WEBVTT - 'To say we bootstrapped this thing is a massive understatement' - Delivereasy | More Than Money

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<v Speaker 1>There are more ways to wealth with chairs eas save

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<v Speaker 1>with a great rate, ensure your car with no worries.

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<v Speaker 1>We'll join the Kiwi sver scheme with real choice. It's

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<v Speaker 1>your wealth, your way, do more with chairs ease.

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<v Speaker 2>When you're going up against one of the most capitalized

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<v Speaker 2>companies in the world, you need to probably work smarter,

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<v Speaker 2>not harder.

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<v Speaker 3>Would put two grand in the business had no money.

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<v Speaker 3>I've had a pretty sharking website and personal lag probably

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<v Speaker 3>and chattered with an understatement.

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<v Speaker 2>When somebody like your friends with your family tell you

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<v Speaker 2>that you probably should give this thing up that actually

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<v Speaker 2>puts a fire in your belly, that it's pretty hard

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<v Speaker 2>to describe Currakoto.

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<v Speaker 4>I'm Garth Bray. This is More than Money makes special

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<v Speaker 4>mini series brought to you by Cheers Eas to help

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<v Speaker 4>kickstart twenty twenty five. We're speaking with some Kiwis who've

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<v Speaker 4>been through the mill and understand a few things about

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<v Speaker 4>how to make wealth work for them. And today we're

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<v Speaker 4>joined by a couple of young Kiwi entrepreneurs who run

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<v Speaker 4>a successful nationwide takeaway delivery business that started nearly ten

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<v Speaker 4>years ago in a garage in Mount vic and Wellington.

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<v Speaker 4>Nick and Tim from deliver Easy, but first some important

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<v Speaker 4>information you always need to consider.

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<v Speaker 5>The experience is shared in this episode.

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<v Speaker 6>Are not advice or a recommendation or opinion by guests

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<v Speaker 6>to invest or act in the manner they have.

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<v Speaker 5>An appearance on the series.

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<v Speaker 6>Is not an endorsement by Sharesy's of the views of

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<v Speaker 6>the presenters or guests. They're not financial experts and their

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<v Speaker 6>views of their own.

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<v Speaker 4>Let's explain a little bit for people what Deliver Easy is,

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<v Speaker 4>maybe because most of the time people just are ordering food,

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<v Speaker 4>they're looking at an app and they're just going that whatever,

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<v Speaker 4>what is it that you guys do that's different? And

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<v Speaker 4>how did you get started?

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<v Speaker 2>Twenty fifteen was sort of where it all began. There

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<v Speaker 2>were sort of a few things that happened concurrently back

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<v Speaker 2>then that sort of helped the idea come to life.

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<v Speaker 2>Our flatmate Blair and I is flat mate at the time,

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<v Speaker 2>Bless his Soul, would would order takeaways every single Sunday

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<v Speaker 2>morning without fail, and she would only ever order this

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<v Speaker 2>one pizza place. And we just somehow were confused by

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<v Speaker 2>this thing. How do you how do you do this

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<v Speaker 2>every single Sunday? And she sort of replied, well, if

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<v Speaker 2>there was something better I could get delivered, then then

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<v Speaker 2>I would.

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<v Speaker 5>And we thought that was a pretty fair comic.

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<v Speaker 2>At the same time, a friend of Blair and Eyes

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<v Speaker 2>had come back from the UK and living in London

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<v Speaker 2>at the time, and we sort of naturally got talking

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<v Speaker 2>about that over a few beers and different business ideas

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<v Speaker 2>and hopefully not having to work for the man.

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<v Speaker 5>For the rest of our lives.

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<v Speaker 2>And yeah, he naturally brought up that this on demand

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<v Speaker 2>delivery industry that was really taking off.

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<v Speaker 5>The UK, and that also got us thinking.

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<v Speaker 2>And so there's these multiple things happening at the same time,

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<v Speaker 2>and yeah, I guess I was lucky enough to be

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<v Speaker 2>working with my friend Timbo here at the same time

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<v Speaker 2>at power Shop, as I mentioned. And again, over a

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<v Speaker 2>few beers we've got talking about this idea and the

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<v Speaker 2>fact that this industry didn't exist in New Zealand at

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<v Speaker 2>the time, and Wellington felt like the perfect spot to

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<v Speaker 2>maybe give it a crack, And Timbo bravely told.

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<v Speaker 5>Me that he could build this thing with his eyes closed.

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<v Speaker 5>But it looks like I said, it was nice close.

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<v Speaker 5>I loved that all I did a great job.

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<v Speaker 2>And yeah, sort of, yeah, Tim Blair and myself got

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<v Speaker 2>together again over a refreshment.

