WEBVTT - The global ripple of the Mamdani effect

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<v Speaker 1>Kiota.

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<v Speaker 2>I'm Chelsea Daniels and this is the Front Page, a

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<v Speaker 2>daily podcast presented by The New Zealand Herald. From the

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<v Speaker 2>streets of New York to around the world, the Mamdani

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<v Speaker 2>Effect is taking shape. Democratic socialist Zorn Mumdani won the

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<v Speaker 2>city's mayoralty earlier this month, sparking a new era when

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<v Speaker 2>an election turnout higher than any race in the last

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<v Speaker 2>fifty years. But this isn't just an American story. The

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<v Speaker 2>energy around this movement, It's bold ideas on justice, economics

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<v Speaker 2>and climate change is resonating with jen Z far beyond

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<v Speaker 2>the US. So what exactly is the Mamdani effect and

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<v Speaker 2>what does it tell us about the future of politics today?

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<v Speaker 2>On the Front Page, Victoria University of Wellington se lecturer

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<v Speaker 2>doctor Mona Quiel is with us to discuss how this

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<v Speaker 2>kind of politics could redefine the power and purpose of

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<v Speaker 2>the next generation of leaders. So, Minor, when people talk

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<v Speaker 2>about the Mamdani effect, what do you reckon that actually means?

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<v Speaker 3>Yeah, So over all, I would say it's mostly like

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<v Speaker 3>a buzzword that has made the rounds. In the context

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<v Speaker 3>of the election, when Mandami was elected mayor of New York,

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<v Speaker 3>so it's actually more term that like journalists have coined

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<v Speaker 3>to describe the excitement around the Mandami election, then it's

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<v Speaker 3>actually a phenomena or an academic term. So he's a

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<v Speaker 3>member of the Democratic Party, he's identifying as a socialist,

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<v Speaker 3>he's young, and he is Muslim, and so this is

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<v Speaker 3>the opposite of the reactionary republican Trump politician type that

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<v Speaker 3>the US has recently mostly seen. So he's also the

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<v Speaker 3>opposite of the moderate oldies that the Democratic Party has

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<v Speaker 3>presented in the decades, such as Joe Biden. So that

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<v Speaker 3>someone like him could still get elected was actually a symbol,

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<v Speaker 3>i would say, of hope for all those who are

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<v Speaker 3>more progressive in the country. And so it got coined

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<v Speaker 3>at as the Mandami effect because it showed that politics

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<v Speaker 3>or the politics that he stands for, that those are

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<v Speaker 3>still successfully drawing voters. And so more than it being

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<v Speaker 3>an actual effect, it tells you something also about the

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<v Speaker 3>journalists in the US who came up with that term

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<v Speaker 3>and their hopes for the country and for themselves. Because

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<v Speaker 3>the media is under a lot of pressure in the

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<v Speaker 3>USA from the Trump administration at the moment, and the

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<v Speaker 3>freedom of present independent media coverage is actually at stake,

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<v Speaker 3>So for journalists, they had high hopes for him, and

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<v Speaker 3>so I think this was one of the reasons why

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<v Speaker 3>they took quickly came up with that term, the Mandami effect,

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<v Speaker 3>and they hoped it would be kind of a trend,

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<v Speaker 3>and of course it's very catchy. So the Mandami effect

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<v Speaker 3>as a headline gets you more clicks than thirty four

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<v Speaker 3>year old socialists and Muslim elected mayor of New York.

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<v Speaker 3>So the fact that he was an unlikely candidate with

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<v Speaker 3>unlikely politics and then he that he can get elected

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<v Speaker 3>already has a lot of news value per se. But

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<v Speaker 3>when it coincidence with the fact and the hope of

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<v Speaker 3>many journalists who are also more on the left side,

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<v Speaker 3>leaving Vox News aside, then basically media hype is born,

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<v Speaker 3>and of course that quickly gets named. So in other words,

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<v Speaker 3>I would say the Mandami effect tells you at least

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<v Speaker 3>as much about journalists in the US who are currently

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<v Speaker 3>under pressure as it tells you about voters preferences.

