1
00:00:07,133 --> 00:00:10,453
Speaker 1: You're listening to the Saturday Morning with Jack Tame podcast

2
00:00:10,613 --> 00:00:12,613
Speaker 1: from NEWSTALKSTB.

3
00:00:13,373 --> 00:00:16,093
Speaker 2: Twenty two minutes to eleven non news talks. He'd be

4
00:00:16,173 --> 00:00:19,653
Speaker 2: you with Jack Tame. So in the United States, America's

5
00:00:19,933 --> 00:00:23,893
Speaker 2: biggest news website, CNN's website has just started rolling out

6
00:00:23,973 --> 00:00:28,013
Speaker 2: its paywall textbot. Paul Stenhouse is here with the details.

7
00:00:28,053 --> 00:00:28,933
Speaker 2: Gout of Paul.

8
00:00:29,333 --> 00:00:32,573
Speaker 3: Yeah, this has been I guess a long time coming, actually, Jack,

9
00:00:32,653 --> 00:00:37,333
Speaker 3: because we've been seeing CNN's viewership on TV fall and

10
00:00:37,373 --> 00:00:41,013
Speaker 3: fall and fall over the years. And the big question

11
00:00:41,213 --> 00:00:46,053
Speaker 3: is how do you pay for such an expansive news operation,

12
00:00:46,573 --> 00:00:50,173
Speaker 3: because when they go to something this is a crazy start, right,

13
00:00:50,173 --> 00:00:51,893
Speaker 3: want to see an The anchors said in an interview

14
00:00:51,893 --> 00:00:54,093
Speaker 3: that when they went to each of the Republican National

15
00:00:54,133 --> 00:01:00,053
Speaker 3: Conventions and the Democratic National Convention, CNN sent three hundred people.

16
00:01:01,093 --> 00:01:04,453
Speaker 3: Three hundred people, Now that's just one event. Think of

17
00:01:04,853 --> 00:01:07,893
Speaker 3: all of the news events going on in the United

18
00:01:07,933 --> 00:01:10,413
Speaker 3: States and around the world. And they used to do

19
00:01:10,493 --> 00:01:13,253
Speaker 3: it by obviously these massive TV ratings and getting all

20
00:01:13,293 --> 00:01:16,173
Speaker 3: these big fees from all the cable providers and that

21
00:01:16,213 --> 00:01:19,013
Speaker 3: type of thing. It's gone away, and so CNN has

22
00:01:19,053 --> 00:01:22,133
Speaker 3: been grappling with what do you do? They aren't getting

23
00:01:22,213 --> 00:01:24,773
Speaker 3: enough money from advertising on their news website, and so

24
00:01:25,013 --> 00:01:28,493
Speaker 3: now they've started rolling out a paywall. We've assumed this

25
00:01:28,533 --> 00:01:33,013
Speaker 3: is coming why because CNN CEO is a new guy

26
00:01:33,093 --> 00:01:35,493
Speaker 3: who came from a place called The New York Times,

27
00:01:36,413 --> 00:01:39,613
Speaker 3: where he rolled out a paywall via and basically it's

28
00:01:39,653 --> 00:01:42,813
Speaker 3: become the envy of the news industry over here. They've

29
00:01:42,813 --> 00:01:48,253
Speaker 3: got ten million digital subscribers who are basically paying for

30
00:01:48,333 --> 00:01:52,733
Speaker 3: the Times journalism. CNN currently has one hundred and seventeen

31
00:01:52,893 --> 00:01:57,933
Speaker 3: million unique viewers each month on their digital platforms, so

32
00:01:57,973 --> 00:02:00,173
Speaker 3: they will really be hoping they can try to convert

33
00:02:00,173 --> 00:02:04,293
Speaker 3: as many of those as they can to fuel their

34
00:02:04,333 --> 00:02:07,133
Speaker 3: whole operation. The moment, they're not doing it for everybody.