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<v Speaker 4>I'm sensing a theme here there.

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<v Speaker 5>There's a little bit of a theme there.

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<v Speaker 2>I came in trying not to talk too much about

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<v Speaker 2>the beers, but I think naturally it helps the conversation

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<v Speaker 2>flow in and now our case, it's definitely paid off.

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<v Speaker 4>So for nearly ten years, you guys have been going

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<v Speaker 4>up against some pretty stiff competition. I would have thought

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<v Speaker 4>more recently, so were you there from the start? You

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<v Speaker 4>feel like you had that early advantage and that helped.

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<v Speaker 3>Yes, definitely, Different bike regions started on until we had

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<v Speaker 3>a really good crack here and got pretty stuck in.

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<v Speaker 5>Yeah.

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<v Speaker 2>I think a key factor was that no one was

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<v Speaker 2>actually doing it at the time that we started. But yeah,

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<v Speaker 2>when you're going up against one of the most capitalized

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<v Speaker 2>companies in the world, you need to probably work smarter,

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<v Speaker 2>not harder, or both at the same time. In our case,

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<v Speaker 2>probably with not a lot of money behind us, but

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<v Speaker 2>a lot of determination and.

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<v Speaker 5>Sweat, tears and all of that.

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<v Speaker 4>So it's the execution as much as having a great idea.

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<v Speaker 5>Probably more. Yeah, and pimbing definitely as well. I think

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<v Speaker 5>of the big player you mentioned before was already here.

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<v Speaker 5>I don't think we probably would have had the balls

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<v Speaker 5>to dive head first. Probably fair, Yeah, pretty fair.

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<v Speaker 4>Yeah, you mentioned wealth before and maybe not having the

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<v Speaker 4>wealth that one of those big players has. Can I

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<v Speaker 4>get each of you to tell me what does wealth

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<v Speaker 4>mean to you?

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<v Speaker 5>I think freedom and ability to be happy and life

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<v Speaker 5>is probably wealth.

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<v Speaker 2>And if you can work hard to get yourself in

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<v Speaker 2>a position where you can you can apply those things

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<v Speaker 2>to your life.

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<v Speaker 5>I think that's probably a good place to start. Yeah.

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<v Speaker 3>OK, I think it's the freedom and the independence of

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<v Speaker 3>what you wanted and sort of follow your passions that

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<v Speaker 3>what we actually want to be doing is it's kind

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<v Speaker 3>of it's I don't think it's a cash thing.

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<v Speaker 4>Because you mentioned before you both were working for another company,

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<v Speaker 4>good company, you said. But it's that ability to make

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<v Speaker 4>your own decisions maybe rather than having to toe the

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<v Speaker 4>line and follow someone else's plan. Is that what you're

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<v Speaker 4>driving at?

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<v Speaker 5>I think so. Yeah, having the.

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<v Speaker 2>Having a will and a purpose I think is really

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<v Speaker 2>important in life. And if you can chase that and

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<v Speaker 2>if you can make a little bit of money along

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<v Speaker 2>the way, then that's obviously a help.

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<v Speaker 5>But that's never been the goal for us.

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<v Speaker 3>Really.

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<v Speaker 2>It's probably to make something of ourselves and not have

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<v Speaker 2>to work for the man forever.

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<v Speaker 5>I mean, there's a beautiful.

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<v Speaker 2>Feeling about working for yourself and growing a business and

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<v Speaker 2>giving people opportunities and seeing something grow and trying to

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<v Speaker 2>foster a culture that's you know, that people believe in

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<v Speaker 2>and want to work hard.

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<v Speaker 5>It's a beautiful thing.

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<v Speaker 4>If I'm trying to think about great financial decisions, some

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<v Speaker 4>people can just hit on that straight away and go, yeah,

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<v Speaker 4>this was the moment where it all turned or this

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<v Speaker 4>was the great piece of fortune that I had, or

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<v Speaker 4>this was the call I made that was great. Is

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<v Speaker 4>it too soon to tell whether setting this company up

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<v Speaker 4>was and chipping into it was the best financial decision

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<v Speaker 4>you ever made, or is there something else you'd break

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<v Speaker 4>down from that to try and help understand how you've

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<v Speaker 4>been able to get where you are.

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<v Speaker 3>I think in retrospect, it probably was like at the time,

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<v Speaker 3>we all quit our jobs for a business that was

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<v Speaker 3>losing money and to a lot of peop pri didn't

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<v Speaker 3>have great prospects. So like, in a lot of ways,

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<v Speaker 3>it's a stupid decision. But I think putting itself on

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<v Speaker 3>a spot, we've got to make something of it as

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<v Speaker 3>actually and the Lauren became a really good decision because

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<v Speaker 3>if we had it made such a lousy financial decision,

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<v Speaker 3>we wouldn't be so driven to make it come good.