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<v Speaker 2>And what kind of issues did he run on that

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<v Speaker 2>were seen so out of left field?

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<v Speaker 3>Yeah, so I think his branding was kind of different

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<v Speaker 3>from what we currently see in US politics. So He's

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<v Speaker 3>the opposite of the reactionary Trump politics of this administration

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<v Speaker 3>and the Republicans. So for many that actually makes him

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<v Speaker 3>like a hero who kind of can turn the Handmaid's

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<v Speaker 3>Tales story around. His platform send us a lot around

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<v Speaker 3>equity and affordability, and that includes things like rand control

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<v Speaker 3>or raising the minimum age. So literally opposite of what

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<v Speaker 3>the Trump administration stands for, and so it's also the

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<v Speaker 3>opposite of the so called He's also, I think the

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<v Speaker 3>opposite of the so called Washington elite, and he effectively

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<v Speaker 3>uses this in a sense that surely makes him a

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<v Speaker 3>little bit more left wing populist, and left wing populism

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<v Speaker 3>is more known for redistributional politics, and so that stands

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<v Speaker 3>out in the USA at the moment because it's different

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<v Speaker 3>from the right wing populism that they have seen in

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<v Speaker 3>recent years.

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<v Speaker 2>I quite liked this line from a New Yorker pace

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<v Speaker 2>that I read is written by a journalist there named

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<v Speaker 2>Eric Locke. I'll read it out to here. Mam Dani

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<v Speaker 2>offered his supporters an unsullied message of hope. He emphasized

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<v Speaker 2>the similarities between Trump, Como and Adams all figures forward

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<v Speaker 2>in the New York Political scene of the past century,

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<v Speaker 2>trapped in a psychodrama where nineteen eighty three never ended.

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<v Speaker 2>And I think that that expression gives a really good

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<v Speaker 2>US versus them mentality, And like you said that that

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<v Speaker 2>kind of Washington elite per se, and especially in New

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<v Speaker 2>York as well. You can imagine nineteen eighty three. You've

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<v Speaker 2>got Trump Tower, you've got Golden toilets, you've got Wall Street,

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<v Speaker 2>you know, and it gives you those kind of a

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<v Speaker 2>real picture of what he was kind of fighting against.

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<v Speaker 2>And people resonated with that, really, didn't they.

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<v Speaker 3>Yeah, absolutely, So I do think this is very well captured,

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<v Speaker 3>like the laughing populism, he stands for setting himself aside

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<v Speaker 3>from this elite, and that's actually what popularism is about.

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<v Speaker 3>So the dichotomy of us the people against the elite,

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<v Speaker 3>and even like included like other candidates like in that

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<v Speaker 3>and yeah, you have I think very well described how

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<v Speaker 3>he is different from those elites and the Golden Towers.

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<v Speaker 3>So I did live in upstate New York for a

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<v Speaker 3>long time so and spend all of my weekends in

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<v Speaker 3>New York, so I can relate to what you are

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<v Speaker 3>describing or what the line in that article has been describing,

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<v Speaker 3>and I mean like it really resonated with people, and

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<v Speaker 3>probably particularly also with like Gen Z voters, who stand

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<v Speaker 3>like for it's a different generation, different from previous generation

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<v Speaker 3>in many important ways. So they are more racially and

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<v Speaker 3>ethnically diverse than any previous generation. So I think they're

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<v Speaker 3>even like projected in by twenty twenty six to become

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<v Speaker 3>a majority non white generation. And so basically they are

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<v Speaker 3>also on track to be the most well educated generation

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<v Speaker 3>ever and so highly educated people and also very much

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<v Speaker 3>support redistributional politics more than people with like lower education,

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<v Speaker 3>and of course this has like better chance to resonate

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<v Speaker 3>with people and that generation then it has like probably

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<v Speaker 3>had previous generations, and so in New Yorkers are also

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<v Speaker 3>known as much more progressive than the rest of the country.

