20,080 --> 00:04:22,320 Speaker 3: I get that a little, and I only get it 86 00:04:22,360 --> 00:04:28,239 Speaker 3: from Australians. But I was working with the Tourism Board 87 00:04:28,400 --> 00:04:31,880 Speaker 3: and I hope to work with them again and do Melbourne. 88 00:04:31,960 --> 00:04:36,880 Speaker 3: But because they were helping us, I felt like I'm 89 00:04:36,920 --> 00:04:38,960 Speaker 3: going to do what they would like me to do. 90 00:04:39,920 --> 00:04:44,440 Speaker 3: Melbourne maybe didn't need the tourism bump that the other 91 00:04:44,480 --> 00:04:49,880 Speaker 3: two places might need a little more, but as we know, 92 00:04:49,920 --> 00:04:53,839 Speaker 3: Australia is a big place with many great cities and 93 00:04:53,920 --> 00:04:57,440 Speaker 3: places to eat, and so I can't wait to do Melbourne. 94 00:04:58,320 --> 00:05:00,240 Speaker 2: It is coming. I am going to. 95 00:05:00,200 --> 00:05:02,680 Speaker 1: Do it good. Well, we're in New Zealand obviously, so 96 00:05:02,960 --> 00:05:05,400 Speaker 1: I know obviously it's selfish, but why haven't you done 97 00:05:05,400 --> 00:05:07,200 Speaker 1: New Zealand. I mean, you're coming here for a show. 98 00:05:07,240 --> 00:05:08,880 Speaker 1: Why wouldn't you do your food show? 99 00:05:09,160 --> 00:05:10,600 Speaker 2: Of course I want to do a show there. 100 00:05:11,120 --> 00:05:15,080 Speaker 3: Again, we depend on the tourism boards for help, so 101 00:05:15,400 --> 00:05:18,520 Speaker 3: at the moment they're ready, I'm ready. Because I've only 102 00:05:18,560 --> 00:05:22,479 Speaker 3: been to Auckland. I think it's great, but I know 103 00:05:22,600 --> 00:05:26,279 Speaker 3: that the gorgeous parts of New Zealand are in the 104 00:05:26,320 --> 00:05:28,240 Speaker 3: countryside and what I've seen in movies. 105 00:05:28,279 --> 00:05:31,080 Speaker 2: Of course, like everybody else, I can't wait to do it. 106 00:05:31,160 --> 00:05:33,960 Speaker 3: Listen, there's no prejudice in my heart for any of 107 00:05:34,040 --> 00:05:37,200 Speaker 3: these places. I want to see the world and see 108 00:05:37,360 --> 00:05:39,800 Speaker 3: all of it. We have a limited amount of time 109 00:05:39,800 --> 00:05:41,719 Speaker 3: on the planet. I want to see the planet. 110 00:05:41,839 --> 00:05:45,080 Speaker 1: Okay, now, Season eight, which I mentioned before before you 111 00:05:45,080 --> 00:05:47,000 Speaker 1: go to YouTube. So season eight, the scene I think 112 00:05:47,080 --> 00:05:49,839 Speaker 1: was to Blasi, Georgia. You're in that bathhouse, right, so 113 00:05:49,880 --> 00:05:51,240 Speaker 1: you get water thrown all over you. 114 00:05:51,360 --> 00:05:52,640 Speaker 2: My brother loved that scene. 115 00:05:52,680 --> 00:05:54,960 Speaker 1: So funny, funny scene. So you're walking out and then 116 00:05:55,160 --> 00:05:58,640 Speaker 1: behind you is the crew. They're just all wearing towels 117 00:05:58,680 --> 00:06:00,680 Speaker 1: as well. So my point being, there's a lot of 118 00:06:00,680 --> 00:06:03,960 Speaker 1: you did Netflix and does the Netflix type deal the 119 00:06:04,000 --> 00:06:07,120 Speaker 1: streaming will deal these days in a world with no 120 00:06:07,200 --> 00:06:09,480 Speaker 1: real money for television, do it? Does a deal like that? 121 00:06:09,560 --> 00:06:12,600 Speaker 1: Give you the staff, the crew, the cameras, the facilities 122 00:06:12,600 --> 00:06:13,920 Speaker 1: that make it look so good. 123 00:06:14,480 --> 00:06:17,279 Speaker 3: Part of it is Netflix, obviously, and part of it 124 00:06:17,360 --> 00:06:20,880 Speaker 3: was tourism boards. Yeah, that's where the budget comes from. 125 00:06:21,200 --> 00:06:22,400 Speaker 1: Seems like a good budget. 