1 00:00:00,320 --> 00:00:02,720 Speaker 1: Now netball is returning to free to air on TV 2 00:00:02,759 --> 00:00:05,160 Speaker 1: and Z next year after many years on Sky. The 3 00:00:05,200 --> 00:00:07,680 Speaker 1: a Z Premiership will be've shown on TV and Z 4 00:00:07,800 --> 00:00:10,000 Speaker 1: two and TV and Z Plus. There are questions so 5 00:00:10,119 --> 00:00:14,200 Speaker 1: over how much has been paid here? Who's paying who? Here? 6 00:00:14,280 --> 00:00:16,640 Speaker 1: Is Netbull's Jenny Wiley speaking to Mike this morning. 7 00:00:16,680 --> 00:00:21,159 Speaker 2: Netborn New Zealand is investing in this and it's a 8 00:00:21,280 --> 00:00:25,800 Speaker 2: changing market. The broadcast market is different traditional media, and 9 00:00:26,360 --> 00:00:29,160 Speaker 2: you know, rights fees have moved and there is more 10 00:00:29,240 --> 00:00:31,560 Speaker 2: risk in the market. We're willing to step into that 11 00:00:31,800 --> 00:00:34,080 Speaker 2: because we know and we believe that the game has 12 00:00:34,120 --> 00:00:34,600 Speaker 2: a future. 13 00:00:35,159 --> 00:00:37,720 Speaker 1: Melody Robinson is TV and z's head of Sports Events 14 00:00:37,720 --> 00:00:38,640 Speaker 1: and Partnerships and with. 15 00:00:38,600 --> 00:00:40,640 Speaker 3: Us, he Melody, good afternoon. 16 00:00:40,720 --> 00:00:42,680 Speaker 1: Hey, this is great for you guys to have all 17 00:00:42,680 --> 00:00:43,959 Speaker 1: of us extra sport, Isn't it. 18 00:00:44,800 --> 00:00:49,320 Speaker 3: Look absolutely fantastic. We had the Saturday Games exclusive this 19 00:00:49,520 --> 00:00:52,879 Speaker 3: am ZT for ten weeks around Robin and what we 20 00:00:52,960 --> 00:00:56,240 Speaker 3: found was that that audience coming in was double the 21 00:00:56,360 --> 00:00:59,080 Speaker 3: normal audience we get from four to six on Saturday. 22 00:00:59,320 --> 00:01:01,800 Speaker 3: So we know there's still a massive fan base out 23 00:01:01,800 --> 00:01:03,880 Speaker 3: there for netball and we're really excited that all of 24 00:01:03,920 --> 00:01:05,600 Speaker 3: the am Z Championship is going to be with us 25 00:01:05,640 --> 00:01:06,000 Speaker 3: next year. 26 00:01:06,040 --> 00:01:06,959 Speaker 1: Who watches. 27 00:01:08,600 --> 00:01:12,240 Speaker 3: Actually, there's a high female population that watches it. About 28 00:01:12,240 --> 00:01:14,480 Speaker 3: twenty four percent of our TV and Z plus audience 29 00:01:14,560 --> 00:01:16,880 Speaker 3: is under the age of thirty four. That is a 30 00:01:16,880 --> 00:01:20,080 Speaker 3: good youth audience as well. I guess one thing you 31 00:01:20,080 --> 00:01:23,080 Speaker 3: can say about that is females are the most powerful consumers. 32 00:01:23,080 --> 00:01:24,920 Speaker 3: So it's a great audience for us. 33 00:01:25,000 --> 00:01:28,919 Speaker 1: Yeah, is it teenage girls and their mums? 34 00:01:28,959 --> 00:01:33,720 Speaker 3: Basically no, it's an older female audience at this point. 35 00:01:34,280 --> 00:01:36,000 Speaker 3: But when you think about how we're going to have 36 00:01:36,040 --> 00:01:39,880 Speaker 3: everything on TV two and TVNZ's TVNZ's Plus, that is 37 00:01:40,040 --> 00:01:43,800 Speaker 3: brings in a much younger audience opportunity. We've also got 38 00:01:43,800 --> 00:01:47,160 Speaker 3: an incredible social media team and that news machine that's 39 00:01:47,200 --> 00:01:49,360 Speaker 3: going to bring back those personalities and the stories of 40 00:01:49,360 --> 00:01:51,560 Speaker 3: the athletes. So we know that it's going to bring 41 00:01:51,760 --> 00:01:54,800 Speaker 3: more interest in the game and the audience on TVNZV. 