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<v Speaker 3>So I think it is still an open question if

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<v Speaker 3>this would have been flying with the rest of the

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<v Speaker 3>country or nationwide. I know some people were quick to

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<v Speaker 3>say this is a nationwide movement, but I think urban

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<v Speaker 3>voters are in general more progressive than rural voters in

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<v Speaker 3>New York are also known to be very progressive, and

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<v Speaker 3>given that it's a very polarized country, I have some

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<v Speaker 3>doubts that he could have gotten elected elsewhere in the US.

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<v Speaker 3>And we are also still talking about the same country

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<v Speaker 3>who in twenty to sixteen and twenty twenty four was

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<v Speaker 3>not ready yet to elect a female president. So one

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<v Speaker 3>progressive mayor does not fully turn that around overnight. And

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<v Speaker 3>the electorate is also not made of of gen zs

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<v Speaker 3>and urban population alone, but surely his like platform of

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<v Speaker 3>equity and affordability he resonated a lot with urban voters,

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<v Speaker 3>progressive voters, and in particular I think gen.

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<v Speaker 4>Zs together we will usher in a generation of change.

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<v Speaker 4>And if we embrace this brave new course, rather than

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<v Speaker 4>fleeing from it, we can respond to oligarchy and authoritarianism

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<v Speaker 4>with the strength it fears, not the appeasement it craves.

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<v Speaker 4>After all, if anyone can show a nation betrayed by

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<v Speaker 4>Donald Trump how to defeat him, it is the city

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<v Speaker 4>that gave rise to him. And if there is any

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<v Speaker 4>way to terrify a despot, it is by dismantling the

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<v Speaker 4>very conditions that allowed him to accumulate power. This is

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<v Speaker 4>not only how we stopped Trump, it's how we stop

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<v Speaker 4>the next one. So, Donald Trump, since I know you're watching,

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<v Speaker 4>I have four words for you turn the volume up.

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<v Speaker 2>And I suppose that Generation Z or gen Z are

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<v Speaker 2>often described as values driven and patient for that systemic change.

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<v Speaker 2>How might Mamdani's leadership and this display of this kind

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<v Speaker 2>of Mamdani effect, I suppose, resonate with or I suppose

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<v Speaker 2>even reshape their expectations of political leaders Yeah.

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<v Speaker 3>So, as I said, we do know they have high education.

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<v Speaker 3>So we have the highest I think level of like

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<v Speaker 3>college educated voters ever in the gen Z generation, and

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<v Speaker 3>so that means more support for read rescript politics. It

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<v Speaker 3>also means, so a lot of surveys have found about

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<v Speaker 3>gen zs in the US that they are more pro governments.

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<v Speaker 3>So that means they do not have this typical like

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<v Speaker 3>help your self attitude, and that has been embraced in

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<v Speaker 3>the US for a long time. And so even Gen

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<v Speaker 3>Z Republicans differ from older Republicans in their attitudes, and

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<v Speaker 3>they are, for example, much more acknowledging racial inequalities. They

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<v Speaker 3>are also less likely than older generations to see the

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<v Speaker 3>USA as superior over other countries. And so in this sense,

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<v Speaker 3>I think Mandami's politics surely have resonated with them. They

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<v Speaker 3>are also digital natives, and so if you think of

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<v Speaker 3>a generation that has no or just probably the earlier

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<v Speaker 3>ones little memory of an area before the smartphone, and

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<v Speaker 3>so they can very well approach through social media, which

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<v Speaker 3>was a cornerstone of his campaign. So whenever ask so, yeah, so,

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<v Speaker 3>I think when asked about political issues, they do not

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<v Speaker 3>differ that much from millennials. So I wouldn't expect a

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<v Speaker 3>huge revolution with all of them becoming eligible to vote.

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<v Speaker 3>But surely a candidate like Mandani has like a much

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<v Speaker 3>better chance to resonate with them than like older candidates

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<v Speaker 3>like Joe Biden, for example.