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<v Speaker 2>Yeah, I think age and stage and all of that

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<v Speaker 2>carry on. We were mid twenties at the time with

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<v Speaker 2>no other responsibilities, and once we were in head first,

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<v Speaker 2>we kind of had no alternative. We had to make

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<v Speaker 2>this thing work. And if you ask a mid earl

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<v Speaker 2>year old that same question, I think there'd be a

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<v Speaker 2>little bit more apprehension. But yeah, for a long time

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<v Speaker 2>it was pretty touch and go financially there. And that's

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<v Speaker 2>not to say we've we've made it now, but the

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<v Speaker 2>business is obviously looking at a much better position now,

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<v Speaker 2>So yeah, I think it was probably a pretty good

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<v Speaker 2>decision enough in hindsight, right.

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<v Speaker 3>Yeah, I don't think a financial plane would have endorsed

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<v Speaker 3>it at the time.

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<v Speaker 5>Hindsight is the beautiful thing you mentioned.

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<v Speaker 4>It's in a better position. Now. What do you mean by.

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<v Speaker 2>That, I mean early days, probably for the first three

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<v Speaker 2>or so four years.

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<v Speaker 5>Like to say we.

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<v Speaker 2>Bootstrap this thing is probably a massive understatement. We started

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<v Speaker 2>this thing, I think we put in about seven hundred

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<v Speaker 2>dollars each between between us which doesn't go very far. Yes,

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<v Speaker 2>the three broken scooters, Yeah, three broken scooters and three

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<v Speaker 2>broken men. I think looking back, like we just hit

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<v Speaker 2>milestones and the goalpost kept moving, and so we just

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<v Speaker 2>kept following this path of chasing, chasing the next thing,

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<v Speaker 2>and then before we knew it, I think we were,

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<v Speaker 2>you know, delivering enough volume that we're supporting ourselves from

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<v Speaker 2>a financial perspective, Like we did a few rounds of

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<v Speaker 2>investment along the way, friends and family largely speaking, but

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<v Speaker 2>apart from that, we've been largely self funded. So we've

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<v Speaker 2>always been call us old school, but we've always considered

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<v Speaker 2>that you should be able to fund yourself for the

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<v Speaker 2>for the most part, a lot of businesses these days,

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<v Speaker 2>as you'll know, I tend to go down this ultra growth,

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<v Speaker 2>large investment upfront sort of approach, whereas we.

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<v Speaker 3>Were probably a little bit more old school in that fact.

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<v Speaker 3>I think it made us be really focus and what

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<v Speaker 3>we did, which was really helpful. So like you had

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<v Speaker 3>to be really clear about what you could Actually you've

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<v Speaker 3>got no reasonce it's going to be pretty clear up

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<v Speaker 3>when you put it. But over time, I think it

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<v Speaker 3>helps the bins a lot that can move quickly in

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<v Speaker 3>that because you've kept the control and you've kept the

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<v Speaker 3>I guess, keep the power of the business, which is

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<v Speaker 3>something that if we're diluted massively early, for example, trying

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<v Speaker 3>to raise money, it probably could have been pretty detrimental

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<v Speaker 3>long term for that business.

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<v Speaker 4>And what's something I think I read some were something

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<v Speaker 4>like six million meals delivered? Is it about right?

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<v Speaker 3>Ten?

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<v Speaker 5>Yeah, we just got ten million last month.

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<v Speaker 4>Ten million.

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<v Speaker 5>Yeah, went way off.

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<v Speaker 3>Turn about three million, just over three million a year now. Yes,

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<v Speaker 3>it's grown quite a bit from a garage in the

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<v Speaker 3>Mount of verk here.

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<v Speaker 2>You would say that probably the first first ten orders

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<v Speaker 2>were probably the most exciting though oh really what the

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<v Speaker 2>hardest and the most excited.

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<v Speaker 4>Can you still remember any of them?

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<v Speaker 5>Yeah, it's a bit of a blur.

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<v Speaker 2>But we we were doing deliveries, so we would build

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<v Speaker 2>these boxes for the back of the scooter out of pellets,

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<v Speaker 2>so wooden pellets. Yeah, we would go down to liquor

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<v Speaker 2>stores and ask and if we could have a few

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<v Speaker 2>of the pellets. And this is an example of the

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<v Speaker 2>extreme boots.

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<v Speaker 5>Trapping I was talking about.