126 00:06:23,400 --> 00:06:25,640 Speaker 2: It's enough for us to make it. 127 00:06:26,480 --> 00:06:29,440 Speaker 3: No one's getting rich on the show, I promise, and 128 00:06:30,480 --> 00:06:34,200 Speaker 3: I practically do it for free, and I don't mind. 129 00:06:34,279 --> 00:06:37,840 Speaker 3: I'm not complaining because my payment is that I get to. 130 00:06:37,760 --> 00:06:38,720 Speaker 2: Do it at all. 131 00:06:39,520 --> 00:06:40,120 Speaker 1: Fantastic. 132 00:06:40,240 --> 00:06:43,279 Speaker 3: I love doing it. And next year I'm moving to YouTube. 133 00:06:43,360 --> 00:06:44,719 Speaker 3: The show is moving to YouTube. 134 00:06:44,880 --> 00:06:47,359 Speaker 1: So I was referencing season nine. Season nine is going 135 00:06:47,440 --> 00:06:51,120 Speaker 1: to go to YouTube. Is this a piece of strategic 136 00:06:51,200 --> 00:06:52,400 Speaker 1: genius on your partner? 137 00:06:52,440 --> 00:06:58,000 Speaker 2: Yes, I'm a genius. 138 00:06:58,440 --> 00:07:02,440 Speaker 3: I listen, A big company came to me and was 139 00:07:02,520 --> 00:07:05,200 Speaker 3: interested in doing work with me, and they said, would 140 00:07:05,240 --> 00:07:06,920 Speaker 3: you ever want to do stuff on YouTube? And they 141 00:07:06,960 --> 00:07:11,160 Speaker 3: started to explain to this old guy that YouTube is 142 00:07:11,200 --> 00:07:14,600 Speaker 3: not only the present, it's the future. A lot of 143 00:07:14,640 --> 00:07:18,800 Speaker 3: shows are going to be premiering on YouTube. I think 144 00:07:18,840 --> 00:07:22,400 Speaker 3: we're the first show to go from Netflix to YouTube. 145 00:07:23,920 --> 00:07:28,080 Speaker 3: And it seems to be a nice move because the 146 00:07:28,120 --> 00:07:32,520 Speaker 3: biggest audience in the world is on YouTube, and I'd 147 00:07:32,640 --> 00:07:34,760 Speaker 3: love being on Netflix. They made me who I am, 148 00:07:36,320 --> 00:07:39,800 Speaker 3: But this is the It's been eight seasons and this 149 00:07:39,880 --> 00:07:44,119 Speaker 3: seems to be an evolutionary step. What I like about 150 00:07:44,120 --> 00:07:46,160 Speaker 3: it most of all is that it'll be free to 151 00:07:46,280 --> 00:07:46,800 Speaker 3: the world. 152 00:07:47,120 --> 00:07:50,520 Speaker 1: Interesting thing about that is, presumably on YouTube you get 153 00:07:50,560 --> 00:07:53,320 Speaker 1: complete creative control, but did you have complete creative control 154 00:07:53,320 --> 00:07:54,200 Speaker 1: on Netflix as well? 155 00:07:54,360 --> 00:07:59,320 Speaker 3: Pretty much they would give notes, but they were helpful suggestions. 156 00:07:59,360 --> 00:08:02,640 Speaker 3: Really the I'd have to I have to say that creatively, 157 00:08:03,120 --> 00:08:03,880 Speaker 3: they were terrific. 