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<v Speaker 2>Could his style of politics become a template for young

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<v Speaker 2>politicians globally? Do you think? And I'm thinking of New

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<v Speaker 2>Zealand election next year as well.

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<v Speaker 3>Yeah, so, I actually do think it could particularly be

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<v Speaker 3>a template for social democratic and labor parties around the world.

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<v Speaker 3>I wouldn't necessarily say just for young politicians, but I

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<v Speaker 3>think for that you have to look back a little

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<v Speaker 3>bit in time and geographically, because there is something that

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<v Speaker 3>since twenty twelve in Europe has been called pacification. So

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<v Speaker 3>all of the social democratic parties have lost voters in

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<v Speaker 3>like high numbers, and at the same time the far

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<v Speaker 3>right was gaining more and more voters. And so for

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<v Speaker 3>a long time the media has actually spreading the stock

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<v Speaker 3>that the social democratic parties and the labor parties have

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<v Speaker 3>lost voters to the far right, and it was particular

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<v Speaker 3>the working class who ran away. But if you actually

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<v Speaker 3>do look into the data of the European election studies,

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<v Speaker 3>and we do have a lot of data on that,

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<v Speaker 3>you see that the young voters and highly educated ran

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<v Speaker 3>away to the green parties. They think like Green is

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<v Speaker 3>the new rat or is the better left party, whereas

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<v Speaker 3>the far right actually gained its voters from the non

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<v Speaker 3>voter bloc and the conservative parties. But these phenomena happening

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<v Speaker 3>at the same time, and is looking like a scissor

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<v Speaker 3>in a graph. A lot of people thought these phenomena

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<v Speaker 3>were related. Not so much the case. So why did

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<v Speaker 3>the young voters run away to the green parties Because

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<v Speaker 3>they embraced climate change and politics sustainability, education that matters

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<v Speaker 3>for them, making education for free in a lot of countries,

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<v Speaker 3>and LGBTQ pluss rights a lot earlier and more like

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<v Speaker 3>believable than the social democratic parties did, who were late

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<v Speaker 3>adopters of these things. And so meanwhile, the best predictor

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<v Speaker 3>for voting for the center left in Europe is age,

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<v Speaker 3>which means that these parties are dying like a dinosaur.

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<v Speaker 3>And so I would actually recommend to LEF parties around

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<v Speaker 3>the world, if they want to win back like young,

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<v Speaker 3>highly educated voters, to embrace those left progressive policies more

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<v Speaker 3>and not what parts of the European media has been

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<v Speaker 3>suggesting to them for a long time, anti immigration policies

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<v Speaker 3>and left nationalism, because that will drive those young voters

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<v Speaker 3>even further away from them. And so actually it would

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<v Speaker 3>be advisable and they could take a page from that,

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<v Speaker 3>from that playbook and probably yeah, embrace that trend. I

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<v Speaker 3>think actually in New Zealand this might have just been

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<v Speaker 3>a little bit delayed what we have been seeing with

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<v Speaker 3>social democratic parties in Western Europe, so that they have

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<v Speaker 3>not been part of that global decline yet because it

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<v Speaker 3>has been brushed over a little bit, like with an

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<v Speaker 3>attractive young author like to Sinda Adirn and so, but

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<v Speaker 3>also the Labor Party here would be advised to go

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<v Speaker 3>more for those progressive policies. I would say. However, the

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<v Speaker 3>US is still a highly polarized country and so progressiveness

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<v Speaker 3>at least progressiveness at least I think on the national

0:14:19.680 --> 0:14:23.720
<v Speaker 3>level must be prescribed to them in like pretty careful doses,

0:14:24.240 --> 0:14:28.840
<v Speaker 3>or just sprinkled into a Democratic campaign. So because getting

0:14:28.840 --> 0:14:32.280
<v Speaker 3>a Mandami like president elected is proborty, still too much

0:14:32.320 --> 0:14:34.680
<v Speaker 3>of a move for this country, But you I could