42 00:01:55,480 --> 00:01:57,480 Speaker 1: This is great news because this is one of my 43 00:01:57,520 --> 00:02:00,800 Speaker 1: bug bears is that sports nowadays has dropped good yarns 44 00:02:00,840 --> 00:02:02,160 Speaker 1: out of it. Right, you don't even know who the 45 00:02:02,200 --> 00:02:04,160 Speaker 1: person is who's playing, so you guys going to promote that, 46 00:02:04,320 --> 00:02:06,040 Speaker 1: promote their backstories. 47 00:02:06,040 --> 00:02:09,239 Speaker 3: One hundred percent. And you know Netball used to have 48 00:02:09,320 --> 00:02:13,000 Speaker 3: a massive audience when they had a mass mail fan 49 00:02:13,080 --> 00:02:15,000 Speaker 3: base watching them as well, and that is what we're 50 00:02:15,000 --> 00:02:17,040 Speaker 3: really going to aim at bringing back, and it is 51 00:02:17,080 --> 00:02:19,960 Speaker 3: it's about telling those awesome athletes stories, but you've got to. 52 00:02:19,919 --> 00:02:21,720 Speaker 1: Tell about the drama between them as well, Like you've 53 00:02:21,720 --> 00:02:23,919 Speaker 1: got to be like this player hates that player because 54 00:02:23,919 --> 00:02:26,400 Speaker 1: they stole that one's husband, like stuff like that's important. 55 00:02:26,440 --> 00:02:27,000 Speaker 1: Do you know what I mean? 56 00:02:27,320 --> 00:02:29,359 Speaker 3: Well, well i'll tell you about you know, TVNZ. We've 57 00:02:29,360 --> 00:02:31,200 Speaker 3: got a commissioning team that does a whole lot of 58 00:02:31,200 --> 00:02:34,800 Speaker 3: shoulder content and we do entertainment very well. So we 59 00:02:34,840 --> 00:02:36,760 Speaker 3: could have a silver fern on I don't know, one 60 00:02:36,840 --> 00:02:40,080 Speaker 3: of our reality TV shows, or we could come up 61 00:02:40,080 --> 00:02:42,040 Speaker 3: with a new concept. So yet we're looking into all 62 00:02:42,040 --> 00:02:42,519 Speaker 3: those two. 63 00:02:42,720 --> 00:02:45,160 Speaker 1: Are you paying Netball New Zealand the rights fee? 64 00:02:46,760 --> 00:02:50,840 Speaker 3: Obviously boring answer commercial deals, we never talk about the details, 65 00:02:50,880 --> 00:02:52,960 Speaker 3: but what we can say is we're bringing a massive 66 00:02:53,000 --> 00:02:54,000 Speaker 3: marketing machine. 67 00:02:53,880 --> 00:02:56,320 Speaker 1: It isn't the melody the answers know, isn't it You 68 00:02:56,360 --> 00:02:58,079 Speaker 1: are not paying them anything for the saale. 69 00:02:58,880 --> 00:03:00,680 Speaker 3: Well, we're certainly going to extend the value for the 70 00:03:00,720 --> 00:03:02,840 Speaker 3: sponsors that they bring on board. So I think that 71 00:03:02,840 --> 00:03:05,000 Speaker 3: that's going to generate some really good revenue. 72 00:03:05,120 --> 00:03:07,000 Speaker 1: So then tell me how this works. The cake is 73 00:03:07,040 --> 00:03:09,440 Speaker 1: normally back in the old days, like old days, like 74 00:03:09,480 --> 00:03:12,160 Speaker 1: as in before twenty twenty five, what would happen as 75 00:03:12,200 --> 00:03:15,680 Speaker 1: SkyTV or whoever would pay Netble New Zealand for the 76 00:03:15,800 --> 00:03:19,720 Speaker 1: right to broadcast the sport. You guys are now not 77 00:03:19,840 --> 00:03:22,400 Speaker 1: paying them. It's basically a freebie for you. They are 78 00:03:22,400 --> 00:03:25,200 Speaker 1: putting the money into production, is what you want? 79 00:03:25,320 --> 00:03:27,799 Speaker 3: What I certainly didn't confirm that. 80 00:03:28,120 --> 00:03:30,000 Speaker 1: Oh no, you might have confirm that. We know that, 81 00:03:30,080 --> 00:03:33,320 Speaker 1: but we're not stupid. We've worked it out. So there 82 00:03:33,400 --> 00:03:36,400 Speaker 1: is now no money going to Netball New Zealand. In fact, 83 00:03:36,400 --> 00:03:38,400 Speaker 1: it costs them now to put this on Telly. So 84 00:03:38,440 --> 00:03:39,760 Speaker 1: how do they get money out of this? Are you 85 00:03:39,760 --> 00:03:40,760 Speaker 1: splitting advertising? 