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Speaker 1: So here's an insight along with some good news. New

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Speaker 1: numbers out of the country's creative sector shows it's our

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Speaker 1: fourth largest export industry. It's worth thirteen billion, supporting one

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Speaker 1: hundred thousand jobs. Also made more productive than it's also

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Speaker 1: more productive than agriculture. Apparently there's a claim. Claire Robinson's

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Speaker 1: the CEO of the Workforce Development Council and as with us,

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Speaker 1: clear morning morning, Mike, you change jobs.

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Speaker 2: I did. I did. I joined the toy my Workforce

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Speaker 2: Development Council four years ago to lead it. Unfortunately, we're

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Speaker 2: being established at the end of the years. For goodness,

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Speaker 2: I'll be back to political commentating no time.

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Speaker 1: Oh okay, Well has it worked out. Well, there's been

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Speaker 1: a nice job while it's lasted.

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Speaker 2: It's been great. We've had such a great time. We've

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Speaker 2: done such a lot and we've done some really amazing research.

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Speaker 2: As the goods you're talking about today.

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Speaker 1: Yes, indeed creative. What's creative? I mean do you put

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Speaker 1: tech in there? I mean text huge, isn't it?

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Speaker 2: Oh yeah, text huge by itself. But there are industries

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Speaker 2: that crossover. So you think about game development, post production, music,

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Speaker 2: technology design, So there's creative creative tech digital tech, so

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Speaker 2: it's kind of all one big family. The problem is

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Speaker 2: that the New Zealand economy doesn't measure them specifically. So yeah,

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Speaker 2: you join them together.

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Speaker 1: And you also need a voice because I mean, no

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Speaker 1: one's got a loud of voice in the farmers and

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Speaker 1: good on them. And if you grow key, we fruit

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Speaker 1: or grapes, everyone knows what's going on there. But I

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Speaker 1: mean you need a voice for the sector because it's booming,

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Speaker 1: isn't it.

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Speaker 2: It's booming. It's booming. So as you said, it's our

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Speaker 2: fourth biggest commodity market, so that export commodities. Tourism is

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Speaker 2: bigger than this, but it is bigger than it's bigger

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Speaker 2: than wine, it's bigger than fruit, it's bigger than seafood.

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Speaker 2: Those are the industries we still think are part of

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Speaker 2: our economic narratives. But actually we've got this other part

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Speaker 2: of the country which is smart, digital, creative, and it's

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Speaker 2: just yeah, it doesn't have a voice, it doesn't have

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Speaker 2: a seat around the cabinet table. We've got Paul Goldsmith,

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Speaker 2: who's a pianist, who's the Ministry of Arts and Culture inheritance.

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Speaker 2: It's not supporting the industries if we say.

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Speaker 1: No three point six billion in exports. So it's good numbers.

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Speaker 1: Is it a sophisticated industry in terms of it has

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Speaker 1: its act together and there's a feed through program and

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Speaker 1: kids are aware of it, and it's got a pipeline

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Speaker 1: and all that sort of stuff.

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Speaker 2: Well, I think this is one of the problems that

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Speaker 2: we've highlighted in our reports that we released yesterday. We've

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Speaker 2: got a pipeline going through, but it's broken in many places,

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Speaker 2: and there's a lot of investment going into education and

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Speaker 2: creative qualifications, but the industries themselves don't need the form

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Speaker 2: of qualification that's currently being invested in by the taxpayer.

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Speaker 2: So we've we've got ninety thousand people working creative jobs

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Speaker 2: and about one hundred and ten thousand people with creative

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Speaker 2: qualifications working outside creative industries. Now that's good for those

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Speaker 2: other industries because you know, it's good to have creativity,

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Speaker 2: But only fourteen percent of the people in creative industry

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Speaker 2: jobs have qualifications. So there's something going wrong in the

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Speaker 2: system that doesn't enable people get qualified to get jobs

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Speaker 2: in those industries.

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Speaker 1: Well, that's no good. We'll need to follow this up. Plea,

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Speaker 1: appreciate your time for now. She's the CEO of the

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Speaker 1: Workforce Development Counsel With uson.

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Speaker 2: For more from the Mic Asking Breakfast, listen live to

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Speaker 2: news talks.

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