0:14:34.720 --> 0:14:38.360
<v Speaker 3>imagine a moderate presidential candidate with a more progressive, younger

0:14:38.480 --> 0:14:42.840
<v Speaker 3>VC choice, maybe so, or at least having people like

0:14:42.920 --> 0:14:46.240
<v Speaker 3>Mandami or Alexandra Ocasio Corotest play a bigger role in

0:14:46.240 --> 0:14:49.600
<v Speaker 3>the Democratic Party in the future. I think this would

0:14:49.680 --> 0:14:52.320
<v Speaker 3>resonate a lot, with the gen Z voters in particular,

0:14:52.600 --> 0:14:54.680
<v Speaker 3>more and more of them becoming like voting age.

0:14:54.960 --> 0:14:57.600
<v Speaker 2>A self proclaimed socialist just won the race for New

0:14:57.680 --> 0:15:00.520
<v Speaker 2>York City mayor. We hit the streets see how Yorkers

0:15:00.520 --> 0:15:01.120
<v Speaker 2>are reacting.

0:15:01.280 --> 0:15:05.760
<v Speaker 5>I was disappointed, he says a lot. He's charismatic, but

0:15:05.880 --> 0:15:06.840
<v Speaker 5>so was Castro.

0:15:07.480 --> 0:15:11.360
<v Speaker 6>I was reluctantly thankful because he was just the best

0:15:11.400 --> 0:15:13.800
<v Speaker 6>out of three that didn't quite work out.

0:15:13.960 --> 0:15:15.920
<v Speaker 4>I do fear for the future of the Democratic Party

0:15:16.000 --> 0:15:18.760
<v Speaker 4>if this is a brand of liberalism that sticks.

0:15:19.120 --> 0:15:22.880
<v Speaker 6>My initial thought, it's embarrassing for thirty four years old

0:15:22.960 --> 0:15:25.800
<v Speaker 6>turn probably the most successful city in the world it's

0:15:25.800 --> 0:15:28.760
<v Speaker 6>a disgrace for a city that was built by Jewish

0:15:28.800 --> 0:15:30.760
<v Speaker 6>immigrants and made it to be the greatest city in

0:15:30.800 --> 0:15:31.040
<v Speaker 6>the world.

0:15:31.240 --> 0:15:33.360
<v Speaker 2>It's funny because I was walking, I'd kind of like

0:15:33.400 --> 0:15:35.800
<v Speaker 2>to take in the energy of the city, especially after

0:15:35.840 --> 0:15:36.560
<v Speaker 2>such a big night.

0:15:37.800 --> 0:15:41.040
<v Speaker 3>I feel like there's a calm energy now, so I

0:15:41.080 --> 0:15:42.040
<v Speaker 3>think there's hope.

0:15:42.200 --> 0:15:44.240
<v Speaker 1>And many people are saying this is a major shift

0:15:44.400 --> 0:15:47.320
<v Speaker 1>in politics in the city. Do you feel that changed today,

0:15:47.440 --> 0:15:49.840
<v Speaker 1>and if so, what fears or hopes do you have?

0:15:50.080 --> 0:15:53.040
<v Speaker 5>First day out calling out Donald Trump, he doesn't know

0:15:53.080 --> 0:15:56.000
<v Speaker 5>who he's getting in the ring with. As Tyson once said,

0:15:56.080 --> 0:16:00.760
<v Speaker 5>everybody has a plan until you get to do the face,

0:16:01.240 --> 0:16:03.920
<v Speaker 5>so will see. I don't think he's going to be

0:16:03.960 --> 0:16:05.240
<v Speaker 5>able to change much.

0:16:05.520 --> 0:16:08.240
<v Speaker 3>I'm a little skeptical about how he's going to get

0:16:08.240 --> 0:16:10.000
<v Speaker 3>everything done. I think that's what a lot of people are.

0:16:10.240 --> 0:16:13.120
<v Speaker 6>I fear that the Democratic Party would keep losing working

0:16:13.120 --> 0:16:13.920
<v Speaker 6>class vords.