86 00:03:41,680 --> 00:03:41,720 Speaker 2: No? 87 00:03:41,880 --> 00:03:45,480 Speaker 3: Well, let's put it this way. The value of sports 88 00:03:45,600 --> 00:03:48,720 Speaker 3: rights depends on the audience. And for the last a 89 00:03:48,960 --> 00:03:51,320 Speaker 3: very very large number of years, and they've always been 90 00:03:51,320 --> 00:03:53,720 Speaker 3: behind a payable with a lot of competition. 91 00:03:54,560 --> 00:03:56,760 Speaker 1: Stop, no stop, we've got to have no stop melody. 92 00:03:56,760 --> 00:04:00,200 Speaker 1: You've got as your phone's going off on you? Oh 93 00:04:00,280 --> 00:04:03,880 Speaker 1: this noisy stop it tsunami advisor. Oh now I can't 94 00:04:03,880 --> 00:04:06,200 Speaker 1: see it. Oh, there we go, tsunami advisory. Strong and 95 00:04:06,280 --> 00:04:09,600 Speaker 1: unusual currents and unpredictable surges at the shore because of 96 00:04:09,640 --> 00:04:13,600 Speaker 1: an earthquake and Russia. Alody, don't go swimming. Okay, no, 97 00:04:13,760 --> 00:04:14,080 Speaker 1: I'm not. 98 00:04:14,040 --> 00:04:16,839 Speaker 3: Going to go. I'm actually by the harbor. So this 99 00:04:16,920 --> 00:04:17,680 Speaker 3: is not a good thing. 100 00:04:17,960 --> 00:04:20,359 Speaker 1: Yeah, get away. I can tell me quickly, how's it 101 00:04:20,360 --> 00:04:22,479 Speaker 1: going to work? So if you hit a certain number 102 00:04:22,520 --> 00:04:24,600 Speaker 1: of audience you start coughing up. Does it work like that? 103 00:04:24,680 --> 00:04:28,320 Speaker 3: Then absolutely? That's how you value you write, so building 104 00:04:28,320 --> 00:04:31,480 Speaker 3: the audience. This is a long term play. More audience, 105 00:04:32,040 --> 00:04:34,320 Speaker 3: more value. So I think this is a great most 106 00:04:34,400 --> 00:04:35,640 Speaker 3: new Zellamy wile to come with us. 107 00:04:35,680 --> 00:04:37,600 Speaker 1: Good stuff, okay, best of like being near the water 108 00:04:37,640 --> 00:04:40,240 Speaker 1: their melody, Thanks for that, Melody Robinson Tiviz its head 109 00:04:40,240 --> 00:04:42,000 Speaker 1: of Sports Events and Partnerships. I don't know if she 110 00:04:42,120 --> 00:04:44,640 Speaker 1: just realized what she did. She's like, I'm not confirming 111 00:04:44,640 --> 00:04:47,360 Speaker 1: that tsunami alert. I confirmed it. Oh well, we're all 112 00:04:47,360 --> 00:04:50,039 Speaker 1: excited about that. So anyway, there we go. So we're 113 00:04:50,040 --> 00:04:52,080 Speaker 1: going to talk to Darcy about that when he's with 114 00:04:52,160 --> 00:04:55,160 Speaker 1: us shortly, because this is a massive deal for netball. 115 00:04:56,360 --> 00:04:58,080 Speaker 1: I feel like a lot of players. I mean I 116 00:04:58,120 --> 00:05:01,280 Speaker 1: say this with some sadness. I feel like, if you're 117 00:05:01,320 --> 00:05:04,120 Speaker 1: not watching netball, they haven't got any money. Now they're 118 00:05:04,120 --> 00:05:05,880 Speaker 1: literally having to pay to put it on TV. That's 119 00:05:05,920 --> 00:05:07,680 Speaker 1: a sad thing. That means netball players are going to 120 00:05:07,720 --> 00:05:09,960 Speaker 1: have to go, like professional netball players in this country 121 00:05:10,080 --> 00:05:12,760 Speaker 1: are going to have to go get jobs. For more 122 00:05:12,800 --> 00:05:16,120 Speaker 1: from Heather Duplessy Allen Drive, listen live to news talks. 123 00:05:16,160 --> 00:05:19,360 Speaker 1: It'd be from four pm weekdays, or follow the podcast 124 00:05:19,440 --> 00:05:20,440 Speaker 1: on iHeartRadio.