1
00:00:00,080 --> 00:00:02,560
Speaker 1: It's the move from the government yesterday for farmers, the

2
00:00:02,600 --> 00:00:06,000
Speaker 1: ets hey wakinos and the burden Thank goodness, common sensors

3
00:00:06,000 --> 00:00:07,680
Speaker 1: back in town. How they solved the problem. Of course,

4
00:00:07,680 --> 00:00:09,280
Speaker 1: it's the big questions. So we'll talk more about that

5
00:00:09,320 --> 00:00:12,240
Speaker 1: before six million time. At five twenty, it's the old story,

6
00:00:12,280 --> 00:00:14,480
Speaker 1: I guess, isn't it. The ComCom comes and tells us

7
00:00:14,480 --> 00:00:16,600
Speaker 1: the fuel companies can't wait to get those prices up.

8
00:00:16,600 --> 00:00:19,320
Speaker 1: They're lots larwer to bring them down. According to the calculations,

9
00:00:19,560 --> 00:00:22,480
Speaker 1: that costs us the motorist about fifteen million dollars a year. Now.

10
00:00:22,520 --> 00:00:25,479
Speaker 1: Simon Parham is the Wye Tomo Group chief executive and

11
00:00:25,680 --> 00:00:28,680
Speaker 1: is with us Simon morning to you what any of

12
00:00:28,760 --> 00:00:31,800
Speaker 1: Mike ComCom right or not or I.

13
00:00:31,760 --> 00:00:34,480
Speaker 2: Can't comment on my competitive activities. But at white time

14
00:00:34,560 --> 00:00:37,360
Speaker 2: we're a little different because we get a weekly price,

15
00:00:37,400 --> 00:00:39,120
Speaker 2: so we set our price weekly and if we have

16
00:00:39,159 --> 00:00:41,600
Speaker 2: to drop that through the week, we make that call

17
00:00:41,680 --> 00:00:44,120
Speaker 2: through the week. I think it's more the ComCom raising

18
00:00:44,120 --> 00:00:47,320
Speaker 2: awen it's ahead of the Auckland fuel tax or regional

19
00:00:47,360 --> 00:00:49,720
Speaker 2: fuel touch removal at the endless month.

20
00:00:49,760 --> 00:00:52,520
Speaker 1: Right, So they're playing a game whereby when it comes

21
00:00:52,560 --> 00:00:54,920
Speaker 1: at the end of the month instantly, because it's a tax,

22
00:00:55,880 --> 00:00:58,720
Speaker 1: the price will drop at one minute past midnight or whatever.

23
00:00:58,760 --> 00:01:01,720
Speaker 2: That's what they're saying, right, Yes, absolutely, and that's you

24
00:01:01,760 --> 00:01:03,720
Speaker 2: know for us, we can't wait to remove it. We

25
00:01:03,760 --> 00:01:05,759
Speaker 2: thought it was sort of poorly out, poorly thought out,

26
00:01:05,840 --> 00:01:08,960
Speaker 2: rushed in sort of tax at the time, and it's

27
00:01:09,000 --> 00:01:12,160
Speaker 2: just created complexity for our customers and for ourselves, So

28
00:01:12,200 --> 00:01:13,840
Speaker 2: we're looking forward to getting rid of it as soon

29
00:01:13,880 --> 00:01:14,280
Speaker 2: as we can.

30
00:01:14,440 --> 00:01:17,240
Speaker 1: Indeed, do you price differently generally speaking? Do you price

31
00:01:17,280 --> 00:01:19,120
Speaker 1: differently from the other big players?

32
00:01:19,720 --> 00:01:21,800
Speaker 2: Yeah, well, I guess where we operate at the end

33
00:01:21,840 --> 00:01:23,920
Speaker 2: of the market. You know, our customers are hype aware

34
00:01:23,920 --> 00:01:27,160
Speaker 2: of price, so we're always operating in that really competitive

35
00:01:28,000 --> 00:01:31,360
Speaker 2: area of the pricing spectrum. So we have to be

36
00:01:31,560 --> 00:01:35,760
Speaker 2: on the market in every region we operate, otherwise we're

37
00:01:35,760 --> 00:01:38,280
Speaker 2: out of the market. And I think that comes from

38
00:01:38,280 --> 00:01:40,840
Speaker 2: the ComCom report that they issued in April and that

39
00:01:41,800 --> 00:01:45,199
Speaker 2: unattended operators such as waititomo. Not only do we drop

40
00:01:45,240 --> 00:01:48,560
Speaker 2: prices when we enter the market, but more important, we

41
00:01:48,640 --> 00:01:51,160
Speaker 2: keep prices down. So I want to be focusing on

42
00:01:51,160 --> 00:01:53,480
Speaker 2: that fifteen million that they think is lost. It's come

43
00:01:53,520 --> 00:01:55,760
Speaker 2: to come to places like White Time because I know

44
00:01:56,280 --> 00:01:59,440
Speaker 2: that we probably delivered five times at per annum and

45
00:02:00,160 --> 00:02:01,320
Speaker 2: the areas that we operate.