0:16:14.160 --> 0:16:15.280
<v Speaker 4>It makes me more cautious.

0:16:15.560 --> 0:16:18.080
<v Speaker 1>I lived in New York most of my life and

0:16:18.120 --> 0:16:20.920
<v Speaker 1>it's a very weird future. I'm going to see. He

0:16:20.960 --> 0:16:23.960
<v Speaker 1>says he's going to give free buses. Who pays for that?

0:16:24.520 --> 0:16:28.120
<v Speaker 1>I do business to pay for that helps nobody. You know,

0:16:28.200 --> 0:16:31.640
<v Speaker 1>the policies he's giving is not beneficial for the.

0:16:31.640 --> 0:16:36.480
<v Speaker 2>City, and especially as well you mentioned before social media,

0:16:36.640 --> 0:16:40.280
<v Speaker 2>and of course I saw everything. I wasn't even looking

0:16:40.400 --> 0:16:43.920
<v Speaker 2>for the Mamdani social media channels and I found them

0:16:44.080 --> 0:16:48.200
<v Speaker 2>upon my I think it was hot girls for Mamdani.

0:16:48.440 --> 0:16:52.760
<v Speaker 2>Then you had the Africans for Mamdani, Muslims for Mamdani,

0:16:53.040 --> 0:16:55.880
<v Speaker 2>all in this really bright colored green. I mean no,

0:16:56.000 --> 0:17:00.440
<v Speaker 2>it wasn't green, it was orange and blue, beautifully just played.

0:17:00.800 --> 0:17:04.560
<v Speaker 2>I mean, it was just it. There must be parties

0:17:04.640 --> 0:17:09.160
<v Speaker 2>around the world studying those Instagram feeds and those TikTok

0:17:09.240 --> 0:17:13.400
<v Speaker 2>fades and seeing what they did, because it did speak

0:17:13.480 --> 0:17:18.920
<v Speaker 2>to current generations and people entering the voter base.

0:17:19.080 --> 0:17:23.280
<v Speaker 3>Right, Yeah, so absolutely so. I think his social media

0:17:23.359 --> 0:17:27.120
<v Speaker 3>complaign played a huge role in his success. Social media

0:17:27.119 --> 0:17:30.040
<v Speaker 3>campaigns become more and more important around the world anyway.

0:17:30.359 --> 0:17:33.560
<v Speaker 3>But I think he was successful for basically like three reasons.

0:17:33.640 --> 0:17:36.440
<v Speaker 3>So first of all, he linked very well his online

0:17:36.440 --> 0:17:39.879
<v Speaker 3>content to his offline campaign. So he talked, for example,

0:17:39.920 --> 0:17:43.159
<v Speaker 3>to ordinary people on the streets why they voted for

0:17:43.240 --> 0:17:46.159
<v Speaker 3>Trump and presented his agenda to them, and then he

0:17:46.240 --> 0:17:50.200
<v Speaker 3>put it on TikTok and so offline and online were

0:17:50.320 --> 0:17:53.560
<v Speaker 3>very well connected. The second thing, it was believable, so

0:17:53.600 --> 0:17:56.439
<v Speaker 3>he was using social media naturally so as people of

0:17:56.480 --> 0:17:59.520
<v Speaker 3>his generation do so. With older politicians, it has been

0:17:59.640 --> 0:18:02.800
<v Speaker 3>very in the past. So think of Joe Biden joining

0:18:02.840 --> 0:18:05.560
<v Speaker 3>with like in his late seventies snapchat and he got

0:18:05.640 --> 0:18:10.560
<v Speaker 3>ridiculous by gen Z voters for that. So authenticity matters

0:18:10.560 --> 0:18:13.000
<v Speaker 3>a lot on social media. And this is also why

0:18:13.080 --> 0:18:19.760
<v Speaker 3>influenzas influenza have such like huge followers following ships. So