158 00:08:04,240 --> 00:08:06,480 Speaker 1: So isn't isn't Isn't that a full circle moment? So 159 00:08:06,640 --> 00:08:08,840 Speaker 1: you like go back to the beginning of Raymond Right 160 00:08:08,920 --> 00:08:12,560 Speaker 1: and the networks and networks, you know, network executives and 161 00:08:12,600 --> 00:08:15,360 Speaker 1: how they envisage whatever it is you're doing. Fast forward 162 00:08:15,400 --> 00:08:18,160 Speaker 1: YouTube and you can do whatever you like. I mean, 163 00:08:18,160 --> 00:08:19,760 Speaker 1: what a transformation in TV. 164 00:08:20,160 --> 00:08:21,560 Speaker 2: It's a wonderful feeling. 165 00:08:22,720 --> 00:08:26,160 Speaker 3: Uh. You know, after eight seasons of anything, you should 166 00:08:26,240 --> 00:08:29,520 Speaker 3: know what the show is. So we're not worried about 167 00:08:29,600 --> 00:08:33,400 Speaker 3: you know, we don't really need creative notes. It's you 168 00:08:33,480 --> 00:08:35,360 Speaker 3: either like the show or you don't. You either picking 169 00:08:35,360 --> 00:08:38,640 Speaker 3: it up or you're not right. And so they leave 170 00:08:38,679 --> 00:08:41,400 Speaker 3: us alone because it seems to be working. 171 00:08:41,559 --> 00:08:43,840 Speaker 1: I know your company, by the way, is called lucky Bastards? 172 00:08:43,960 --> 00:08:47,400 Speaker 1: Is that is that simply because they say, Phil, what 173 00:08:47,440 --> 00:08:49,240 Speaker 1: are you? Oh, I'm a lucky bastard. 174 00:08:49,559 --> 00:08:52,760 Speaker 3: That's almost exactly what happened. When I called my brother 175 00:08:52,920 --> 00:08:55,120 Speaker 3: to tell him I got the job. First on the 176 00:08:55,200 --> 00:08:58,640 Speaker 3: American public broadcasting system. It was called I'll have It, 177 00:08:58,720 --> 00:09:01,840 Speaker 3: Phil's Having and I told him that I got this gig. 178 00:09:02,360 --> 00:09:04,439 Speaker 3: He said, really, they're going to let you travel around 179 00:09:04,440 --> 00:09:05,160 Speaker 3: the world and eat. 180 00:09:05,720 --> 00:09:07,599 Speaker 2: I said, yeah. He goes, what are they going to 181 00:09:07,640 --> 00:09:09,160 Speaker 2: call the show the lucky Bastard? 182 00:09:09,880 --> 00:09:12,960 Speaker 3: And I said, quit your job and come produce the 183 00:09:13,000 --> 00:09:17,400 Speaker 3: show with me, and we'll call our production company lucky Bastards. 184 00:09:17,640 --> 00:09:19,960 Speaker 1: And the rest, as they say, is history. 185 00:09:20,040 --> 00:09:20,439 Speaker 2: That's it. 186 00:09:20,880 --> 00:09:21,040 Speaker 3: Now. 187 00:09:21,040 --> 00:09:22,880 Speaker 1: Look, I am slightly gott to say this film. I'm 188 00:09:22,880 --> 00:09:25,960 Speaker 1: slightly disappointed for people watching this as opposed to just 189 00:09:26,040 --> 00:09:28,080 Speaker 1: listening to this. You're on a running. 190 00:09:27,760 --> 00:09:29,880 Speaker 2: Machine on this thing right here at this and. 191 00:09:29,840 --> 00:09:32,440 Speaker 1: So what was fantastic was I was desperate to continue 192 00:09:32,440 --> 00:09:35,320 Speaker 1: this interview to the point that you started losing breath 193 00:09:35,360 --> 00:09:36,720 Speaker 1: and possibly even consciousness. 194 00:09:36,920 --> 00:09:39,400 Speaker 2: That makes good TV. You know what makes good television. 