46
00:02:01,120 --> 00:02:02,800
Speaker 1: See, this is the thing because I walk a fine line.

47
00:02:02,840 --> 00:02:04,840
Speaker 1: I don't wanted to think the oil industry or anything

48
00:02:04,920 --> 00:02:07,800
Speaker 1: like that. But it's not like you can't shop around that.

49
00:02:07,880 --> 00:02:10,240
Speaker 1: It's not like you haven't got gaspee. It's not like

50
00:02:10,280 --> 00:02:12,640
Speaker 1: there aren't a variation of prices out there. That's fair,

51
00:02:12,680 --> 00:02:13,840
Speaker 1: isn't it?

52
00:02:13,840 --> 00:02:15,840
Speaker 2: It's fair, And I think competition is only going to

53
00:02:15,840 --> 00:02:18,280
Speaker 2: grow that We've got twenty three sites in our pipeline,

54
00:02:18,320 --> 00:02:21,640
Speaker 2: so we're atching to get into new places across New Zealand.

55
00:02:21,919 --> 00:02:24,120
Speaker 2: So I'd say that customers don't get sucked in by

56
00:02:24,120 --> 00:02:26,800
Speaker 2: debate advertising, look at the net price because that's a

57
00:02:26,840 --> 00:02:29,720
Speaker 2: true test of competitiveness, not just a tense set to

58
00:02:29,800 --> 00:02:30,520
Speaker 2: lead a discount.

59
00:02:30,919 --> 00:02:34,680
Speaker 1: Has anything their whole market study and their intervention and

60
00:02:34,720 --> 00:02:37,600
Speaker 1: not only this area but other is has anything you know,

61
00:02:38,360 --> 00:02:40,400
Speaker 1: literal come out of this? Are we better off in

62
00:02:40,400 --> 00:02:41,839
Speaker 1: any way, shape or form.

63
00:02:42,360 --> 00:02:45,480
Speaker 2: Yeah, I think we are. Like there's definitely from our

64
00:02:45,520 --> 00:02:48,919
Speaker 2: perspective as a distributor or a reseller of product, we

65
00:02:48,960 --> 00:02:51,640
Speaker 2: see that market has been more competitive. We're getting more

66
00:02:51,639 --> 00:02:54,799
Speaker 2: transparent pricing so that we can we can test them

67
00:02:54,800 --> 00:02:56,840
Speaker 2: and I think, you know, we can sleep at night

68
00:02:56,880 --> 00:02:59,240
Speaker 2: because because of that transparency and they know that we

69
00:02:59,280 --> 00:03:02,760
Speaker 2: can part on any savings that we get to the pump.

70
00:03:02,919 --> 00:03:05,160
Speaker 1: See how much do you reckon as actually? I mean

71
00:03:05,200 --> 00:03:07,240
Speaker 1: we all moan about it, of course. How much of

72
00:03:07,280 --> 00:03:09,600
Speaker 1: it's reliant on laziness? In other words, yes, I could

73
00:03:09,600 --> 00:03:11,640
Speaker 1: go and shop and find it and do some homework

74
00:03:11,680 --> 00:03:13,760
Speaker 1: if I wanted to, But this guy's round the corner,

75
00:03:13,800 --> 00:03:15,360
Speaker 1: and the price is what it is, and I'm prepared

76
00:03:15,400 --> 00:03:16,840
Speaker 1: to pay it, And that's the truth of it all.

77
00:03:17,600 --> 00:03:20,280
Speaker 2: Yeah, well, a lot of it. Sometimes people just have

78
00:03:20,360 --> 00:03:23,240
Speaker 2: to break their habits, you know. I always sort of

79
00:03:23,440 --> 00:03:25,320
Speaker 2: call it, you know, sometimes you just got to change

80
00:03:25,320 --> 00:03:27,840
Speaker 2: the wallpaper and then people will notice it. And that's

81
00:03:27,880 --> 00:03:30,800
Speaker 2: why we're seeing more and more cusses coming to Waitana,

82
00:03:30,880 --> 00:03:34,040
Speaker 2: especially when it's a cost of living crisis. People are

83
00:03:34,160 --> 00:03:36,800
Speaker 2: looking for a deal. So get out there and look

84
00:03:36,800 --> 00:03:38,720
Speaker 2: around and look for those deals. And I think people

85
00:03:38,960 --> 00:03:39,880
Speaker 2: pleasantly surprised.

86
00:03:39,960 --> 00:03:41,760
Speaker 1: So you can't argue with that advice. Go well, Simon,

87
00:03:41,800 --> 00:03:44,560
Speaker 1: appreciate it very much. Simon Perum for more from News

88
00:03:44,600 --> 00:03:48,160
Speaker 1: talks'd b listen live on air or online, and keep

89
00:03:48,160 --> 00:03:50,920
Speaker 1: our shows with you wherever you go with our podcasts

90
00:03:50,960 --> 00:03:52,000
Speaker 1: on IR Radio