0:18:20.119 --> 0:18:23.040
<v Speaker 3>for example, Trump is also successful with his audience because

0:18:23.040 --> 0:18:26.520
<v Speaker 3>he is authentic, so even his typos in his social

0:18:26.560 --> 0:18:30.080
<v Speaker 3>media posts are authentic. And I think the third reason

0:18:30.119 --> 0:18:35.439
<v Speaker 3>why his social media campaign was so successful is probably

0:18:35.480 --> 0:18:39.879
<v Speaker 3>he embraced this everyday celebrity politician style as it's called

0:18:39.920 --> 0:18:45.280
<v Speaker 3>in political communication research. So this is like more trying

0:18:45.320 --> 0:18:49.960
<v Speaker 3>to make yourself relatable and very much including influenza style

0:18:50.040 --> 0:18:52.919
<v Speaker 3>elements in your campaign. This is in stark contrast to

0:18:52.960 --> 0:18:56.480
<v Speaker 3>the super celebrity politician of the past that we have

0:18:56.480 --> 0:18:59.600
<v Speaker 3>been seeing in the past, which is more traditional personalization

0:18:59.680 --> 0:19:05.200
<v Speaker 3>streatch and portrays politicians more as like extraordinary charismatic leaders.

0:19:05.680 --> 0:19:08.840
<v Speaker 3>So most politicians these days already mixed post strategies. We

0:19:08.880 --> 0:19:11.639
<v Speaker 3>have seen this from Christopher Luxan in a twenty twenty

0:19:11.640 --> 0:19:15.240
<v Speaker 3>three campaign, who tried to balance that out and presented

0:19:15.280 --> 0:19:18.840
<v Speaker 3>this traditional super celebrity politician more on Facebook where you

0:19:18.920 --> 0:19:22.760
<v Speaker 3>have an older audience, and the everyday celebrity politicians he

0:19:22.920 --> 0:19:26.040
<v Speaker 3>saved for his tiktoks with a younger audience. So I

0:19:26.080 --> 0:19:28.760
<v Speaker 3>think in like the social media age of campaigning, you

0:19:28.800 --> 0:19:31.480
<v Speaker 3>will see this more and more from politicians, and Mandami

0:19:31.560 --> 0:19:33.639
<v Speaker 3>is probably surely one of those who's like at the

0:19:33.680 --> 0:19:38.879
<v Speaker 3>forefront of this. I would think that is actually like

0:19:38.920 --> 0:19:44.080
<v Speaker 3>a really good point that campaign managers do usually watch

0:19:44.400 --> 0:19:50.560
<v Speaker 3>trends all over the world, and so campaign contacts differ

0:19:50.600 --> 0:19:53.879
<v Speaker 3>between countries, of course, and you cannot always fully copy

0:19:53.920 --> 0:19:59.119
<v Speaker 3>campaigns because you cannot transplant them into different campaign contacts

0:19:59.440 --> 0:20:03.040
<v Speaker 3>because would be incompatible. But they surely shop and we

0:20:03.080 --> 0:20:05.480
<v Speaker 3>have seen this in all campaigns all around the world

0:20:05.960 --> 0:20:09.000
<v Speaker 3>from successful examples around the world, and they really study

0:20:09.040 --> 0:20:12.840
<v Speaker 3>them and they even go there for exchanges. So also

0:20:13.520 --> 0:20:18.159
<v Speaker 3>Marine le Pen's campaign visited his Trump's campaigners and they

0:20:18.240 --> 0:20:20.199
<v Speaker 3>have been sitting together in the Trump Tower. There are

0:20:20.240 --> 0:20:23.959
<v Speaker 3>pictures of that kind of stuff. So in particular between

0:20:23.960 --> 0:20:26.439
<v Speaker 3>like parties of the same ideology, we see them like

0:20:26.560 --> 0:20:28.199
<v Speaker 3>exchanging campaign knowledge.