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<v Speaker 2>And yeah, we'd literally build these boxes that were far

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<v Speaker 2>too heavy and probably not the safest things to have

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<v Speaker 2>on the back of a scooter, but they seem to work.

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<v Speaker 2>I held together by a few nails and a few

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<v Speaker 2>cable ties, and we were running on red Ball.

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<v Speaker 5>So I think we've always.

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<v Speaker 2>Sort of had that mancher that this business is the

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<v Speaker 2>foundation of the business is built on cable ties and

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<v Speaker 2>red Bull.

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<v Speaker 5>And a few beers along the way.

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<v Speaker 4>Outstanding, that sounds like you've encapsulated some of the hard times.

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<v Speaker 4>I mean, what was there a really really tough moment

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<v Speaker 4>there where you thought we can't carry on with this

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<v Speaker 4>and you know, or were you always of the belief

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<v Speaker 4>that you could sort of still stick it out.

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<v Speaker 3>Oh, it was pretty I think it was pretty scary

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<v Speaker 3>when whenever the first came to the country, We've been

0:11:05.960 --> 0:11:08.319
<v Speaker 3>here for eighteen months, We'd put two grand in the business,

0:11:08.360 --> 0:11:11.880
<v Speaker 3>had no money, I had a pretty shrinky website, and

0:11:12.040 --> 0:11:14.520
<v Speaker 3>there was a few failing relationships as well. Probably yeah,

0:11:14.520 --> 0:11:17.000
<v Speaker 3>the personal lives are probably and tattered would be an understatement,

0:11:18.559 --> 0:11:20.160
<v Speaker 3>and so to have that coming it was pretty Yeah,

0:11:20.240 --> 0:11:24.160
<v Speaker 3>that was the moment. It was probably pretty daunting in

0:11:24.160 --> 0:11:25.720
<v Speaker 3>the long run, Like I obviously got through and looked

0:11:25.720 --> 0:11:27.680
<v Speaker 3>at really well, But I.

0:11:27.720 --> 0:11:30.240
<v Speaker 2>Think that's as a drive that comes from I think

0:11:30.320 --> 0:11:35.520
<v Speaker 2>to myself and Blair probably all have the same approach

0:11:35.679 --> 0:11:38.320
<v Speaker 2>to when somebody like your friends with your family tell

0:11:38.400 --> 0:11:40.880
<v Speaker 2>you that you probably should give this thing up or

0:11:41.040 --> 0:11:43.720
<v Speaker 2>maybe think about something else or a different business venture

0:11:43.720 --> 0:11:47.040
<v Speaker 2>that actually puts the fire in your and your belly

0:11:47.080 --> 0:11:50.880
<v Speaker 2>that it's pretty hard to describe. So in some ways

0:11:50.920 --> 0:11:57.760
<v Speaker 2>I think the impossible made it more exciting and more Yeah,

0:11:58.200 --> 0:12:00.720
<v Speaker 2>have us more drive to people wrong.

0:12:00.800 --> 0:12:03.000
<v Speaker 5>Maybe rippling anxiety is a great motivator.

0:12:05.440 --> 0:12:08.640
<v Speaker 4>Well, so actually Uber turning up was possibly one of

0:12:08.640 --> 0:12:10.320
<v Speaker 4>the best things that happened because it gave you that

0:12:10.400 --> 0:12:11.000
<v Speaker 4>extra challenge.

0:12:11.040 --> 0:12:13.120
<v Speaker 3>I wouldn't say the best mat I'd love they bug

0:12:13.160 --> 0:12:16.199
<v Speaker 3>it off, But in a lot of ways, like it

0:12:16.240 --> 0:12:17.960
<v Speaker 3>obviously set the industry, So like I put a lot

0:12:17.960 --> 0:12:20.079
<v Speaker 3>of awareness. When someone from most of these comes in

0:12:20.120 --> 0:12:22.160
<v Speaker 3>and sort of established it, it's a lot easier to

0:12:22.160 --> 0:12:23.119
<v Speaker 3>sell that model.

0:12:22.880 --> 0:12:25.600
<v Speaker 2>And competition breeds, you know, As I said, that kind

0:12:25.640 --> 0:12:30.080
<v Speaker 2>of created this fire to prove people wrong and maybe

0:12:30.120 --> 0:12:33.560
<v Speaker 2>allowed us to think of it harder at our strategy

0:12:33.600 --> 0:12:35.320
<v Speaker 2>moving forward and where we wanted to go and if

0:12:35.360 --> 0:12:37.079
<v Speaker 2>we're going to be first to market, do we then

0:12:37.160 --> 0:12:39.720
<v Speaker 2>try and beat these bigger players to parts of New

0:12:39.800 --> 0:12:43.280
<v Speaker 2>Zealand where they're not going to go first of all,

0:12:43.280 --> 0:12:45.880
<v Speaker 2>Like if they're concentrating on Auckland, do we concentrate on

0:12:46.559 --> 0:12:48.200
<v Speaker 2>Napier and Hastings for example.