35
00:02:07,133 --> 00:02:10,373
Speaker 3: They're rolling it out in a very slow, slow way,

36
00:02:10,773 --> 00:02:14,213
Speaker 3: just like The Times did, actually targeting the most heavy

37
00:02:14,293 --> 00:02:16,453
Speaker 3: users of scene in dot com at the moment, only

38
00:02:16,493 --> 00:02:18,653
Speaker 3: in the United States, and they're asking them to pay

39
00:02:19,133 --> 00:02:22,613
Speaker 3: four bucks a month for access. Right, Okay, they're starting,

40
00:02:22,733 --> 00:02:23,493
Speaker 3: that's their starting.

41
00:02:23,613 --> 00:02:27,813
Speaker 2: Hmmm, interesting that they've decided to do it now, right,

42
00:02:27,893 --> 00:02:31,853
Speaker 2: And I get it, making news, especially video news, is

43
00:02:32,093 --> 00:02:35,733
Speaker 2: super super expensive, but how what's your sense as a

44
00:02:35,773 --> 00:02:38,413
Speaker 2: news junkie and a tech junkie. Do you reckon this

45
00:02:38,533 --> 00:02:39,133
Speaker 2: is going to work?

46
00:02:40,573 --> 00:02:43,853
Speaker 3: I mean, they have to do something right. It worked

47
00:02:43,853 --> 00:02:46,173
Speaker 3: for The Times, but it worked for the Time. Very

48
00:02:46,173 --> 00:02:48,653
Speaker 3: different though, because The Times has gone into a whole

49
00:02:48,653 --> 00:02:50,893
Speaker 3: lot of other categories that you can subscribe to.

50
00:02:50,973 --> 00:02:54,333
Speaker 2: Cooking like yeah, recipes, yeah, wordle and all that. Games

51
00:02:54,413 --> 00:02:55,533
Speaker 2: yeah yeah yeah.

52
00:02:55,773 --> 00:02:59,853
Speaker 3: Sceneings really tricky, and especially just before an election, they

53
00:02:59,933 --> 00:03:03,053
Speaker 3: say that they are going to give you additional perks

54
00:03:03,093 --> 00:03:05,853
Speaker 3: if you're one of these subscribers, to get access to

55
00:03:05,973 --> 00:03:09,093
Speaker 3: things that other people might not seeing in. His biggest

56
00:03:09,213 --> 00:03:11,693
Speaker 3: challenge is people turn to see him when there's big

57
00:03:11,733 --> 00:03:15,133
Speaker 3: stories going on. People stem tend to stick with The

58
00:03:15,213 --> 00:03:19,453
Speaker 3: Times day in and day out. That's the challenge. But

59
00:03:19,493 --> 00:03:21,133
Speaker 3: they've got the guy for the job. If he's done

60
00:03:21,133 --> 00:03:23,173
Speaker 3: it once, that's true, that's true, says maybe he can

61
00:03:23,213 --> 00:03:23,573
Speaker 3: do it again.

62
00:03:23,613 --> 00:03:26,173
Speaker 2: It's gonna be very interesting to see how that works out. Thanks, Paul.

63
00:03:26,293 --> 00:03:28,893
Speaker 2: That's our textbook, Paul Steenhouse. Before eleven o'clock, we're in

64
00:03:28,933 --> 00:03:31,333
Speaker 2: the garden rouge climb past has the things you need

65
00:03:31,373 --> 00:03:33,853
Speaker 2: to get in the ground now, your tomatoes, your spuds

66
00:03:34,173 --> 00:03:36,573
Speaker 2: ahead of the spring and Summer ahead Right now is

67
00:03:36,653 --> 00:03:37,453
Speaker 2: nineteen to eleven.

68
00:03:38,293 --> 00:03:41,413
Speaker 1: For more from Saturday Morning with Jack Tame, listen live

69
00:03:41,493 --> 00:03:44,293
Speaker 1: to news talks 'd be from nine am Saturday, or

70
00:03:44,373 --> 00:03:46,293
Speaker 1: follow the podcast on iHeartRadio