0:20:28.880 --> 0:20:30.760
<v Speaker 2>And I even think with Dana, I don't know that

0:20:30.800 --> 0:20:34.040
<v Speaker 2>I'm obsessed with the social media campaign, but even the

0:20:34.720 --> 0:20:39.080
<v Speaker 2>font that they chose is very I suppose trendy right now,

0:20:39.320 --> 0:20:41.840
<v Speaker 2>right and the color and the boldness of the colors,

0:20:41.880 --> 0:20:45.120
<v Speaker 2>and even the campaign imagery. You know, half of them

0:20:45.200 --> 0:20:47.679
<v Speaker 2>that I saw it looked like they had been taken

0:20:47.720 --> 0:20:51.440
<v Speaker 2>on a two thousands digital camera. That is very trendy

0:20:51.520 --> 0:20:53.720
<v Speaker 2>right now, even down to the very you know, the

0:20:54.080 --> 0:20:57.080
<v Speaker 2>placement of things is very so I think that it's

0:20:57.200 --> 0:21:01.360
<v Speaker 2>it's more than I've no just it, more than I

0:21:01.560 --> 0:21:04.520
<v Speaker 2>ever have before, I think with the men Danny one,

0:21:04.520 --> 0:21:06.879
<v Speaker 2>and that's why I was so interested in taking aback

0:21:06.920 --> 0:21:07.240
<v Speaker 2>with it.

0:21:08.200 --> 0:21:10.800
<v Speaker 3>Yeah, even the corporate design that was it was all

0:21:10.880 --> 0:21:15.160
<v Speaker 3>perfect until the last bit, and you could really see

0:21:15.160 --> 0:21:18.399
<v Speaker 3>like this was a young group of campaigners handling that

0:21:18.680 --> 0:21:21.680
<v Speaker 3>knowing what they're doing in the social media age, because

0:21:21.680 --> 0:21:24.359
<v Speaker 3>it always becomes cringe when you put the old campaign

0:21:24.400 --> 0:21:28.320
<v Speaker 3>manage on that rather have the intern was twanty something

0:21:28.359 --> 0:21:32.040
<v Speaker 3>and a college kid run the social media campaign these days.

0:21:32.119 --> 0:21:34.679
<v Speaker 2>Yeah, one hundred percent because all the money in the

0:21:34.680 --> 0:21:36.520
<v Speaker 2>world and this is something else that I've been wanting

0:21:36.560 --> 0:21:39.920
<v Speaker 2>to talk about as well, the Bezoses' They've just announced

0:21:39.960 --> 0:21:43.720
<v Speaker 2>that they are funding the met Gala, and I think

0:21:43.720 --> 0:21:46.000
<v Speaker 2>it's just such a all the all the money in

0:21:46.040 --> 0:21:51.040
<v Speaker 2>the world cannot buy you class or call, which I

0:21:51.080 --> 0:21:56.000
<v Speaker 2>think is something that that's completely another topic for another day,

0:21:56.119 --> 0:22:00.560
<v Speaker 2>So stay tuned. Thank you so much for joining us, Mona, Yeah,

0:22:00.640 --> 0:22:07.240
<v Speaker 2>thank you. That's it for this episode of The Front Page.

0:22:07.640 --> 0:22:11.119
<v Speaker 2>You can read more about today's stories and extensive news

0:22:11.160 --> 0:22:15.639
<v Speaker 2>coverage at enzidherld dot co dot nz. The Front Page

0:22:15.720 --> 0:22:18.879
<v Speaker 2>is produced by Jane Yee and Richard Martin, who is

0:22:18.920 --> 0:22:20.080
<v Speaker 2>also our editor.

0:22:20.600 --> 0:22:22.080
<v Speaker 3>I'm Chelsea Daniels.

0:22:22.480 --> 0:22:25.679
<v Speaker 2>Subscribe to The Front Page on iHeartRadio or wherever you

0:22:25.720 --> 0:22:29.400
<v Speaker 2>get your podcasts, and tune in tomorrow for another look

0:22:29.480 --> 0:22:30.640
<v Speaker 2>behind the headlines.