0:12:50.480 --> 0:12:53.960
<v Speaker 5>So yeah, I think with it's negly to have competition,

0:12:54.000 --> 0:12:54.319
<v Speaker 5>but in.

0:12:54.280 --> 0:12:56.600
<v Speaker 2>Some ways it forces you to work harder and to

0:12:56.840 --> 0:13:01.360
<v Speaker 2>think smarter or think outside the box and worked your advantage,

0:13:01.360 --> 0:13:05.080
<v Speaker 2>which is I guess being the local player, having the

0:13:05.120 --> 0:13:09.400
<v Speaker 2>local knowledge and having that face to face relationship with

0:13:09.800 --> 0:13:10.360
<v Speaker 2>your clients.

0:13:10.679 --> 0:13:12.280
<v Speaker 5>I think it's been pretty pretty powerful.

0:13:12.640 --> 0:13:14.160
<v Speaker 4>You've been on a bit of a journey. Then, how

0:13:14.160 --> 0:13:16.040
<v Speaker 4>has this changed your understanding of money?

0:13:16.200 --> 0:13:18.640
<v Speaker 5>There's a hell of a question. Money is there, whether

0:13:18.640 --> 0:13:19.280
<v Speaker 5>you like it or not.

0:13:19.360 --> 0:13:23.080
<v Speaker 2>Right, it's this thing that keeps society moving and countries

0:13:23.120 --> 0:13:24.559
<v Speaker 2>moving and all of that stuff. And I know it's

0:13:24.559 --> 0:13:28.480
<v Speaker 2>just pretty cliche to say, but the money side of

0:13:28.520 --> 0:13:30.880
<v Speaker 2>things was never the main driver. I think it was

0:13:31.120 --> 0:13:32.560
<v Speaker 2>to work for ourselves and.

0:13:32.440 --> 0:13:35.800
<v Speaker 5>To have a purpose that's wildly.

0:13:37.120 --> 0:13:41.400
<v Speaker 2>Different than if you're working for someone someone else.

0:13:41.920 --> 0:13:44.240
<v Speaker 3>Yeah, I think it's probably more just realized something like

0:13:44.280 --> 0:13:47.160
<v Speaker 3>that's not what makes you happy, like you like when

0:13:47.200 --> 0:13:48.559
<v Speaker 3>you haven't got it, like you work really hard to

0:13:48.600 --> 0:13:50.760
<v Speaker 3>get it, and then I think you kind of realize,

0:13:52.160 --> 0:13:54.560
<v Speaker 3>you know, but the journey you kind of go that's

0:13:54.559 --> 0:13:57.160
<v Speaker 3>actually like not having money's really painful. We've been there

0:13:57.240 --> 0:14:01.000
<v Speaker 3>some pretty broke, pretty tough times. But then on the

0:14:01.040 --> 0:14:04.000
<v Speaker 3>cover is that like not being sure I was taxing

0:14:04.040 --> 0:14:06.080
<v Speaker 3>problems away, but like the more you've got doesn't make

0:14:06.120 --> 0:14:09.080
<v Speaker 3>it happier. I think definitely in the latest ages too,

0:14:09.160 --> 0:14:11.360
<v Speaker 3>trying to find out what actually you know, you're learned

0:14:11.360 --> 0:14:12.840
<v Speaker 3>that it's not the solution to your problems in life,

0:14:12.880 --> 0:14:17.439
<v Speaker 3>and it's yeah, it doesn't fact things a lot of things.

0:14:17.520 --> 0:14:19.880
<v Speaker 4>All right, Thanks very much, guys, it's been really fascinating

0:14:19.920 --> 0:14:22.640
<v Speaker 4>hearing your journey, and thank you all for listening. If

0:14:22.640 --> 0:14:24.920
<v Speaker 4>you're listening, you're listening to Apple or Spotify, wherever you

0:14:24.960 --> 0:14:26.800
<v Speaker 4>get your podcasts. If you're watching us, you're watching us

0:14:26.840 --> 0:14:29.600
<v Speaker 4>on YouTube. And if you're liking what you're seeing, let

0:14:29.680 --> 0:14:31.200
<v Speaker 4>us know and let us know what you'd like to

0:14:31.240 --> 0:14:33.400
<v Speaker 4>see next. For now, that's us quima to