195 00:09:39,840 --> 00:09:42,320 Speaker 3: My brother can't wait for me to choke to death 196 00:09:42,360 --> 00:09:43,120 Speaker 3: on TV. 197 00:09:44,480 --> 00:09:47,959 Speaker 1: But you lipped off, which does answer the question concerns 198 00:09:47,960 --> 00:09:50,400 Speaker 1: everybody who hosts a food show. I'm assuming how do 199 00:09:50,480 --> 00:09:51,840 Speaker 1: you balance health and consumption? 200 00:09:52,160 --> 00:09:55,160 Speaker 3: Right? So I don't finish anything, I share everything, and 201 00:09:55,200 --> 00:09:58,199 Speaker 3: I don't eat until we do that scene. It's really 202 00:09:58,200 --> 00:10:01,120 Speaker 3: that simple. And I work out every single day. I 203 00:10:01,240 --> 00:10:05,280 Speaker 3: walk as much as they possibly can, and you know 204 00:10:05,520 --> 00:10:06,480 Speaker 3: we have to right. 205 00:10:06,600 --> 00:10:08,440 Speaker 1: Well, we're looking forward to seeing you in the country, 206 00:10:08,480 --> 00:10:10,800 Speaker 1: looking forward to seeing the show at season nine and 207 00:10:10,920 --> 00:10:13,880 Speaker 1: enjoying that. But by the way, that debut on YouTube 208 00:10:14,960 --> 00:10:17,000 Speaker 1: wins it out. 209 00:10:17,040 --> 00:10:20,600 Speaker 3: Season nine we think will be in the early part 210 00:10:20,600 --> 00:10:23,000 Speaker 3: of twenty twenty seven because we have to film it. 211 00:10:23,280 --> 00:10:24,880 Speaker 1: And where are you going and do you have a 212 00:10:24,880 --> 00:10:25,400 Speaker 1: plane yet? 213 00:10:25,480 --> 00:10:30,400 Speaker 3: No, it will depend on tourism boards and sponsors and 214 00:10:30,559 --> 00:10:34,520 Speaker 3: all of this because on YouTube you self financed, but 215 00:10:34,640 --> 00:10:37,960 Speaker 3: the company that I'm with has sponsorship deals and all 216 00:10:38,040 --> 00:10:41,640 Speaker 3: kinds of things, so it's just a different model, but 217 00:10:41,720 --> 00:10:43,320 Speaker 3: it will be the same exact Shra. 218 00:10:43,440 --> 00:10:46,319 Speaker 1: Well, this is the biggest radio program in the country. 219 00:10:46,440 --> 00:10:48,920 Speaker 1: So if the Tourism board hasn't heard this and they 220 00:10:48,920 --> 00:10:51,320 Speaker 1: don't see any sort of leverage and opportunity in this 221 00:10:51,720 --> 00:10:54,319 Speaker 1: and getting YouTube New Zealand to film a show, I 222 00:10:54,360 --> 00:10:56,319 Speaker 1: don't know what to do. But anyway, meantime, thrilled to 223 00:10:56,320 --> 00:10:58,160 Speaker 1: see you again, good chat and go well. 224 00:10:58,040 --> 00:10:59,800 Speaker 2: I can't wait to come back to New Zealand. 225 00:11:00,360 --> 00:11:03,560 Speaker 1: Yes, indeed, all right, So Phil Rosenthal is with us 226 00:11:03,559 --> 00:11:05,720 Speaker 1: on the seventeenth of May, which is the Sunday. Tickets 227 00:11:05,720 --> 00:11:09,960 Speaker 1: for the show a ticket master and presumably, hopefully fingers crossed, 228 00:11:10,000 --> 00:11:13,320 Speaker 1: something comes out of that from the tourism people. For 229 00:11:13,400 --> 00:11:16,480 Speaker 1: more from the Mike Asking Breakfast, listen live to news 230 00:11:16,520 --> 00:11:19,440 Speaker 1: talks that'd be from six am weekdays, or follow the 231 00:11:19,480 --> 00:11:20,920 Speaker 1: podcast on iHeartRadio.